Li Xuan's previous practice was to come up with an idea, then throw it to others, and start to be the shopkeeper himself. This time was no exception, according to Li Xuan's description, the artists designed no less than 200 drawings for the character of McDull.

Li Xuan picked out one of the images with a refreshing and cute painting style, which best matched the pink pig in his memory, and handed over the rest of the tasks to others. According to Li Xuan's requirements, "The Story of McDull" is not a children's story for young children while retaining the innocent and childlike comic style.

Li Xuan hopes that the image of McDull will not only be liked by children, but also resonated with everyone of all ages in the whole society. McDull, a little stupid pig who is dumbfounded and always reacts slowly, shines with the most simple sparkle of human nature, and has the powerful power to heal people's hearts.

In order to endow McDull with such a rich humanistic connotation, the planner of the story must be a talented man with a good mind. In fact, in another time and space, Xie Liwen, who wrote McDull, a cute thing in Hong Kong, is a talented person who has obtained a double degree in education and computer.

Li Xuan remembers that in another time and space, McDull's comics only began to be serialized in the nineties, and there was no way to find the original author at this time. So Li Xuan simply found another talent, who is more famous than the original author Xie Liwen, to serve as the chief planner of this comic image that came out six years in advance.

This person's name is Cai Yan. Let Cai Yan, one of the four great talents in Hong Kong, make up a story for a cartoon pig, and only the brainy Li Xuan can think of it.

Cai Yan, Jin Yong, Ni Kuang, and Huang Zhan are known as the four great talents of Hong Kong. Jin Yong naturally knows everything to everyone, so there is no need to say much about his information. With the Wesleyan series of novels, Ni Kuang became Hong Kong's most famous science fiction writer.

Huang Zhan is one of Hong Kong's most famous songwriters. "Shanghai Tang", "A Laugh in the Sea", "A Chinese Ghost Story", "My Chinese Heart" and countless other classic music works are all from his pen. He also ran an advertising agency, and the classic advertising slogan "Remy Martin is open." Good things come naturally", also from his mouth!

Of the four. Li Xuan's most admired is Cai Yan. Cai Yan is a literati who combines many identities such as filmmaker, foodie, and columnist. He is pretentious and admits that he is not a gentleman.

Cai Yan even dared to say "long live the heart of flowers," opposed monogamy, and raised his hands in favor of extramarital affairs! He is a person with rich life experience, a positive attitude towards life, and a very chic life!

Chua's experience was definitely more exciting than most, he began writing film reviews for newspapers at the age of 14, and left his birthplace of Singapore at the age of 18 to study film directing at Nihon University. The study abroad is not over yet. Cai Yan has been appreciated by Shaw Yifu and has become the division manager of Shaw Brothers Film Company in Japan.

In 1963, at the age of 22, after completing his university studies, he came to Hong Kong to work as a production manager at Shaw Brothers. After nearly two decades at Shaw Brothers, he moved to Golden Harvest as vice president.

Cai Yan, who is only 43 years old this year, has already lived in Tokyo, Hong Kong, Taipei, Seoul, New York, Paris and other places. If you add his birthplace of Singapore, he has already traveled more than half the world. Not long ago, Cai Yan, as the producer of Golden Harvest's annual blockbuster "Fast Food Truck", accompanied the crew and starring Chen Long. I spent several more months in Barcelona, Spain.

With active thinking, a wide range of interests, and a fluency in many foreign languages, Choi Que is definitely a rare talent in the Hong Kong film industry. After he returned to Hong Kong after producing "Food Truck", he was immediately poached by Asia Pictures.

Cai Yan previously held the position of vice president at Golden Harvest Pictures. Asia Pictures has also been offered the position of vice president of the company, but will have more autonomy than he did when he was at Golden Harvest.

In the past, when he was in Jiahe, Cai Yan had Zou Wenhuai, the boss. and He Guanchang, the president. He, the vice president, is actually just an executive and does not have the right to make his own decisions. Even the pillars of companies like Xu Guanwen and Chen Long. The weight of his words in the company may be more than that of him, the vice president!

But after jumping to Asian Pictures. Although Cai will still have two bosses, the chairman of the board of directors and the chief executive officer. However, Zhou Liang Shuyi, who is preparing to become the chairman of the board of directors of Asia Pictures, mainly focuses on the business of ATV Group and will not interfere too much in the specific work of Asia Pictures.

And CEO Zeng Zhiwei, whose qualifications in the film industry are not even as old as Cai Yanlai's. And Zeng Zhiwei is not like Cai Yan who wanders overseas all the year round, and has deep connections in Japan, Taiwan, South Korea, Southeast Asia, and Europe.

The reason why Asia Pictures poached Cai Yan was so that the company's next global distribution would be smoother. Therefore, Cai Yan's responsibility in the Asian film industry will be very large. But now, his first job at Asia Pictures was to plan cartoons for another subsidiary of ATV Group.

If you let the other three of the four talents come, they may refuse directly without shaking their heads. But Cai Yan's personality is not dull and willing to be flexible. After a detailed discussion with Li Xuan, the big boss, he took over this task that seemed to be unrelated to his own work style.

And Li Xuan's reason for convincing him is actually very simple, the value of McDull's cartoon character is by no means limited to the corner of the comics. A few months after the cartoon "The Story of McDull" was serialized in the "Tian Tian Daily", it quickly sparked a heated discussion throughout Hong Kong with a kind of burning effect. McDull

From a simple cartoon character, it began to rise to become a humanistic symbol of the city. Behind this fermentation process, there is actually a special team, which is quietly guiding public opinion with a complete set of planning plans.

After McDull's image became popular, Asia Pictures began to prepare for the company's first animated film since its establishment. McDull's cute cartoon character is undoubtedly easy to attract the love of children's audiences. And the inspirational humanistic image behind it keeps it from being reduced to a simple children's movie.

This kind of childlike animated film with full of positive energy, the audience of the movie is almost all over the audience of most ages, which is the biggest guarantee for the success of the movie at the box office!

In another life, McDull's serialized comics have very strong local Hong Kong characteristics. However, the comics' overly Cantonese-based narration restricts McDull's character from going out of Hong Kong and entering overseas markets.

"The Story of McDull" in this life naturally attaches great importance to this point, and while retaining the atmosphere of Hong Kong, it also leaves a foreshadowing for further overseas promotion. After all, the inspirational stories of ordinary little people, no matter what country they are, are actually easy to resonate!

The image of McDull can only be regarded as Li Xuan's test of the waters. His two little babies, Xiao Nuomi and Xiao Tangyuan, are almost one year old, and they will soon start to walk and call their first father.

Li Xuan hopes to leave a good childhood for the two elves. And the childhood gift he really prepared for his child was a Pokémon called Pikachu! (To be continued......