Chapter 308: Jeans Endorsement (I)
(August is busy, one change a day.) Pen "Fun" Pavilion www.biquge.info)
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As an IODL, as an idol artist, advertising endorsement is indispensable. According to his own quality, Boss Yun feels that he is indeed quite suitable for jeans advertising.
To put it mildly, among the nine members of Girls' Generation, in terms of figure, the most suitable person to endorse jeans is herself, followed by Yuri, then Xiuying, and then, Busy Naixian.
Jeans endorsement, tall and tall, especially long legs, have an innate advantage, the key is that the circumference and curve of their waist, hips and legs are very standard, the proportion is very perfect, if you wear jeans, especially when you wear low-waisted skinny jeans, the dynamic index and sexy index are usually off the table, even if there is a little bit of O-shaped legs, it will not hinder.
The least 'qualified' part of the body... I don't know, fans know it.
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In the last life, some people said that Lin Yuna was the tallest in Girls' Generation, and the real net height was at least 170, and even said that she was taller than Cui Xiuying, and she also cited a picture as proof, after comparison, at first glance, many times, Lin Yuna is indeed so taller than Cui Xiuying of 171.
In fact, it is only a matter of visual angle, and sometimes the hairstyle and shoes worn can also be affected.
Lin Yuner herself appeared and said: Thank you for lifting me up like this, in fact, my real net height was 166.8 when I debuted, and later I grew taller, 168.2, even if it is 168. You will think that I am taller than Xiuying because my waistline and leg line are longer, and everyone's vision is deceived by my waist and legs. There is also a hairstyle, if the hair is thicker, it will look taller, in fact, I really don't show off my height, I'm as tall as busy. Expose a small material, my real weight is 49.8 kilograms, don't be deceived by the 47 kilograms on the file, I'm skinny, but I think I'm sexy. Girls weigh no more than 100 or are either flat-chested or short, I'm not short, I... I really shouldn't have said that.
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As soon as the nanny car drove into downtown Seoul, Lin Yuna (Lin Yucheng) received another phone call, Xiao Nan.
Xiao Nan said on the phone that the five of them had returned from traveling, and asked if they wanted to get together for a drink at night, and Lin Yuner replied that the place is up to you, and I just have to pay for it.
Xiao Nan didn't say much, he didn't talk about the topic in the vernacular, but Lin Yun'er understood that this was probably another parting banquet.
There is a banquet in the world, Jin Xin and they are all family and mouthful, and sooner or later they will return to China.
As for Xiao Nan, she will definitely not go with her, maybe from now on, she will also be a member of S.M.
When I returned to the company, there were dozens of 'sone' and 'Yunbao' squatting outside the door, and inside the door, all the front desk on the first floor took the initiative to nod and greet Lin Yun'er, including the members and even artists who met on the road, and their attitudes were polite and respectful, and they all spoke in honorifics, not to mention the trainees, who bowed directly.
This was a scenario that was impossible before, and it was all due to the occurrence of this 'violent incident', and of course, Lin Yuna and her sisters are also trying to adapt to these refreshing scenarios.
At this moment, Girls' Generation, which has just debuted for a month, is no less important in the S.M company than SuperJunior, who has debuted for nearly two years.
The two representatives of the jeans brand that will be endorsed were personally received by Kim Young-min, and Nam Sang-yong was assisted to promote Yoona and Girls' Generation to the representatives.
Kim Young-min and Nam Sang-yong meant to think about whether they could fight for another opportunity for the other members of the young generation on the side of the manufacturer's representative, but who knew that they were resolute and only said that they would only allow one at the moment, and the other members would not consider it for the time being.
The rejection is very thorough, and it is reasonable to say that doing business should adhere to specific principles, and the same as the law, many times, business is business, and business is not emotional.
In Kim Yingmin's office, Lin Yuna met the two representatives of the manufacturer who came to negotiate endorsements, and to Lin's surprise, the two representatives, a man and a woman, turned out to be from the Celestial Dynasty, and were the managers and store managers of the flagship store of a large denim clothing manufacturer in Seoul, South Korea.
After greeting each other, the two sides officially entered into negotiations.
The two representatives were instructed by Mr. Yang Li, the general manager of Korea, that is, by the son of his own boss (Shao Dongjia), to invite Yuna to make an image endorsement for his denim brand.
Although the two of them are from SZ, they are natives of the Northeast, and even the Korean they speak has a strong smell of big ice ballast, and they look like cheerful people, and they naturally speak boldly and uninhibitedly, so they can say what they say, without beating around the bush.
Boss Lin can see through the two of them at a glance, at least one point, these two are real people.
Founded in 1999, the LEER denim brand mainly produces and sells mid-range women's jeans, denim and denim skirts.
Since its listing, LER denim clothing has quickly won the recognition and favor of consumers with its unique design and high quality at affordable prices, and quickly occupied a certain market share, and also won many brand agents and distributors for LER.
In line with the development principle of active expansion and self-breakthrough, LER headquarters decided after research to take the initiative to improve brand positioning, from mid-range mass clothing to high-end boutique clothing. Second, take the initiative to develop the online market, participate in and devote yourself to the C2C model. Third, take the initiative to develop multi-platform distribution channels. Fourth, take the initiative to let the LER brand go abroad.
And take the initiative to go abroad, neighboring South Korea and Japan is the first stop.
Due to the strict and strict protection mechanism for local brands in Japan, especially clothing brands, after practice, it is found that it is difficult to enter the Japanese market, and it is difficult to proportional to the input and output.
South Korea's consumption pattern and fashion atmosphere are very in line with the growth environment of the LER brand, South Korea is a country with a strong entertainment atmosphere, South Korea is a young country, so it is bound to echo with the younger LER who keeps up with the pace of fashion trends.
As a result, the headquarters has once again decided to focus its resources on the Korean market. The opening of the LER flagship store in Dongdaemun, Seoul is the first step for the LER denim brand to seize the Korean apparel market.
As the old saying goes, if you want to develop, you must first learn to get used to it.
South Korea's entertainment culture, including the star effect, is only higher than that of the Celestial Dynasty, and among them, the economic effect of idol stars is definitely an area that cannot be ignored.
Advertise to find stars, do publicity to find stars, if the product wants to sell well, it is inevitable to find a star to endorse it. Therefore, the headquarters is preparing to seek an excellent idol celebrity spokesperson for the LER denim brand in South Korea.
The young ler should be interpreted by young people for her, and after many deliberations and selections, the headquarters came up with a final decision, that is, Yonna (Yonna), a member of the girl group Girls' Generation under South Korea's S.M Entertainment Economic Company, is invited to make an image endorsement for the Leer denim brand.
🔥 Three reasons why you chose Yonna, young, pretty, and with personality.
Needless to say, it's a fact that young and beautiful people are there, and it's obvious to all.
The first female artist in the Korean entertainment industry to beat up the company's senior leaders, is this considered personality?
Lier is a brand with a lot of personality, Yuna is a very individual artist, and the collision of personality and personality will definitely produce fierce and dazzling sparks.
Ler believes he didn't pick the wrong person.
So, what about you?
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(PS: The Liller brand is inspired by Kwon Yoo-ri's name.) (To be continued.) )