At present, the consumer group of Xu Sanpi Rice Wine is mainly middle-aged men over 40 years old, and the new research and development department has named it "Jiuqi Style", which is clearer and more energetic than the old Xu Sanpi. It is aimed at consumers between the ages of 25 and 35.

This group of people drinks much more alcohol than the former and likes to try new flavors and products. Only by taking them down can Xu Sanpi rice wine really stand on its feet. If the previous sales purpose of Xu Sanpi Distillery was to make people who like to drink rice wine recognize Xu Sanpi, then this step is to let consumers who don't know about rice wine and don't drink rice wine also recognize Xu Sanpi. So promotion has become a top priority.

In order to achieve this goal, Xu Sheng contacted Beihe Provincial TV Station, hoping to promote rice wine through title hit programs, well-known host brand endorsements, and prime-time advertising bombardment.

The reason why the provincial TV station was chosen is that Bac Ha Province is the foundation of Xu Sanpi rice wine, which is easier to penetrate into the lower age group. Second, the hit program "I wipe, I wipe, I rub" on Bac Ha Provincial TV Station is very funny and humorous, and has a certain influence across the country. The three hosts are also artists who have signed economic companies, and they have named their programs, and it is easier to negotiate with them for brand spokespersons.

Listening to Xu Sheng's words, Chen Tao nodded.

"Well, this plan is more secure than asking a big star to do the endorsement. This step is still to take root in Bac Ha province and build a new brand. Did you get in touch with the TV station?"

Xu Sheng's face was embarrassed, "The naming fee and endorsement fee have not been negotiated yet." The other party's asking price was out of our budget. The naming fee for a year is 30 million, and the endorsement fee for each of the three hosts is 5 million. The advertising cost of primetime is five million per second. The total promotion cost is about 120 million. That's more than 20 million more than our budget. ”

Chen Tao smiled and said, "Good guy, half of our factory's profits." Is there any other show that could be titled?"

Xu Sheng replied, "Yes." However, the effect is much worse than theirs, in fact, the majority of the promotion fee is the advertising cost of prime time. This money will not change no matter who endorses it. ”

Chen Tao turned his head to look at Chu Fei, "How much money can the factory come up with now?"

Chu Fei said, "If you mortgage the two newly approved mortgages to the bank, plus the monthly payment, you can get 100 million." As she spoke, she looked at Zhou Zuchong.

Zhou Zuchong smiled and said, "You don't have the idea of beating me! It's not enough for me to help you? Besides, I have a lot of things to do recently, and I can't come up with 20 million in cash." ”

Zhou Zuchong is in the hotel, catering, and tourism industries, which have a large industry but very small cash flow.

Chen Tao quipped, "I don't dare to use what you take out." If I mortgage my house, my car, and the land of the factory in half of the town, I should be able to raise 20 million. ”

Chu Fei frowned and said, "Isn't it a little too aggressive? In case the sales are not satisfactory, we won't even think about moving for two years." ”

Chen Tao smiled, "What? You don't have confidence in our products? This time it's a bit risky, but it's still acceptable." Deputy Director Xu, I'll talk about the advertisement, you've worked hard lately. ”

Xu Sheng nodded hurriedly, his expression relaxed.

This promotion plan pressed the future of the factory, and he went to talk about it with a deputy factory director, and the pressure was too great, but the factory director was not the most suitable person in his heart.

He smiled and said, "It's safest for you to go." However, I have been in contact with people from the provincial TV station twice, so it is very difficult to deal with. Do you want to find someone who is experienced in negotiation to come with you?"

Chen Tao waved his hand and said, "Don't bother Lao Zhou." I can do it myself. ”

Seeing Chen Tao's insistence, Xu Sheng didn't dare to say anything more, but he was still a little worried. This factory director is too young, less than 20 years old, and it is easy to be despised by those old oilheads when he talks about things, or the other party thinks that he is a rich second generation and asks for a higher price.

Ignoring his thoughts, Chen Tao asked Chu Fei to book a ticket to Shimen, the provincial capital, as soon as possible.

Early the next morning.

Delong City Airport.

Chen Tao appeared with a trolley suitcase. Because Chu Fei was busy going to the bank for a loan, he was alone on this trip.

With just over an hour to go before the plane takes off, there is already a queue at the check-in area. Chen Tao dragged the box over, his eyes subconsciously swept through the crowd, and suddenly felt that there were two faces that were very familiar, and when he walked closer, he immediately smiled, it turned out to be Liu Boque and Liu Jianguo, Liu Jianguo had a bitter face, and seemed to be a little reluctant.

Chen Tao stepped forward and chatted for a few words.

It turned out that Liu Boque went to Shimen this time to send a Ganoderma lucidum to Li Zhongshu, the director of traditional Chinese medicine of the Third Provincial Hospital.

Lee Jong-shu is a national-level famous Chinese medicine practitioner who specializes in treating heart disease, and this time he urgently used high-quality wild Ganoderma lucidum as a medicine. The medicinal properties of the high-grade wild Ganoderma lucidum are extremely precious, and there are few better ones in Jeonbukhe Province than Liu Boque. The old man is not at ease to let the courier send it, nor is he worried about letting his son send it, he wants to send it over in person. For this reason, Liu Jianguo had to take two days off to escort his father, and he felt a little unhappy.

Seeing Chen Tao, he was overjoyed, and said with a smile, "Dad, you don't worry about me, Xiao Chen, don't you worry? Let's trouble Xiao Chen to run for you." You're your age, and you're on a plane and a car, I'm really afraid that something will make you go wrong. ”

In fact, Liu Boque was reluctant to take a plane to toss, so he couldn't help but hesitate slightly.

Chen Tao understood, and immediately said with a smile, "Old man Liu, what Director Liu said is right, it's not worth running for such a thing." I'll send you the same. ”

Liu Boque said, "I will definitely rest assured that you will do something." Isn't that too much trouble for you?"

Chen Tao said with a smile, "By the way, you can leave it to me." ”

He expects that he will not be able to get out of the conversation for a day or two, but there is plenty of time.

"Okay, please run for me. Liu Boque handed over a black medicine box containing Ganoderma lucidum to Chen Tao, as well as Li Zhongshu's contact information and the address of the Third Provincial Hospital.

Chen Tao put the medicine box into his suitcase, checked in, and immediately took a taxi to the Third Provincial Hospital after getting off the plane, and delivered the Ganoderma lucidum to Li Zhongshu.

Li Zhongshu said two words of thanks, and Chen Tao said goodbye and left.

At the same time, in the No. 1 high-level cadre ward of the Third Provincial Hospital.

The sun is shining on the windowsill, there is a faint fragrance in the air, and the wall-mounted TV is playing the morning news of Bac Ha province.

"Yesterday evening, the Standing Committee of the Provincial Party Committee held a meeting: go all out to do a good job in safety production and ensure the safety of people's lives and property. Shi Zhanli, Secretary of the Provincial Party Committee, presided over the meeting and delivered a speech. ”

The middle-aged man in the picture, who is strong and dignified, is sitting on a recliner with his eyes closed at this time, and his face that is not angry and arrogant looks a little weak.

This person is none other than the number one person in Bac Ha Province, Shi Zhanli.

Ever since Delong drank the wrong wine, his physical condition has not been as good as before. Although the mysterious boy had cleared the toxins from his body, his vitality had not recovered, and he often felt that he was unable to do so, and recently he had to be hospitalized for recuperation.

Shi Zhanli said to Xiao Li, the life secretary who was standing on the side, "Is there any news of that young man?"

Xiao Li replied respectfully, "Report to the leader, we are stepping up our search, because the interval is too long......"

Before he finished speaking, Shi Zhanli waved his hand and interrupted, the look of disappointment on his face overflowing.

As a feudal official, physical condition is an important factor in determining the future and destiny. When you are in good health, you should be in the prime of life, and you can naturally work for a few more years. If you lack energy and often have to be hospitalized for recuperation, you should no longer engage in leadership work, and there is even a danger of leaving class in the middle!

His hospitalization was arranged in secret, and no one knew about it except for his relatives, personal secretary, and the few leaders of the hospital.

Shi Zhanli desperately wanted to meet the boy who saved his life. One is to express gratitude in person, and the other is to ask him to help him regulate his body. Now thinking back to that young man's medical skills, he still feels incredible, simply rubbing his stomach, such a terrible diarrhea actually stopped, there seems to be a warm current up and down his body, he actually fell asleep comfortably, it is amazing!

However, it is no less difficult to find a young man whose name is unknown in a city with a population of several million, and Shi Zhanli also understands that there is really little hope.

He looked into the distance and was distracted, and suddenly a very familiar back appeared in the field of vision, wearing the same blue sweatshirt as that night, and walking with a straight back, looking very energetic!

"It's him?!" Shi Zhanli stood up and said excitedly, "Quick! Xiao Li, it's him, invite him quickly!"