The Chinese New Year stalls have always been the focus of the film market in a year. For the audience, this is a schedule for famous directors to be released together, and for industry insiders, this is the last chance to hit the target of film output value this year.

Last year, the total output value of the mainland film market exceeded 20 billion yuan, surpassing Neon and becoming the second largest film market in the world after North America.

Based on this, the relevant departments have set this year's goals since the beginning of the year. Of course, it can't be beyond the North American market or something, and it's not a big leap forward.

30 billion! This is the target of this year's total output value.

However, there will always be some small discrepancies between ideals and reality. Since the beginning of the year, several movies that were expected to be box office hits before their release were all dumb after their release.

For example, at the beginning of the year, "Journey to the West: Havoc in the Heavenly Palace", which did not lose money; "The Legend of the White-Haired Witch" in the middle of the year was pressed by a number of small-budget movies to have no sense of existence, and "Taiping Wheel", which was only released a few days ago and is now almost locked in this year's "Top 1 loss-making movie".

In contrast, there are many small-budget movies, which have given everyone a lot of surprises.

"Twenty Years Old Again", "There Will Be No Future", "Breakup Master", "You at the Same Table", "Beijing Love Story", "Small Times 3", "Model Student", ...... Regardless of the word-of-mouth, at least the box office is quite good.

This is also the reason why the above is so optimistic about Mu Ming, and also directly opens his mouth to provide protection.

A "Twenty Years Old Again" at the beginning of the year and a "Model Student" at the end of the year, these two movies alone have a box office of nearly 2 billion, nearly 8% of the total output value of the year. In the political circles, it is like Secretary Dakang who has kept GDP.

In fact, many investors have found that the probability of losing money in the big productions of big directors is getting higher and higher. In contrast, on the contrary, the return rate of the works of many new directors is more impressive.

Well-let the capital pay attention to new directors and small directors, and it can be regarded as these failed big productions that have made a little contribution to the development of domestic films.

Relying on Mu Ming's two waves of blood, as of the Lunar New Year, the annual film output value is about 27 billion, which is still 3 billion short.

According to the original plan, the box office of "Taiping Wheel (I)" has to be more than one billion - LeTV Pictures spent 800 million to guarantee the distribution. And then there are Jiang Wen's "One Step Away" and Master Xu's "Outwitting Tiger Mountain", and the director can also have a box office of seven or eight billion.

In addition, this year's hottest youth movies like this year's "The Year in a Hurry", as well as small productions such as "My Early Girlfriend", which is prone to miracles, and other small productions. 3 billion, proper!

Everyone knows the situation later, "Taiping Wheel" was completely finished, but it was "The Year in a Hurry" that carried the market. However, although the return rate of youth movies is high, the ceiling is also low. If you try to put it hard, it is nothing more than that the box office of five or six billion will reach the top.

However, it is not hopeless, after all, there are Tsui Hark and Jiang Wen behind.

Especially ginger lines!

"Let the Bullets Fly" four years ago made Jiang Wen the most popular director in the hearts of many movie lovers. In the case of the sluggish Chinese New Year stalls, the audience's expectations for Jiang Wen have reached the peak.

The style of "One Step Away" is actually similar to "Let the Bullets Fly", to be precise, most of Jiang Wen's movies have similar styles.

"I'm going to stand, I'm going to have to earn my money!"

This is a lot of Jiang Wen fans, or it may be Jiang Wen himself, the favorite sentence.

Don't cater to the market, don't bow to the audience. It's not about shooting what the audience likes, but letting the audience like it after it's filmed.

This sentence is the dream goal of all directors, or rather, all artistic creators.

However, this is unrealistic.

Whether it's the film industry, the art industry, or the literary industry – note that it's an industry, not a creation – it can actually be counted as part of the tertiary industry. And what does the tertiary industry represent? The most popular term is the service industry.

Since it is a service industry, there is no such thing as being able to earn money standing still. Whether it is a director with a box office of billions, or a writer who worries about the rent every month, they are actually making money on their knees.

The difference between the two is nothing more than the twisting point of the bigwigs' kneeling, which can occasionally be replaced by a half-squat;

"Let the Bullets Fly" can make money, first of all, the dramatic conflicts full of explosive points, the distinct characters, and the vigorous plot and performance, which are what really attract the audience. After that, it's the artistic ideas, the personal style, the implicit metaphors.

But Jiang Wen obviously misunderstood this concept, and he thought that it was the right thing to express his artistic thoughts. So the audience will find that "One Step Away" is back to "The Sun Also Rises". In the words of the audience, it is incomprehensible.

Many supporters are still arguing, I can't understand that this audience can't do it, you don't have that aesthetic level.

OK, the audience's aesthetic water is not good, and the audience should not understand it. In that case, don't blame the audience for voting with their feet.

Again, all behaviors that want to detach themselves from the masses when creating and blame the masses for not understanding after publication can be defined as hooliganism.

Compared with the much-anticipated and disappointed "One Step Away", "Outwitting Tiger Mountain" has received much less criticism. The main reason is probably that before the release, the audience's mood was both expectation and doubt.

Needless to say, Master Xu and Master Xing are almost the only remaining fruits in the first-line directors of Xiangjiang.

As for doubt, there is no way, the name of "Outwitting Tiger Mountain" is too loud. "The king of heaven covers the tiger, and the river demon of Pagoda Town" is not known to anyone in the country.

And with this mentality, when you actually see the finished film after the screening, and find that the plot and effect are quite good, the natural word-of-mouth is much better.

However, the audience is still a little disappointed, and there is no work like the previous "Model Student", which can completely crush the movies of the same period in popularity and topicality.

In other words, the audience's appetite and enthusiasm were raised a little high by Mu Ming. Nowadays, ordinary movies are a little unsightly.

Many fans began to fantasize about when Mu Ming would be able to PK on the same stage with these veteran directors, and I believe that scene must be quite enjoyable.

There are really a lot of viewers on Weibo @Mu Ming, asking him if he wants to think about it. However, Mu Ming, who was still on the cusp some time ago, has almost disappeared.

Many people began to wonder where Mu Ming went. But some old fans of Mu Ming know that every time Mu Ming has this "disappearance" phenomenon, there is a new work to start filming.

In connection with the previous interview with "People", Mu Ming said that she already had plans for the next work, which further confirmed this statement.

It's just that many people are curious, will Mu Ming really shoot the "literary film" he said?

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