After the recording of the show, Li Xuan warmly hugged Bill Rohm before walking out of the studio. Li Xuan's chief public relations consultant, Peter Gilson, watched the entire recording process outside the studio.

He nodded appreciatively at Li Xuan. Although the host Bill Romon did not conduct an interview according to the questions of the program's script, Li Xuan's presence was obviously not bad. In particular, his series of self-deprecation and self-revelations made the audience feel that Li Xuan was a flesh-and-blood ordinary person who was no different from other young people of the same age.

In fact, no matter what country it is, the hatred of the rich is universal, and the idea of income disparity is stricter. In the eyes of ordinary people, the rich are not the same as themselves. They live a life of luxury and enjoyment, often using money as a bargaining chip to grab some power that they should not enjoy.

So Li Xuan needs to close the distance between himself and ordinary Americans, and he shouldn't be special because of his wealth and wealth. NBC's "Meet the Media" column is just the first step in Li Xuan's overall image building plan.

Under the arrangement of the public relations team, he will also be interviewed by other media one after another. And Li Xuantong guò constantly appeared in front of the American public, gradually integrating himself into a part of American society, thus diluting his image as a foreigner.

Leaving the studio of "Meet the Media", Li Xuan did not leave NBC Broadcasting Company directly, but continued to communicate with Grant Tinker, CEO of NBC Broadcasting.

In later generations, domestic audiences had the deepest impression of NBC TV than the "Friends". In fact, since the late 90s, NBC has been able to stabilize FOX and CW. However, when competing with ABC and CBS, it began to fall short, and the ratings have become the tail of the crane among the three major public networks for many years. And the time goes back to the 80s. Today, NBC is still the well-deserved boss of the American television industry.

"Speaking of which, NBC would like to thank you for Asia TV. It's an excellent ace show for us!" Grant Tinker complimented Li Xuan.

He was referring to the American version of "Who Can Be a Millionaire," which has aired on NBC for its third season. At the beginning, with the help of RCA, this show was selected by NBC TV. Grant Tinker then commissioned Ron Michaels, a programming producer who works closely with NBC, to redesign and repackage it to better suit the tastes of American audiences.

Ron Michaels is a gold medalist in the American television industry, who created the late-night variety show "Saturday Night Live" for NBC in 1975. And until Li Xuan was reborn, this classic show was still NBC's trump card show in another time and space.

Under Ron Michaels' part-time job, "Who Can Be a Millionaire" became an instant hit after it was officially broadcast on NBC TV, and became a new ratings weapon on NBC TV in the past year or two. So Grant Tinker's thanks, Li Xuan can fully afford it.

You have to know that when ATV sold the rights at that time. Only $750,000 in royalties were collected. Counting the rewards of the VAM agreement, ATV's total revenue is only $3 million. The copyright of an entertainment program can sell for tens of millions of Hong Kong dollars, which is amazing enough for most Hong Kong people. But compared to the profits made by NBC's "Who Can Be a Millionaire", this royalty is only a drop in the bucket.

"I would also like to thank NBC for helping ATV Hong Kong. Through the exchange and cooperation with NBC TV, Hong Kong ATV has the opportunity to quickly keep up with the world's first-class media organizations with the experience of internationally renowned media companies!" Li Xuan also said with a smile.

ATV's Huang Xizhao, Zhou Liang Shuyi and others. Indeed, I learned a lot of advanced things from NBC. For example, ATV's system of separating production and broadcasting has been implemented for more than a year, which has been very perfect, effectively reducing the cost of TV series production.

"Grant, the advertising plan for the next year of the Eastern Group has already begun to be developed. We hope to continue our good partnership with NBC!"

Grant Tinker's face couldn't help but bloom with joy, and the Oriental Group's Aikang Computer Company, Oriental Game Company, and Computer Park Company are all major advertisers, and they spend tens of millions of dollars on advertising and marketing in the U.S. market every year.

In particular, Elkan is a top sponsor of MLB and the NFL, and NBC Sports is one of the NFL's main broadcast channels. And Li Xuan previously bought the NFL night game every Friday night in one go. Multiple time slots for live matches.

"Of course, as one of the most important partners of NBC TV, NBC is willing to promote the brand of various companies of Oriental Group. Do your best!" said Grant Tinker with a sincere face.

At that time, our company's advertising plan for this year may be a little different from the past. In the past, each subsidiary acted separately. From this year onwards, we will change to the head office for unified coordination.

While promoting the new products of each company, we also hope to establish a healthy, uplifting and responsible corporate image of the Oriental Group as a whole among the American audience. To this end, we specially invited Yabo PR to develop a detailed plan. I hope to get NBC's support when the time comes!" Li Xuan said with a little meaning.

It is undoubtedly the media that can have an important impact on public opinion, but you should not think of media organizations as real fighters for defending freedom and democracy. Whether it is the three major public television stations or the major newspapers in the United States, they are actually for-profit commercial organizations, and they need to be responsible for the profits of their bosses.

And a large customer like the Oriental Group, which holds a lot of advertising money, is naturally the object that various media companies need to try their best to woo, which gives Li Xuan enough room to operate. For example, Grant Tink, who was sitting opposite him now, smiled and nodded tacitly after receiving Li Xuan's slightly meaningful look.

Of course, this is not to say that NBC will endorse its customers infinitely because of advertising costs, at least it still needs to maintain the objective and impartial cloak of public television, after all, this is the cornerstone of the survival of television stations.

Of course, since the TV station has charged you a lot of advertising fees, at least they will not take the initiative to trouble you, and they still have this bit of faith. But if the customer himself breaks out a shocking scandal, the TV station will definitely turn its face and deny people for the sake of its own reputation, and step forward without hesitation.

And what Li Xuan needs is that in the next move to acquire RCA, the American media should not deliberately stir up public opinion and make all kinds of malicious speculations about Dongfang Electronics Company. To this end, Li Xuan specially planned the group's advertising and marketing expenses in the North American market, and prepared to use the US dollar as a bargaining chip to communicate and coordinate with the major media groups in the United States. (To be continued......)