Chapter 359: Lunar New Year
After agreeing on the time for the negotiation, Mu Ming sent away Tian Xiaopeng, who had become full of ambition.
"Are you so optimistic about this animated movie?" Chen Zhixi frowned and looked at Mu Ming: "Domestic animation has been going downhill in the past two years." ”
"I know. Mu Ming smiled and nodded: "But I also know that it won't go downhill forever." ”
After a pause, Mu Ming continued: "We have all seen the sample clips before "The Return of the Great Sage", the picture is very exquisite, throwing off some garbage in China and eighteen roads. Although it is still a little far behind Hollywood, it is not too big. ”
"There are also stories, I have read the script of "The Return of the Great Sage", which is somewhat modeled after the Hollywood story model. But the imitation is very good, and the completeness and logic are still okay. And to be reasonable, animation is such a thing, as long as the standard of the picture is enough, it is enough for the story to be round. ”
However, the audience may not agree with it. Chen Zhixi was still a little uneasy and said: "The picture of "Dawnbreaker" is also very good, and the story of "Kuiba 3" is very strong, but most of the audience does not accept it." ”
"That's a matter of publicity. Mu Ming spread her hands and said helplessly.
"Dawnbreaker" itself was developed by Shanda for its "Dragon Nest" game, borrowing the world view and characters to create a new plot. I thought it would attract newcomers and please old players, but I didn't expect it to fail on both sides.
Passers-by will think that the word "Dragon Nest" is a fan-oriented movie when they see the word "Dragon Nest", and after watching the movie, many old players will be dissatisfied with the modification of the game's plot.
As for "Kuiba 3", there are not a few die-hard fans, but because of the plot and painting style, it is not friendly to passers-by, and it has the effect of persuading newcomers to quit.
Of course, the most important thing is that both films are basically completely unpromoted. In fact, the vast majority of viewers don't know that these two animated movies are works above the inaccuracy of domestic animation, and the first time most people see it, they are directly classified with those spicy chicken animations that cheat money.
"But "The Return of the Great Sage" will not have this problem, first, we have rich experience in publicity, and second, we also have resources to cooperate with the theater in terms of distribution. ”
Moreover, for this movie, the public acceptance should still be very high. Mu Ming sighed with emotion: "After all, that's the monkey brother who can always bring us miracles!"
"Miracle?" Chen Zhixi said with some surprise: "You mean, this movie may become the rise of domestic animation?"
Mu Ming shook her head, and then in Chen Zhixi's puzzled gaze, she chuckled and said, "It's not a rise, it's a ......."
"The King is back!"
·········
Tian Xiaopeng finally chose the second plan, that is, to sell the follow-up copyright to Shuimu at one time. He made a bet once when he made this movie, and now he doesn't want to bet a second time.
In this case, Mizuki is naturally more willing. I found a suitable time and signed the contract. At the same time, Mizuki's first funds have also been remitted to the account, and Tian Xiaopeng's animation team can continue to work.
After calculating the production progress, it will take more than half a year to complete. Compared to the speed at which only a quarter of the progress was done in the previous three years, it can be said to be very fast. However, this does not mean that Mu Ming has lowered their requirements for quality.
The previous progress was slow, mainly modeling from scratch, and a lot of time was spent raising funds. Now, with the sufficient funds of Mizuki as the financier, coupled with the technical support in the digital field, the production speed has been greatly improved, which is much faster.
After signing the contract, Mizuki also announced it through the official WeChat, which can be regarded as an early warm-up. Many fans realized that it was no wonder that Mizuki didn't pay much attention to all kinds of rumors recently, and it turned out that he was busy with other things.
It's just that many fans who saw the news were a little worried, animated movies, and they are also domestic animations, is it really okay?
No matter how big the news is, it will eventually pass, and with the release of "Model Student", the popularity of the movie and Mu Ming has gradually decreased. Those rumor-mongering news such as media public accounts slowly shifted their targets after earning a wave of traffic.
Seeing that it is about to enter the Lunar New Year, various blockbusters are released in turn, and there is no news?
If you want to talk about this year's Chinese New Year, the most anticipated is naturally Wu Yusen's "Taiping Wheel".
The last movie "Red Cliff" was weirdly made into two by him, and it looked like an extended version of the TV series. However, the final box office results were not bad, and they made a lot of money, and the box office added up to almost kill "Titanic".
Probably for this reason, this time he wanted to shoot a Chinese version of the big ship, and then he chose "Taiping Wheel".
This time it is a real big production, and the production cost alone is as high as 400 million.
There are a few directors in China who can get 400 million yuan in investment.
But who is Wu Baige, that is the world's great director who has mixed with Hollywood. Take a look at the works directed by others, "Changing Face", "Mission Impossible 2", "Wind Whisperer", "MGM Bankruptcy Record", tsk!
And then there are the starring actors. Zhang Ziyi, Kim Sung-woo, Huang Xiaoming, Song Hye Kyo, Tong Dawei, Masami Nagasawa...... When have you ever seen this kind of time, when the first-line celebrities of the entire three East Asian countries were gathered into one movie.
Finally, let's take a look at the companies behind the film, LeTV Pictures set up the project, Pony Galloping and China Film Investment, and Huayi and An Le are responsible for distribution. This is almost the strongest combat power of the domestic film market.
The movie was released on December 2, and the theater line arranged 36% of the film schedule for face. Moreover, there were no 3D blockbusters in the same period. The nearest "Outwitting Tiger Mountain" was only released on the 23rd, nearly a month behind.
To be reasonable, this is a fantastic start!
With such a huge behind-the-scenes support, Wu Yusen was full of confidence and said that he wanted to create a real Chinese-style blockbuster!
Then, he was slapped in the face by reality.
On the first day of release on the 2nd, with 36% of the films scheduled, it only got a box office of 27 million. However, there are losses and gains, although the box office is a little less, but there are a lot of bad reviews.
In just three days after its release, the film schedule adjustment in theaters has reached less than 20%. Especially after the release of the low-cost youth film "The Year in a Hurry", it was left far behind. The box office of the first seven days has just exceeded 100 million, which can be said to be a loss.
As the main producer, LeTV Pictures was directly replaced by the CEO.
What's even worse is that the pony galloping, which has fallen apart a little because of the death of the chairman, has been barely maintained. This wave of failures became the last straw that overwhelmed the pony. The pony, which was valued at 3 billion at its peak, now has less than 500 million left, and there are still 600 million in debt, which is completely out of order.
Theoretically speaking, "Taiping Wheel" still has a chance to turn over, after all, there is still a lower part that has not been released. But anyone who is a little sensible knows that in the case that the upper part has lost like this, the lower part is not capable of turning the tide.
In addition, if you continue to work on the lower part, you will continue to invest money in publicity, which is completely throwing money inside. So the last few discussed it and gave up the lower part directly.
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