Chapter 121: Negotiation
Chen Tao, who didn't know all this, walked out of the hospital gate, called a taxi, and went to Bac Ha Provincial TV Station.
After explaining her intentions, the little girl at the front desk looked at the young man in front of her with wide eyes, and it was difficult to hide a look of surprise on her face, and she hurriedly dialed the phone number of a certain leader.
"Director Xu...... Yes, yes, he said he was the director of Xu Sanpi Huang Distillery...... However, it's a little young......" The little girl couldn't bear to say "not like".
After some communication, the little girl took Chen Tao to a large conference room on the third floor.
"Director Chen, please wait a moment. Our leader is in a meeting and will be over in a moment. ”
"Okay, thanks. Chen Tao smiled faintly and sat down.
Different from the general boss with a strong aura, Chen Tao raised his hand with a faint sense of harmony and light, and seemed to be very casual about everything around him, plus he was just a high school student, so he didn't blame the little girl who received him for being confused.
After waiting for more than ten minutes, a middle-aged woman with gold-wire glasses pushed open the door, followed by three young people, one man and two women, whose aura was very different from that of ordinary office workers.
"Hello, Director Chen. Let me introduce myself, I am the deputy director of our TV station, surnamed Wu. ”
"Director Wu, it's a pleasure. ”
Chen Tao stepped forward and shook his hand.
Director Li pointed to the three young people behind him and said with a smile, "These three shouldn't need to be introduced, right?
In fact, Chen Tao hardly watched their show, but for this negotiation, he did a lot of homework, and immediately shook hands with everyone with a smile and said hello.
The male host with black-framed glasses and a little short is called Xu Cheng, and he is a rookie who is highly praised in the station.
The other two hostesses are named Zhang Qiong and Yu Huihui.
The most famous of the three is Zhang Qiong, who has an excellent hosting style, and has also performed sketches at the Spring Festival Gala twice, and is a versatile host. As for Yu Huihui's appearance, she is at the level of a big beauty, with big waves, melon seed face, and a pair of beautiful eyes, but the hosting level is very average, and netizens jokingly call her the biggest vase of the "I wipe" show.
A few people sat down politely, and Director Wu said,
"The three hosts are now affiliated with the brokerage company, their agents have recently gone out, and they can make their own decisions on endorsement matters, Director Chen, please rest assured. ”
Chen Tao smiled and nodded. The so-called affiliated brokerage company Yunyun is just to circumvent the policy. It is very likely that the people behind that brokerage company are also from Bac Ha TV station. Otherwise, under normal circumstances, it is difficult for celebrities to talk about endorsements across agents and manufacturers.
He didn't break it either, and went straight to the point.
Director Wu and Xu Sheng have been in contact twice, and they also know the situation of Xu Sanpi Huang Distillery, and the negotiations were quite smooth at first.
The first is the advertising fee in prime time, five million a second is the public price in the industry, and there is no room for bargaining.
The second is the title fee of the program "I rub, I rub, I rub", including the opening label, this program is titled and broadcast by "Xu Sanpi Rice Wine", and the time is five seconds.
This was followed by the oral broadcast of the three hosts, as well as the advertising elements produced in the studio. The price is 20 million a year, which is 5 million more than the naming fee of the previous company, but the ratings of their column hit a new high this quarter, and the naming fee naturally increased in price, not to mention that a 5-second patch advertisement was also given, and Chen Tao was not a loss.
The first two talks went very smoothly, and they were almost the same as the report given by Xu Sheng. But there was a disagreement on the endorsement fee.
Xu Cheng said with a smile, "Director Chen, your factory invited us three endorsements, and we are flattered." Recently, the ratings of our program have increased a lot, and this year, the three of us will open a new program, so the endorsement fee will also be increased, please understand Director Chen. ”
Chen Tao smiled noncommittally.
Seeing that Chen Tao didn't speak, Xu Cheng was a little unhappy in his heart, but he still had a smile on his face, "We have considered it comprehensively, and the endorsement fee this time is seven million per person!"
Chen Tao's heart suddenly became angry, and his eyebrows rose lightly!
Million?
Are you kidding!
Five million have water, if you really want to talk about coffee and influence, the three of them are the level of third-tier stars! The endorsement fee of three million is a big mark!
The reason why he is willing to pay 5 million is because their endorsement and program title are bundled with prime-time advertising fees! This belongs to the unspoken rules of the industry, and only by using the host of a TV station can they name their program and be on prime-time advertising!
In terms of product endorsement alone, Chen Tao is dominant, the price is open, and there are many stars who are willing to come!
But from the whole advertising promotion plan, Chen Tao is in a disadvantaged position, after all, there are more manufacturers who are willing to advertise in prime time, and Xu Sanpi Huang Distillery is not ranked!
To put it bluntly, the TV station is already forcibly raising the price with its power, but even so, it can't ask for a price!
Chen Tao looked at Director Wu and said with a smile, "Is this what Taili means?" or is it Mr. Xu's personal meaning?"
Director Wu spread his hands and said, "The three of them are not employees of our station, so I can't interfere with their offer." ”
"Huh. Chen Tao laughed, if she wanted to say that she didn't know in advance, she wouldn't believe him if she killed him! No matter how big the host's coffee position is, he is also a subordinate of the director. Without her permission, the three of them didn't dare to talk to the gold lord like this.
However, it seemed that Director Wu didn't want to clash with him head-on, so Chen Tao had no choice but to point the finger at Xu Cheng.
He knocked on the table and said,
"Let me put it bluntly, the endorsement fee of the three, four million is our bottom line, and seven million is definitely not good. This has nothing to do with your program planning, the main reason is that the influence of the three of them has not reached that level. Moreover, if it weren't for the big tree of the TV station, the three of them wouldn't even be worth four million, and one million would be more than a million!"
Xu Cheng's face suddenly became a little ugly, as a rookie praised by the TV station, Xu Cheng looked down on the small factory directors in these places, and Chen Tao was even more angry when he was young and spoke quite aggressively!
This negotiation is not for him to beg Chen Tao, but for Chen Tao to beg them!
If you have the ability, don't look for the station to advertise!
Xu Cheng was not angry, and there was still a faint smile on his face, "The endorsement fee for our last product was more than four million, but the endorsement of alcohol has a certain negative impact on our personal image. And then consider ...... Hehe, considering that Xu Sanpi Huangjiu is just a small winery, our offer is still very reasonable, right? ”
This is equivalent to pointing at Chen Tao's nose and scolding.
Translated, why is the endorsement fee so high?
Because their factory is not well-known!
The small factory deserves it!