In the past few days, the global film market has been as lively as the New Year.

Every day, major media will report the news of the release of new films from Oriental DreamWorks, Victory Pictures, and Pan American Entertainment.

In particular, the three blockbusters chose to be released on the same day, which made the topic even more exciting.

All the media are not to be outdone, and various comments and analyses, articles that predict wins and losses, are published from time to time, which has attracted the interest of countless fans and attracted by the topics deliberately hyped up by the media.

Of course, these news are actively covered by the media, and there are also promotional news published by the three film companies using their respective channels.

At this time, after the three film companies began to increase publicity, it can be slowly seen that the investment of the three film companies in publicity can also reflect the level between the three film companies.

It's just that no one thought that in the case of two old giants, Oriental DreamWorks seems to be not suppressed, but better, more favored by fans than the two old movie giants, and the publicity seems to be a little more powerful.

Whether it is Hollywood in the United States or the local entertainment industry in China, after learning about this situation, they can't help but be dumbfounded.

How can it be?

No way?

Although Oriental DreamWorks has been on the rise in recent years, it has not grown to this point, and even the old giants can't hold it down!

The most important thing is that Oriental DreamWorks is not inferior to Victory Pictures and Pan American Entertainment in terms of publicity, whether in China or in the United States.

If someone had said that before, it would have been a fool's dream.

But now the facts are in front of us, and everyone has to admit it.

Whether in Hollywood or in China, Oriental DreamWorks has surpassed the other two old giants.

If it is said that Oriental DreamWorks is pressing Pan American Entertainment in China and Victory Pictures in the United States, then others will not be so shocked and shocked, but now it is Oriental DreamWorks Whether it is in Pan American Entertainment's nest or Victory Pictures' own territory, Oriental DreamWorks is pressing each other.

When everyone confirmed this, they were all incredible.

You must know that Pan American Entertainment is an old giant in Hollywood, and the network resources for many years are not boasting, and there are other Hollywood giants looming behind it.

It's just incredible.

The same is true for Victory Pictures.

To say that Oriental DreamWorks is also a Huaxia Film Company, but after all, this company has been established for too short a time, and it cannot be compared with Victory Pictures in terms of heritage.

And now that the Zhao family is in charge of Victory Pictures, the resources that can be used will only be less than before, not lower!

In the understanding of everyone in China, the influence of Oriental DreamWorks is absolutely impossible to suppress Victory Pictures.

It's just that now things are not as everyone expected before, Oriental DreamWorks is sandwiched by two film companies, whether it is the local film market or the United States, it will be strongly squeezed.

But now that the movie has not been released, in terms of publicity, the two old giants have lost to Oriental DreamWorks first.

How can it not be shocking to break everyone's expectations?

However, it didn't take long for someone to find out what was going on.

Oriental DreamWorks is throwing money at it.

According to reliable sources, Yang Ming's new film "Fast and Furious" currently has a publicity budget of up to 200 million yuan in East Asia!

The publicity budget of the rice film market is 50 million yuan.

What frightened all film companies at home and abroad the most was that the news also said that this publicity budget was not the final figure, and it could be increased according to the situation.

When all the film companies heard the news, most of the film companies, especially those third-tier film companies, were scared down.

Why?

East Asia spent 200 million Chinese dollars on publicity, and Mi Guo spent 50 million rice dollars on publicity, so the total is almost 350 million Chinese dollars, such a huge amount of money, it is estimated that another "Fast and Furious" can be filmed!

Want to be so crazy?

According to the inquired news, this is not the bottom line of Oriental DreamWorks' investment in publicity, and it may be added in the end, more than 400 million yuan, which is not impossible.

Oh, my God!

Whenever all film companies think of this number, they can't help but be taken aback by the crazy move of Oriental DreamWorks this time.

It's not crazy anymore, it's desperate.

But think about it.

Whether it is Victory Pictures or Pan American Entertainment, after Yang Ming announced the shooting of a new film, he also announced the shooting of films with the same theme, and now they are basically released at the same time, and the stars are going to Oriental DreamWorks.

In this situation, it is understandable that Oriental DreamWorks is desperately throwing money at crazy publicity.

Rabbits bite when they're in a hurry!

What's more, Yang Ming, who is not bad for money.

When the news spread, all the film companies in Huaxia and Mi that originally planned to release in July this year's summer file were still quite hesitant, and the idea of whether to change the release time of their own movies became extremely decisive in an instant, and they couldn't be released in July, whoever touched it died, and whoever wanted to be willing to release it in this month would go, anyway, they weren't ready to go.

Suddenly, countless calls were made to the cinema company.

"Lao He, I'm Lao Wang, can our company's film be released in July by a month?"

"It's impossible, it's almost June now, and the plans for the second half of the year have already been made, and it's impossible to change it at will, if you change the release plan and postpone the release, what about the movie released in August?"

"Can you help? We are also forced to have no choice, the king of Hades fights, and the little ghost suffers! Then Yang Ming is already crazy!"

"It's really not good, the plan has already been set, we can't just change it, otherwise we won't be able to explain it to other film companies!"

"Rose, I'm Hank, our company wants to adjust the release plan in July, can the film be postponed for a month?"

"NO, NO, NO, THIS IS A BREACH OF CONTRACT, AND WE HAVE ALREADY SIGNED AN AGREEMENT WITH OTHER FILM COMPANIES IN AUGUST, AND IF WE BREAK THE CONTRACT, WE WILL PAY A LOT OF MONEY. ”

"Don't be like this, Rose, I know that your theater chain will definitely have a certain share of resources to adapt to the situation, do me a favor, I am also forced to do no choice. ”

"Hey, Hank, I want to tell you that you're the third person to call me, and there's nothing I can do about it. ”

Film companies in Huaxia and Mi that have films released at the end of July or June can't help but get anxious and contact theater companies one after another, wanting to change their release plans and preparing to postpone the release.

But the theater chain said that it was too difficult.

was troubled by the three film companies of Victory Pictures, Oriental DreamWorks, and Pan American Entertainment, and in this July schedule, unless it is really a small-budget film with a particularly big difference, it will be released as scheduled, and other films are ready to postpone their releases, which is too risky.

For a movie schedule, most of the box office share would have been lost a lot by blockbuster wars, and now three blockbusters are suddenly squeezed in, which is bound to carve up a larger share, so even if other films are confident, they dare not guarantee the box office of their films at this moment.

Especially now that Oriental DreamWorks has exposed the news of crazy money-throwing publicity, they believe that the other two major movie giants will also follow up, under such crazy money-burning publicity, who dares to get into the gap between these three blockbusters and ensure their movie box office?

It is estimated that there will not be a lot of leftovers.

Whether it is rice country or Huaxia, all film companies with movie release plans have this reaction.

Originally, Hollywood might be better, thinking that at most there will be two films to compete, Oriental DreamWorks and Pan American Entertainment, and some films with different themes may not be too worried.

But it was previously rumored that Dimei Pictures will act as an agent for the release of new films from the Chinese film giant Shengli Pictures, and will arrange at least 2,000 theaters for Shengli Pictures' films.

The resources of the cinema chain are limited, and whoever takes a little more will have a little less for others.

In this case, Hollywood studios also seem to see that the situation is not quite right, the scale of the 'war' seems to have expanded, and now when the news of Oriental DreamWorks is crazy to spend money, all the Hollywood companies that have released in July naturally can't sit still.

Faced with this situation, all the cinema companies in Mi and Huaxia scolded and scolded, which was simply messing around.

The schedule of the cinema chain has basically been set half a year ago, and some have even been arranged a year ago, even if there are some resources to adapt to the situation, but not a lot.

Now so many film companies are going to change the release time, which is simply to let the theater company overturn the schedule in the second half of the year and start the reschedule, so the workload is large, and it is too torturous to communicate with other film companies one by one.

Just when all the cinema companies in China and the United States were racking their brains about how to deal with those anxious film companies.

Yang Ming's edited trailer for the advance version of "Fast and Furious" was finally released, according to the prior plan, it was frantically promoted on major web portals, and in less than two days, countless netizens in the United States and China were bombarded by this carpet advertisement, and they couldn't help but watch the trailer.

The effect is very good, and it immediately attracts the eyes of countless fans.

Oriental DreamWorks once again took the lead, ahead of the two giants, Victory Pictures and Pan American Entertainment.

Nor can the two giants be blamed.

At the beginning, these two film companies chose to block Yang Ming's new film, although it was a decision made by accident, but the two companies originally had no plans to shoot racing-themed films.

And Yang Ming is different.

With the reference of the script in his previous life, he quickly came up with the script and formed the crew in a very short time, needless to say, the shooting speed is naturally needless to say, with the ready-made picture shots of the previous life, Yang Ming naturally knows how to shoot to achieve the perfect effect.

In this case, whether it is Victory Pictures or Pan American Entertainment, the filming speed of the film lags behind Yang Ming a lot.

Now Yang Ming's "Fast and Furious" is almost ready for post-production, but the other two films may have just begun to do post-production, although it will definitely catch up with the release in the end, but the time is very tight.

In fact, both film giants are also preparing to release edited trailers in the near future.

It's just that the speed is still not as fast as Yang Ming.

But Victory Pictures and Pan American Entertainment were not far behind, and after Yang Ming took out the trailer of "Fast and Furious", they also released their own trailers for their new films and began to promote them wildly in the media.

For a while, the momentum was no less than that of "Fast and Furious".

Yanjing.

Yang Ming looked at a video on the computer, and after less than two minutes, after the video ended, he looked out the window with a thoughtful look.

He had just watched the trailers of two new films, Victory Pictures and Pan American Entertainment, and he felt pretty good.

But to be honest, the quality of a film can't be seen from the trailer at all, or in other words, whether the audience buys a film or not, the trailer does not play a 100% decisive role.

It's not an example of a trailer that was shot with a lot of flowers and ended up a box office fiasco.

However, Yang Ming can see something more or less in the trailers of these two companies.

Maybe the trailers carefully edited by these two companies are really exciting, and all kinds of wonderful scenes and special effects production have been presented, but Yang Ming's originally slightly worried mind can't help but relax.

Compared with "Fast and Furious", no matter how well these two racing movies are made, that is, they still have not departed from the stubborn disease of the original racing movies limited to passion and speed, and playing cool and handsome.

Yang Ming's grasp in his heart was even greater.

The teaser he released this time did not include the last scene of the film where two cars pull the vault across most of the Lion City, and waited until the final trailer to take it out.

You can't release all the good stuff at once.

It's just that recently, Victory Pictures and Pan American Entertainment have been promoting the situation of keeping up step by step, which makes Yang Ming feel a little uneasy.

These two old giants were not frightened by the sudden outbreak of propaganda by Oriental DreamWorks, on the contrary, they basically followed the pace of Oriental DreamWorks without hesitation and spent money on publicity.

The films of the three film companies have not yet been released, but the smoke of gunpowder in the publicity has already made everyone in the entertainment industry feel solemn and suffocating.

Thinking of this, Yang Ming's fingers tapped on the table, with half a month of preparation, tomorrow is the day when the plan begins, I hope these two giants will still maintain this momentum of publicity.

The next day, a supermarket in the United States.

A Coca-Cola delivery truck is parked in front of the supermarket and is unloading.

Yang Ming came to this world, although many familiar things in his previous life disappeared, there are still many familiar things that still exist.

Coca-Cola is one of them, and the world-renowned beverage company is also one of the advertising implanters of Yang Ming's new film this time.

"Hey, this time it's a new package?"

"Yes, this is just out of the new packaging, I don't know what the company is crazy about, half a month ago suddenly decided to change the new packaging, recently overtime production, but can only be distributed in some large cities!"

"Let me see, the propaganda on this package is so familiar!"

"Haha, I also felt familiar, and later I learned that it was the promotional poster of an upcoming film, what was it called, and I remembered it, "Fast and Furious". ”

In a short period of time, countless Coca-Cola printed with "Fast and Furious" promotional posters were launched around the world and entered major supermarkets.

On this day, countless people became interested in Coca-Cola, which suddenly changed to a new packaging, especially the promotional slogan printed on it, which made many people take the initiative to buy a bottle of Coca-Cola.

"Drink Coca-Cola, watch "Fast and Furious", a seven-day free tour around the world!"

Posters or display racks similar to promotional slogans appear in several direct stores or flagship stores of enterprises that have advertising placement cooperation with Yang Ming's new film!

All of a sudden, the words "Fast and Furious" filled every corner of the world's major cities.