The main social software in the United States and Europe on Twitter.

"Yang Ming, a young genius from China, has already conquered the hearts of Western teenagers with movies and music, and I believe that this time "Transformers" will definitely not disappoint everyone. ”

"Every time I watch Yang Ming's movie, I will bring something new, the movie is like this, the music is the same, friends, "Transformers", are you ready?"

"I am a loyal music fan of Yang Ming, and I am also his disciple, haha, I will buy every album of his, as a fan, I must support Yang Ming's master!"

These are the statements made on Twitter by celebrities who are very well-known and have countless followers.

Among them, there are many big-name celebrities, outstanding people in a certain industry, big V accounts with a large number of fans, and public marketing accounts, and their accounts on Twitter, with the least fans, are at least 500,000.

Add to that the other celebrities who have tens of millions of followers, and when they all tweet their fans to watch "Transformers," the impact on the Internet is simply unmatched.

Of course, in order to have today's situation, Oriental DreamWorks has also paid a lot of costs and conditions.

Now, though, it was all worth it.

And among these Twitter accounts that recommend Yang Ming's good words, there are also many who are originally friends of Yang Ming, or because they like Yang Ming's works, and take the initiative to recommend the news of Yang Ming's new film, by the way, @, just like an infectious disease, covering the entire Twitter.

Among them, the most prominent celebrity account is Princess Charlotte of the British royal family.

This is a hardcore Yang Ming fan.

"When will Transformers be released?"

"Yang Ming, you are so bad, you make the trailer so exciting, it makes people lose sleep. ”

"When the time comes, everyone will watch "Transformers" with me!".

Basically, every day or two, the princess will post a sentence or two of emotion and comments on Twitter, all about the topic of "Transformers", and Charlotte has nearly 40 million followers on Twitter, covering the United States and the whole of Europe, and every comment she leaves will attract countless comments from fans.

It can be said that now everyone knows that the princess of England can't wait to see a movie called "Transformers".

It is also often reported by the media and has become an interesting conversation among the people.

Similarly, Prince Harry, who has the same identity as Charlotte, also mentioned "Transformers" on Twitter several times, and the popularity of their brother and sister in the West is very high, and the two recommended a movie together, and the influence caused by that can be imagined.

When many media in the United States peeled back the cocoon and analyzed the techniques and marketing strategies used by Oriental DreamWorks to promote "Transformers" on the Internet, the entire Hollywood, or the entire advertising industry, was dumbfounded.

Advertising can even do that.

This kind of propaganda idea is really commendable and researchable.

To be honest, as long as things are said to be clear, there is nothing surprising about the publicity and marketing model used by Oriental DreamWorks, and there is not even anything worth talking about at all, it is too simple.

The point is that Oriental DreamWorks is now the first to eat crabs, and it has achieved a publicity effect that is the envy of everyone.

This kind of targeted publicity plan through social tools is like a virus, and when everyone mentions and discusses the film, it becomes a national buzz.

It's like a snowball, the more influence rolls in.

However, many media outlets have pointed out that this kind of online advertising marketing strategy is not suitable for everyone.

If you want to imitate the companies of Oriental DreamWorks, once their marketing topics cannot achieve certain results, then they are just following the example.

The celebrities who mentioned and recommended "Transformers" on Twitter must not all be from Oriental DreamWorks Public Relations, and the celebrities who joined this topic later must be influenced by others, or they may have liked Yang Ming's works in the first place, so they will follow the trend to mention and recommend them.

When the media in the United States thoroughly studied the propaganda strategy used by Oriental DreamWorks, turned it into a news report, and transmitted it back to China, all the local film companies and the entertainment industry were shocked.

Nima, is that okay?

I see.

It's so wicked!

There are all kinds of reactions, and then many people suddenly realized, no wonder that in recent times, there are often celebrity tubas in domestic scarves, and it is recommended to watch "Transformers" on the scarves.

Huaxia is Yang Ming's base camp, and he has much more resources than Baber's side, and the influence caused by the topic is even more extensive.

It can be said that now in the entire Greater China Development Zone of East Asia, no one does not know that Yang Ming's new film "Transformers" is about to be released.

As for Dimei Pictures' "The Flash", although it has also been promoted in various ways, such as TV, newspapers, outdoor advertising, etc., it is not bad, but in terms of influence, it still cannot be compared with "Transformers".

In particular, out of return for the troubles caused by Dimei Pictures for Barber in the United States, Yang Ming naturally did not let go of the other party in China.

Although he has no energy to stop the other party from placing advertisements, it is simply easy for his media, as well as through the cooperative media of Oriental DreamWorks, to release some news comments that are not conducive to discrediting Dimei Pictures.

Now after the excavation and reporting of the media in the United States and China, everyone suddenly has a feeling in their hearts that the movie has not yet begun to be screened, and it seems that in terms of momentum, "Transformers" has surpassed "The Flash".

It's not been screened yet, and it's already lagging behind, so what about after the screening?

After the media dug out the novel advertising strategy of Oriental DreamWorks, Yang Ming smiled indifferently when he knew about it and did not take it to heart.

What is this method?

In the previous life, I was tired of using it a long time ago.

New media marketing campaigns are combined with viral marketing, and then topical marketing is introduced, and that's it.

After a year or two, Li Xingyi's WeChat, which is being developed in a hurry, has become the world's most influential mobile social APP.

Yang Ming is very much looking forward to this day.

As the premiere of "Transformers" gets closer and closer, all kinds of work are ready to go.

After discussion, the premiere of the new film will focus on the United States side this time.

After all, it is released at the same time around the world, because of the time difference, Yang Ming can't be separated from two places, and this time he will focus on the United States side, he decided that this time "Transformers" must poke a big hole in Hollywood, and change the consistent impression of Chinese movies among fans in the United States.

There are also blockbusters in Chinese movies.