Chapter 1129: News Marketing

Barber has already seen the finished film of "Liu Changqing", which is indeed a good Chinese-language action movie, but according to the previous plan, the film is not the company's focus next.

At least not on the part of the Oriental DreamWorks division in Hollywood.

After getting the film rights of "Superman" from Dimei, Barber focused most of his energy on this movie, and had a headache in order to start filming next year and form a crew.

There are also several scripts written by Yang Ming for Barber, which also kept him busy with his feet on the ground, and his time was extremely tight.

To be honest, if it weren't for the fact that some media suddenly turned their guns on "Liu Changqing" and lashed out on the so-called image of the United States, he really didn't take the movie "Liu Changqing" to heart.

But now it's a different story.

Because some people with ulterior motives supported the media to smear "Liu Changqing" behind their backs, "Liu Changqing" has now become the focus of news from the outside world.

Rumors about "Liu Changqing" are flying all over the sky.

All kinds of remarks filled the major forums of the local network in the United States.

Some people expressed indignation, others questioned this, some scolded them, and some expressed disbelief.

Among them, Yang Ming's name played a certain factor, and many of his fans questioned the comments of the media, the movie has not been released yet, why does the media talk about this.

Besides, who doesn't know the history of the United States!

Where are the tens of millions of Indians who used to be?

The world knows what's going on.

Therefore, even if they are not fans of Yang Ming, many fans are skeptical of the dirty water splashed by the media.

Of course, Barber's arrangement is also indispensable, as a Hollywood boss, he has a certain media channel, and when this happens, he immediately spends a little money to let some media help Oriental DreamWorks speak.

Even if some media deliberately want to provoke the national sentiment of fans in the United States, due to various factors, they have not succeeded.

Coupled with the pressure of the Huaxia government, things suddenly became deadlocked.

Some media want to use this to target "Liu Changqing" at all costs, but many Hollywood film giants don't want to offend the Chinese government because of a trivial matter, if it is really blocked and the East Asian film market is closed as before, then Hollywood's loss will be great.

When he learned what Hollywood people were thinking, Barber immediately felt that this was an opportunity.

Coincidentally, Yang Ming called him and told him that "Liu Changqing" would be released as scheduled without any obstacles, and that an additional 500 theaters would join the screening.

Bobble was tempted.

This additional 500 theaters is definitely good news for the box office performance of "Liu Changqing".

He decided to say that Tonggeri was there, and asked AMC to temporarily adjust the schedule of "Liu Changqing" and expand the scale of screening.

The key reason why he made this decision is that "Liu Changqing" has been repeatedly reported by several media and has always maintained its popularity.

"Movies can not only make headlines in entertainment news, but also become a topic of concern for the whole society. When the topic of film production, the experience of film production, becomes a special market driver and is successfully operated by enterprises, then the adoption of integrated marketing methods will create huge market value. If a movie is professionally and systematically marketed with features, then the box office performance of this movie will definitely not be bad!"

In a spacious conference room at Oriental DreamWorks in Hollywood, Barber sat in the main seat, holding a meeting with everyone in the Propaganda Department.

"Actually, when I was at Pan American Entertainment, I noticed that a movie was successful at the box office, and that at least it meant that the film was successful, and the marketing seemed to be more eye-catching than the content of the film itself in recent years. From distribution companies to theaters to theaters, all kinds of films are frequently using new marketing tricks at different levels. ”

Barber's loud voice spread to every corner of the conference room, and everyone in the Propaganda Department looked at him intently, attracted by Barber's point of view.

They were even more convinced by what Barber had done at Pan America.

"The movie "Liu Changqing", I believe everyone knows it very well, I tell you a change, this movie will be released as scheduled, but the number of premiere theaters is no longer about 200 as previously arranged, but about 1,500. ”

The news took everyone in the room by surprise.

"Liu Changqing" is a Chinese movie!

Except for a few blockbuster Chinese movies, and their boss Yang Ming has made a name for himself in the rice film market in recent years, few Chinese films released in the United States can have such treatment.

The shocked eyes of everyone were seen by Bobble, and he discussed with Gerry that if there were an additional 500 theaters to join the screening, then AMC would add 500 theaters, and there would be 700 theaters, and Bobble would negotiate 300 theaters through other relationships.

There are 1,500 theaters in total.

It is estimated that even if it is Hollywood's own movie, except for those blockbusters, it is almost just this treatment.

"Mr. Bobble, is it too risky for us to do this?" a staff member asked.

Hearing this, the others also showed the same expression, which was also a question in their hearts.

As far as they know, the director of "Liu Changqing" is a person who is not well-known even in China, if this movie is not because of the screenwriter of Yang Ming, it is estimated that no one will pay attention to this movie, and Ji Feihong has a certain popularity in the hearts of fans in the United States because of "Shaolin Temple".

The other actors, for fans of the United States, are all strangers.

Such a movie is suddenly fully released in the United States, and the risk is not ordinary.

If it fails, it will inevitably have a certain impact on the reputation of Oriental DreamWorks.

"The stakes are great, but when you succeed, the rewards are just as great. Barber said confidently, years of experience in charge of Pan America, so that he said this sentence with a convincing spirit and decisiveness, he knocked on the table: "I will not let you do things without a glimmer of hope of success, at least in my opinion, the box office of "Liu Changqing" has a foundation for success!"

Without waiting for everyone to speak, he slowly said a few words from his mouth: "News and focus, these two factors, "Liu Changqing" has them, and what we have to do now is how to turn these into the basis for victory!"

Hearing Bobble's explanation, there were already a few people in the conference room who were aware of something, and there was a thoughtful look on their faces.

Then, without saying much, Barber began to arrange work.

"Liu Changqing" was originally released on New Year's Day, staggering Hollywood's Christmas schedule on December 25 for a week, although it was a blockbuster during this time, "Liu Changqing" was not without a little hope of success.

It's December 7, and the premiere is less than a month away.

Time was already running out for Barber.

On December 9th, a web portal in the United States suddenly exposed a number of stills of "Liu Changqing", which immediately attracted the curiosity of countless netizens in the United States, who all wanted to see what was going on with this movie, which was the focus of public opinion before.

On December 12, Barber and the director of the "Liu Changqing" crew, Lu Wansong, the male and female leading actors Ji Feihong and Xu Xiaoxi, held a large-scale press conference at the Hollywood Starlight Hotel, attracting many entertainment media to come and respond to the nameless slander of some media in the United States one by one.

In a short period of time, "Liu Changqing" suddenly became the most popular movie in the entertainment industry in the United States.

This scene surprised countless people.

Nima, this is a bad thing turned into a good thing!

No one thought that there would be a shocking reversal in this matter.

Not only was the movie not banned from being released in the United States, but now it has also launched a grand publicity.

In fact, there are already some powerful media who will not be able to solve this matter when they learn that the United States Film Association will never ban the movie "Liu Changqing" for boring reasons, and they also know that Hollywood is also resolutely opposed to the ban of "Liu Changqing" behind their backs, unless they don't want the East Asian film market.

These changes have caught many entertainment media in the United States off guard, and at the same time, they are also angry at the weakness of Hollywood.

For the sake of money, these guys can give anything.

However, some entertainment media also seem to feel that their previous plan was very inappropriate, and they should not use modern Chinese history as a topic, so as not to provoke the national sentiment of Chinese fans, and the matter will not be so big.

It will not attract the attention of the Huaxia government, and it will cause the mercenary people in Hollywood to quickly fall to the Huaxia government, not them!

But it's too late to say anything now.

The topic of "Liu Changqing" was completely fired up under Barber's means.

At the same time, after Barber's public relations, many media have spoken for "Liu Changqing", and fans have gradually changed their views on "Liu Changqing".

But Bobble's plan has only just begun.

On December 16, Barber took the main creators of the crew, Lu Wansong, Ji Feihong, and Xu Xiaoxi, to take charter flights to 3 cities to participate in meetings with fans, answer the questions in the hearts of fans, and arouse the goodwill of countless fans who are interested in this movie.

The meeting was very successful, and Ji Feihong still has a certain popularity in the hearts of fans in the United States because of "Shaolin Temple", attracting many kung fu fans.

It's a pity that Yang Ming didn't come over as a screenwriter, which disappointed many fans.

But Barber played a video on the spot, in which Yang Ming apologized to all the fans, because he was busy filming "Fast and Furious" and could not come in person, which he felt very sorry for, which made many fans very moved.

On December 17th, before a focused regular season game in the NBA, a trailer of "Liu Changqing" was suddenly broadcast on live TV, with wonderful shots such as fierce battles in the rain, grappling fights, and Chinese kung fu, which shocked countless fans who had not seen Chinese kung fu movies.

And during the halftime of the game, it was not the cheerleader's spicy dance performance, Ji Feihong suddenly appeared on the court, dressed in Chinese traditional kung fu practice, holding a sword in his hand, and performed an amazing martial arts sword dance on the spot, which was applauded by the fans.

After such an arrangement by Barber, "Liu Changqing" became completely popular, and Ji Feihong, who performed the sword dance, also became popular.

Ji Feihong, who was born in a martial arts family, danced with a sword on the court, chic and elegant, and played a sword that blinded the eyes of countless fans in the United States.

Even people who didn't dare to be interested in this movie before decided to watch this "Liu Changqing" because of this amazing sword dance.

As for the so-called historical events that were promoted by the media to slander the United States, let him go to hell.

Such a cool sword dance, but a performance that the people of the United States have never seen before.

Suddenly, the negative image of "Liu Changqing" that was deliberately created by some media has changed greatly.

Seeing this situation, everyone in Hollywood once again applauded Barber's handwriting, this old fox was extraordinary as soon as he made a move, and he forcibly reversed the negative news of "Liu Changqing" before.

The plan is not over yet.

On December 22, with three days to go before Christmas and a little more than a week before the premiere, Bobble shot again.

He suddenly announced in an interview with the media that he would hold a test screening at AMC's flagship cinema in New York three days later, that is, on Christmas night, until the official release of the movie.

Movie tickets will be sold as gifts and raffles.

The giveaways are mainly reporters from major media, as well as professional film critics, or some well-known people, and the lottery is selected from the fans who have purchased and booked tickets for "Liu Changqing" through Maoyan, once selected, then the money he bought the movie before will be returned to the account of the winning customer.

At the same time, Barber declared: If during the trial screening of "Liu Changqing", no matter who proposes that this film does have a plot that does not conform to history, as long as the evidence is presented and verified and confirmed, he promised that "Liu Changqing" will stop being released in the United States, and the so-called premiere on New Year's Day in China will be canceled.

After this announcement was announced by the media, it immediately caused an uproar, and countless fans in the United States were shocked, even fans who were prejudiced against "Liu Changqing" before, and they couldn't help but change their impression at this time.

"Liu Changqing" has once again become the focus of entertainment news in the United States.

It's just that Hollywood heard Barber's announcement and complained about it.

Some people know what this movie is all about from the film association, don't look at the slogan of Bobble, in fact, it is impossible to come up with evidence.

Because it's a fact.

How did San Francisco come about? Who built the railroad in the United States? Is it a sham in the unfair treaties issued by the government of the United States against the Chinese?

These are all documented in history.

Therefore, the plot involving the United States in the movie "Liu Changqing" does not think there is any problem.

Even they think that this movie is relatively little.

The cruelty of colonization is no clearer than the people of the United States, the Indians were almost exterminated, everyone knows it.

Bobble's series of plans made "Liu Changqing" suddenly the most watched movie after a week of Christmas in the United States, reversing the previous disadvantage and making countless people look at Bobble's ability again.

It's all Corkley's work!

Some well-informed people also learned that the reason why there was a matter against "Liu Changqing" this time was probably done by Corkley, and now he is lifting a stone to hit himself in the foot.

Cockley has once again become the laughing stock of Hollywood.

After Yang Ming learned the news in the Lion City, he couldn't help but admire Barber's ability in his heart.

At least in terms of film marketing, even if he has memories of his past life to refer to, he is still too much worse than Bobble.

Maybe in the eyes of others, they think that these dozen marketing plans are ordinary, but in the context of the "Liu Changqing" incident, Barber's many marketing plans have set a number of firsts in many countries, and his marketing methods through the media are fully worthy of the evaluation of "creative and clever" and "many means", which can be called a classic of news marketing.

Especially Ji Feihong's sword dance on the NBA court is even more amazing.