Chapter 158 A Company with Cards
Zhang Hong nodded: "I think that even if our Yangtun brand of vegetables and fruits is in short supply and can't meet the needs of those restaurants, this is not a bad thing, we don't need to be in such a hurry." ”
"What do you mean?" Wu Yongqiang, who was next to him, was also in a fog, and took the lead in asking, "We can't produce enough vegetables and fruits to meet the minimum needs of those restaurants, so won't they complain that we are going to Shantun?
Zhang Hong then explained: "Listen to me, in economics, the long-term shortage of a thing means that the value of this kind of goods is very high, which is not proportional to the current price. So that's not a bad thing. ”
Listening to Zhang Hong say some more professional terms, Chai Jun and the others were confused, comparing Zhang Hong graduated from finance, but the other two had little contact with economics and the financial industry.
Zhang Hong had no choice but to patiently explain: "For example, do you know the term 'hunger marketing'? It's like saying that the rice brand mobile phone, every time their company releases a new product, it will be sold in limited quantities, creating a false impression that the mobile phones they produce are in short supply, so that not only will not discredit their company, but can highlight the scarcity and popularity of their company's products." ”
"And that's the case with us right now, we don't even need hunger marketing, our products are in short supply, which will play a better role in attracting customers. ”
Chai Jun somewhat understood what Zhang Hong meant. She wants to take advantage of this situation to create a situation where Xiangyangtun's goods are in short supply and enhance the outside world's sense of expectation for Xiangyangtun.
"Xiaohong, your idea is quite shrewd, it seems that you really learned a lot in college. Chai Jun couldn't help but boast.
"Hehe, in fact, I still have an idea that I haven't told you all along, but today I just happened to be able to open up the issue we discussed. Zhang Hong continued, "Brother Jun, our Xiangyangtun brand has been taking the high-end route, so have you considered it and are ready to develop on the road of 'luxury'?"
"Luxury?" Chai Jun was stunned for a moment, "What we produce is just vegetables and fruits, how can it become a luxury?"
Zhang Hong stuck out his tongue: "Our products in Xiangyangtun, even ordinary vegetables are now fifty yuan a catty, which is already a luxury for many ordinary people." What I mean by this is that we will take a step further and label our vegetables, and at the same time further formalize the company to produce all kinds of fruit and vegetable gift boxes, and then raise the price again, so that it will be more profitable. ”
She said clearly, after finishing speaking, Chai Jun couldn't help but chuckle and said: "Xiaohong, your idea is too radical, the price of our Xiangyangtun products is high because those vegetables and fruits are right at that price, not through what you said hunger marketing and raise the price, I think the development of our company has to go step by step, can not think of such a once and for all method, to create a luxury brand, so that it may be able to be prosperous for a while, but such a leap forward, I am afraid the foundation is unstable." ”
Zhang Hong's idea is really good, this is also the method of many companies to accumulate original capital in the early stage, and make money by making profits that exceed the value of the product, but Chai Jun does not want to do so, he feels that he is a beginner in this business world, and he has no heart to consider those complicated means, he just wants to do a good job in every step at the moment, and accumulate and grow little by little.
"Well, I'm thinking a little too much, it's a bit too radical, but we said you can't be angry. Chai Jun, the boss, spoke, and Zhang Hong naturally hurriedly said so.
Chai Jun smiled: "What do you think, if you make a statement and express your opinions, I am angry, then our company is too disagreeable, right? ”
"Just like what you just said, there are some ideas that are very good and practical, such as the problem of OEM of vegetables and fruits, I think we can implement it, develop a landmark trademark of our Xiangyangtun brand, and then find a printing shop to print it into the form of a card, paste each vegetable and fruit, so that it looks more professional, and we can also print some business cards, as a first-hand introduction to our Xiangyangtun company. ”
After Chai Jun finished speaking, the two people next to him couldn't help nodding, because if the vegetables cost fifty yuan a catty, it can actually be said that the price is very high, and they can take out some money to get some Xiangyangtun trademark stickers and other things to stick on vegetables and fruits.
Seeing that both of them agreed, Chai Jun next organized a few people to discuss the specific style of the trademark sticker and the style of the postcard, and then Wu Yongqiang took the initiative to ask Ying to go to the town to find a professional printing shop to make these things for himself.
At five o'clock in the afternoon, Wu Yongqiang came back from the town, but brought back a large box that was bulging, and there were a lot of sticker sets in it.
Chai Jun tore off a sticker, and then pasted it on the big red apple next to him, which looked quite good at a glance, and looked relatively tall.
Then Wu Yongqiang took out two boxes of postcards, on which were written Chai Jun, chairman of Xiangyangtun Company, and then marked with various specific information next to them, and some propaganda slogans and other things were written on the reverse side of the postcard.
"Okay, yes, now our company is a bit of a card. Chai Jun said with satisfaction.
Although the scale of his company is very small now, the so-called 'card' is just his self-amusing ridicule, but after all, it has just started, as the saying goes, everything has a process of starting and growing and developing, maybe one day in the future, his own Xiangyangtun company, has really become a famous big brand!
Dreams still have to be had!
The day passed like this, and the next morning came, and after completing the daily 'daily tasks', Chai Jun returned to the office, and then personally went to the hired villagers to talk about the vegetables and fruits to be labeled.
Then he called Wang Lili again: "Hey, Sister Wang, how is the progress of your coordination of supply distribution?"
Wang Lili's voice came from the phone crying and laughing: "Alas, I have cut more than one-third of the usual supply of my Juxianglou, and then add the vegetables and fruits you provide more, and distribute them to other restaurants, but these guys are still too few, and they are trying to complain to me, and I can't help but be busy yesterday until now." ”
"Haha, that's going to have to work hard for you. Chai Jun smiled, "But we still have a new idea here, I don't know if we can alleviate the current tight supply situation." ”
"What do you think? Wang Lili said curiously, many of Chai Jun's thoughts before, they all made her eyes shine.
Chai Jun immediately talked about the graded sale of vegetables and fruits that they discussed yesterday, Wu Yongqiang proposed, after all, this is a bit of a shoddy suspicion, so he wants to see Wang Lili's reaction, if she doesn't agree, then forget it, after all, he is not that kind of black-hearted dealer.
As a result, as soon as Wang Lili heard Chai Jun's idea, she immediately clapped her hands: "Good idea! As long as those guys hear that they are from Xiangyangtun Village now, they will definitely go crazy to rob them." ”
"As for the fact that the quality you are worried about is not as good as the quality you personally produce, it doesn't matter, I haven't used the ingredients produced by the retail vegetable farmers in your village, and the quality is also quite high, and I will also convey the matter of grading vegetables to them according to your words, so you don't have to worry about this." ”
Hearing Wang Lili's enthusiastic attitude, Chai Jun also put his mind at ease: "Okay, then I'll leave this matter to Sister Wang." ”
The two immediately chatted a few more words and hung up the phone, after making this call, Chai Jun pondered there for a moment, then opened the phone book on the phone, turned to Chen Peng's name, and hesitated there.
Under the leadership of Han Qingshan, and the supply channels of rice bran have long been contacted, and now the feed productivity of the feed mill has long exceeded the daily consumption of those livestock, shrimp, crabs and soft-shelled turtles in the reservoir.
So Chai Jun has been thinking about whether to drink up some more livestock, and after thinking about it, he thinks it is better to raise pigs, so he has raised some wild boar piglets in captivity before, but those little cubs grow too slowly, and the number is too small to breed on a large scale, so Chai Jun moved the idea of introducing excellent breeds of breeding pigs from outside.
Compared with this year, pig raising is also able to make a fortune, as early as when Chai Jun was still in college, I often saw xx college students, graduate students give up serious jobs and go home to raise pigs, monthly income x million and other reports, at that time several good buddies in his dormitory also joked that after graduation to go home to raise pigs...
As a result, the current Chai Jun is resolutely determined to fulfill the agreement at that time - to raise pigs and get rich!
And if you want to introduce breeding pigs, the first thing Chai Jun thinks of is Chen Peng, Chen Peng's kid is very open in the breeding industry and planting industry, and he knows a lot of people, maybe he can provide himself with the information he needs.
Chai Jun thought for a while, and finally called him: "Hey, Brother Peng, it's me, Chai Jun." ”
Chen Peng's voice came from the other side of the phone: "Yo, Xiao Chai, we haven't communicated for a long time! ”
Chai Jun also laughed: "Yes, I don't know if Brother Peng is free these days, do you want to come to my Xiangyangtun to play for a few days?"
Chen Peng refused: "I've been walking around Pingchuan City next door for the past few days, and I've been doing a bit of business, so I can't go back to Yingtan, and I can't enjoy your hospitality in Xiangyangtun." But Xiao Chai, you called me, is there something wrong?"
Chai Jun replied: "Brother Peng, you know me, that's the case, I want to introduce a batch of high-quality breeding pigs and raise pigs in our village, I don't think you are a card figure in the breeding industry, so I will call you and ask, do you know anyone you know can introduce to me." ”
"Oh, that's right. Chen Peng thought about it for a while on the other side of the phone, and said, "Speaking of which, I really know a lot of pig farmers, among which I personally feel that the best is the breed of Mishan black pig." ”
"Ao?" Chai Jun saw that there was a play, and then said, "Mishan Black Pig?