Chapter 920: Propaganda War (2/3)
Director: Yang Ming
Screenwriter: Yang Ming
Starring: Yang Ming, Hua Xiaoyue
Photo: Kong Weidong
In 2002, it ranked first in the global comic sales list
Will genius directors continue to perform miracles and break all kinds of records?
December 26, 2003, stay tuned.
Produced by Oriental DreamWorks
Handsome guys, beautiful women, sports cars, fast, furious, sci-fi, action, special effects, disasters, war
As soon as the final trailer of "Transformers" landed in the world, it detonated the enthusiasm of all fans and netizens, and all the exciting elements appeared one by one in this trailer.
Exciting background music, mysterious and sci-fi Autobots, disaster images that erupt in the city, and various incredible transformations of the Autobots......
Everything you think of, what you don't think of, is flashed in this final trailer.
When the trailer flashes the duel between Optimus Prime and Megatron, and a car is broken by vertigina on the highway, which is addictive to watch, the trailer is frozen here, and countless fans and netizens want to smash the computer.
It ended at the most exciting time, and this trailer was edited like a delicious table when you wanted to eat, but suddenly someone called away on the phone.
"Who cut this trailer? Stand up and promise not to kill you. ”
"Yang Da, don't bring this, you are intentionally making us unable to sleep. ”
"Is this the legendary 'One Cut'......?"
On the Internet, in media and entertainment news reports, fans, fans, and netizens complained about Yang Ming, who edited the trailer, after watching the final trailer of "Transformers", and Tai Nima was hated.
This clip is like fishing, you can see it, but you can't eat it, and it hurts as much as it hurts.
Yang Ming couldn't help but smile when he saw a lot of comments on the Internet, and he was still a little proud in his heart.
In his previous life, he had to go through several tortures in the face of the movies he wanted to watch, and now it was his turn to torture others.
Just a few days after "Transformers" released this wave of final trailers, Dimei Pictures was not to be outdone, and learned from Oriental DreamWorks to release the final trailer of "The Flash", which also gained a lot of momentum.
It's just that according to the observation of the media and some filmmakers, it was found that the reaction to "The Flash" on the trailer was not as big as "Transformers" from Oriental DreamWorks.
There are even some people who directly suspect that "The Flash" has not even achieved half of the publicity effect of "Transformers".
When this conclusion was announced, it immediately caused an uproar.
How can it be?
Dimei Pictures is not an ordinary film company, and its strength and energy are also giants, and they cannot be compared.
In terms of advertising resources, "The Flash" will definitely only be more than "Transformers", and it may be a little worse in terms of network, but in the traditional advertising scope, it is definitely not comparable to "Transformers".
Nor can it be compared by the acquisition of Oriental DreamWorks, a third-rate film company based in Hollywood.
Highway billboards, large screens in downtown areas, subway platforms, TV newspapers, wherever there are advertisements, there will basically be "The Flash" publicity; in this regard, "Transformers" has also made some investment, but compared with "The Flash", it is too far behind.
Especially in the United States, this gap is even more pronounced.
Hollywood knows why there is such a gap, and the strength and means of Dimei Pictures are definitely not what ordinary people can imagine.
When Barber wanted to promote "Transformers" on a large scale in traditional advertising channels, he always encountered all kinds of sudden obstacles and difficulties, so he put all his resources and energy into the network according to the plan Yang Ming said.
The major web portals, major well-known forums, and major websites with top traffic all have "Transformers" promotional advertisements.
And it is simply impossible for Dimei Pictures to target Oriental DreamWorks on the Internet.
After all, if you want to completely tear your face, Dimei Pictures will definitely not dare to do it, because they have already learned a lesson, if you dare to be the first year of junior high school, I will dare to make fifteen, Yang Ming told Dimei mercilessly in Huaxia that as long as you dare to comprehensively target Oriental DreamWorks in the United States, you don't want to have a good life in Huaxia.
Death is going to happen, and everyone dies together.
In the face of this situation, of course, Dimei Pictures will not superficialize the contradiction, and they can still use some means through traditional advertising channels, but it is unlikely on the Internet, at least the effect is very small.
Because the traffic of the network is basically unlimited.
If you want to contract traffic advertising for a website, it is simply impossible.
Therefore, "Transformers" is promoting on the Internet, while "The Flash" is bombarding traditional advertising channels, and the momentum caused by the two is basically the same.
But the effect seems to be a little better than "Transformers".
When some people announced the conclusion of the investigation, it immediately attracted the surprise and bewilderment of various film companies.
How can it be?
They would never believe that Dimei Pictures would lose out to other film companies in the promotion of local films, which is simply a fantasy.
Still, there are people who attach great importance to this conclusion.
After a detailed investigation and repeated arguments, everyone found that this conclusion turned out to be correct.
Dimei Pictures has invested nearly 100 million yuan in traditional advertising channels, and has not yet spent 50 million meters on the Internet, and Oriental DreamWorks, which has achieved great advertising influence.
That's impossible!
But the investigation report does not lie, and the institutions and media that conducted the investigation have always been known for their rigor and fairness.
In the face of ironclad facts, many film companies around the world immediately turned their attention to the advertising methods carried out by Oriental DreamWorks on the Internet.
In addition to the familiar banner ads of major portals and forums, that is, trailer videos, and various advertorials, but there is nothing special about these?
Dimei Pictures also made a similar online promotion for "The Flash", although it may not be as strong as Oriental DreamWorks, but it will not be so influential before the two movies are screened?
You must know that after a media investigation, it was found that among the 10 people in the United States, at least 8 people know about the movie "Transformers", and 6 people will choose to watch this movie, and 4 of them decided that they will definitely go to see this movie.
And "The Flash" is known by 9 people, 5 people will probably choose to watch it, and only 2 people will definitely watch it.
The results of the subsequent investigation are too different.
Especially for the 'definitely watching' item, "The Flash" turned out to be only half as many as "Transformers"!
Could it be that all the hundreds of millions of advertising investment of Dimei Pictures have been thrown into the water?
At this time, some media found through various surveys that many fans who must watch "Transformers" are influenced by the introduction of stars, celebrities, and big V numbers on Twitter, so they choose to watch this "Transformers".
How can Twitter still do this?
That Huaxia genius's brain is too flexible!