Chapter 791: Small Goal, 1 Trillion Yen

On June 18, the number of product orders exceeded 300,000 pieces, and in order to distribute these packages, the logistics team of Tesco maintained high-intensity delivery work for three consecutive days, with an average of 100,000 pieces per day.

At present, the logistics team of Tesco in Japan has 1,200 people, with an average of one courier, and 100~150 orders are delivered a day. This delivery frequency is naturally easy for some veterans of the express delivery industry. But for novices, it's even more busy.

However, with the 618 after the peak of orders. Since the 19th, the daily new orders in Japan have continued to decline. Since June 21, it has dropped to less than 10,000 new orders per day, and the transaction volume is only 30 million yen.

Of course, the online Pangu browser and the offline new entrepreneurial self-operated store channel will introduce new traffic and users to Tesco every day.

At the same time, almost every day, Tesco is brewing discount promotions for different products, and in addition, daily check-in is to receive shopping deduction red envelopes. In addition, Tesco has opened up evaluation and news columns, and the product links of Tesco can be added to the back of the article, and the advertorial writers who write shopping guide evaluation articles can earn advertising fees based on this. Although these articles will inevitably have private goods and tendencies, there is more content that can be read, which also greatly increases the user stickiness of shopping websites.

Basically, a series of measures have controlled the daily access of Tesco to no less than 50,000 users, and it is slowly improving. Many users don't buy products every day, but they look at the price of the product or browse the information. As the price of some product satisfies them, or some kind of surprise product hits the shelves, active users will start shopping sooner or later.

Even if you don't shop for a long time, just using the price of the e-commerce platform as the reference price for shopping, it will also imperceptibly affect the consumer market.

Therefore, starting on June 22, the daily transaction volume returned to 100 million yen, and the number of express parcels also returned to 20,000.

"This continues to increase the number of long-term active users in a rhythmic manner. Lin Qi smiled and said, "As long as the website is valuable to consumers, the price is attractive, and the service attitude is good." As for where Japan's Tesco will be listed in the future, it depends on which market will give a higher valuation! With the current situation, the valuation of technology companies will become higher and higher, and when Tesco matures and goes public, it will inevitably obtain a good valuation! Japan's Tesco.com will have a small goal of no less than 1 million daily active users and an annual commodity turnover of no less than 1 trillion yen within five years!

Ueshima nodded and said, "Boss, I will!"

1 trillion yen, which is only about 10 billion US dollars, this sales may be much larger than the GDP of the entire country for many countries, but for the Japanese market, it is not a high target. After all, Japan's GDP will remain stable at $4 to $5 trillion in the long run.

In terms of the size of the e-commerce market, although Japanese e-commerce is inferior to China and the United States, it is the third largest e-commerce market in the world. The future market potential is more than 100 billion US dollars, and it still maintains a good growth trend. Because...... Under the premise that Japan's otaku culture is prevalent, and many people are gradually reluctant to go shopping on the street, door-to-door e-commerce is the most in line with future consumer trends.

In later generations, shopping on the street has been regarded as an activity enjoyed by the elderly.

Young people who are becoming more and more homesick, in addition to the need to experience products offline, normal shopping is more trusting of the Internet.

……

On June 23, 1993, the Kirin 1st generation mobile phone, priced at 32,900 yen, was announced to be sold on the Japanese Tesco platform, which immediately became a big killer that shook the market.

Due to the limited production capacity of Kirin 1st generation mobile phones, Japan's Tesco only puts 400 mobile phones on the daily market, and 100 units are put on the shelves in 4 time periods every 6 hours throughout the day.

The reason why only 400 units are sold per day is because the current production capacity of Kirin mobile phones has increased significantly at the beginning. However, the domestic market is still in short supply, and the small amount of production capacity in the overseas market is just to gain word of mouth and attract popularity. Open sales, for the time being, there is not enough capacity.

Like the situation in the Chinese market, after the Kirin 1 generation was launched in Japan, it did not need too much publicity at all, relying on its cheapness and technological content, it quickly became a popular terminal. Every time a portion of the inventory is released, it is immediately snapped up.

Even Japan's Tesco has made restrictions that only allow real-name users to subscribe, and each real-name user is only allowed to buy 1 unit, so as to avoid scalpers hoarding.

However, the black market price of this kind of mobile phone is more than 80,000 yen, and even if you don't use it, you can resell it and earn twice as much. So, how to keep the market from going crazy?

And not long after this popular mobile phone was launched in Japan, Son Masayoshi couldn't sit still......

As a rising star in telecom operators, brand advantages and network advantages are not available. Therefore, SoftBank mainly fights price wars and seizes all available opportunities to occupy the top position of users.

Kirin 1st generation mobile phones, currently mainly GSM version of the system. However, GSM has gradually become mainstream in the communications industry around the world. Even if the United States resists the GSM standard, rejects the technology of European manufacturers, and insists on operating its own 2G standard in the United States, and countries such as Japan have to pinch their noses to introduce the base stations of the CDMA standard of the United States to form a CDMA network.

However, the current CDMA standard is not too easy to use, so Japanese operators are preparing for both, not only to please the Americans on the non-mainstream American 2G communication standard, but also to follow up the world's mainstream GSM communication base station.

Therefore, there is no compatibility problem with GSM standard mobile phones sold in the Japanese market. Major operators, if there are multiple 2G networks, then there must be a GSM network. If only one network is built, then the GSM network must be built.

For example, SoftBank is an operator based on GSM networks, on the one hand, because of insufficient capital strength, only one 2G network is allowed to be built. In addition, it is under the influence of Lin Qi that China can supply GSM base stations, and has passed the acceptance of SoftBank, which not only meets GSM standards, but more importantly, it is cheap. The GSM base stations exported from Europe to Japan are about 20~300,000 US dollars, and if you want to build a network with 10,000 base stations in Japan and cover most of the regions, the budget is 20~3 billion US dollars.

But now the Chinese supplier has given a quotation of 50,000 US dollars for a set of base stations, and the labor and material costs are exempted for 1 year of failure, and only the cost of parts and materials is charged for failure maintenance within 5 years. The quotation of parts is also transparent, will not learn from Japanese manufacturers, specifically set a threshold on parts compatibility, sell the whole machine at a low price, but the whole machine is particularly expensive, broken a part, looking for Japanese after-sales, the price is sky-high, the machine is used for a long time, the money paid in the after-sales process may be several times more than when the whole machine was bought!

This kind of small action is actually a short-term profit. However, as this small action of Japanese manufacturers has become known, under normal circumstances, the next time a customer wants to buy a new equipment, if there are other optional equipment, then they will definitely not use the equipment provided by Japan.

Therefore, Masayoshi Son signed an order of 5 million US dollars for 100 GSM communication base stations with a new venture communication company last year. These orders are not yet completed. However, 10 GSM base stations produced in China have been shipped to Tokyo, Japan, and can be integrated into SoftBank's GSM base station network after passing various acceptances.