Custom-made jewelry
There are three types of jewelry appraisal customers: collectors, jewelers, and custom customers.
There is basically no need to find someone to appraise the big-name jewelry that comes out of the counter of the franchise store and the jewelry obtained at the auction, because there is an appraisal certificate issued by a special agency, unless the customer is careful, questions the ability of the authority, or hears that there is a collusion of interests behind the scenes. The market price of a single piece of jewelry is more than one million, and such customers are all dragons and phoenixes among the people, and ordinary people really can't enter the auction, and the deposit of the bidding brand alone requires 5 million yuan. Not only is he a big man, but he also talks elegantly and behaves appropriately, and respects everyone. Whether it is ancient jewelry or modern jewelry, there is a specialization in the art industry, although they have money, but they are laymen in jewelry, they should consult experts, or invite experts to sit at the auction together, on-site reference, give guidance, after buying, and find another expert to identify, take a reassurance.
Jewelry is only a lack of domestic awareness, and the world market has already taken shape. The pigeon's blood red in the ruby, the emerald in the emerald, the South African diamond in the diamond, when Yuan Qiuhua first came into contact, five years ago, it was a fixed price, more than 5,000 a carat, about 5 carats, the quality is really good, and it is also considered to be cheap, now one carat is 5,000, and the price is indeed soaring, especially natural diamonds, up to 10,000 per carat. Assuming that the goods were stocked back then, ten of them would also make hundreds of thousands, she regretted it, said that she didn't regret it, it was a person who pretended to be high in front of her, and her intestines were repentant, but it was too late to regret it. However, nine times out of ten, life is unsatisfactory, in the face of opportunities, the vision is not enough, the financial resources are not enough, the fight is the capital and psychological bearing, sometimes only helpless to miss.
While the standard of living has risen, prices have also skyrocketed, and a "rush to buy" has erupted in society. Civilians rush to buy gold to preserve its value, the middle class rushes to buy jewelry, it is for appreciation, and the masters speculate from it for profiteering, in other words, all for the sake of making a fortune.
Speculators participate in the auction with a clear goal, that is, to raise prices, this year's collection of jewelry, next year to auction, a few to compete with the price, a few accomplices to sell, buy and sell, buy and sell, the price doubled. To participate in the auction, the first thing to do is to be a member of the auction company, with a minimum membership fee of 200,000 yuan a year, two to three auctions a year, three to five auctions at a time, and then a preliminary fee of about 50,000 yuan, and finally a full payment of about 50,000 yuan for the auction fee and handover fee. Businessmen don't do loss-making business, and after a few times, can the price not rise high?
Today's new jewelry, tomorrow's old antiques. The price does not necessarily reflect the practical value of the jewelry, but the price must measure the collectible value of the jewelry. From 1,000 yuan a carat to 10,000 yuan a carat, Yuan Qiuhua's conclusion is that hype technology and sales channels are indispensable.
The surface market has become unprecedentedly prosperous, from TV and newspapers, people see others getting rich, and listen to all kinds of legends, so funds and devices are pouring into the market. In the rise of every wave, there is never a shortage of inexperienced followers, blind followers, experienced counterfeiters, and imitators.
In the last century, when the per capita salary of the older generation was dozens of yuan, Hetian jade and jade were real jade, and those mined and entered the market were mutton fat jade, Zhengyang green, or violet, yellow jade, green and green, everything was genuine and genuine. At that time, 200 yuan could be used for a car, and of course it was a person's salary for half a year. Now, with half a year's salary, can you buy a fluttering wind pendant? A ring, which is basically a few thousand larger, is not an expert, and you can't get it at all, maybe it's a piece of marble, or glass beads.
Take the violet in the jade as an example. The identification of violet and purple chalcedony, Yuan Qiuhua was dumbfounded, stunned, and couldn't tell the difference. Purple chalcedony is commonly known as "purple jade", but it is not actually jade, but quartz. The appearance of chalcedony is very high, the color is rich, crystal clear, and plastic, but due to the inferior texture, no green water, no luminous light, seeing the light die, and the output is too large, in the jade circle where things are scarce and expensive, it is naturally worthless. When it comes to the similarity with violet jadeite, whether it is color or texture, purple chalcedony is the first to bear it, and therefore it has become the first place in counterfeiting, and the merchant also gave it a nice name: ice violet, asking for tens of thousands.
In this world, there is no shortage of liars at any time. Everyone said that the jade water was too deep, and the industry felt that the fame and credibility were all played by speculators.
Like counterfeit goods produced in other industries, counterfeiting is also divided into three hundred and sixty-nine in antique shops: fakes of different levels are produced for different levels of collecting groups. The identification of jade itself is divided into ancient jade, ancient jade and Ming and Qing jade according to the historical period. At present, China's jade processing (including antique jade processing) has been very mature, and different regions rely on their own different jade species (such as Nanyang Dushan jade in Henan, Xiuyan jade in Liaoning, etc.), or the technological advantages formed in history (such as Guangdo jade, Sudo jade, etc.) to form different processing industries, among which there are many places that specialize in making antique jade.
Jewelers only accept finished products, and when they encounter fakes and imitations, they can't make up their minds, so they have to ask an appraiser for help. Different antiques, there are different methods of old-fashioned and counterfeiting, the road is one foot high, there is a method of old-fashioned, and then there is a method of detection, so reciprocating, the two sides compete in skills, and have been playing happily.
In just ten years, the prices of jewelry, jade, and diamonds have soared from a few hundred yuan per carat to thousands of yuan, or even tens of thousands of yuan, hundreds of thousands of yuan!
Every year, Yuan Qiuhua will take foreign friends to visit the jade market to see those jade carvings, handles, beads, which are indeed beautiful, and foreigners also sigh, but she shows them the price card, dumbfounded, and shakes her head like a rattle, she doesn't understand, it's more expensive than a house, and she can't understand it.
The store is too outrageous, the stall is unreliable, the individual wants a piece of jewelry, if the rookie goes to the jade market, in fact, he can't get a good price, the cheapest is 20,000 yuan, it may still be fake and shoddy, it is better to ask the appraiser to do it on his behalf, private customization has risen from the beginning, and slowly formed a fixed source of customers.
There are wholesale raw material markets in the jade store, the largest in Jieyang, and a fixed wholesale night market, scattered in the Cultural Square. In the early hours of the morning, Yuan Qiuhua began to choose the material, selected the material and then sent it to the jade carving workshop, and then sent the jade piece to Hong Kong to inlay, but the finished product can not be found in the counter, not only the price is one-tenth cheaper than the market, and to ensure that it is real jade, and it is handmade, and it is antique carving, and the inlay process is new, the only one in the world, never repeated. Yuan Qiuhua advised, "If you don't want to do this industry, I will leave immediately." But as long as I don't leave, I will always stick to my principles. "From the original stone, to the design, to the carving, to the inlay, every link requires excellence, and every person who handles it is extremely dedicated.
Yuan Qiuhua's jewelry customization, purely relying on customer word-of-mouth, is becoming more and more popular with the broad wives, and the business is getting busier and busier.