Chapter 589: Big and Small Booths
The flight from Beijing to Paris took about 10 hours, and when the delegates of the China Pavilion arrived at Charles de Gaulle Airport, everyone was exhausted, and most of the rest rested early, except for a few who were able to keep going.
Early the next morning, the Chinese embassy sent a bus to send all the delegates to the venue.
In the car, everyone rejoiced, and finally passed the high post of the primary election, and Lai Wenang of Huainan Iron and Steel Group deliberately sat next to Su Cheng, talking loudly and laughing loudly, quite a feeling of complacency, in their opinion, their task has basically been completed, and the next thing should be to enjoy the process of success. In the end, it is inevitable that you will enjoy the fruits of victory.
This is also a consistent feature of Chinese-style exhibitions - focusing on participation. As for the result, it is often determined by the status of participation, and there can be outstanding small enterprises, but all central enterprises and large state-owned enterprises cannot be put aside.
Even when it comes to foreign exhibitions, state-owned capital will not be fundamentally different, and domestic institutions will naturally use their evaluation methods to replace the evaluation methods of foreign institutions, so that the latter can only be used as a reference.
Because it is an industrial equipment exhibition, the venue is very large, and it is also built very remotely, and when you arrive at the place, you can see towering cranes, mine trucks with wheels larger than people, such as gantry cranes, electric furnaces and other super-large equipment, and you can also see them from afar.
"These guys, are you really transporting equipment to France?" Lai Wenang stared at these steel behemoths with wide eyes, such as the boom of the crane, the skeleton of the gantry crane, etc., which are not dismantling, therefore. The freight of such equipment has always been not cheap, and it is good if it is sold, but it will be shipped back if it cannot be sold. Private companies may treat it as an operating expense, but state-owned enterprises are difficult to say.
Gao Gang got acquainted with him on the road, and said with a smile: "Those are the equipment of multinational companies, and they are estimated to get a lot of orders when they participate in an exhibition." ”
"As long as you sell one, all the costs are recovered, and five units are sold. It's enough for us to eat. The representative of Minmetals, who is also a central enterprise, sighed with emotion, the profit of machinery and equipment has always been very good, and the profit of exporting abroad is even better. But. In the 90s, there were not many Chinese machinery and equipment companies that could export to earn foreign exchange, and even fewer could export to Europe.
Gao Gang snorted twice and said, "If Minmetals gets the order." Don't buy from Shougang. ”
"Of course. You have to sell it cheaper, too. ”
"If you want to buy cheap from our Huaigang, the accessories with low requirements will be made with low-demand steel plates, and the cost will not be reduced?"
"It's good to say, the steel of the accessories is purchased from Huaigang. The representative of Minmetals laughed.
A group of people were overjoyed, as if they saw a bright avenue. The exhibition that Fei Lao attaches great importance to must get a good start. Maybe he will really become a celebrity in the state-owned enterprise system.
Shen Feng ran before and after doing logistics, and said with a smile: "Foreign manufacturers may not be able to get orders." Don't look at the fact that they are shipping equipment to France, what should be shipped back still has to be shipped back. ”
"What a waste. ”
"No, this is a marketing cost. Private companies like to do this, Su Dong, you also have marketing costs, right?" Gao Gang couldn't help but provoke, Shougang and he were almost thrown out of the pavilion, in order to keep the position, from the general manager to the commissioner in charge of this matter, Gao Gang himself almost got a punishment, he came out this time, more or less with the smell of atonement, Su Cheng will naturally not have a good face for the initiator.
Su Cheng, who was walking at the end of the line, shook his legs and said simply: "Of course there is." ”
Gao Gang immediately asked: "How much do you have marketing costs?" If you want me to say, most of this money is wasted, just like procurement, marketing people first put half of the money in their own pockets......
"It's good to be strictly managed. ”
"Oh, how can Dahua Industry strictly manage and save money?" Gao Gang was quite sarcastic.
"To put it simply, the results are evaluated first, and then the process control is carried out if the price and expectations are met. "When standing with state-owned enterprises, Sioux City will not give an inch.
Gao Gang didn't expect Su Cheng to really answer seriously, he was stunned for a moment, and said: "Even so, I can't prevent the people below from doing tricks, and I want to say that it's better to hand over the marketing to the dealers below......"
Iron and steel enterprises have always been strong enterprises, because of the pursuit of scale, the sale of steel, their marketing demand is very weak, even in the economic downturn years, they rarely use marketing measures. Although Gao Gang deliberately belittled Dahua Industrial, he did speak out of his own experience.
Su Cheng didn't look down on this kind of almost rotten, and stubborn business model, said: "If you can't keep up with the times, you will be eliminated by the times, in the era of planned economy, you can save this money, and in the era of market economy, the result of wanting to save money is unsalable and rising costs." ”
Without waiting for Gao Gang to refute again, Shen Feng hurriedly smiled and interrupted, saying, "It's about to arrive at the place, and all units have to plan their booths in accordance with the regulations, and they have to be busy, everyone has to be serious." If you need anything, you're welcome, just come to me. ”
"It's time for Zone C. One man pointed forward, and it was the gate of Area C.
Inside, under the height of four or five floors, there is an exhibition area divided into blocks, some large and some small, and half of the Thai company has already settled in.
"Ours is on the 17th, and inside the whiteboard is the location of each company. Shen Feng instructed again, and then checked the location in turn, for fear of making a mistake.
On average, each enterprise has only four or five square meters of space, so you can only put it in some brochures and the like as suggested in the group.
These tasks do not require much effort, and will be done in a while.
Although it saves effort, it is difficult to make people feel happy compared to other companies' booths.
The representative of FAW said softly: "The booth is too small. ”
"The scale of our exhibition last year was small and there were few orders, so it was very difficult to apply this year. "It's not the first time Shen Feng has explained this topic.
Lai Wenang said loudly: "If Fei Lao comes forward, can't he get a big booth?"
"The fairs in France are independent. Even the president is not easy to intervene. Shen Feng said and said: "The booth is a little smaller, but if you look carefully, except for those multinational companies. There are not many companies that can have more than 200 square meters. ”
"People are a company, a booth ......"
"Area C and Area A are the two best areas, and 200 square meters are well utilized, which is actually enough. "Shen Feng can only focus on persuasion.
Lai Wenang is helping people complain, which is equivalent to brushing up on the sense of existence, and when it comes to this, he will not be silent, covering his head and preparing to set up the booth.
More than 200 square meters of space. More than 100 people poured in, and it was also very crowded.
Gao Gang and others are used to being leaders on weekdays, and now they have to do it themselves.
The large booth was prepared in advance by the pavilion. Put some banners, pile up some brochures and posters in the small booth, and that's pretty much it.
Gao Gang and his subordinates were busy finishing it, and naturally aimed at Su Cheng, who had nothing to do. couldn't help laughing: "Su Dong." Didn't you bring hundreds of people to France, why?
Although he is a bit deliberately disparaging Dahua Industrial, he does speak out of his own experience.
Su Cheng looked down on this kind of almost rotten, and stubborn business model, said: "If you can't keep up with the times, you will be eliminated by the times, and in the era of planned economy, you can save this money and reach the era of market economy." The result of wanting to save money is slow sales and rising costs. ”
Without waiting for Gao Gang to refute again, Shen Feng hurriedly interrupted with a smile. said: "It's about to arrive at the place, and all units have to plan their booths in accordance with the regulations, and they have to be busy, so everyone has to be serious." If you need anything, you're welcome, just come to me. ”
"It's time for Zone C. One man pointed forward, and it was the gate of Area C.
Inside, under the height of four or five floors, there is an exhibition area divided into blocks, some large and some small, and half of the Thai company has already settled in.
"Ours is on the 17th, and inside the whiteboard is the location of each company. Shen Feng instructed again, and then checked the location in turn, for fear of making a mistake.
On average, each enterprise has only four or five square meters of space, so you can only put it in some brochures and the like as suggested in the group.
These tasks do not require much effort, and will be done in a while.
Although it saves effort, it is difficult to make people feel happy compared to other companies' booths.
The representative of FAW said softly: "The booth is too small. ”
"The scale of our exhibition last year was small and there were few orders, so it was very difficult to apply this year. "It's not the first time Shen Feng has explained this topic.
Lai Wenang said loudly: "If Fei Lao comes forward, can't he get a big booth?"
"The exhibition in France is independent, even the president can't interfere, and Fei Lao can't care about this kind of thing. Shen Feng said and said: "The booth is a little smaller, but if you look carefully, there are not many companies that can have more than 200 square booths in large multinational companies. ”
"People are a company, a booth ......"
"Area C and Area A are the two best areas, and 200 square meters are well utilized, which is actually enough. "Shen Feng can only focus on persuasion.
Lai Wenang is helping people complain, which is equivalent to brushing up on the sense of existence, and when it comes to this, he will not be silent, covering his head and preparing to set up the booth.
In an area of more than 200 square meters, more than 100 people poured in, and it was also very crowded.
Gao Gang and others are used to being leaders on weekdays, and now they have to do it themselves.
The large booth was prepared by the pavilion in advance, and the small booth put some banners, some brochures and posters, and it was almost the same.
Gao Gang and his subordinates were busy finishing their work, and naturally looked at Su Cheng, who had nothing to do, and couldn't help laughing: "Su Dong, didn't you bring hundreds of people to France, why didn't you even have a helper?"
"There's something that's working. Sioux City leaned against the pillar indifferently.
"Oh?"
"Isn't that there?" said Su Cheng.
Two or three booths apart, a banner slowly opened, and the words "Dahua Industrial Group" were conspicuous and abnormal.
And under the banner, about thirty or forty Chinese, are setting up the booth.
Compared with the five-square-meter display cabinet around Sioux City, the booth with at least 100 square meters is almost revealing luxurious raw edges.
"This is ......" Gao Gang and the others widened their eyes.
"We still have a lot of friends in France. Su Cheng smiled very sincerely.
…… (To be continued......)
ps: I ate barbecue and ended up having an upset stomach, and the delicious stuff really comes at a price.