The success of a film is inseparable from promotion and publicity.

As far as film promotion is concerned, Yang Ming has an overall plan before the filming of "Fast and Furious" has started, especially after the two giants of Victory Pictures and Pan American Entertainment have announced that they have agreed to shoot a film with the theme of racing, he is more attentive, referring to several classic film marketing cases in the past life, and transplanting them to the present life.

When the crew was first formed, he used the casting turmoil to create news, attracting countless media attention and controversy.

Whether it is Xiong Zhuang, a newcomer with three nos, being selected as the leading actor, or the first time that a Chinese commercial film invites Hollywood superstars to participate, it has aroused heated discussions in the media and the film industry, and it has become a blockbuster that countless fans are looking forward to.

Later, through the bidding cooperation of the location city selection, it was a sensation in the entire film circle, and no one thought that a film could make such a big move when choosing a location city, so that the film "Fast and Furious" has become a hot topic before filming has started.

Next, the crew's grand start-up shooting ceremony in the Lion City, and the film has received a high advertising placement of about 300 million yuan before filming has started, and the production cost has almost been recovered before the film officially starts, and every time "Fast and Furious" exposes a blockbuster news, it will cause a strong sensational effect.

From Yang Ming's announcement of the filming plan to the completion of the film, this film has never been out of the sight of the media and fans.

Every move of the crew has aroused everyone's strong interest and has been looked forward to by countless people, hoping that this film can be released as soon as possible and see the true face of Lushan.

In particular, since the film was officially announced to premiere on July 2 not long ago, after launching a huge publicity, the influence of the film "Fast and Furious" has been pushed to the extreme.

The publicity of TV, newspapers, outdoor and Internet media, and carpet advertising have made Yang Ming's new film suddenly burst out with the sense of expectation accumulated by countless fans, and he can't wait for the release of this film more and more.

Even if Victory Pictures and Pan Am Entertainment also made their own moves, pressing "Fast and Furious" a little bit in terms of publicity, it still did not reduce the expectations of global fans for Yang Ming's new film.

Among them, Yang Ming's popularity also played a considerable role.

Now, he suddenly took out the marketing strategy of sharing the publicity channels of his previous life, and suddenly made the momentum of "Fast and Furious" rush to the top, and almost every corner of the world can see the news about this film, and basically every corner can see the promotional poster of this film.

This marketing strategy shared by promotional channels not only made the popularity of the film "Fast and Furious" explode to the peak at once, but also directly enhanced the value of the film on the other hand.

Many world-renowned companies jointly promote "Fast and Furious", which has a effect that is not as simple as 1+1.

Countless fans and people have seen the promotion of "Fast and Furious" from the publicity channels of major enterprises, and their impression of this film can't help but rise a lot at once, even if the cast of this film does not look luxurious, but it is still in the minds of countless people, becoming a noble film, and the force has skyrocketed a lot.

Of course, these companies are not unilaterally doing good deeds, they are now jointly promoting "Fast and Furious", so the success of this film will also bring a strong publicity effect to these companies, so as to achieve a win-win situation.

In fact, without waiting for the movie to be released, these companies have gradually experienced the effect of joint promotion after the start of joint promotion of a film.

Countless people suddenly because of the hot topic of the film "Fast and Furious", so they pay attention to their own products, although it is not obvious now, but these companies have been satisfied, I believe that after the release of the movie, this phenomenon will become more and more obvious, and the effect will get better and better.

After Yang Ming's marketing strategy of joint promotion was used, it completely suppressed the publicity momentum created by Pan American Entertainment and Victory Pictures, and once again became the focus of discussion in the entertainment industry at home and abroad.

"He, Yang Ming, this young Chinese genius, is not only a genius in the film industry, but also a genius in commercial marketing!"

"Yang Ming has opened a door for all Chinese-language films that no one has ever seen, which makes the entire film industry fall into thinking, it turns out that film promotion can be like this!"

"If he doesn't make movies, he can still achieve no less than now, he will always be a genius!"

"The young Yang explained how a real commercial film should work from another angle, and he brought a new way of thinking to Hollywood. ”

"Maybe Pan American Entertainment may be a giant in Hollywood, with great strength, but the thinking of this behemoth has long been fixed, and Yang used the passion and vitality of young people to completely reverse the previous unfavorable situation of his new film before its release. ”

"It's incredible, the promotion of the film "Fast and Furious" has found a path that no one else has thought of, which is really amazing, genius-like creativity. ”

At the beginning, when Yang Ming was considering advertising placement, the cooperative enterprises he chose were all well-known international enterprises, of which Huaxia enterprises accounted for a large part, after all, Huaxia is different from the previous life, and all walks of life are in a leading position in the world.

The benefits of his choice of cooperation with large business at that time can be seen now.

The publicity channels of each company are basically not what ordinary companies can imagine, and the strength is too strong.

Although "Fast and Furious" is a racing film, advertising placement is not only an industry for automobile companies, but also many more.

Beverages, watches, clothing, sports equipment, mobile phones and other companies are all big international brands.

Most companies have their own marketing channels, and when they work together to promote the Fast & Furious-related publicity plan, the effect is like a hurricane, completely affecting the world.

Every day more, the publicity momentum of "Fast and Furious" will exceed the two upcoming films of Victory Pictures and Pan American Entertainment by one point, or even more than one point!

Originally, the two giants spent a huge price to suppress the signs of Yang Ming's new film, but now it has suddenly reversed, and the films of the two film giants have been completely pressed under the publicity of Yang Ming's new film, and there is no hope that it can be surpassed.

And the gap is getting wider.

Seeing this situation, it is impossible to say that Victory Pictures and Pan American Entertainment, the two Chinese and American film giants, are not in a hurry.

Whether it is Zhao Jianfeng, who has just entered Shengli Pictures and wants to make a noise, or CAA, who is hiding behind Pan American Entertainment and planning to block the box office of Yang Ming's new film, they all try their best to use various methods to suppress the momentum of the film "Fast and Furious" again in film promotion.

But none of the two film giants has worked.

Yang Ming used this strategy of uniting all corporate brands and sharing publicity channels to completely take advantage of the two giants in film promotion, and tried all kinds of methods, but it had no effect.

Otherwise, the global film industry would not have sighed at Yang Ming's move, calling him a window that has never been opened for film promotion.

This shows the classic of this marketing strategy.

Even if both film companies are giants, they still can't stop the film "Fast and Furious" from becoming more and more famous around the world every day.

Irresistible, invincible!

Seeing this situation, Victory Pictures and Pan American Entertainment also felt that at least the publicity before the release of the movie, the two film companies must not be able to suppress Yang Ming's new film, so they can only wait for the box office when the movie is released.

However, "Fast and Furious" has such a huge publicity, so the box office performance after its release will definitely not be too bad.

One ring after another, there is no solution!

To this end, the two film companies have also held meetings to discuss how to deal with the current situation.

The domestic media in China, or the entertainment media in Hollywood, are all staring at the every move of the film companies behind the three films, and the three films are released on the same day, and the topics brought by them are too exciting to be ignored by these media.

Entertainment media at home and abroad are wondering if the two film giants will change their previous plans to release them at the same time in this situation.

It's really done by Oriental DreamWorks and the joint publicity of film cooperation enterprises, and the advantages established are too great.

So big that even if they are movie giants, they can't resist.

According to this situation, if the two film giants feel that they are still released at the same time, then their films will face great risks at the box office.

There is a high probability that it will fail at the box office!

This is no longer the problem of the movie itself, it is really this trick used by Yang Ming is too ruthless, brand interaction, and sharing of publicity channels have simply achieved the ultimate in movie promotion, but it has not cost too much money, which has forced these two film giants to a dead end.

If you really insist on being released on the same day, maybe the box office data of Yang Ming's new film may not be too good, but they will only be more ugly.

The probability of a box office miracle is too low!

Therefore, the entertainment media at home and abroad have seen that the senior management of Pan American Entertainment and Victory Pictures has held high-level meetings for several days in a row, and the CAA on the Hollywood side has directly participated in the high-level meetings of Pan American Entertainment and grasped the initiative, which has been inquired about by the media.

Will the schedule be changed?

The decision of the two film giants did not make the outside world wait too long.

The media got the news very quickly!

"Crazy Racing" and "Speed Drift", these two films will be released as scheduled and will not change the schedule!

After this news came out, it immediately shook the entertainment circles of Huaxia and Mi, this is the rhythm of stumbling to the end!

After Yang Ming received this news, his brows couldn't help frowning slightly, although he had expected this situation, he really didn't expect the determination of the two companies to be so firm!

None of the giants has taken half a step back!

But think about it, whether it is Zhao Jianfeng who he has already seen, or the domineering style of CAA over there in the United States, how can he give in to him?

If you lose, you don't lose!

But he doesn't think that Victory Pictures and Pan American Entertainment have such lofty ideas, and it is very likely that they will use some shady means simply to decide the winner at the box office.

The darkness of the entertainment industry is not much less than that of other industries!

It is said that the bottom line of politics is that there is no bottom line, and the same is true in the entertainment industry, as long as they can defeat their opponents, Yang Ming believes that these two giants will not hesitate to 'means'.

He felt the need to be vigilant!

Soon, Yang Ming received a call from Barber.

"Watch out for the CAA guys!"

Obviously, Barber is also aware of the seriousness of the problem, with his understanding of Hollywood, the other party still has to choose to fight hard and fight for victory in such an unfavorable situation, obviously all kinds of means no longer care.

Barber has been at the helm of Pan American Entertainment in Hollywood for many years, and must have seen this situation often and guessed what the other party was going to do.

It's just that I don't know how the other party is going to exert their strength now.

Yang Ming received a call from Barber and also felt this way!

After the two discussed for a while, they hung up the phone, and Yang Ming's right hand holding the mobile phone couldn't help but clench it tightly, as if he was going to crush the mobile phone, and soon after, he slowly regained his composure.

In his previous life, maybe because he had been at the bottom, he was always unaccustomed to this kind of commercial cold arrow and secret gun behavior!

Whenever this happens, it always arouses a nameless fire in his heart.

If you can't compete on the surface, you will come to the yin, and all kinds of unsightly means emerge in endlessly, in his previous life, he encountered such a situation many times, but he was powerless to resist at the time, otherwise he would not have become a third-rate star in the entertainment industry and fight at the bottom.

It's because he doesn't want to go along with the rules, and he doesn't want to bow to these rules.

"I hope you don't mess with me this time!"

Yang Ming secretly thought in his heart that he was not a person who had no power to fight back in this life, as long as he had the opportunity, he would let the other party know what madness was!

It's just that he didn't expect the other party's means to come so quickly!

Two days later!

Just when Yang Ming was editing the trailer for the second version of "Fast and Furious", he hurried back to Oriental DreamWorks after receiving a call from Liu Xinsheng.

Sister Zhu was also in the office, with a dignified face and a little indignant look.

"Yang Ming, look!"

Liu Xinsheng took out a few newspapers and opened a website on his laptop!

Yang Ming looked at it when he heard this, and suddenly the anger in his heart couldn't hold back anymore, and a cold light flashed in his eyes.

"The male number one bear in "Fast and Furious" has grown to the bottom, beating superior veterans, street fights, such a person with bad quality can and can become the hero of a film!"

According to the relevant people's bombshell news: Zhao Sheng was obsessed with drinking in a bar and taking drugs when he was unhappy in the entertainment industry, I really didn't expect that an addict would now become a big star that everyone knows. ”

"When Yang Ming's new film was filmed in the Lion City, half of the city was closed and hundreds of police forces were mobilized, and the people of the Lion City complained again and again, for the sake of a film, it seriously hindered their normal life, and it was not worth it at all!"

This is not over, Liu Xinsheng continued: "Mr. Barber called you just now and the phone did not get through, and there was similar negative news in the United States, and countless negative news about Bruce Craig appeared overnight, what news reports such as domestic violence and racial discrimination!"

Yang Ming smiled coldly when he heard this, it seems that the other party has made a move, and he has a very heavy attack!

"I analyze that Victory Pictures and Pan American Entertainment have joined forces, otherwise the news from Huaxia would not have been able to spread to the United States so quickly!" Sister Zhu said on the side, with infinite anger in her eyes, obviously she was also angered by the other party's methods this time.

"Hehe!" Yang Ming couldn't help laughing, and said with an inexplicable smile: "It seems that the preparatory publicity budget we made before is going to come in handy, double it for me, and give me contact with the top five private detectives in the entertainment industry in Huaxia and Mi countries, no matter how much money it costs, Victory Pictures, Pan American Entertainment, CAA, all the negative information of their big-name artists, we will buy them all!"

Speaking of this, madness flashed in his eyes, and he said leisurely: "If you want to do it, make it bigger!"