If Yang Ming's miraculous rise in the entertainment industry in recent years has made countless people feel incredible.

Then at the beginning of this year, a smartphone application called WeChat suddenly appeared, and in half a year, it expanded wildly around the world, with nearly 100 million users, and the company's valuation by many external funds and venture capital companies is rising every month.

The market value of an Internet company that has only been established for half a year has skyrocketed to 30 billion yuan, which is no longer a miracle, but a myth.

At the same time, WeChat has also become the world's best social intelligence software through powerful and novel functions and good user experience, with countless loyal fans.

Every day, nearly 100 million users frequently open WeChat and refresh the circle of friends.

In this case, the first push of the WeChat Moments advertising function immediately became the object of attention of nearly 100 million users around the world, and the Chinese movie "Red Cliff of the Three Kingdoms", which was pushed as an advertisement, became a hot topic around the world in a short period of time.

WeChat's influence is just too great.

Oriental DreamWorks teamed up with WeChat to put the promotional poster of its new film on WeChat's circle of friends, which became a topic of discussion among nearly 100 million users around the world, and also aroused heated discussions in the entertainment industry and the media.

Put the promotional poster on WeChat Moments, so that people all over the world know that there is an epic blockbuster in China that is about to be released, Oriental DreamWorks is simply cheating, and many film companies in the local entertainment industry are both envious and jealous of Oriental DreamWorks.

Isn't it because WeChat and Oriental DreamWorks are the same boss?

Otherwise, how could WeChat do this kind of publicity for Oriental DreamWorks?

Regarding the growing influence of WeChat, not to mention those financial companies, film companies in the entertainment industry are also aware of the influence of this small mobile phone social software.

When the promotional advertising picture of "Red Cliff of the Three Kingdoms" appeared in WeChat's circle of friends today, it caused a global sensation in a short period of time, not to mention the local film giants in China, even some giants in Hollywood, they couldn't hold back, and if they wanted to contact the WeChat company, they also had to place advertisements in the WeChat company's circle of friends.

It's just that when many movie giants got the advertising price given by WeChat, everyone was dumbfounded, and they had the heart to scold their mothers.

Is this a trick, or is it because Yang Ming is also the owner of the WeChat company and deliberately targeted their film company?

The advertising price of WeChat Moments is too scary.

200 million Chinese dollars, 70 million rice yuan!

And it's a single delivery, with a maximum of one ad per month, and no guaranteed ad performance.

Seeing the advertising prices and requirements of the WeChat company, many film giants were so angry that they only scolded, and even Shangguantian, the boss of Huaxia Brothers Media, made a phone call to Yang Ming's mobile phone and said without complaints: "Is your WeChat company's advertising really fake? If you don't want to accept the film company's advertisement, just say it, don't shout out this unrealistic price." ”

Obviously, Shangguan Tian was also angry by the price and conditions given by WeChat.

Yang Ming received a call from Shangguan Tian, although he was separated by phone, he could still feel that the other party was angry, and he couldn't help but smile and said: " Mr. Shangguan, this is really not deliberately aimed at other film companies, but WeChat's advertising positioning of the circle of friends is like this, after all, for WeChat, the user's experience is always the first, according to the company's planning of the advertising function of the circle of friends, at most one ad a month will be pushed in the future, and even if the company's qualifications and advertising creativity do not meet the requirements of WeChat, they would rather not advertise, and will not make decisions that harm the user experience. ”

After saying this, as if he was afraid that Shangguan Tian would not believe it, he revealed another news to Shangguan Tian: "In fact, the price of 200 million is not expensive, Geely Automobile Company has set an advertisement for next month, and now they have begun to solicit advertising ideas." ”

When Shangguan Tian heard Yang Ming's last words, he could hear his heartbreak.

He is the president of a Chinese entertainment giant, why does he suddenly feel ashamed now, and then he said a few words hastily, hung up the phone, smiled bitterly with the mobile phone, shook his head, and gave up the possibility of advertising in WeChat Moments.

I can't help it, I can't afford it!

Thinking of this, Shangguan Tian suddenly had a feeling of looking up to the sky and crying loudly, he really didn't expect that one day there would be an advertisement that he couldn't afford.

It's simply ironic.

After listening to Yang Ming's explanation just now, he knew that the other party was not perfunctory, he was no stranger to the mythical rise of WeChat in the past six months, and even the market value of WeChat was like a snowball, increasing every day, this case has become the object of worship of countless young people in the Internet industry, it is not a dream to get rich overnight, the emergence of WeChat, this is a living example.

Shangguan God knows that WeChat can have today's success, in addition to its own powerful functions, there is also the free download of this mobile phone application software and a good user experience.

It can be seen that the other party did not deliberately target himself.

People do take the route of not opening for three years and eating for three years.

200 million Chinese dollars, this advertising price is simply incredible for the promotion of a movie, and it is not realistic at all.

Shangguan Tian said that he couldn't afford it, and that was indeed the case.

Unless Huaxia Brothers Media also makes a blockbuster like "Red Cliff of the Three Kingdoms", which has a production cost of up to 1 billion yuan and is supported by the global film market, he will consider whether to spend such a large amount of money to promote a movie.

Even so, he has to consider whether it is worth it or not.

But Geely Auto is stress-free.

Moreover, to put it mildly, Huaxia Brothers Media and Geely Automobile Company are not the same grade of enterprises at all.

Geely Automobile has a market value of hundreds of billions of Chinese yuan, with an annual sales turnover of nearly 100 billion, throwing 200 million yuan for advertising, which is similar to playing, and advertising carriers like WeChat, which have users all over the world, are simply the best advertising targets for Geely Automobile.

Whether it is influence or brand image building, Geely Automobile Company spent 200 million yuan, which is a multi-kill thing.

Shangguan Tian smiled bitterly, it seems that he can only give up the idea of pushing advertisements in WeChat Moments, at least for now, it is not realistic, too Nima is a pit person.

The same thing has been staged in many film companies at home and abroad, and the bosses of many film companies are so angry that their lungs almost explode, and the advertising price of the WeChat company is no longer a problem of killing people, and it is estimated that even if some film companies are sold, it is estimated that they will not be able to make up the money for advertising.

Yanjing.

Victory Pictures.

"Yang Ming's kid doesn't know what kind of **** luck he has taken, and he actually has such a big gold mine as WeChat. ”

In a decorated office, He Xinghan smoked a cigarette and said angrily with an angry face that it was obvious that Shengli Pictures must have also contacted WeChat, and then was smashed by the other party's price and shrunk back.

200 million Chinese dollars, is this Nima robbing money?

How can a single ad be worth such a price?

"What's the use of talking about this now?" Xiao Bufan sat on the sofa, also with an uncomfortable look on his face, took a heavy puff of cigarette and said, originally he didn't smoke much, but now he smokes, which shows the depression in his heart.

Both of them were smoking, and the atmosphere in the office seemed a little oppressive.

"Now that the other party's "Red Cliff of the Three Kingdoms" has been advertised on WeChat Moments, coupled with the promotion of other channels, it is estimated that fans in East Asia will know about this movie, is it necessary for us to release it at the same time as the other party?" He Xinghan asked Xiao Bufan a little hesitantly.

Last time, they discussed with Bai Chongshi of Zhonghuang Entertainment for a long time, and there was no good way to deal with Oriental DreamWorks, especially Oriental DreamWorks is now highly valued by the high-level of the government, and some means that cannot be used on the table must not be used, and they can only achieve their goals through normal commercial competition.

Therefore, the three of them thought twice and still set their sights on the movie.

Now the most powerful thing in Oriental DreamWorks is "Red Cliff of the Three Kingdoms", they naturally thought of blocking the box office of the movie Oriental DreamWorks, the resources of the two film giants of Zhonghuang Entertainment and Shengli Pictures, coupled with the financial support behind Xiao Bufan, they have full confidence to block the so-called all-star lineup blockbuster of the other party.

Even if you can't completely block it, you have to disgust the other party.

But they didn't expect that now Oriental DreamWorks will push its advantages to the point of no increase through the advertising push of WeChat Moments.

If you want to block the box office of the other party's movie, then the price you pay can be imagined, and the most important thing is that you are afraid that they will pay the price and fail to achieve the goal of blocking.

There is no way, this time Oriental DreamWorks can be said to have used a lot of resources in the promotion of "Red Cliff of the Three Kingdoms", Yang Ming even got in touch with the government, and the government came forward to promote this "Red Cliff of the Three Kingdoms" abroad.

Xiao Bufan's brows were tightly locked, and the pungent smell of smoke did not make him think of a perfect solution.

Although he is considered by the outside media to have today's status in the entertainment industry, purely by money, this does not mean that he does not have any ability and knowledge.

On the contrary, he is no less knowledgeable than any.

The reason why he spent so much money to make himself an idol superstar in the Chinese entertainment industry was because he was confident that he could do it, and spending money was to shorten his struggle time, and he had such an advantage, how could he give up? He didn't want to waste his time on some meaningless things.

This time, they discussed launching a film to block the box office of each other's movies, which is a movie starring him "The Legend of the Snow Fox in Liaozhai".

It is also a blockbuster, with an investment of about 100 million yuan.

If such an investment scale was placed two years ago, it might have been a blockbuster without doubt, but in this year's film market, it seems a bit insufficient.

Not to mention that compared with the billion-dollar investment and all-star lineup of "Red Cliff of the Three Kingdoms", even compared with the blockbusters of some other film companies, his "Legend of the Snow Fox of Liaozhai" does not have too many advantages, even if there are two film giants behind it to help distribute it, it will not have too many advantages.

He used to be arrogant, and that was because he had the ability to be crazy, but it didn't mean that he liked to touch stones with eggs.

Oriental DreamWorks used the resources of WeChat to promote this time, and the impact on its side was too great, and it simply had no chance of winning.

But just like this, Xiao Bufan admitted defeat without a fight, and he was unwilling, he has always been the pride of the sky, when has he ever suffered such a dumb loss and suffered such depression?

Unless you keep throwing money at it!

Just thinking about the price of 200 million, Xiao Bufan felt the urge to vomit blood in his heart, even if he took out such a sum of cash, it would hurt for a long time.

"Mr. He, the price of 200 million, if I take out 100 million, how about you and Mr. Bai each take out 50 million?" Xiao Bufan gritted his teeth and said, he was really unwilling to become a deserter without a fight, and he couldn't swallow this breath.

What is that Yang Ming? Even if it is a competition for financial resources, he believes that the Xiao family behind him will not lose much to Yang Ming.

Isn't it just throwing money? In addition to money, what is left is money, and as long as it can be solved with money, it is not a big deal.

When He Xinghan heard Xiao Bufan's decision, he was stunned, his eyes widened and he looked at each other, and he couldn't help but ask a little stammering: "Xiao Bufan, you." You. You won't really. Do you really want to spend this money?"

Crazy, right?

A movie with a production cost of only about 100 million yuan now has to spend 200 million yuan to promote, and this does not count the cost of film promotion from other channels, it is estimated that counting those, the budget for the promotion of this movie will definitely exceed 300 million Chinese yuan.

It's not crazy anymore, it's an irrational competition.

The production cost is 100 million, and the publicity cost is 300 million, if this thing gets out, how many people will be shocked?

Although He Xinghan is the CEO of Shengli Pictures, he basically doesn't take care of things, and has always had professional managers to take care of the company's affairs, and the He family behind him is not as rich as a business family like the Xiao family, so if he really wants to take out 50 million in cash, this is definitely to cut his flesh.

Seeing He Xinghan's hesitant appearance, Xiao Bufan's eyes couldn't help but flash a trace of contempt, if it weren't for the identity of the other party, he would definitely disdain to contact this second ancestor in his heart.

It's a pity that Bai Chongshi didn't come over today because of something, otherwise he would have discussed this matter directly with the other party.

"Mr. He, don't worry, this money will not let you go out in vain, and when the time comes, it can be included in the investment cost of the movie, and the box office revenue share will be counted as your share. Xiao Bufan waved his hand and said lightly.

He Xinghan seemed to feel Xiao Bufan's contempt for him, and he couldn't help but feel a burst of anger in his heart, but fortunately, he was not the kind of brain-dead person, so he immediately agreed: "Okay, since Mr. Xiao is so confident, I will play this game with you." ”

50 million only, he believes that Victory Pictures can still come up with such a sum of money.

Xiao Bufan did not contact Bai Chongshi to tell the other party his decision with He Xinghan, but immediately contacted the WeChat company, and he also wanted to put his own promotional advertisement of "The Legend of the Snow Fox of Liao Zhai" in the WeChat circle of friends.

Just after a while, Xiao Bufan hung up the phone with an unusually ugly face, and He Xinghan saw the other party's pale face, and immediately knew that things must be bad.

"Yang Ming!" Xiao Bufan viciously pronounced a name from his mouth word by word!

He didn't expect that he had made a lot of determination to spend 200 million yuan to follow "Red Cliff of the Three Kingdoms" to advertise in the WeChat circle of friends, but he was told that this was impossible, and a manager on WeChat told himself that the advertising push in the circle of friends would be pushed at most once a month, and it had been booked by Geely Automobile next month, and considering the user's experience, at least for half a year, the circle of friends would no longer push advertisements for movie promotion.

Xiao Bufan didn't expect that he couldn't spend it even if he had money?