In today's film industry, although Yang Ming is not the first director to place advertisements in films, he is the first director to achieve more than 100 million revenue from film placement advertising.

In particular, the Geely Hornet sports car he implanted in "Transformers" is a classic in terms of technique and effect, and has been admired and learned by countless directors.

However, there are very few directors who can do Yang Ming's degree.

A "Transformers" creates a sales myth of a model and drives the sales of the brand's entire series, which is not something that ordinary people can do.

Although many directors want to follow the trend and follow Yang Ming's example, they also implant a large number of advertisements in the movie, but they are more simple and crude implantation, which not only does not play the value of product placement advertising marketing, but affects the movie's own viewing experience, and is scolded by fans and audiences.

This also leads to the fact that even if everyone is jealous of Yang Ming's ability to make a lot of money through product placement, not many people dare to do it like Yang Ming.

At best, it's just a small fight.

Now, Yang Ming has news of a new film, especially in the sinister situation of competition between two blockbusters with the same theme, this young genius did not start to form a cast first, but started a product placement advertising cooperation with great fanfare, and the momentum was quite big.

In particular, Oriental DreamWorks also listed the filming city of Yang Ming's new film as a product placement advertising marketing target, and openly looked for partners, which made everyone dumbfounded and unbelievable.

Could it be that the filming city can also do advertising placement???

With the release of this news, not to mention the many film companies in the same industry, even the major media in the outside world are also talking about it.

Everyone thinks that Yang Ming and Oriental DreamWorks have fallen into the eyes of money.

Everything needs money, everything has to be implanted in the movie.

If brand clothing, cars and watches, and hotel banks can become advertising sponsors of movies, it is still in everyone's understanding, after all, this is also the product placement that many other film companies often engage in.

But now even the filming city can be advertised, which is incomprehensible to everyone.

Even, some well-known people who are highly respected in the film industry can't help but criticize Yang Ming's practice in public, completely desecrating the art of film.

However, at the moment when many people questioned Yang Ming's move, suddenly several cities publicly announced that they welcomed Yang Ming's crew, stationed in their cities, and they would do everything they could to provide convenience for the crew's filming.

When the news came out that some cities were willing to cooperate with Oriental DreamWorks, everyone was stunned!!

Damn, there are really cities that are willing to spend a lot of money to become the filming city of Yang Ming's new film.

And according to the inside story obtained from the media interview, the price spent in several major cities is not small.

In a popular phrase, it is to eat and live!

Don't underestimate the cost of food and accommodation incurred by the film crew when filming outside, this is not a small amount, and sometimes the cost of food and accommodation can account for one-fifth of the production cost.

And that's not even counting the cost of hiring manpower when filming in a local city.

Hubei Chibi City, Magic City, Guangzhou City, Lion City!

The four cities in China have all thrown an olive branch of cooperation to Yang Ming.

In addition to these four cities in China, there are also cities in several other countries in East Asia that are willing to cooperate with Yang Ming, and even the conditions they offer are more favorable than those in China.

Seoul in Korea, Osaka in Japan, Hwashu in Luzon, and Coconut City in the Xinhua Republic.

Suddenly, the filming city of Yang Ming's new film became a fragrant bun, and it was warmly invited by many well-known big cities, which surprised countless people who wanted to see Yang Ming's jokes.

Those celebrities who were still questioning Yang Ming's practices in the media all lost their voices and watched all this in amazement.

Incredible.

Not only are there cities willing to cooperate with Yang Ming, but also not one or two, judging from the news that the media broke the news, these domestic and foreign cities that are interested in cooperation have offered a lot of money, and even the conditions given by individual cities are simply sending money to Yang Ming.

As long as Yang Ming takes the crew to their city to shoot a movie, all the expenses in terms of food, housing and transportation are all-inclusive in the local city, and the local city will give the greatest convenience to support the filming of Yang Ming's new film.

Seeing these conditions in the media, everyone in the film industry looked at each other in disbelief.

Sure enough, there is no comparison between these people, and the gap is too big.

In order to save production costs, others will minimize all kinds of unnecessary expenses, and a penny will be broken in half to spend, and sometimes in order to save more money, the crew's living expenses will be reduced again and again.

And now Yang Ming is good, before the movie starts, there are already many cities vying to be the filming city for his new film, and at the same time bear all the expenses of the crew in the city.

This extreme contrast, many peers who see it are pantothenic acid in their hearts.

Nima, being a director like this, is not in vain to be mixed up in this circle.

Yanjing, Oriental DreamWorks.

"Director Yang, what do you think of the product placement in the movie, and the filming city of your new film is also favored by several well-known cities at home and abroad, the outside world is full of confusion about this, what do you think about it?"

In Yang Ming's office.

A capable woman in professional clothes, holding a microphone, was interviewing Yang Ming in front of the camera lens.

The phoenix logo on the interview microphone is obviously an interview with its own Phoenix TV.

Yang Ming sat comfortably on the couch, put his right arm on the armrest, heard the host's question, coughed lightly, and then said slowly: "In the process of commercialization of movies, advertising placement is unavoidable, but this does not mean that all movies are suitable for advertising placement." ”

"And if I want to do advertising placement, then as a director, I can't simply and rudely implant, I have to pay attention to artistry and integrity. ”

"At present, there are four main forms of product placement: customized plots, close-ups, line placement, character placement, and film activities. ”

Yang Ming talked eloquently and calmly on the microphone, and in the end, he mentioned the topic of the filming city: "Maybe this problem feels too unbelievable in the eyes of many people, why should a city spend such a big price to cooperate with a film crew?"

But if we combine this topic with the image of the city and tourist attractions, then it is not difficult to understand why these well-known cities are so eager to implant the image of the city in the movie. ”

Perhaps, the advertising placement of the image of the city in the film may be quite novel to many people in this world.

But in the previous life, it was already rotten on the street.

On a topic like this, even if Yang Ming closes his eyes, he can say a hundred different reasons, convincing people that similar advertising placement is completely the trend of the times and the inevitable development of the entire film industry.

And so it is.

He remembers that on the eve of traveling to the present world, the blockbuster "007: Spectre" in Hollywood, in which the placement of Mexico's national image advertisement, was known as the biggest movie placement advertisement of the year.

At Mexico's grand "Day of the Dead" party, tens of thousands of people gathered in the streets, this opening made people have an unforgettable impression of the Mexican Day of the Dead, and this drama was indeed sponsored by the Mexican government, the Mexican government not only paid for it, but even the beautiful women who rolled the sheets with Bond were selected by the Mexican government.

It was revealed that in order to create a positive image of Mexico in the film, the Mexican government sponsored the film's producers, Sony Pictures and MGM Pictures, for up to $20 million.

Even the country is willing to spend a lot of money on image implantation in Hollywood blockbusters, and now Yang Ming is throwing out city advertising placement, for him, there is no need to make such a fuss.

After the interview, the hostess chatted with Yang Ming for a while and then left with the staff.

was able to interview Yang Ming this time, but Wu Yuanzhi made several phone calls to Yang Ming before Yang Ming relieved himself and took time to accept an interview with his TV station.

Not long after the hostess left, Liu Xinsheng pushed the door and walked in and asked:

"Yang Ming, which city do you think you want to choose over there?"

Previously, Oriental DreamWorks announced the cooperation of Yang Ming's new film filming cities, and now several cities are willing to cooperate with Oriental DreamWorks, and now Yang Ming will select suitable cities from these cities.

When he heard Liu Xinsheng's words, he reached out and took out a piece of paper from the table, on which several cities were listed.

Chibi City?

Yang Ming shook his head and took the lead in excluding this city, he knew that this city might have tasted the sweetness from the "Red Cliff of the Three Kingdoms" he filmed, so he wanted to cooperate with Yang Ming very much this time, and the conditions given were very generous.

But he thought about it and was the first to exclude the city.

It doesn't matter whether the conditions are good or not, but Chibi City is inland, which is not too consistent with the background set in the script.

And in terms of popularity, Chibi City has a congenital gap compared with the magic capital and the Lion City.

"Fast and Furious" will definitely be released on a large scale around the world, and if the background city does not have a certain reputation in the world, it will definitely hinder foreign fans to watch.

Therefore, after thinking about it, Yang Ming took the lead in excluding Chibi City.

He looked at the paper in his hand, and then used his pen to eliminate the magic capital.

Compared with the conditions given by other cities, the conditions of the magic capital are too shabby, if it is just like this, Yang Ming can still do nothing, but in terms of shooting support, the magic capital has never let go, which makes Yang Ming very unhappy in his heart.

There will be a lot of scenes in "Fast and Furious", which requires a lot of manpower and material support from the local city, especially the police, without the support of the local city, the filming progress will definitely be affected.

He looked at it and crossed it off the list.

He then glanced at the Lion City and removed two cities from North Korea and Japan from the list of cities below.

Nothing else, facing the two countries, Yang Ming always had a little acceptance obstacle in his heart.

Even if these two countries are as well-behaved as grandsons in front of China in this life, it is still very difficult for him to accept it with memories of his previous life.

In fact, the conditions given by the cities of North Korea and Japan can be said to be the most generous of all cities.

In addition to food and accommodation, if the film achieves a certain effect after its release, the two cities can consider giving certain subsidies and incentives.

Huazhou in Luzon, Yang Ming thought about it seriously, and according to Liu Xinsheng's suggestion, this city was not suitable as a background for filming.

In this way, there will be only the Coconut City of the Lion City, Guangzhou, and Xinhua left!

I screened through these three cities.

He casually drew a horizontal line under the names of the three cities.

Yang Ming immediately handed the list in his hand to Liu Xinsheng: "Let's talk to these three cities." ”

Liu Xinsheng took the list and glanced at it, and said with a smile: "As expected, North Korea and Japan are not among them, how do I feel that you are always a little unkind to these two countries? It seems that these two countries have not offended you, right?"

"Eh!" Yang Ming patted his head when he heard Liu Xinsheng's words, and he didn't know what to say, he couldn't say it because of his experience in his previous life, and then he thought about it and said: "No way, these two countries are too hostile to each other, and choosing which one will usher in the resentment of the other, so I can only give up all." ”

"That's right. Liu Xinsheng also felt the same way as Yang Ming's explanation and nodded.

He glanced at the list of cities in his hand, and then walked out, ready to focus on negotiating with these three cities.

After Yang Ming saw Liu Xinsheng leave, he looked at the computer, opened a document, and then began to revise it, he took "Furious 5" directly to this life, unlike the previous life, which had the foreshadowing of the previous parts, and there must be certain modifications in the plot.

In fact, in the previous life of the "Fast and Furious" series, except for the first part that had a unique status as the first part, the relationship between the other parts was not very large.

Especially the second and third parts, which are purely used by the film company to make money.

It wasn't until the fourth Vin Diesel returned that the "Fast and Furious" franchise really became a hit, becoming the hottest racing movie in the world.

Recently, I don't know what's going on, the entertainment industry has been a lot quieter for a while.

This made media reporters who relied on the entertainment industry to eat suddenly feel anxious, looking for scandals and gossip that could attract attention all day long.

At present, except for Li Xiangjun's upcoming global tour, which is more worthy of attention, there is no other blockbuster news, which also makes many media reporters stare at Oriental DreamWorks and Yang Ming, asking about any news related to Yang Ming's new film.

There is no way, now there is only news related to Yang Ming, which can attract the attention of the people.

And so it is.

Just when it was rumored that Yang Ming's new film was a racing movie, the two giants of the film industry at home and abroad coincidentally announced the filming of a racing movie, which was obviously targeted, and suddenly Yang Ming's new film stood on the cusp of the limelight and became the focus of news attention before it started shooting.

And when everyone was worried about Yang Ming's new film and speculated which heavyweight superstar he was going to invite to participate, it was revealed that Yang Ming was bidding for his new film to implant advertisers.

This made everyone stunned, and this demon played his cards too unreasonably.

Soon it came out that Oriental DreamWorks was negotiating with the Lion City, Guangzhou, and Xinhua Coconut City to cooperate in filming cities, and if nothing else, Yang Ming's new film would be filmed in one of these three cities.

At this time, the first merchant to reach an implantation cooperation agreement with Oriental DreamWorks was born.

Huaxia, a global chain of well-known sports brands, became the sponsor of Yang Ming's new film with 10 million Chinese dollars!