The headquarters building of Tokyo Shinsei Co., Ltd. In the early 90s, the newly founded Japan Co., Ltd. sold off real estate worth more than $7 billion, and after that, the headquarters building in Japan not only did not shrink and replace it with a smaller building, but carried out a series of expansions, enclosing the surrounding land. A building in the center was built, with a layout of four buildings around it.

The five buildings are connected by a suspended staircase, through which employees can shuttle between the five buildings.

Downstairs, there is a garden, woods, parking and various leisure and exercise facilities.

As a result of this renovation project, the headquarters of the newly established Japan Co., Ltd. in Tokyo was successfully transformed into a local landmark.

The value is also significant, with the cost of the headquarters building reaching $2.3 billion. With a total construction area of 185,000 square meters, the headquarters building currently has more than 8,000 office staff, which is still very spacious and open. If the enrollment is expanded, it can accommodate more than 20,000 people. Of course, if you don't consider the office environment, 35,000 people are no problem.

However, as part of the corporate culture, the headquarters of the new venture electronics group is limited to a maximum of 20,000 people. Branches in Japan naturally have a good experience, which means that the regional headquarters of the branch has a maximum of 20,000 people.

This is not the first time Son has visited, and every time he comes, he is full of emotion, thinking that if he can make SoftBank bigger one day, he must build a similar headquarters.

The elevator conveyor belt passing through the elevator and the suspended aisle brought Son to Lin Qi's current office.

Son shook hands with Lin Qi with a smile.

Lin Qi nodded.

"Mr. Lin!" Son said, "I hope that in terms of Kirin mobile terminals, new startups will carry out more in-depth strategic cooperation with SoftBank! After all, you are also a strategic investment shareholder of SoftBank!"

Four years ago, Lin Qi invested $350 million in SoftBank for a 35% stake, an investment that allowed SoftBank to advance its layout in Japan's telecommunications industry.

According to the historical development of SoftBank, it should rely on the agency sales of technology products, such as foreign software and communication equipment distribution rights in Japan, to earn stable cash flow. After that, it relied on the listing to raise funds to get more funds. With SoftBank, Yahoo, Ali and other companies listed first to raise capital, so take the funds to venture capital in Yahoo, Ali and other companies. It was not until the beginning of the 21st century that SoftBank really made efforts in the telecommunications industry, first laying out broadband fixed networks. Later, it acquired the business of Vodafone's Japanese branch and entered the mobile communications market. Since then, SoftBank has continued to sell off the equity of Yahoo and Alibaba, obtaining far and continuous funds, supporting SoftBank's market share growth in Japan's telecommunications industry against the trend, and gradually developing from a second- or third-rate operator to a mainstream operator.

Now, SoftBank's development speed is more than ten years earlier than in history, and it has laid out the broadband network and mobile communication market. This is mainly because Lin Qi invested 350 million US dollars. This fund is no less than the sky-high incremental funds that can only be raised by SoftBank's listing. SoftBank, which was originally a sales channel, quickly became a big man in Japan's telecommunications industry.

The return on asset appreciation from investing in SoftBank is only incidental to Lin Qi. The real role of SoftBank is to help Lin Qi sell the products of his companies to the Japanese market.

You must know that in many countries in the future, the purchase orders of telecom operators are the mainstream. For example, markets such as the United States and South Korea are not as free as the Chinese market. In terms of the U.S. market, the vast majority of mobile phones are not sold through retail channels, but installment packages provided by the five major operators in the United States to consumers. Two-thirds of mobile phone sales in the U.S. are channeled by telecom operators, rather than consumers themselves in the mall. Because, the efforts of major operators have made Apple's mobile phone occupy nearly half of the market share in the United States.

At first, NTT refused to subsidize Apple's mobile phones, so it missed the opportunity to monopolize Apple's agency for a while. However, SoftBank was the first to seize the opportunity to become Apple's largest agent in the Japanese market, relying on signing a package with customers for a few years and giving away Apple mobile phones for free. Later, nearly 60% of Apple mobile phone users in Japan were also credited by SoftBank.

In later generations, Huawei's mobile phones were able to conquer the world market, to a certain extent, because of the good relationship with operators in various countries. Because Huawei is the world's largest supplier of telecom equipment, it has good relationships with operators all over the world with the help of telecom equipment. Continuing to sell mobile phone terminals to traditional partners, with the trust brought by telecom base station equipment, it is natural to obtain a large number of orders.

It is difficult for Huawei to enter the U.S. market because U.S. policy does not allow operators to purchase Huawei's telecom base station equipment. Even Huawei's sale of terminals was blocked by the United States.

It can be said that Huawei's main policies in later generations did not prevent it from entering the market, and it was basically very successful. This is to consolidate the relationship with operators, so that Huawei can sell its products to consumers more smoothly with the operator's channels. After that, some consumers used Huawei mobile phones through operator channels, and after they were satisfied, they may buy newer terminals on their own when they upgrade later.

At present, the new entrepreneurship department cooperates with SoftBank to supply GSM base stations to SoftBank first. However, because the reputation of Kirin mobile phones is even more famous than the base station equipment of the new venture communication company, Son Masayoshi paid more attention to mobile phones.

The purchase of equipment from China is mainly to save money, which is the cost consideration of operators for the construction of the network.

But the hot one is the mobile terminal, which can be a new user!

Now the world's mobile phone users, or in the stage of horse racing, who can rely on some details of the advantage, to attract more users, will inevitably continue to consolidate and expand the advantages in the future!

Lin Qi smiled and said: "At present, the Kirin 1st generation mobile phone is compatible with SoftBank's GSM network, and users can sign a contract with SoftBank after buying a mobile phone." ”

"No!" Son said, "SoftBank is in a horse race, the Internet, and all the major companies have it." Therefore, consumers can choose different carriers when they buy mobile phones themselves. In this way, SoftBank will not only bring stable shipments of Kirin mobile phones, but also use Kirin 1 generation mobile phones as bargaining chips to bring more customers to SoftBank. As long as we have enough customers, even if our fees are lower than those of other operators, the scale of users has gone up, the per capita cost has been greatly reduced, and the future will generate huge profits!"

After thinking for a while, Lin Qi said: "Now the Kirin mobile phones that supply the Japanese market every month are 80,000 units, and I can give you 40,000 units." But...... SoftBank requires an order of no less than 1 million Kirin phones. In addition, if you pay a 10% deposit, you will be given 30,000 yen per unit, which is the price of one million units!"

"No problem!" said Son with a sigh of relief.

What he is most afraid of is that the agent of Kirin mobile phone will be taken by other operators, such as NTT, a monopoly oligopoly, if he is smart, he will probably attract a large number of new users.

However, if NTT had been so nimble and market-savvy, it would not have been able to rise by emerging telecom operators such as SoftBank.