Originally, according to the previous plan, the film market of "Liu Changqing" was focused on East Asia, and the United States was only a small-scale release.

But now, for some reason, this pure Chinese kung fu film has become the focus of entertainment news in the United States, and it is quite difficult to ride a tiger, so Barber took the opportunity to expand the focus, resulting in the current situation.

"Liu Changqing" is now on the side of the United States, and after Barber did this, the momentum suddenly became even bigger than in China.

You know, China is the home field!

When Yang Ming saw this situation, he couldn't cry or laugh a little, and could only sigh that the world was unpredictable.

At the same time, he also admires Barber's profound attainments in film marketing, even if he has countless successful marketing cases in his previous life, he does not dare to say that he can come up with a better plan than Barber at this time.

There is an old man in the family, if there is a treasure.

Ginger is still old and spicy!

Especially in the work email sent by Barber, he said in detail his ideas on how to operate the news focus marketing of "Liu Changqing", and Yang Ming gained a lot after reading it in detail.

It's not a loss of talent who has been at the helm of Hollywood film giants for decades.

In this regard, Liu Xinsheng is still a lot worse.

When Yang Ming saw this situation, he conveniently forwarded the work email to Liu Xinsheng.

If he's not mistaken, focus marketing is an important way to market movies.

Generally speaking, movies that do well in focus marketing basically have that kind of ambiguous bed scenes, or nude shots, and Yang Ming has not seen these advertising cases of focus marketing in his previous life.

But "Liu Changqing" has nothing to do with any of this.

Barber used another way to make use of the typical 'disadvantage' of the negative image of public opinion in "Liu Changqing" to make this movie the focus of marketing.

It's too old-fashioned.

The so-called focus marketing in film marketing mainly consists in constructing a hot topic that the public may discuss through planning, and then implementing it, resulting in a kind of social focus, and then in the process of focusing on the focus, the implicit marketing purpose and marketing effect are completed.

Yang Ming remembered that in his previous life, the most successful focus marketing was Ang Lee's "Lust-Caution".

In the process of promoting the film, the distribution company of this film firmly grasped these several focal points, planning and constructing one topic after another.

Passion drama makes people think about it; Ang Lee filmed and written by Zhang Ailing; The performances of the heroes and heroines are not fake and true; naked scandals; and the title of the film.

At the same time, various channels, such as the Internet and other print media, are widely used to carry out overwhelming publicity, and the comments of various countries reposted by the article have greatly aroused the curiosity of the domestic audience.

It can be said that this movie takes focus marketing to the extreme.

Later, the film's global box office success and great success are inseparable from the success of its focus marketing.

Now, Yang Ming feels that Barber's approach is a bit similar to the marketing strategy of "Lust-Caution".

He believes that the box office performance of "Liu Changqing" in the United States will definitely not be too bad.

Although he didn't have time to see the finished film, Bobble had a very good review, so it had the foundation for success.

If it is a bad movie, then no matter how much you tout, it is impossible to succeed.

The mud can't hold up the wall.

Yang Ming thought about it and immediately replied to Barber with a work email, asking him to be responsible for arranging the publicity of "Liu Changqing" in Europe.

Now that the fire is already burning, there is no need for him to stick to the previous cautious strategy, so he simply makes it bigger.

But the theater schedule in Europe has already been arranged, and he didn't buy theaters in the rice film market to support Oriental DreamWorks' career in Europe, and it may not be realistic to add too many theaters temporarily.

Increase the number of screening theaters by a maximum of a bit.

However, Yang Ming believes that if the box office is successful, then the European cinema chain will definitely take the initiative to increase the number of theater screenings.

No one wants to be at odds with money.

Then just wait for the results, there are less than ten days before the release of the movie, but unfortunately he is now filming in the Lion City, according to the shooting plan, the chase scene in the last part of the movie will start filming, and he will definitely not have time to leave the Lion City to attend the premiere of "Liu Changqing".

According to Barber's plan, the premiere of "Liu Changqing" has now been held at the Huaxia Theater in Hollywood.

America.

In less than 20 days, "Liu Changqing" quickly reversed the negative image factors in the mouths of some media and became the focus of current entertainment news.

suddenly detonated the expectations of countless Chinese fans for this Chinese kung fu movie.

Especially Ji Feihong's sword dance on the NBA court made the enthusiasm of fans before the release of the movie burst all at once.

Moreover, Barber held a Christmas test screening, and even declared that if the plot of the movie was found to be inconsistent with history, as long as the evidence was presented, they would absolutely stop any circulation of the movie in the United States, so that everyone could see the confidence and domineering of Oriental DreamWorks.

Christmas is already quite close at this point.

When "Liu Changqing" held a test screening at AMC's flagship studio in New York on Christmas Day, it caused a sensation and sparked a rush for tickets.

Many media outlets have called Oriental DreamWorks, hoping to get an invitation.

Many fans have also booked movie tickets for "Liu Changqing" through Maoyan Movies, hoping to be patronized by Lady Luck and get a preview movie ticket to see it.

In terms of media operation, almost all popular magazines of film and television use large-scale reports and poster gifts to promote them. Even if it was a negative report, it had a huge sensational effect.

On the day of the Christmas test screening, AMC's flagship cinema in New York was almost not crowded with media and enthusiastic fans.

Seeing this, Bobble couldn't stop laughing, and his plan succeeded.

As for whether he will worry that someone will really come up with evidence that the plot of the movie goes against history, Barber knows that it is impossible!

Unless the United States has indeed never invaded China in history, and the Eight-Nation Coalition in the history of China does not have the United States, God knows that this is impossible, unless history is not the same as San Francisco.

Sure enough, after the test screening, when the show ended, the media reporters who were lucky enough to be invited to watch the whole movie had a strange look on their faces, and they wanted to speak and stopped, and they couldn't say anything.

And the reaction of fans was diametrically opposite.

Ordinary movie fans have excited looks on their faces, they have never seen such an action movie.

In their minds, the definition of action movie has never been the meaning of 'kung fu'.

At this time, after several classic scenes in "Liu Changqing", which can be called a textbook of kung fu films, all ordinary fans are still immersed in the plot of Liu Changqing's amazing skills in the movie when they are over.

If it weren't for the wrong venue, they would be eager to start the fight now, and they would also play two tricks themselves, and vent their inner kung fu complex.

Barber also noticed the strange looks on the faces of media reporters and some well-known people, and naturally knew why they were like this.

He and Gerry exchanged a look and smiled.

It is simply impossible to confirm that "Liu Changqing" is suspected of violating the history of the United States.

Maybe this movie does involve the image of the United States, but after all, it is real history, and no one can falsify history.

Seeing this situation, the two of them immediately knew that the test screening of "Liu Changqing" was successful.

For them, it's mainly about watching the reaction of the fans, and if the fans feel that the movie is good, then the movie has a good chance of being a big hit.

Now it seems that the situation is very good.

Gerry also breathed a sigh of relief in his heart, he changed his plan and arranged for the people below to temporarily increase the number of theater screenings of "Liu Changqing", but he was under a lot of pressure, but now for him, his whole body was extremely relaxed, and the previous pressure was gone.

After the test screening of "Liu Changqing" in New York, everyone was waiting for the evaluation of the film.

There are countless fans on the Internet who have been waiting, waiting for those who are lucky to be drawn to come back from watching the movie and ask how this Chinese kung fu movie is?

Isn't it really good-looking?

Or is there really a big controversy.

Soon, on the special page of "Liu Changqing" on the United States Time Online, a fan's comment appeared.

"Guys, as a lucky person, I got a free test ticket, hehe, my luck is really unbeatable, I inquired, this time the list of winners, most of them are native to New York, after all, guys from out of town won the lottery, in order to watch a movie to come to New York, it's not cost-effective, God, for the first time, I feel proud to be a New Yorker!"

As soon as this fan came up, he wrote a message that had nothing to do with the movie review, and was quickly scolded and reprimanded by countless other fans.

"Damn, fellow, if you still want to show your superiority, as long as you tell me the address, I promise not to break you. ”

"Don't talk nonsense, how about this movie? I'm going to sleep, and I don't want to say that I curse you and my girlfriend every day, no more than 1 minute!"

This fan suddenly provoked public anger, and with just one sentence, he ushered in the anger of so many people, and he didn't expect so many people to wait on the Internet.

immediately said first: "Okay, good, good, guys, let me say it first, this Chinese kung fu movie is definitely worthy of the money in your pocket, I can swear with my soul, this is definitely the coolest and coolest action movie I have ever seen, those action movies made in Hollywood before, compared with "Liu Changqing", it is simply weak!"

Seeing this sentence refreshed on the Internet page, other Mi netizens were taken aback, is this movie really so good?

Subsequently, this person who watched "Liu Changqing" said a lot about his impressions and evaluations of this movie.

"I have to say that the Chinese kung fu shown in this movie, this is definitely a wonderful martial arts skill, watching the picture of the movie at that time, it actually gave me a kind of artistic enjoyment, which made me fascinated; although the kung fu in it contradicts our cognition, but I have to say that this movie is definitely a classic Chinese kung fu movie!"

After all, this fan is just an ordinary person, and he can't say too much big truth.

Even so, it still lets other netizens know that this fan admires the movie "Liu Changqing".

Overall, this is a movie that is worth your ticket to watch.

The fans who were lucky enough to win the lottery to watch it were not this person, and a total of about 300 movie tickets were given away for today's test screening.

Among them, there are about 120 movie tickets distributed to fans, and the rest of the movie tickets are given to media reporters and well-known film critics, but the movie tickets for the test screenings in the next few days will be mainly ordinary fans.

It didn't take long for several fans who had watched the movie to comment on "Liu Changqing" on the Internet.

The vast majority of these fans' comments believe that this Chinese kung fu film subverts their previous impression of Chinese movies.

They never thought that a Chinese kung fu movie would be so good and so enthusiastic.

Especially the action shots inside, every big scene made them amazed, as if they enjoyed a visual feast.

Among them, many fans are people who have watched the Chinese kung fu film "Shaolin Temple", and now they have watched "Liu Changqing" again, and they have said that they originally thought that this was a Chinese action movie with a similar style as "Shaolin Temple".

But now they can responsibly tell all fans that although this movie is similar to "Shaolin Temple", it is definitely two different things.

These fans of the United States do not know the difference between Chinese martial arts and kung fu.

They can only say that "Liu Changqing" is more chic and good-looking, while "Shaolin Temple" is more real.

These comments immediately attracted the curiosity of many other fans.

After all, if there is one person who thinks it is good-looking, they can take it seriously, but now that so many people say it is good-looking, then it must be very good-looking.

It's worth buying a ticket to see it.

There are always people who say that Chinese people like to drill in super lively places and like to follow the crowd, and the same is true for rice countries, they also like to follow the products recognized by others.

This is a common principle all over the world.

Fans have rave reviews for "Liu Changqing", while the media is a little weird.

Even those film critics didn't say anything on their personal Twitter as usual.

Still, someone commented on Twitter.

"If you look professionally speaking, there is nothing wrong with this Chinese-language movie, but I still have to say that this movie hurts the feelings of our American people!"

This sentence is not clear, and it immediately attracted many people's comments.

It's just that this film critic never responded, leaving everyone with unlimited room for imagination.

What the hell is going on.

In fact, those media reporters and film critics who have watched "Liu Changqing" know what is going on.

The plot of "Liu Changqing" is really exquisite, and it is true that history is not deliberately revised, but they will never say a good word for this movie.

How so?

Could it be that the soldiers of the United States who represent the evil image in it were all this virtue back then?

Could it be that this movie was made well, and it deeply exposed the crimes committed by the army of the United States on the land of China?

How do they say this kind of thing?

It's okay not to watch this movie, but after watching it, these people are even more entangled.

It's not good to say it's good, and it's not good to say it's not!

Suddenly, many media and film critics in the United States were in pain.