181, occupying the road and raising prices (alliance leader plus 1)

On the first day of December, for the sake of the old blind and conscientious, from constantly changing, from time to time to add more for the sake of the old blind, vote for two monthly tickets! If you don't have a monthly pass, if you have a recommended ticket, please also vote for two recommendations. Please, please!

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In the afternoon, Wang Jichang asked Wang Bo to go home to review his homework, and Wang Bo took out the words of the head teacher Xiao Jinsong to prevaricate. Wang Jichang saw that Wang Bo's homeroom teacher encouraged these students to play tricks, so it was difficult to say anything, so he had to let him mess around in the rice noodle shop.

Wang Bo is naturally not messing around, but observing.

It's been two days since the flagship store opened. After his observation in the past two days, Wang Bo found that the business of the flagship store was somewhat unexpectedly good. At first, he thought that yesterday's business was booming just because of the opening, but as soon as it opened today, the business was still booming, and it was even more so hot because of the opening of the fourth middle school that it was completely difficult to find during the peak period of eating. Wang Bo observed that many customers, seeing that there were no seats in the store, shook their heads and left with regretful faces.

He believes that this kind of popularity is by no means temporary, and according to the experience of the old store, this kind of popularity is by no means a flash in the pan, and it is very likely to add fuel to the fire, and it will become popular again and again! Wang Bo can already imagine that in the next period of time, as the reputation of the flagship store gradually spreads, a large number of people will come to the store, and the flagship store will be full of customers.

However, even if the business is booming, there is a limit to the number of people who can be received due to the limited area. Under the premise that supply exceeds demand, how to increase your profit margin?

Wang Bo thought about it and quickly thought of two solutions.

The first is to expand the business area. Instead of opening a branch in the square or closing the store next door, he thought of a simple solution, which was to put a few more tables on the sidewalk near his two facades. To put it bluntly, it is to occupy the road.

Wang Bo, the operator of Zhandao, tried for a while when he was renovating the flagship store. It's already very experienced. Anyway, first, it will take a few years for the "urban management army" to appear; second, the occupation of the road in the catering industry in the four directions can be said to be everywhere, so common, the unspoken rules can't be said, directly put on the table of the clear rules, there is no health bureau, the transportation bureau to manage.

Free roads, don't use them in vain, and use them in vain.

However, even if he occupies the road, Wang Bo also intends to occupy a little bit of his own characteristics. The first thing that came to his mind was Starbucks and COSTA, who also loved to occupy the road.

Past. Shuangqing's Starbucks and COSTA Wang Bo are also elegant and have drunk a few times. In the process of drinking coffee, Wang Bo noticed that many Starbucks and Costa would put a few tables on the edge of the door, hold a few large umbrellas printed with their logos, and some men and women with petty bourgeoisie would sit lazily under the umbrellas, order a cup of coffee, and play with mobile phones or computers leisurely. Or chat!

Before opening the rice noodle shop, Wang Bo turned a blind eye to this, just thinking that Starbucks and COSTA wanted to increase their business area, and did not think there was any other meaning; Wang Bo immediately understood that these two companies were so occupying the road, not just as simple as increasing the business area a little bit, but advertising! Personally interpret what is leisure, what is enjoyment, what is style!

If it is on both sides of the gate of "Zeng's sister-in-law rice noodles". I also put on a table - exactly the same kind as the rice noodle shop, holding a few large umbrellas printed with the logo of "Zeng's sister-in-law rice noodles" - to be a little more upscale, not the old rotten umbrellas of the food stalls, OK, the Chinese version of Starbucks, COSTA-style occupation of the road appeared.

The more Wang Bo thought about it, the more excited he became, and the more he thought about it, the more he felt that his idea was feasible, and in the end, he was no longer thinking about how many more tables he could set up and how much income he could increase every day, but how to make "Zeng's sister-in-law rice noodles" more compelling and more classy!

The second way to increase the profit margin of rice noodle shops is simpler, and that is to increase prices!

At present, the general price of rice noodles in Sifang is five taels a piece, two yuan and three taels, and eight out of ten rice noodle shops are implemented according to this price.

As early as the end of July, "Zeng's sister-in-law rice noodles" initially gained a firm foothold in the Quartet, Wang Bo considered the issue of price increases, not because he was dissatisfied with the 55% gross profit margin, but he hoped that his "Zeng's sister-in-law rice noodles" could be opened with competitors, because whether it was taste or service, "Zeng's sister-in-law rice noodles" had to surpass peers by one or two steps, and the price of a piece of five or two taels was really a bit sorry for the "Zeng's sister-in-law rice noodles" This piece faintly has the signboard of "the first powder in the Quartet"!

However, although Wang Bo wanted to increase the price at that time, there was no good reason to increase the price for a while, and he was also very worried about whether the sudden price increase would have an unpredictable impact on sales, and it was not clear whether consumers would buy the price increase. If the price of his side rises, everyone will not come to eat, then it will be called "mutton is not eaten, but it is stained".

Now that the flagship store is open, it has given Wang Bo a good reason to raise prices. The taste is better, the service is better, and the dining environment is second to none, no one can match, and if you still implement the same price as your peers, it is unjustifiable anyway.

Wang Bo is a resolute person, as soon as the two ideas of occupying the road and raising prices came out, he was ready to ask people to implement them immediately. However, before carrying it out, he still wanted to unify his thoughts and ask other people's opinions.

So, using his free time in the afternoon, Wang Bo gathered his parents and all the employees together for a small meeting.

As soon as the proposal was put forward, it was almost immediately approved by everyone. In the past two days, everyone feels the same way, and feels that there are still fewer tables in the hall, which is not enough at all, if you only need to buy a few tables and a few umbrellas to quickly expand the business area, then why not?

However, on the issue of price increases, those present are divided into two different opinions.

Tian Xin, Guan Ping, Xie Ying and other young people resolutely agreed, believing that the price should be raised. Their reasons are the same as Wang Bo's, they all think that Zeng's sister-in-law rice noodles are the No.1 of the Quartet from the inside to the outside, from hardware to software, and the undisputed "No. 1 powder in the Quartet". The "first powder" should have the appearance of "the first powder", and it should not be the same price as those second- and third-rate rice noodle shops. It's like Moutai, in order to attract guests and make a name for itself. It's understandable to sell it as a second pot head for a while, but how can it always be sold as a second pot head?

Wang Bo's parents, several aunts and uncles, the older generation of personnel, are very cautious in the face of the problem of price increases, there are many reasons, but there are no more than two points:

First, doing business should be small profits but quick turnover, the current profits are okay, and the current business is good, don't think about it, it won't last long.

Two. What if the price goes up, what if the consumers don't buy it? What if the customers don't come and go to those cheap places to eat? Therefore, it is best not to increase the price first, and then follow the price increase when everyone in other rice noodle shops starts to increase the price.

In many things in China, the meeting is just a situation, just a formality, and many things have been decided before the meeting. Although the discussion meeting held by Wang Bo was nominally a discussion, in fact, he had already made up his mind for a long time, and the reason why he had to take off his pants and fart. It's just a matter of respecting parents and giving employees a sense of participation and belonging.

"Dad, Mom, Auntie. I understand your concerns. Regarding the reason for the price increase, Sister Xin and Sister Cui have already said a lot, so I won't say it anymore. As for your concerns. In this way, let's try to raise the price for a period of time, and if the price increases, the business will decline sharply. How about we lower the price again?"

"Yes, Bo'er has a good idea! you can do it first, and if it doesn't work, just go down. The little aunt Zhong Xiaomin was the first to agree.

The other two aunts saw Zhong Xiaomin's expression, and they also agreed. Although Wang Bo's mother felt a little risky, her son already had an idea, so let her son listen. Zeng Fanyu's idea is very simple, from the day he decided to open a rice noodle shop, when did his son miss it?

"Sister Mei, what do you think?" Wang Bo asked when he saw Zhang Xiaojun's wife Jiang Mei sitting next to him and didn't say much.

Jiang Mei was a little absent-minded, and was asked by Wang Bo, "Ah", and said hesitantly: "Ah, it's good." It's all good. ”

Yes, it turns out that people have deserted, which is a vain question. Wang Bo thought to himself, but also nodded at Jiang Mei with a smile.

Only Wang Jichang doesn't want to raise prices, and he doesn't want to. Wang Jichang's nature, if it sounds good, it is called being at ease with what happens, but if it is not good, it is that he has no ambition and has to get by. He saw that the business of the rice noodle shop was so hot now, and everyone couldn't win (too busy), so just run it well, why bother thinking about it and tossing around?

But his arms can't twist his thighs, as the business gets bigger and bigger, more and more popular, Wang Jichang has less and less say in this family, and now he has a little say in addition to the son of Zhenzi, and the rest, no matter how big or small, it is the stepson who is making the idea, and he is becoming more and more disrespectful.

"How much has it risen?" Wang Jichang saw that everyone began to echo his stepson's opinion, and no one supported him, and he was quite unhappy, but he also knew that he couldn't do anything, so he wanted to fight for the increase in price increase.

"Five cents!" Wang Bo stretched out a slap and shook it, "Two taels were originally sold for one piece of five, but now they are sold for two yuan! Three taels were originally sold for two yuan, but we will sell them for two yuan and five yuan instead! On the basis of the original, we will increase by five cents!"

The opinion on the price increase was thus decided.

Wang Bo didn't want to delay either, so he immediately asked Guan Ping to contact the advertising company to change the price on the menu. The tables and parasols needed to occupy the road are in charge of Tian Xin. He looked at the area in front of the two shops, and could have added six sets of tables and chairs for four people, with six parasols.

However, because Wang Bo has special requirements for parasols, for example, the umbrella stand needs to be stainless steel, and the style of the parasol is best to be rectangular or square with umbrella curtains, rather than round like pot lids like food stalls. This kind of specially shaped parasol is obviously difficult to meet in this small place of Sifang, so it will only be troublesome for Tian Xinming to go to the provincial capital the day after tomorrow.

"Alas, a small county town, it's just inconvenient to do something! When will Lao Tzu's 'Zeng's sister-in-law rice noodles' be able to go out of the Quartet, break through Deshi, and march into the provincial capital? I hope it won't be too long!" Wang Bo sighed.

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The following thanks don't count the words :)

This chapter is a list of 21 all-book-bound friends in the VIP group of laymen. There are three more chapters of the Alliance Leader, and this is the first chapter of the day.

Thanks to the generosity of the 21 "big vulgar people" of "Lay Man Meng", "Lay Man" has a second alliance leader!

I love you!

There is nothing to repay, except for continuing to bury your head in writing a book, only to remember your name (uh, that, or in no particular order):

See the wine and carry the pot to rush, cover the sky to protect you, Brother Dick Si, Yuan Dynasty, gentle Lori, tonight and night, magical magic 77, Zhu Denghui, Xuanmen Daodao, Bai Zhou, you know a hair, little sheep and sheep, Yisha and Bliss, rice, New Testament, wading Hou, mountain flower cliff, struggle, ganfeng, big long stem, storm shadow, storm shadow, storm shadow! (To be continued......)