Geely Automobile is a world-famous automobile manufacturer with several flagship 4S stores around the world.

Within that day, all flagship stores were notified by the above to hang a large and conspicuous poster.

On the poster, it is a wonderful shot in "Fast and Furious", several protagonists are passionately dart cars, one of which is a luxury car with a Geely logo, which is in the center of the poster.

Generally, people who have a little research on cars, as long as they see this poster at a glance, they will know that the Geely luxury car in the poster is officially a limited edition that swept the world in the 80s.

Even now, it is still a car that countless wealthy people around the world sincerely like to collect.

"Watch "Fast and Furious" and reproduce the Geely classic!"

Geely Automobile as the first sponsor of "Fast and Furious" this time, Yang Ming used Geely cars in several important models during the filming process, in addition to several classic luxury cars, there is no shortage of new models launched by Geely this year.

Also in this poster.

When Geely's flagship 4S stores around the world put this poster, countless people instantly knew the movie "Fast and Furious" through this poster.

A large shopping mall in Huaxia Magic City, the famous luxury watch brand Meihua counter, suddenly updated the previous promotional poster.

Xiong Zhuang and Zhao Sheng appeared in the poster, one was majestic and mighty, the other was handsome and straight, two different masculinities, attracting countless people's eyes to look at this poster.

On the poster, both of them hold their wrists to reveal conspicuous watches, which are naturally plum blossom brands.

"Domineering and elegant, there's always one for you. - "Fast and Furious" is the only designated watch brand.

In addition, the Meihua brand uses Xiong Zhuang and Zhao Sheng as spokespersons in China, and the promotional posters in the rice counter and flagship store are endorsed by the famous Hollywood movie star Bruce Craig, who also has the same role in "Fast and Furious".

Beverage brands, car manufacturers, watch brands, sports brands, casual brands, banks, insurance and other advertising partners of "Fast and Furious" all coincidentally promoted "Fast and Furious" in various ways on the same day, and did not forget to promote them as partners in the film.

In a short period of time, the name of "Fast and Furious" spread rapidly around the world like a virus, and countless people knew about this film.

The fame of "Fast and Furious" rose like a rocket, unstoppable, and became the focus of discussion on the Internet and in the media.

Suddenly, the film that will be released on July 2 suddenly won the curiosity of countless people around the world and was highly anticipated, and the box office situation of this film suddenly became extremely hot.

In the face of this situation, both the entertainment media and all film companies were taken aback and caught off guard by the sudden publicity plan of Oriental DreamWorks.

No one thought that the promotion of the movie could be done like this.

How can it be?

How could these well-known companies cooperate with Oriental DreamWorks in film promotion so much?

Or did Oriental DreamWorks spend money?

But it's impossible to think about it, it's not a matter of money, think about Geely is one of the top ten automobile companies in the world, with a market value of 100 billion, how can it be possible to promote a movie for a little profit?

It's simply not possible.

In other words, this is Geely Automobile Company's initiative to cooperate with Oriental DreamWorks to make such a powerful publicity plan.

Victory Pictures.

Zhao Jianfeng frowned, looking at the newspaper in his hand, which was an entertainment section, and an eye-catching headline deeply stimulated him.

"Major world-renowned companies work together to help Yang Ming's new film "Fast and Furious"!"

After a while, he put down the newspaper in his hand, and then glanced at another newspaper on the table, the content on it was similar to the one he had just read, all of them were shocked by the help of these well-known companies to help the promotion of Oriental DreamWorks, as if something big had happened.

"Yang Ming!!"

Zhao Jianfeng suddenly said from his mouth.

He really didn't expect the other party to have such a move, this was really something he hadn't thought of before, which caught him a little off guard, and he couldn't find a suitable way to deal with it for a while.

This is no longer something that can be solved with money.

Previously, after the following people reported that Oriental DreamWorks had spent money to promote the movie in the media, he also reacted immediately, and Victory Pictures also spent money on publicity.

Whether it is a TV station, a newspaper, or the Internet, as long as there is a place where Oriental DreamWorks promotes a new film, there is a presence of Victory Pictures.

At the same time, he relies on his family's influence in the media circle, and the resources he obtains are not as few as those of Oriental DreamWorks, and even the longer the time, the better the situation on the side of Victory Pictures.

After all, the other party is just a film company that has just been established, how can it have the decades of history of the Zhao family.

One phone call from him is enough to make some of the media who previously had agreements with Oriental DreamWorks regret their cooperation with Oriental DreamWorks and cooperate with Shengli, which is his confidence Zhao Jianfeng.

It's just that he didn't expect that Yang Ming would make such a move.

A trick that made him uncomfortable and powerless.

Thinking of this, he really had to admire Yang Ming for being a talent who could come up with such a genius and creative marketing plan.

Not to mention in the film industry, it is estimated that even if it is put in the business world, it will also be a classic case that has been repeatedly studied by countless elites.

Time is still too tight.

Zhao Jianfeng couldn't help but secretly think in his heart that he couldn't copy Yang Ming's trick at all, before the other party's new film started, there were so many well-known enterprise advertising placements, obviously valuing Yang Ming's commercial value, and at the same time, he was also tied to a warship by Yang Ming.

In this situation, the step-by-step pressing of Victory Pictures and Pan American Entertainment has obviously touched the bottom line of the other party.

Everyone has spent a lot of money to sponsor Yang Ming's new film.

Money can't be wasted.

With this marketing plan, all the advertisers of Yang Ming's new film are bundled together for marketing promotion, which can not only increase their brand awareness, but also promote Yang Ming's new film by the way.

And after the release of Yang Ming's new film, once it is a global success, then the gains for all these advertisers will be greater.

It's all about a win-win marketing plan.

No wonder these companies work so hard to cooperate with Yang Ming's publicity!

After all, Zhao Jianfeng is not the second ancestor who only knows how to eat, drink and have fun, and he can see the key to Yang Ming's marketing plan at a glance.

It's a pity that he doesn't have anything to do now.

First, when He Xinghan and Xiao Bufan let the filming of this new film of Shengli Pictures start filming below, although they also tried advertising placement like Yang Ming, the effect was not good, except for a few brands under the Xiao family, there were no other brand companies to join.

The blame can only be blamed on Yang Ming through a "Transformers", which has established a classic case of Geely's success in advertising placement.

Compared with Victory Pictures, those well-known companies will only trust Yang Ming more than them.

Second, even if there are advertisers, it will be too late.

The movie is still a month away, and to copy Yang Ming's marketing plan, it will definitely take a period of preparation, and when it is coordinated by then, it is estimated that the daylily will be cold.

Zhao Jianfeng's expression was solemn, it seemed that he had met his opponent this time.

According to this situation, it is estimated that the hope of wanting to block Yang Ming's new film in July is very slim, and the other party has passed this marketing plan, and now the other party's film has overwhelmed the momentum of Victory Pictures and Pan American Entertainment in terms of publicity, and it is not a level at all.

Blockbuster blockbuster, since it is a blockbuster, the first choice of fans must be the blockbuster that they have to watch in their impressions, "Fast and Furious" has such crazy publicity, which is obviously very in line with the requirements of fans to watch the movie at that time.

There is still a month before the movie is released, and it can't go on like this, Zhao Jianfeng frowned and racked his brains to think of various ways.

Hollywood, CAA Corporation.

The atmosphere in President Wayne's office was unusually dreary.

"What do you think?" Wayne said slowly, pointing to a newspaper on the table.

The newspapers are also full of news about major companies joining forces to promote Fast & Furious.

"Is it too late if we look for a company to work with now?" said Cokeley, who was also at CAA today, and it was because of this that he was invited by Wayne to discuss how to deal with it.

Although the film "Speed Drift" is produced by Pan American Entertainment, the entire crew is basically packaged by CAA, but in any case, Pan American Entertainment accounts for half of the investment in this film.

Hearing Coqueley's words, Edgar, who had been smoking a cigar with his head bowed on the side, couldn't help but glance at Cokeley, with a trace of disdain in his eyes, he really wondered if the councilor's brain was in the water.

With less than a month before the release of the movie, how could it be possible to find cooperation with other companies in advertising implanters.

It is certainly impossible to reshoot the camera, and there is no time to do it, but if you put up a name and simply publicize it, then it is certainly not worth the effort of those companies, people open a company, for the purpose of profit, not a good hall, to help others.

"No way, your idea won't work. Thinking of this, Edgar waved his hand.

Seeing Edgar's attitude, Corkley couldn't help but feel a wave of anger in his heart, and his face flushed, he had never thought that someone would point fingers at him like this.

Just when he was about to lose control of his temper and wanted to open his mouth to fight back, Wayne suddenly interrupted and said: "If this situation really continues, the box office prospects of the film are worrying!"

Being interrupted by Wayne like this, Corkley didn't have a good seizure, snorted coldly, thought about Wayne's words for a while, and his face was extremely heavy.

Edgar didn't stimulate Corkley, his eyes were slightly condensed, and he was also thinking about how to deal with the impact of Oriental DreamWorks, which cooperated with several well-known companies to promote and market.

Everyone is a member of the film industry, and no one understands better than them how important the publicity of a movie is.

Especially for commercial blockbusters, the greater the publicity, the heavier the weight in the hearts of fans.

At that time, fans will naturally have more tendency to watch movies in their hearts, and they will choose films with relatively large publicity momentum.

Although film promotion is not the only guarantee of a movie's box office success, it is indeed one of the most important factors, especially with the development of film entertainment, the role of film publicity in the distribution process is also increasing.

Now Yang Ming is making such a play, which not only catches Victory Pictures off guard, but also Pan American Entertainment and CAA on the Hollywood side.

In addition, no matter how many other film companies at home and abroad saw Yang Ming's marketing plan, they couldn't help but applaud this genius marketing idea.

No one thought that the movie promotion could be done like this.

No one expected that in the face of the situation of the two major movie giants, Oriental DreamWorks, which was not favored, suddenly resorted to such a trick and immediately reversed the situation, and according to reliable sources, in this marketing plan, Oriental DreamWorks did not pay much.

Basically, the major enterprises work together, because it is a win-win situation.

The more successful Yang Ming's new film is, the more these companies will get, and with these companies joining forces to escort Yang Ming's new film, it is estimated that it will be difficult for Yang Ming's film to fail.

Yanjing, Oriental DreamWorks.

Yang Ming saw that the situation had slowly changed in the past few days, the name of "Fast and Furious" had spread to every corner of the world, and Oriental DreamWorks was already in an invincible position, and the worries in his heart gradually eased.

The major media are also full of praise for the marketing plan of Oriental DreamWorks, and the evaluation is quite high, and it also opens a door for all film companies, it turns out that movie promotion can also be done like this!

Thinking of this, he couldn't help but sigh slightly in his heart, what is this, if it weren't for the time constraints, he also suddenly thought that if he had arranged in advance, the results would have been better than now.

It's just that in order to prevent the plan from leaking, he has been hiding it in his heart as a hole card and not saying it.

Now this time node is very good, even if the other party knows, it can't be copied.

To be honest, compared to the success of this marketing case in his previous life, he is simply pediatric.

In the previous life, when this marketing plan was first taken out, it was definitely small and big, and it made countless people sigh.

"The Da Vinci Code", a film that impressed Yang Ming in the previous life, premiered in the world and won $224 million at the box office in just three days, relying entirely on the success of this marketing strategy.

In the words of the company that distributed the film at the time: "The publicity effect we received was an investment of 30 million to 40 million yuan, but in fact we only invested less than 1/10 or even 1% of the money."

This film is almost pervasive in publicity, and it is tied to many industries such as mobile phones, automobiles, edible oil, the Internet, and publishing houses.

One of the mobile advertising implanters even brought the movie poster of "The Da Vinci Code" to various mobile phone retail stores.

Yang Ming also referred to this example and pasted the poster of "Fast and Furious" into each flagship store of the cooperative enterprise, and now it seems that the effect is very good, beyond expectations.

But these are not the main ones!

Or through all the comments he just saw on the Internet, it seems that no one has found anything powerful about this marketing strategy.

A movie that connects several well-known companies from different brands is absolutely beyond everyone's imagination!

It seems that no one has discovered this yet.

Thinking of this, Yang Ming's face showed an inexplicable smile, and he couldn't help clenching his fists and waving a few times excitedly, brand interaction, sharing of publicity channels, this is the key to this marketing strategy!

It is believed that the longer the time, the more obvious this effect becomes, and the stronger the publicity for Fast and Furious.

It's just that he feels a little pity in his heart, if it weren't for being forced too tightly by Victory Pictures and Pan American Entertainment this time, he really didn't want to come up with this marketing strategy.

After all, "Fast and Furious" is not very suitable for this marketing strategy, or it cannot maximize the role of this marketing strategy.

As with the Da Vinci Code, if the film is transformed by a best-selling book, the marketing strategy will have a more obvious effect!