Before the car arrived at Rockefeller Center, Li Xuan had already noticed the huge and eye-catching RCA logo on the building in the distance. Rockefeller Center, one of New York's most famous landmarks, is not a single building, but a complex of thirteen skyscrapers.

The tallest of these towers has 70 floors and a height of 259 meters. Since 1936, RCA has had its headquarters in this skyscraper, hence the name RCA Building.

NBC Broadcasting is a wholly owned subsidiary of RCA, and its headquarters and a large number of studios are also located in the RCA building. NBC Broadcasting CEO Grant Tinker received a notice from the front desk in the lobby of the ground floor after Li Xuan entered the building. Therefore, when Li Xuan took the elevator to the office floor where NBC's senior management was located, he was already waiting at the elevator entrance.

"Mr. Li, welcome to you!"

Tinker shook Li Xuan's hand warmly, and then led him to a brief tour of the entire NBC broadcaster. Founded in 1926 by RCA, NBC was one of the nation's first broadcast networks. With the glory days of broadcasting gone, NBC's most important asset now is NBC, which has the largest market share among the three major public broadcasters in the United States.

And the reason why Li Xuan rushed to the headquarters of NBC Broadcasting Company early this morning was to record an NBC TV ace program, "Meet the Media" (MeetthePress). It was the highest-rated and longest-running morning talk show in the United States, with the first episode airing on November 6, 1947.

"Meet the Media" is a show that focuses on politics, economics, diplomacy, and other public policies. Broadcast live to the nation at 9 a.m. ET every day. The format of a show is usually a discussion between the host and a special guest on a topic. Even Carter, Reagan and many other U.S. presidents. All participated in the recording of "Meet the Media".

This is Li Xuan's first media interview after coming to the United States, and the reason why he preferred NBC TV. Naturally, it was to sell to NBC broadcasters, and the parent company behind it, RCA Group. Because Li Xuan's next focus this year is to merge and acquire RCA companies.

In another time and space, GE spent only 36 days on the entire acquisition process from its first contact with RCA executives to its $6.3 billion wholly-owned acquisition. But that's because GE itself is one of the top 10 Fortune 500 conglomerates in the United States, and has a deep foundation in American political and business circles.

As a foreign company, Li Xuan and his Dongfang Electronics Company could not have achieved such a large-scale acquisition as GE. In addition to the need to convince RCA's top management and shareholders. It is also necessary to create a good external public opinion environment.

As the old saying goes, everything is foreseen and nothing is lost. If Li Xuan wants to successfully complete this seemingly difficult merger, he must think long-term. He needs to think as carefully as possible in advance of every possible problem, and make arrangements and preparations accordingly.

And one of the most important tasks in this is to eliminate the rejection and hostility of American society towards Li Xuan and the Eastern Bloc as outsiders. To this end, Li Xuan specially hired one of the world's largest public relations and communication consulting firms, Yabo, as his public relations consultant.

According to the questionnaire survey conducted by the Yabo team before, benefiting from the hype of Li Xuan becoming the world's richest man in the US media last year, 20% of the respondents had an impression of him. This ratio is already very rebellious. In other words, one out of every five Americans remembered Li Xuan.

Among the people who have an impression of Li Xuan, 35% have a good impression of him, 45% remain neutral, and only 20% have no good impression of him. This is especially true among those aged 20-40 years. The proportion of people who have a good impression of Li Xuan is as high as 60%, while only 10% of those who dislike him.

Although Yabo only sent 10,000 random questionnaires in some major cities across the United States. The sample size of the survey is small, and there may be considerable discrepancies between the results and the actual situation. But this number has shrunk in time. is also inspiring enough, Li Xuan's image among the American people can be described as very good.

The United States is actually a country that worships the strong. And Li Xuan's rise to prominence is as legendary as a myth! If he were an American, he would have been regarded by all the American media as an excellent example of the modern American dream. Even though he is not an American, American newspapers and television stations have devoted a lot of energy to reporting on him last year.

The United States claims to be a beacon of democracy, and public opinion will have a huge impact on the government, parliament, and other organs of power. Since Li Xuan has a good public foundation, he naturally has to make good use of it. The first step is to continue to deepen the good impression of Li Xuan in American society and extend this impression to the entire Eastern Bloc.

"Oh, Vincent! I have to sigh again, and when I see your young face, I think of my grandson, who is only two years younger than you, but still a young student. He can't even confess to a girl in college, oh my God, how can he be a member of the Monroe family, it's too embarrassing! But he's your fan, and ABC computers and FC game consoles are his favorites!"

The host of "Meet the Press" is called Bill Rohm, a sixty-two-year-old man, but he is not old-fashioned at all and speaks with humor. He's one of NBC's most famous hosts, and he's a great keeper of pacing, inadvertently starting to introduce topics as soon as the guests relax and get into the groove.

"Vincent, what do you think of the United States as a country from an Oriental perspective?" Rohm's first question was regular.

"The United States is a powerful country, but in my opinion, its strength lies not in its political, economic, and military strength, but in the fact that the United States is unrivaled in education and technology!" Li Xuan said with a smile.

"So you came to New York and chose Columbia University?" said Rohmon with a laugh.

"Yes!" Li Xuan nodded without hesitation, "Hong Kong, where I was born, has only two universities in the entire city, and both of them are unknown. And 15 of the world's top 20 universities are located in the United States! It is the first-class higher education that ensures that the United States can continuously produce the best talents in the world!"

Since he came to the door as a guest, and he would still ask for others in the future, Li Xuan naturally wanted to praise the host, the United States of America, first, and express his admiration. This praise should be combined with reality, so that the old beauties can feel his sincerity, so that they can further brush up the favorability.

"However, the United States has not been able to cultivate a talent named Xuan Li!" Luo Man pointed at Li Xuan, shook his head and smiled.

"Haha, there are exceptions, after all, tigers also have time to nap! It is precisely because of all kinds of unpredictable accidents that life will become more interesting and exciting! For example, the appearance of my accident will at least give everyone a chance to complain about those rich people! You were defeated by a twenty-three-year-old guy, and the face of the United States of America was lost!"

Li Xuan smiled happily: "Actually, I have been able to get to this point, even I feel like a dream! My family conditions are not good, and my family of five lives in a government-subsidized housing of less than 30 square meters! My parents both work in a small garment factory, and their meager salary can barely maintain the food and clothing of the family!"

If I hadn't applied for a full scholarship with excellent grades, I wouldn't have had a chance to go to college at all! So I didn't have a love affair, no ball games, and no sending out in my middle school life! There were just all kinds of books, and I used all my free time to absorb all kinds of knowledge! God is fair to everyone, and there will be rewards for what you give!"

"Meet the Media", as a morning live talk show, will only give the guests a rough topic outline as a reference for preparation, and the control of the program is more in the hands of the host.

In particular, Bill Rohm has hosted NBC's morning ace show for a decade. In his career, it was not uncommon for guests to make things difficult. And the audience especially wants to see the embarrassing appearance of elites and celebrities from all walks of life who are speechless when asked by Bill Rohm.

But there will always be some exceptions, such as President Donald Reagan, who was interviewed by Wèn just last year, and he answered questions that were prepared in advance by White House staff. Because Li Xuan deliberately left the opportunity to be interviewed by NBC TV for the first time after he came to New York, NBC TV naturally did not embarrass him. Li Xuan's public relations team negotiated with the production team of "Meet the Media" in advance on every issue of the recording script.

They wanted to try their best to portray Li Xuan as a young man from a poor background, but with a positive and enterprising background. He is not the richest man in the world with countless dollars, but an ordinary person who uses his ingenuity and unremitting efforts, coupled with a little luck, to finally change his fate and create a miracle of wealth!

The original script was designed around this idea. But by the time Monroe's question had been completely set aside. Fortunately, he didn't bring up any sharp topics. On the contrary, he is interested to know how the daily life of the world's richest man is different from that of ordinary people.

Because most of the previous media reports on Li Xuan were his business deeds, there were very few descriptions of his daily life. So much so that today's live broadcast of "Meeting with the Media" has changed the style of strict political and economic interviews in the past, but it is like an entertainment gossip show.

Li Xuan was also very cooperative in giving various self-deprecating revelations, such as why he was very distressed about why all the brandy and cognac were drunk in the business cocktail party, but there was no beer. He also revealed that he hopes to add a little sprite to the red wine, so that the taste is the best. This kind of dick silk practice made Bill Rohmon can't help but laugh. (To be continued......)