Chapter 503: Asian Dream Factory
PS: Draft, no typos, you can read it in half an hour!
"Mr. Wang, you see that I have been cooperating with your company for several years! I am a person like Wu Yousheng, Mr. Wang, you must also know that you are by no means the kind of person who does not keep his promises! You handed over to me the agency of game machines in eastern Guangdong Province, and I will pay first and then pick up the goods as before! I brought 1 million cash this time and am ready to purchase 250 game consoles!" Wu Yousheng said directly to Wang Shi.
If it had been an hour earlier, Wang Shi would not have been prepared to hand over the agency of Yuedong Province. Especially in the Pearl River Delta, the most economically developed region, Hyundai Scientific Instrument Company only needs to set up a sales team of a few people, and it is easy to complete the horse race.
In accordance with the provisions of the relevant national policies, all products imported by enterprises in the SEZs cannot be transported out of the SEZs for sale on their own. Therefore, when Hyundai Scientific Instrument Company was engaged in the video recorder business before, it could not even interfere in the local market in eastern Guangdong Province, which was close at hand, but cooperated with Wu Yousheng and he developed it!
But this time the game console business is different, Hyundai Scientific Instrument Company is ready to organize its own production in China after obtaining the authorization of Dongyou Company. In this way, the game console products sold by Hyundai Scientific Instrument Company are no longer imported but domestic, and they are naturally not subject to relevant policies!
Wang Shi had already prepared a detailed marketing plan and was ready to set up a sales office in each province to quickly build a complete distribution system across the country. But after talking with the business representative of Orient Commercial just now, he had changed his initial mind.
Video game consoles may be able to spread quickly in China, but there are pros and cons to this business. The main consumer group of video game consoles is teenagers, and teenagers are a group with insufficient self-control. It's not unavoidable that there will be one or two negative cases of playthings losing their minds.
But if these cases are amplified by public opinion, in the current domestic environment. It is easy to attract direct administrative intervention from the government. As long as the relevant departments issue one or two administrative regulations, it may directly strangle an industry! In another time and space, China's game industry has been discriminated against for a long time, not because of how powerful Chinese parents are, but because of the government.
In fact, there are many parents in the United States who oppose their children's excessive exposure to games, because many games contain content such as bloody violence, which can easily affect the immature minds of teenagers. But the U.S. government doesn't have that much power, and has just introduced a policy to restrict the game industry.
Game makers can take the government to court if they feel they have been treated unfairly. Unless it's the U.S. legislature. Parliament to pass the relevant bills. Parliamentary legislation is actually a very inefficient thing, and game manufacturers can completely engage in political lobbying in advance to abort bills that are not favorable to them.
It is in this context that it is difficult for parents and teachers to raise too many waves of opposition to the tendencies of game eroticism and violence. Even if the pressure on society is really high, the most game manufacturers are making some concessions in terms of self-content review!
In contrast, the authority of the domestic government is much greater, and the manufacturers have no ability to resist at all! And when the relevant domestic departments are under pressure from public opinion, the simplest and crude solution is to apply a one-size-fits-all solution. They don't care if the way they dispose of it will have a bad impact on the development of the relevant industry. Is there a better solution?
"Boss Wu is also an old customer of our company, and I have no objection to your proposal in principle! As for the relevant details, our company's sales department will talk to you again in detail!" Wang Shi smiled and sent Wu Yousheng, who was full of joy, out of his office.
Dongyou has realized the risks inherent in the domestic arcade market, so it is not ready to come to the fore in person. And Wang Shi also felt that he needed to take precautions. Hyundai Scientific Instrument Company should not be too deeply tied to the arcade industry, and it will not be easy to turn around in the future.
Therefore, he decided not to open branches across the country, but to find agents to cooperate in various places. So. Although Hyundai Scientific Instrument Company wants to give up a part of its profits, it can let itself exit at any time.
Of course. No matter how it develops in the future, the arcade business is undoubtedly still very important to the current Hyundai Scientific Instrument Company. Because Hyundai Scientific Instrument Company has reached a package of cooperation agreements with Dongyou Company. In addition, it has successfully obtained the exclusive domestic agency right of arcade games from Dongyou Company, and Hyundai Scientific Instruments' plan to issue corporate bonds in Hong Kong has been warmly welcomed by the Hong Kong capital market!
Previously, when Wang Shi visited Hong Kong, he went to attend a counseling meeting for mainland enterprises to go public organized by the Asian Securities Company. Although there is still a big gap between the situation of Hyundai Scientific Instrument Company and the requirements for listing in Hong Kong in Japan, Wang Shi is not without gains.
Since its establishment, Hyundai Scientific Instrument Company has not had chaotic financial management like other domestic enterprises. The company's accounts are very clear, it easily meets the normative requirements of the Hong Kong accounting system, and its profitability is not bad. In addition, Hyundai Scientific Instrument Company has been stained with the light of cooperation with Dongyou Company this time, so Asia Securities Company is willing to issue 15 million Hong Kong dollars of corporate bonds in Hong Kong for it.
And this money is naturally used to start the domestic arcade project, you must know that the modern scientific instrument company in 1987 is not the giant company a few decades later, with a total market value of hundreds of billions of yuan. In 1987, the net assets of Hyundai Scientific Instruments Company were only 13 million yuan, of which 5 million were residential assets.
Hyundai Scientific Instruments Company used to do import trade, and most of the funds came from the customer's prepaid funds, and there was no need for much only capital. But he is going to enter the industry this time and produce his own arcade machines, so he naturally needs a lot of funds!
Just when Hyundai Scientific Instrument Company was preparing to exert its strength in the arcade market, Oriental Game Company was also carrying out a positive transformation! 1987 was also a watershed year for Dongyou Company. In the first six months of this year, Dongyou's arcade sales fell below 600,000 units for the first time, and the annual sales target of 1.2 million units was already in jeopardy.
This is the first time that EastJourney has fallen below the average of 100,000 arcade units sold per month, and at the peak of a few years ago, when popular games like The King of Fighters 2 first came out. Monthly sales once exceeded 150,000 units.
Fortunately, the decline of the arcade industry was already within the plan of the Eastward Journey Company, after the original major markets such as the United States and Europe became weak. Dongyou is also working hard to develop emerging markets. For example, South Korea and Taiwan-Gulf, Dongyou Company in the first half of this year. The number of arcade machines exported to these two places reached 38,000 and 32,000 units, respectively.
And if the domestic arcade market can be developed in advance, even if the current domestic consumption level is low, his population base is too large. Wang Shi's previous estimate of 200,000 units per year is actually a relatively conservative number!
Of course, what really made Li Xuan feel more relieved was that the other businesses of Dongyou Company had grown rapidly before they were grounded and completely declined. You must know that Dongyou Company has always played the role of a cash cow for the entire Eastern Group.
The arcade business alone contributes more than $100 million in gross profit every month. It has provided the most solid financial guarantee for the crazy expansion of the Eastern Bloc in recent years. Although the group has passed the initial stage of unlimited funds, if the profit of Dongyou Company declines sharply, it will inevitably have a great impact on the entire group!
However, the FC home game console and the GameBoy handheld game console of Oriental Games Company have well assumed the role of successor. In particular, the FC-2 game console successfully took over the baton of FC-1 and became the new hegemon of the home game console market after a large-scale price reduction in last year's Thanksgiving season promotion war.
In the last two months of last year alone, the FC-2 console sold more than 2 million units in the North American market, and was named the last welcome Christmas gift of the year by the New York Times!
Of course. In addition to the home and handheld markets that have been cultivated for many years, Oriental Game Company has also made great moves in the emerging computer game market. The company purchased the copyright of Tolkien's epic masterpiece "The Lord of the Rings", and the adaptation of the game of the same name has also entered the final stages of production!
However, this great work, which was hailed by Du Wenqiang as a game revolution, is still some time away from being actually released. And now there is actually another work that can disrupt an industry is about to be completed!
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"You can go through this non-disclosure agreement again. Sign the last page after confirming that it is correct!" A beautiful colleague from the human resources department explained the key points of the confidential matters before handing out a copy of the agreement.
Luo Lubiao was very smoothly recruited into the Oriental Group, but he did not work in the Oriental Game Company like his classmate Lin Chaoyang. Instead, he was recommended by the interviewer to work at Asia Pictures.
In fact, the real name of the department where Luo Lubiao works should be Asian DreamWorks Animation Productions. It is a joint venture between Asia Holdings and Asia Pictures, in which Asia Holdings holds 80% of the shares. Asia Pictures holds a 20% stake.
Luo Lubiao was assigned to this company mainly because he was born in Huhai Art Studio. Experience in animation production. DreamWorks Animation is a subsidiary of Asia Pictures that specializes in animated films.
It's just that this animation studio has a big difference from the domestic Huhai Art Studio and Hollywood's Disney Company, that is, it is an animation company that uses fully digital computer production.
The camera used to shoot a movie is actually an upgraded version of the camera, the camera can only take one photo, and the camera is equivalent to a camera with continuous shooting mode on.
If you look back at the movie in super slow motion, in fact, every 1 second of the shot is made up of 24 still pictures. When these images are played quickly, our human brains think that they are continuous images.
The same is true for animation, the only difference between him and other films is that the 24 pictures in each second of the shot are all drawn by the artists themselves. In other words, in traditional animated filmmaking, a 90-minute movie is actually a comic book composed of nearly 130,000 animated pictures.
The amount of manpower and material resources required for this can be imagined, so the production cycle of Disney's animated films is far longer than that of live-action films. An animated film usually takes three to five years with a team of five or six hundred people.
But this inefficient model was subverted in the nineties by a company called Pixar. Pixar has completely opened a new chapter in animated films with a "Toy Story".
In fact, the early lineage of Pixar is the animation production department of Industrial Light & Magic, a well-known computer stunt company in Hollywood, and Industrial Light & Magic is a computer graphics studio specially established by director Lucas for the filming of the "Star Wars" series!
In another time and space, after being swept away by Apple, Jobs spent $10 million to buy the division from Lucas and renamed it Pixar Animation Studios. It was also with the great success of running Pixar that he regained the trust of Apple's board of directors, and re-entered the company at the end of the nineties when Apple was at its lowest point, starting a new miracle journey!
Some historical inertia is always difficult to change, and Jobs left Apple a year early under the fan of Li Xuan's butterfly. But his shrewd vision did not change, and he still bought the animation production department from ILM and established Pixar Animation.
The reason why Li Xuan, a prescient person, did not attack Pixar was because there were only about 40 people when Jobs founded Pixar. Pixar has been losing money since its founding, and it took Steve Jobs time and time again to keep it afloat.
By the early nineties, even the Qiao gang leader couldn't stand this bottomless pit that kept devouring large sums of money, and was ready to sell the company for a while, but unfortunately no one was willing to take over at that time! Later, after the success of Pixar, DreamWorks Animation Studio and Blue Sky Animation Studio came out one after another, and there is no one unique in this world!
Li Xuan had already set his sights on computer stunts five or six years ago, and he first established contact with Lucasfilm through Aikan to provide professional graphics workstations for Industrial Light & Magic.
Later, Li Xuan did make an offer to Lucas, ready to wholly acquire Industrial Light & Magic Studio, but the price between the two sides was not negotiated. So Li Xuan simply launched Jinyuan Company and opened better conditions to dig a group of technical backbones from Industrial Light and Magic!
Some of them were willing to come to Hong Kong to work and joined DreamWorks Animation Studios in Asia, and DreamWorks Animation soon launched a huge project after it was founded! )