"The world-famous domestic sports brand 'Feiyang' reached an agreement with Oriental DreamWorks to spend 10 million yuan to become the sponsor of Yang Ming's new film. ”

"The luxury brand Meihua Watch in the magic capital has become the designated royal watch brand for Yang Ming's new film with 8 million Chinese yuan, and according to reliable sources, Meihua Watch will give away four new watches that have not yet been released to Yang Ming's new film, worth up to 10 million Chinese yuan!"

Coca-Cola, a well-known carbonated beverage brand in the United States, invested 5 million rice yuan, about 15 million Chinese yuan, and reached an agreement with Oriental DreamWorks, and Yang Ming's new film will have two or three seconds of close-up shots to show Coca-Cola's brand image. ”

According to relevant sources, DG, a famous casual clothing brand in Europe and Italy, has reached an agreement with Oriental DreamWorks that the DG brand will spend 4 million euros to become an important sponsor of Yang Ming's new film, and will tailor costumes for the main actors in the play. ”.

In a short period of time, the news about the placement of advertisements in Yang Ming's new film has made great progress, and it frequently appears in media news reports.

Under the inquiry of pervasive media reporters, every time Oriental DreamWorks reached a cooperation agreement with a company, it was immediately announced by the media.

In this regard, Yang Ming and Liu Xinsheng did not deliberately conceal it, but on the contrary, they were very generous in cooperating with media reports.

For companies that spend money to sponsor Yang Ming's new film, this is also a good thing that cannot be sought, without spending a penny, it has attracted news reports from many media, which is simply a lot of money.

Originally, many companies still complained about the company's sponsorship of Yang Ming's new film at a cost, but now when they see such a heated discussion in the media, the unhappiness in their hearts suddenly disappears, and no one expected that Yang Ming's influence would be so great, and every move can attract crazy pursuit from the media.

It's incredible.

But now, for the companies that spend money to sponsor, they are making a lot of money.

Yang Ming's popularity is too hot, but as long as there is news related to him, it will arouse strong attention from the public and many fans.

Even, every word he said and every action he did could make his fans talk about it for a long time.

Seeing such a situation, some businesses and enterprises that were still hesitant have accelerated the progress of negotiations with Oriental DreamWorks.

"What? We spent so much money that we could only give two or three seconds of footage, okay, okay, everything is according to Director Yang's request. ”

"Can't we design a line specifically for our products? No? Okay, okay, since Director Yang Da arranged it like this, then so be it!" ......

Originally, these businesses and enterprises that had been at a stalemate in negotiations because of Yang Ming's rigid regulations quickly received instructions from the top management, changed their opinions, and reached an agreement with Oriental DreamWorks.

Tsingtao Beer, a well-known domestic beer manufacturer, a well-known whiskey manufacturer in the United States, Huawei mobile phones, etc., all of the big brands that are familiar to everyone have reached a cooperation agreement with Oriental DreamWorks in a short period of time and become the sponsor of Yang Ming's new film.

Their brand will appear in various forms in Yang Ming's new film.

As for the form in which it appears, everything is up to Yang Ming!

Originally, Yang Ming was not merciless in collecting money, but the advertising placement requirements were extremely harsh negotiations, and no agreement would be reached in a few months.

But to everyone's surprise, the negotiation of Yang Ming's new film placement advertising has not only progressed quickly, but most of them have been determined in the form of contracts, which surprised everyone.

Especially the peers in the entertainment industry, they are even more envious and jealous of this.

Everyone is a director, why is there such a big gap?

Some careful people carefully counted Yang Ming and found that Yang Ming's new film has not yet started filming, and the income from product placement alone has exceeded 100 million yuan!

A full 100 million Chinese dollars!

And that's not even counting advertiser-sponsored props!

The most important thing is that everyone knows that the bulk of the advertising revenue of Yang Ming's new film placement, and the income of the car manufacturer has not yet been determined!!

In the face of this situation, many people speculate that Yang Ming's new film has not yet started filming, and the income from product placement advertising is likely to exceed 200 million yuan.

200 million Chinese dollars.

Coming up with this figure, everyone in the film industry is disgraced.

When will a movie be made like this?

Of course, there are many people who are very happy about this, what is a commercial movie, this is!

Yang Ming's actions have pointed out the way forward for these people, and the real commercial blockbuster should be filmed like this, transforming every detail into operable business steps to maximize all benefits!

From the advertising bidding before the start of filming, to the movie peripherals after the release, and finally the copyright derivative income.

"He took commercial cinema to the extreme!!"

A well-known person in the film industry who is highly respected commented on Yang Ming's actions, which will have a great impact on the Chinese film industry.

The media is also very excited, in this kind of time when there is no blockbuster news, Yang Ming's new film has caused a lot of sensation due to the revenue from product placement, and it has become the object of their big book feature.

However, in order to create a bigger gimmick and attract more attention, the media interpreted the bidding for Yang Ming's new film placement advertising from another angle.

"Product placement advertising has not been without before, but there has never been a film company like Yang Ming, which has become a fragrant bun in the eyes of many businesses and enterprises, and is favored by many international brands, even if it costs a lot of money, it is willing to become the sponsor of Yang Ming's new film. ”

"Everyone ignores the potential business value of Yang Ming!!"

"So far, Yang Ming, as the local premier superstar with huge influence in the world, has never shot any advertisement, never endorsed any product, it can be said that although Yang Ming has a huge influence, but his commercial value has never been developed, for those international brands, Yang Ming's commercial value is like a virgin treasure to be developed, worth a thousand gold!"

Therefore, even if Yang Ming has set strict requirements for his new product placement advertising, those big brands at home and abroad are flocking to it, even if the conditions are too harsh, it cannot stop their intention to cooperate with Yang Ming, because these big brands want to do everything possible to get in touch with Yang Ming and develop the commercial value implied by Yang Ming from another aspect. ”……

"Spring and Autumn", a well-known global media in China, made a high-level analysis of the phenomenon of hot bidding for product placement advertising in Yang Ming's new film.

When this article was published, it immediately attracted the attention of everyone in the domestic entertainment industry, and at the same time, after the article was reprinted by a foreign media, it quickly caused a great response in the foreign entertainment industry.

I see!!

No wonder Yang Ming's new film placement advertisement is so popular, and the root cause of everything is still on Yang Ming.

Especially the foreign media did not expect that Yang Ming, as a superstar with a wide reputation in the world, did not have any advertising endorsements on him, and did not shoot any commercial advertisements, especially when Hollywood in the United States was even more stunned when he learned the news.

Is this Nima still a star?

But no one thought that when the foreign media reported that Yang Ming had not taken any commercial advertisements, it attracted more young people to pay attention to this demonic genius star in China.

The legendary life experience and enviable honorary achievements have made Yang Ming the object of worship of countless young people, and they want to use Yang Ming's experience to inspire themselves, maybe they can become the second Yang Ming through hard work.

In addition, Yang Ming does not like the quirks of being interviewed by the media, and his independent personality highlights the youthful and flying style of young people, which is also an important factor for him to be liked by countless young people abroad.

Freedom, individuality, never succumb to media comments and change your style of doing things!

This is Yang Ming!

Now it is revealed that Yang Ming, as a superstar, has never filmed any commercial advertisements, which makes countless young people abroad admire Yang Ming's personality and style.

Yang Ming's popularity and popularity abroad, because of this incident, rose again, which made foreign counterparts shout incredible.

At this time, Oriental DreamWorks held a press conference again, this time, Yang Ming also attended the press conference, and after the news came out, media reporters almost squeezed through the scene of the press conference.

Representatives of Geely Automobile, Changan Automobile, Dongfeng Manufacturing and many other domestic and foreign automobile manufacturers gathered together and appeared at the press conference at the same time.

According to the plot arrangement of director Yang Ming's new film, Geely Automobile invested 50 million yuan to become the sponsor of Yang Ming's new film, and Geely Automobile Company will provide 5 models of cars for the crew to shoot according to the requirements of the script. ”

After the press conference began, Liu Xinsheng immediately disclosed the theme of the press conference.

That's the hype!

Changan Automobile: 40 million Chinese yuan.

Made in the East: 30 million Chinese dollars.

Volkswagen of Germany: 35 million Chinese dollars.

Chevrolet: 28 million Chinese dollars.

Toyota, Japan: 30 million Chinese dollars.

When the amount of sponsorship for product placement was announced, all the reporters present were shocked, too exaggerated, too incredible.

After Liu Xinsheng's voice fell, some reporters quickly calculated the sponsorship figures of all car manufacturers.

About 300 million Chinese dollars!

Coupled with the previous advertising sponsorship of major brands at home and abroad of almost 200 million Chinese yuan, the total is 500 million Chinese yuan.

500 million Chinese dollars!

When some reporters came up with this figure in their hearts, the whole person trembled.

Unbelievable!

It is estimated that most of the films released this year do not have a box office figure of 500 million yuan.

And now Yang Ming's new film has not yet started filming, and the revenue from product placement alone has reached a sensational figure of 500 million Chinese yuan.

This number, in the history of Chinese films, may not be unprecedented, but it is definitely unprecedented.

It's shocking.

The press conference was not over yet, and when all the reporters were shocked by the figure of 500 million, Liu Xinsheng continued: "In addition, Oriental DreamWorks has reached an agreement with the local government of the Lion City, and most of the scenes in the new film directed by Yang Ming will be filmed in the Lion City, and the Lion City official will provide the greatest convenience for the filming of the film." ”

At this time, a middle-aged man in a suit and leather shoes, at the invitation of Liu Xinsheng, smiled in front of many reporters, and recounted some scenes, such as welcoming Director Yang Ming to the Lion City as a guest.

A moment later, when Liu Xinsheng announced that he was free to ask questions, a reporter immediately stood up impatiently, took the microphone, and asked Yang Ming:

"Director Yang Ming, through the announcement of your company just now, I am shocked by the advertising revenue of 500 million yuan before your new film has not yet started, according to the advertising merchants currently known, there will be at least nearly 20 product placement ads in your new film, I want to ask, is it for the audience to pay into the theater to watch a movie full of advertisements everywhere?"

With the question raised by this reporter, the atmosphere of the entire press conference was suddenly condensed, and everyone held their breath and looked at Yang Ming, who was sitting upright.

Yang Ming felt the aggressive eyes of the reporter who stood up and asked questions, smiled calmly, his eyes couldn't help but be solemn, and he said lightly into the microphone in front of him: "First of all, we have to make one thing clear, that is, in the current film production process, advertising placement is an inevitable thing!"

"Clothing, watches, beer, cars, drinks, etc., these are the props that must be used in the filming process, so in order to minimize the financial pressure of the film production process, this is when product placement was born. ”

Since the plot of the movie needs these indispensable daily life props, the choice of which manufacturer's products can obtain certain commercial benefits, and advertising placement has naturally become one of the choices of all film crews. ”

Speaking of this, Yang Ming coughed lightly, then looked at the reporter who asked the question, his eyes were clear, and continued: "Whether my new film is a collection of advertisements, you don't count what you say, and what I say doesn't count, wait until it is released, and what the audience says after watching it!"

Yang Ming's confident answer made many representatives of automobile manufacturers on the side breathe a sigh of relief.

Fortunately, although this genius does not like media interviews, he is not inferior to those old fritters who often deal with the media.

is reasonable, neither humble nor arrogant, and Yang Ming's words are full of his own unique self-confidence, which is convincing, because his previous achievements can explain everything.

"Director Yang Ming, then what do you use to ensure that the movie you make is not a collection of advertisements? As far as I know, in the film industry, there seems to be no film with more than 10 advertising sponsors!"

At this time, another reporter stood up and asked unceremoniously.

The atmosphere at the scene couldn't help but start to be heavy again.

It's not that these reporters have teamed up to deliberately target Yang Ming.

In fact, Yang Ming's approach this time has broken everyone's imagination limit for product placement in commercial blockbusters in the past.

More than 20 brands of product placement advertising cooperation, 500 million yuan of sky-high income.

Not to mention the local film industry, which has always been known for its stubbornness and conservatism, even Hollywood, which prides itself on being free and open, has not been as earth-shattering as Yang Ming this time.

Generous!

Under the gaze of everyone, Yang Ming didn't feel much pressure, he was still light, he flicked the microphone with his fingers, and said with a smile: "In fact, in my opinion, there are not too many product placement advertisements in local films, but too much lack!"

As soon as this remark came out, everyone was taken aback, thinking that what Yang Ming said was a bit too sensational, or sensational!