Chapter 1053 - Advertising Push

"London 22 million euros, rice country 36 million meters, Luzon Huacheng 110 million dollars, Huaxia Lion City 130 million dollars, Yang Ming only four global tours, like a money printing machine, swept the world, according to relevant authorities speculated that the total income of Yang Ming's four concerts is as high as 400 million Chinese dollars, becoming the most appealing superstar in the Chinese music scene, there is no one!"

"The Lion City is empty because of him, and his southernmost city in China has created a miracle that no one can surpass in a short period of time. ”

"Making a movie, making it the world's No. 1 box office, holding a concert, can also achieve such a huge result, Yang Ming, can you tell us, is there anything you can't do?"

"Chinese genius superstars shine in Nanyang, and fans from neighboring countries such as Annam, Thailand and Laos go to the Lion City to cheer for their idol Yang Ming. ”……

Although Yang Ming's four world tours have ended, the discussion in the media about the impact of his four concerts has not ended.

Whether it is becoming an ambassador for the Sino-British Cultural Exchange Festival because of his London concert, or his shocking ability to attract money from his concerts, or several classic new songs he took out in these four concerts, every topic is worthy of too much media coverage and research and analysis.

There is no doubt that Yang Ming is now a phenomenal star in the Chinese entertainment industry, and there is no one.

Originally, many people thought that Yang Ming's concerts in Luzon, South Asia, and the Lion City in China would lose a lot of revenue due to the abandonment of copyright broadcasting in many countries and Europe, but no one expected that Yang Ming's concert revenue in Luzon Huacheng and the local Lion City not only did not decrease, but also increased slightly.

Especially when Yang Ming arrived in Nanyang, he was favored by many large enterprises in East Asia, and signed several sponsorship contracts for concerts in the two places.

Compared with the income of concerts in London and Los Angeles, when many foreign copyright revenues were damaged, Yang Ming's concert revenues in the two places not only did not decrease, but also increased slightly, which made countless people stunned.

When they understood the reason, they had to sigh that Yang Ming was too popular and too popular.

Because of proper publicity and operation, Yang Ming's concert is not only broadcast live on TV, but also spread wildly on the Internet and smartphones, and his influence is very huge, and each of his concerts has more than 100 million clicks on the Internet or mobile phones.

With such a hot popularity, how could those advertisers pass up such a good opportunity?

As a result, Yang Ming's concerts in Luzon Huacheng and the local Lion City of China signed many advertising sponsorship contracts in a short period of time, and the income doubled.

A celebrity can hold a concert to such a point, and Yang Ming is unprecedented.

When Yang Ming left the Lion City, he attended the banquet held by the He family the next day, and met He Shaokun and He Shaoyun's father, who is also the head of the He family.

Through the investigation of the uncle's side, the He family in the Lion City is definitely a behemoth, and it has a lot of influence in Nanyang and Australia, and even in Europe, the He family has a certain influence.

Under such circumstances, Yang Ming and his uncle discussed carefully for a long time, and listened to the advice of the company's financial elite, they could consider letting the He family become a shareholder.

But it will have to wait for a while, after all, the outside world's valuation of WeChat is not high enough.

After Yang Ming returned to Yanjing, he arranged the preparations for the crew of "Human Ghost Love", and immediately came to WeChat to discuss the next WeChat development plan.

"At present, the global users of WeChat have reached 90 million, I believe that it will not take long, there is no problem with breaking through 100 million users, and now the valuation of WeChat by both local and foreign fund companies has exceeded 30 billion yuan, equivalent to 90 billion Chinese yuan;

A professional manager hired by the company with a high salary, full of confidence, stood in the conference room, facing the two bosses Yang Ming and Li Xingyi, and slowly talked about his next plan for WeChat.

Because of Yang Ming and Li Xingyi's previous investment, the development of WeChat is not bad for money, so at the beginning of the crazy expansion of users, although the number of users is expanding at a rocket-like speed, but it has been operating at a loss, which also makes the outside world's valuation of WeChat not too high.

WeChat, which is already about to have 100 million users, is only valued at 30 billion yuan, which is too low for WeChat, which has hundreds of millions of loyal users.

However, as long as WeChat can turn losses into profits, or have profitable projects, I believe that the outside world's valuation of WeChat will rise again.

With hundreds of millions of users in hand, no matter what you do, you won't lose money.

"30 billion rice yuan is already a lot!" Li Xingyi said in a low voice.

Yang Ming glanced at his uncle speechlessly, but it was no wonder that his uncle only wanted an ordinary beauty, but who knew that it was a peerless fairy who was put into his arms, and this difference had always made him excited.

He also heard from his uncle that the Li family had always wanted to intervene and get a piece of the huge benefits of WeChat, but was severely stopped by his grandfather.

Of course, Yang Ming himself will not agree, it is estimated that even the uncle will not be happy to see this kind of thing happen, he knows too much about the temper of those people in the family, it is okay to eat, drink, eat and wait for death, you really have to count on them to do things, and if you don't do it, it will be the biggest help.

Therefore, whether it is Yang Ming or Li Xingyi, the two of them are not sensitive to the 'kindness' of some people in the Li family who want to invest in WeChat.

Therefore, Yang Ming also heard her mother talk about this matter, she went back to visit her grandfather, and those who did not succeed said a lot of yin and yang weird things.

"What? You're satisfied, or I'll give the money to you now." Yang Ming quipped, "How about it? Can you still hold on to the Li family? If you can't do it, you just let them come to me!"

After saying this, a hint of fierceness flashed in his eyes.

Yang Ming couldn't help what some people in the Li family did, if it was just for himself, he wouldn't take it to heart, but if he wanted to bully his parents, then even if he broke the sky, he wouldn't let his parents suffer the whole wrong.

"It's okay!" Li Xingyi waved his hand to signal Yang Ming not to worry, "You can rest assured that you will be your star, I will deal with these small things." ”

He already knows the temper of his nephew very well, and it is estimated that he really wants Yang Ming to deal with those people in the Li family, and it is estimated that those people will definitely not have good fruits to eat, and the current Yang Ming is no longer the Yang Ming of two years ago.

Whether it is wealth or influence, it is estimated that even compared with the entire Li family, it will not be much inferior.

Especially in terms of influence, or the relationship between Yang Ming and the high-level officials of the government, the Li family is much worse.

However, to be honest, even Li Xingyi himself did not expect that the WeChat company he partnered with his nephew would have such huge benefits, although he only has 10% of the shares now, but compared to his efforts, it can be said that he has made a lot of money.

According to his own estimates, this 10% stake will be worth at least 10 billion yuan in the future, compared with the previous investment of hundreds of millions of Chinese yuan, this rate of return is too sensational.

Now the company's next plan is to launch game functions and Moments advertising functions. ”

The professional manager, surnamed He, continued.

Yang Ming heard the other party's plan report, nodded approvingly, and did not speak, these were all planned before, and even the ideas of several of the games were provided by Yang Ming.

Who told him to play those mobile games in his previous life!

Thinking of this, he couldn't help asking: "Tomorrow's "Red Cliff of the Three Kingdoms" advertising is ready, right?"

"Haha, don't worry!" Li Xingyi laughed heartily on the side, "You have told you a thousand times about this matter, and they have already regarded it as a top priority." Don't worry, you can't go wrong!"

Manager He also nodded on the side, indicating that everything was ready and nothing would go wrong.

A trace of expectation flashed in Yang Ming's eyes, whether it was in the past life or in this life, WeChat's circle of friends has not done movie promotion, basically based on cars, and there are few advertisements, which may also be related to WeChat's elite advertising route, very few movies can afford WeChat advertising, and the cost is too great.

Of course, it is impossible for WeChat to push all kinds of advertisements in the circle of friends, which will make the user experience very poor, so the fewer ads the better, at most once a month, or even once every three or four months.

Anyway, the strategy they set for WeChat Moments advertising is not to open for three years, and to eat for three years.

It is estimated that according to this strategy, there will not be too many companies in the world that can afford to push WeChat Moments advertising.

Xiao Huang is a young man who has been working in the magic capital for two or three years, and he has to take the subway to work every day.

At 9 o'clock in the morning, he just squeezed into the subway, but there was no seat, so he casually found a hand to pull, anyway, the subway would take 15 minutes at most to reach the company, not long.

While waiting for the subway to arrive at the station, Xiao Huang took out his mobile phone and opened WeChat to see what information there was.

He just got off this mobile phone APP some time ago, but after using it, he was completely inseparable, not only himself, but also other colleagues in the company basically everyone downloaded this APP, and now they basically use WeChat to send text messages, not mobile phones.

Even when the internet is good, they call with voice chat, not a waste of phone bills.

This WeChat is really easy to use.

He is used to opening the circle of friends to see what information his friends and colleagues have shared, especially the goddess who is very concerned about in his heart, I don't know if there will be anything to share this morning.

"Well, what is it?"

Black exquisite high-definition posters, Yang Ming, Yang Chaowei, Niu Hua, Bao Guoan, Sun Yanjun, Wu Dong and other celebrities are lined up, and below these portraits are countless warships burning in flames.

This is the promotional advertisement for "Red Cliff of the Three Kingdoms", and Xiao Huang reacted to it immediately in his mind.

He was instantly attracted by this beautiful picture and immediately opened it to see the content on it.

"It will be released worldwide on July 18. ”

Well, below is the artistically processed title: Red Cliffs of the Three Kingdoms.

There is also a line of small words: Look at the splendid rivers and mountains, heroes have come out one after another; ask the vast earth, who is the master of ups and downs!

"Damn, this sentence is too domineering!" Seeing this sentence, Xiao Huang's heart surged, for young people like this, this kind of domineering literary rhetoric can make their blood boil.

However, he quickly reacted, and couldn't help but think in his heart, this movie is too good, the advertisement actually came up on WeChat, and it was placed in the WeChat circle of friends, so that all users who download the WeChat APP can not see this advertisement?

However, this promotional picture of "Red Cliff of the Three Kingdoms" is really beautiful, too domineering, and too forced.

If he is in the office now, using WIFI, he immediately clicks on this picture and saves it as the wallpaper of his mobile phone.

But when he clicked on the details at the bottom of the image, the phone screen immediately jumped to another page.

It looks like there are more than a dozen picture collections inside.

When Xiao Huang clicked on one of them, it was Niu Hua's Zhao Yun style, Zhao Zilong, a white horse and a silver gun, Niu Hua's costume style was too handsome, and there was a big 'Xiao' word on this picture.

His fingers slid slightly, Zhuge Liang - Zhi - Yang Chaowei, Yang Ming - Lang - Zhou Yu, Su Su - Shu - Xiao Qiao.

This photo collection lists each classic character in the Three Kingdoms separately, selects the most classic shape, and shoots it with a high-definition camera, so that those historical figures who have been passed down through the ages are vividly imprinted in the minds of all users who see this photo collection.

Tell everyone that they are the real Heroes of the Three Kingdoms.

Xiao Huang hasn't finished enjoying all the pictures, so he arrived at the station, and when he arrived at the company, he wanted to tell everyone about the "Red Cliff of the Three Kingdoms" advertised in WeChat Moments, but it seems that all colleagues basically know.

He found that some colleagues who were quick had downloaded the pictures and set them as the wallpaper on their phones.

"Wow, Su Su's little Qiao is so beautiful, I can't stand it, Su Su is so beautiful, when will our family's Yang Da leave her!"

The screams of a female colleague attracted the jokes of several people.

After Xiao Huang's mobile phone was connected to the company's wireless network, he also immediately downloaded and saved all the pictures of "Red Cliff of the Three Kingdoms" to his mobile phone, and he didn't have to worry about this year's wallpaper.

At the same time, he couldn't help but feel very excited in his heart, and he was very eager to watch this movie, but it seemed that he was a little unhappy to watch it alone.

He thought about it left and right, and finally mustered up the courage to send a WeChat message to the goddess in his mind: "Go back and watch "Red Cliffs of the Three Kingdoms" together?".

At nine o'clock this morning, Chinese time, countless WeChat users around the world found that their circle of friends had updated a message, and this message turned out to be an advertising picture of a movie.

Within a short period of time, countless users saw this image.

Yang Ming had already come to the data department of WeChat at this time, staring at the data changes in the background.

"Mr. Yang, it has been an hour now, according to the statistics of background data, almost half of the users have been used, and 40 million users have seen today's Moments advertising push, of which 13 million users have downloaded pictures!"

Hearing the staff's report, Yang Ming also breathed a sigh of relief in his heart, this data is estimated to continue to increase after a period of time due to the time difference.

At the same time, he was also thinking in his heart: With such a big weapon as WeChat, he doesn't believe it, and the box office of "Red Cliff of the Three Kingdoms" can't set a record!!