The report on the planning of the Double 11 work is only part of Xiaolei's work. In fact, Xiao Lei's scope of work has surpassed that of a company in the New Venture Electronics Group, as Lin Qi's personal secretary, some of the information of other group companies in the New Venture Department is also filtered through Xiao Lei, and then an important report is selected.

For other unimportant things, Mr. Lin can browse the work email afterwards, or learn about the relevant matters on the intranet of the new entrepreneurial enterprise.

After the report on the planning and preparation of Double 11, Xiao Lei handed Lin Qi a briefing on the opening of the first theater in China for the Shaw Brothers Cinema Line.

The document on the reform of the domestic film distribution mechanism, this reform, directly skips the excessive reform of the original history of 93 years, and makes the film hairstyle system more market-oriented.

From the founding of the People's Republic of China to the early 90s of the last century, domestic film distribution and screening continued a model of unified purchase and underwriting plus hierarchical distribution, that is, each film was bought out by China Film Company at a fixed price at one time, and then distributed to cinemas in various regions in turn according to the administrative level of provinces, cities and counties. This model is very unmarket-oriented, and there is not much difference in income between movies that sell well and movies that sell poorly, so that the enthusiasm for film investment is seriously suppressed. For example, "Shaolin Temple" was so popular back then, but in fact, producers and distributors can only get money from selling copies, which is equivalent to ordinary products being sold, not cultural products, and it does not reflect the profits that "Shaolin Temple" can bring to film and television producers after it became popular.

On the contrary, the box office of "Shaolin Temple" in Hong Kong is only more than 10 million, but it is far more profitable than the domestic box office of more than 200 million.

Because, the popularity of "Shaolin Temple" in China is just a fire in the theaters at the bottom, and after buying a copy, they will not pay more box office sales. What's more, after a theater in an area has been screened, second-hand copies are sold to the following screening units. A copy may be screened by more than ten or more theaters for several years, until the film copy is invalid and can no longer be screened. However, it may have been screened more than a thousand times, but only one copy was paid.

Hong Kong adopts a market-oriented box office sharing, even if it is a bad sharing system, it is better than that kind of big pot rice, popular movies and unpopular movies, all of which sell copies. At most, there is a difference between unpopular movies selling dozens of copies, and popular movies selling more than 100 copies.

It is precisely because of the past system that the enthusiasm for investment in films has been suppressed, and investors know that the maximum national income cannot exceed 2 million. Therefore, investing in movies is generally hundreds of thousands to 1 million. The cost has been so low, which naturally led to the beginning of reform and opening up, there was no so-called blockbuster in China at all.

Not to mention the comparison with Hollywood blockbusters, it is compared with Hong Kong movies, not to mention the cost gap, which is also very huge. This also led to the fact that after the reform, the audience watched Hong Kong, Taiwan and overseas films one after another, and after a short climax of domestic films, they quickly began to decline.

Therefore, in the 90s, a distribution system reform was carried out, and a unit of China Film Company was no longer the distributor. It also abolished the buyout system of how much money is a copy, and began to experiment with a box office sharing system for films. However, the sharing system in the 90s was not too mature, there were serious loopholes in management, and it was very common to conceal the box office, for example, after the trial of the theater system, the domestic box office did not advance but retreated, regressing to the level of 1 billion yuan a year, and stagnated for many years.

It was not until around 2003, after the reform of the cinema system matured, that the film box office market ushered in a nearly 50-fold increase in more than ten years, which also made China's film box office market a super market second only to North America.

And after that, there are certainly a lot of bad movies, but there are more and more big productions and big scenes in the sense of "Wolf Warrior 2" and "Operation Red Sea". This is mainly because of the cinema sharing system, so that some really good-looking movies have income and profits.

In general, if domestic films want to have a steady stream of blockbusters, they should mainly rely on the development of the domestic cinema market. Overseas box office sharing is just a supplement.

Even Hollywood movie giants pay attention to the local theater market in the United States first, and then the income from overseas distribution business. Because, the channel of the local market can share more income, and it also reduces tariffs and other expenses. Therefore, the box office of one dollar in the domestic market is at least equivalent to the revenue of the box office of three or four yuan overseas.

Ideally, the local market can earn back the investment in a blockbuster film. After that, exporting to overseas markets, no matter how much revenue is generated, is just a matter of earning more and earning less.

It is precisely for this reason that Lin Qi regards the formal trial cinema system of the domestic film box office market as the material basis for the Chinese film market to truly take off.

Compared with the domestic market, the imagination of the Chinese film market in Hong Kong and overseas is too small.

"Shaw Brothers Cinemas has already opened in the domestic market?" Lin Qi was pleasantly surprised.

"Yes!" Xiao Lei said with the report, "Shenzhen Shaw Brothers Cinema, with an investment of 100 million yuan, has 21 screening halls, which can accommodate up to 5,000 audiences. In addition, the cinema has set up shopping malls, cafes, Internet cafes, libraries and Chuck cheese restaurants, attracting more than 100,000 people every day within a week of opening. It has accumulated more than one million people in a week, and its popularity can be described as red and purple. At present, the average ticket price is 5 yuan a piece, but it is constantly showing the latest movies, divided into different viewing halls, which not only provide a social atmosphere, but also have different film themes to choose from. Therefore, the market has been greatly expanded. ”

Subsequently, Xiao Lei operated on Lin Qi's computer, entered the website of Shaw Brothers Cinema Line, and enlarged the news material to Lin Qi: "This ......"

After Lin Qi read the news, he couldn't help but nod when he saw the benefits of earning more than 80,000 yuan a day. When the ticket price is not too high, it can actually earn so much box office, which shows that the popularity is very expensive.

What's more, such a large-scale cinema will form a huge flow of people, and entering and exiting the cinema will drive the growth of surrounding business. It is precisely for this reason that Shenzhen Shaw Brothers Cinema has its own site selection and development, and most of the scenes in the entire cinema are operated independently, in fact, the income does not only depend on the box office itself.

In fact, the Hong Kong film market has peaked in 92, and since then, it has begun to flourish and decline. There are many reasons for this, among them, the number of local cinema chains in Hong Kong has been decreasing and shrinking, resulting in a rapid shrinkage of the film box office market, from the original market of HK$1 billion to less than HK$400 million. The local box office market has failed, and the overseas box office has been completely defeated when it encounters an increasingly powerful Hollywood.

The golden age of Hong Kong films was once the pinnacle of Chinese films. In the Asian market, it has also been the first for a long time. If Chinese films want to be revived again, the best thing is to have a new market to fill this gap when the Hong Kong market is cold, and take advantage of the fact that the older generation of commercial film talents has not yet withered, and replicate the experience of these people to a larger market.

In this way, the market can develop to a higher level and scale on the basis of Hong Kong's experience, reducing the commercial accumulation of the development of Chinese-language commercial films.

In many Chinese commercial movies in later generations, the acting skills are exaggerated, the special effects are five-cent, and the plot is nonsense, mainly because of the problem of experience. If there is more experience accumulation, there are no shortcomings in investment, script, crew, and market, and it is also possible to produce an industrial-level movie like Hollywood. And no longer stay in, small workshops, handicraft era.