PS: Tragedy, I just found out that I made a mistake, hurry up and revise it! This is the first draft, I haven't had time to correct the typo, you can read it later!

Since Li Xuan had plagiarized the name DreamWorks, he didn't mind plagiarizing his most famous masterpiece as well. Perhaps for Americans, there is still some controversy about calling "Kung Fu Panda" the masterpiece of DreamWorks Animation, because many people will think that "Shrek" is the signature production of DreamWorks Animation.

But for Chinese, "Shrek" is far less well-known than "Kung Fu Panda", and it can be said to be the first Hollywood animated film to rise in the movie-watching frenzy in China. This is a film that is full of a strong Chinese flavor from the inside out.

Kung Fu and the panda can be said to be the most representative symbols of Chinese culture in the United States and even the entire Western world! But in fact, there are almost no Chinese in the entire film production team of "Kung Fu Panda". A group of blonde and blue-eyed foreigners told a story that should have been told by Chinese, which has to be said to be a very embarrassing thing for all Chinese filmmakers!

Of course, the level of animation film production in China was not much behind Hollywood's Disney before the advent of computer technology. "Havoc in Heaven" produced by Huhai Art Studio in the 60s is still praised by many foreign netizens decades later.

It's just that before the 90s, China's domestic film industry was not as mature a commercial market as the United States. The production companies are all state-owned enterprises, and the production funds do not come from box office profits, but from the administrative appropriations of the superiors. Therefore, with the gradual market-oriented reform of China in the 80s, the domestic film industry has experienced a painful nirvana in the reform of the system.

The impact on its Chinese-run art studios has been particularly severe, as the production cycle of animated films is very long. The production cost is often higher than that of live-action films! If there is not enough investment in live-action movies, they cannot make large-scale action movies. You can also make small-budget literary films. But if the investment in cartoons is not enough, there is almost no room for manoeuvre!

Of course. Li Xuan's establishment of the Asia DreamWorks Animation Studio in Hong Kong may have a desire to promote Chinese-language animation, but this is by no means the main reason. His plan is more to improve the entire industrial layout of the Eastern Bloc.

The cultural and entertainment industry itself is a promising and worthy field of investment. What's more, one of the core businesses of the Eastern Group, the game already has a huge room for outward expansion. Many of the screenplays released in Hollywood every year are based on novels.

In addition to Blizzard's "World of Warcraft", which has been anticipated by countless people, well-known success stories include "Tomb Raider", "Resident Evil" and so on. It can be said that the development and operation of the whole industry chain of movies, games, novels, and comics will be the development trend of the cultural and entertainment industry in the future.

In Li Xuan's view, the production of video games and animated films actually have a lot in common. For example, Oriental System Software Company produces games for computerization. A series of graphics processing software has been developed. And these constantly upgraded and revised software are now the tools used by DreamWorks Asia to develop Kung Fu Panda!

Li Xuan contributed $30 million to the Kung Fu Panda project, and a large part of that expenditure was spent on the purchase of computer hardware and software. "Kung Fu Panda" will be the first three-dimensional animation film in history, and in order to provide Asian Dream Works with powerful graphics software, Dongfang System Software relies on its own resources to carry out large-scale research and development, and also acquires and integrates a number of small software companies in Silicon Valley, quickly becoming one of the most powerful suppliers in the field of graphics software.

Two new companies, Dongfang Commercial Software and Dongfang System Software, which were originally spun off from Dongfang Software Company. In recent years, it has been developing in different directions according to Li Xuan's plan. In addition to maintaining its own advantages in the office software market, the former has recently begun to actively develop in the fields of security software and enterprise management software.

In addition to becoming a well-deserved hegemon in the field of personal computer operating systems, Dongfang Sports Software Company has also occupied more than half of the market share in enterprise-level workstation and server operating systems. In addition, it is also actively entering various tool software, such as the East-C development system launched by Oriental System Software. It is already the most mainstream C language compilation tool on the market.

As the graphics software becomes more and more powerful, the applications of the future are bound to continue to expand! However, if you want to make the various companies in the group on the right path, sometimes it is not enough to rely on Li Xuan's ears. Because everyone knows it at the same time. We need to know why!

Just like the huge software development contract from Asia DreamWorks, it has a lot of prospects for development than just Li Xuan's boring indicator graphics software. It can also make the management of Dongfang System Software Company truly understand the importance of entering this field as soon as possible!

And the various graphics software that Oriental Software has worked hard to develop. In turn, it can actually promote the product development of Oriental Game Company. This is because video games require far less graphics technology than the computer technology required to produce animated films.

For example, the first film produced by DreamWorks Asia aimed at 3D cartoons, and video games will remain 2D for a long time. This is not to say that Dongyou is unwilling to spend huge sums of money to develop games with more realistic graphics, but it is limited by the development level of hardware.

With the current level of hardware on home consoles and PCs, it's simply impossible to run huge three-dimensional games. Therefore, Oriental Game Company invested heavily in the development of top games ahead of the times in a timely manner, and there is no point in losing money!

You can't afford to spend millions of dollars on a supercomputer to play the game, but players can't, and the team behind Kung Fu Panda can. The animation rendering of this film was done by a "Pearl of the Orient" supercomputer!

However, the graphics technology experience accumulated in animation production can be applied to the future game development of Dongyou. The Oriental Research Institute has announced that the new generation processor ERM-3 of the ERM architecture will be launched next year. ERM prices have evolved over the years. It is completely different from ARM in another time and space. According to Li Xuan's own assessment, the overall performance of the new generation of ERM-3 processors. It should be comparable to the performance of the first-generation Pentium processor in another time and space, which is commonly known as the 80586.

The ERM architecture has reached its peak in the 32-bit era. The next R&D focus of the Oriental Research Institute will be to expand it from 32 bits to 64 bits!

With the imminent advent of the ERM-3 processor, Aikang has also started the research and development of a new generation of personal computer ABC-6. And Oriental Games Company also quietly set up an experimental project called "2.5D Project". The so-called 2.5D game is a game that is somewhere between 2D and 3D games, and some use 3D technology.

In the future, it is a trend for games to gradually develop from 2D to 3D, and 2.5D is a good transition, compared to 3D games, he can save a lot of computer resources, and replace some secondary pictures with 2D pictures!

"Ah Biao, what do you think of this "Kung Fu Panda" movie?" The lights in the small screening room had just been turned on, and everyone at the scene gave a standing ovation. A man in a blue shirt sitting next to Luo Lubiao asked him softly.

"This "Kung Fu Panda" is completely different from the animated films made in our country! The plot is very interesting, not so preachy! The main character, Po, is also special, he has many flaws, but he has some very valuable qualities!

For example, although he is not going to get into trouble, he is kind-hearted and has no malice! When the heavy responsibility of saving his homeland fell on his shoulders, he never flinched! This kind of flawed image makes people feel very kind! Luo Lubiao looked at the big white screen with no image and was a little distracted!

"The story outline of "Kung Fu Panda" is actually very old-fashioned, and it is about a very ordinary little person with many shortcomings. Finally grow into a hero who saves the world and lets good triumph over evil!

This is actually the most typical Hollywood stalk, which has been used by countless directors. But this is a commercial movie, and the audience does not come to the theater to receive ideological education. Outside the thin plot of this "Kung Fu Panda", a variety of interesting plots and shots are carefully designed!

For example, Ah Bao and his brothers and sisters gambled that they could eat a few buns in one go, and the big fat face of this chubby foodie panda was about to be broken by a pair of xiaolongbao. It still wants to stuff another bun in its mouth. The image of this foodie makes people very cola!

I don't know if you've ever seen the cartoons of the American Disney Company, their movies are aimed at children. Therefore, the plot design is relatively young!And although our company's "Kung Fu Panda" also tells a simple story of the victory of good over evil, in fact, adults will not feel bored at all when they watch it. On the contrary, it will be a little more childlike with a smile, this will be a movie for all ages!" The analysis of the person next to Luo Lubiao was more specific and in-depth than him, so he couldn't help but nod his head.

In fact, this is also a feature of DreamWorks animation in another time and space, that is, the protagonists they create are anti-classical. There are too many shortcomings and faults found in each character, such as the panda Po is not only obese, but also active and playful.

Those shortcomings make them similar to ordinary people, which makes the audience feel more relatable. It's not like Disney's cartoons, which are all stories of princes and princesses. Disney has an unparalleled influence in the field of animated films, and if you follow the traditional routine to make animated films, you can't compete with Disney at all.

Going the extra mile is the only option, because both Pixar and DreamWorks have animated characters that are very different from Disney's classic cartoon characters.

The man he was talking to was named Fang Weimin, who had previously worked at the Huhai Art Studio, but had immigrated to Hong Kong in 1983. Because Luo Lubiao is also from Huhai Art Studio, the same background made the two quickly become friends.

Unlike Luo Lubiao, who has just joined Asia DreamWorks, Fang Weimin is the founding veteran of animation studios. The backbone of Asia DreamWorks can be roughly divided into three types, one part is the talent that Li Xuan recruited from the United States, and there are about twenty people.

These people are the core of the entire Kung Fu Panda production team, including the chief director of the animated film, John Lasseter. He was born at Disney, but after visiting ILM's computer graphics studio, he was fascinated by computer technology and began his early exploration of computer animation at Disney.

But Disney has been immersed in the great achievements of its traditional animation, and is not at all enthusiastic about the research and development of new technologies. In another time and space, Lasseter finally resigned from Disney and chose to join Pixar as one of the company's co-founders, finally breaking Disney's dominance in the animation field!

Lasseter is one of the most important contributors to Pixar's rise, with his knowledge of traditional animation and the American animated film market, as well as his curiosity about new technologies. And the only reason why Li Xuan was able to poach this talent from California to Hong Kong was that he was willing to pay!

Li Xuan is willing to invest $30 million to develop an animated film that is entirely computer-produced! This is completely impossible in Hollywood at present, and you must know that the application of computer technology in the field of film has just begun. It really shows its powerful charm to the world, and it will have to wait until the release of "Jurassic Park".

Otherwise, Pixar in another time and space would not have had such a difficult development in the early stage, you must know that it has produced few animated short films that have won all the best animated short film awards in the United States, but it is still difficult to attract enough investment to make animated feature films. So much so that "Toy Story" was not released until 1996!

But Li Xuan did not hesitate to throw out $30 million for Lasseter to squander, and he naturally couldn't be unmoved. In fact, most of these 20 or so technical talents who are willing to leave the United States and come to Hong Kong for development are more obsessed with technology nerds. And the money in Li Xuan's hand can allow everyone to start their animation ideals in advance!

In addition to this part of the people, most of the people in the animation studio are people who have been transferred from Oriental Games and are interested in animated films. In addition, after the establishment of Asia DreamWorks, it also recruited a group of professional art and production talents in China!

Fong Wai-man was one of them, and after being poached by Asia DreamWorks, he quickly obtained the right of abode in Hong Kong with the assistance of the Eastern Bloc, so he immigrated to Hong Kong with his whole family. Although Fong Wai Man was making traditional animation before coming to Hong Kong, his much animation production experience will be of great value to the newly established Asia Dream Factory! )