After Xiao Lei pushed the door into the office, Lin Qi opened his eyes, looked at Xiao Lei's hand with a bunch of materials, and said, "This is the preparation materials for this year's Double 11?"

"Yes!" Xiao Lei said with the draft plan, "This is the 93 Double 11 Shopping Festival plan planned by Tesco mainly and more sales channels and brands." The first part of the program is advertising, advertising for domestic, Hong Kong and Macao, Japan, North America, Europe and other markets, targeted publicity, Tesco has been officially operated in the market, promotional activities are focused on Tesco, the entire advertising budget is 200 million US dollars, half of which is used in the domestic and Hong Kong and Macao markets. This is our own advertising budget, and for some big brands, we will provide a total of 100 million US dollars in advertising subsidies for advertising in the name of Singles' Day...... For example, our own enterprises, Pangu computer, handheld entertainment, Konka TV, Xinfei VCD and DVD, Xinchuang phone and Kirin mobile phone and many other brands, will play the LOGO of Tesco.com, and the joint investment in advertising has the significance of reversing to Tesco.com. ”

Lin Qi nodded and said, "Go on!"

$300 million in advertising money, even if it is placed in future generations, is a shocking amount. But after this investment, it will be worth it when it can bring incremental registered users and shopping orders to the platform. Of course, this investment cannot be made by Tesco.com, but an additional subsidy from the group company.

If it is another e-commerce giant, if it is only based on e-commerce business, this burning will definitely be a loss.

However, many of the self-owned brand products of the new entrepreneurship department have quite high sales revenue and profits. This investment is not only to build momentum for Tesco.com, but more importantly, Double 11 itself will form a conditioned reflex and make consumers realize that they need to prepare their wallets to buy things. The products of the subsidiaries of the new entrepreneurship department undoubtedly account for most of the sales of Double 11.

"The second part is subsidies for consumers. The same amount amounted to $200 million in red envelope subsidies. In the 20 days from Double 11, an average of 10 million US dollars per day in cash red envelopes does not limit the category of goods purchased, but only on November 11~12, which can be used within these two days, and the red envelopes that are not used after expiration will be invalid. So, the final subsidy may be less than $200 million. As for other types of coupons and discount coupons, it is up to the merchant to decide whether he is willing to accept it. Merchants who are unwilling to accept it can prohibit the use of coupons and discount coupons, of course, this will lose a lot of business, because consumers are shopping for discounts. Therefore, we subsidize 200 million US dollars to attract bricks, and the rest of the promotion cost of the event is more determined by the participating online stores and brand operators. Xiao Lei took the document and said excitedly, "At present, there are more than 3,000 brands, involving more than 12 brands, with a population of more than 2 billion, which are included in the scope of Double 11 promotion." Of course, there are currently less than 10 million people who will actually register member accounts on Tesco.com, and there are currently less than 1 million daily active members. After this campaign, the goal is to stimulate 5 million registrations worldwide and reach more than 2 million active users on Singles' Day......"

At present, the market of Tesco to set up branches, respectively, there are Chinese mainland, Hong Kong and Macao, corresponding to the Chinese simplified and traditional Chinese market, with the return approaching, the future market integration, but also gradually unstoppable trend, especially through the Internet of online shopping, Hong Kong, Macao and China, in terms of e-commerce shopping, there is almost no difference in the future. At most, there are small differences caused by different taxes and freight delivery costs, and other prices can be treated equally.

Even, Lin Qi has a long-term post-free subsidy for China, Hong Kong and Macau, and this free subsidy is mainly for the self-operated products of the new entrepreneurial department. The logistics company will receive the money, but the merchant and the consumer do not need to pay additional shipping costs for orders in Hong Kong and Macau. Third-party brands and online stores on other platforms are not forced to follow the trend and subsidize them.

In other overseas countries, the market is mainly divided according to language and logistics and transportation efficiency.

At present, the e-commerce in the overseas market is doing better in Japan, which is mainly due to the fact that there are no competitors in the Japanese market, and in addition, the main voice in Japan is Japanese. A single language is very beneficial for the development of the Internet, such as e-commerce business.

In other words, in some countries, such as India, English and Hindi speakers are not the majority. There are many minor languages in India, and the number of users is quite large. There are dozens of languages in a country, which is not good for the Internet industry.

The Chinese market later developed rapidly in the Internet industry, in addition to economic dividends and demographic dividends, a single language, with Chinese Simplified Chinese and Mandarin as the standard, integrated the market as a whole.

"Finally, it is the brand products of our group's self-operated subsidiaries, which will release blockbuster products on Double 11 this year. Pangu 8 generation, sprint production ready to stock 100,000 units. Pangu 7 generation, there is no supply problem at present, and the inventory is not less than 5 million units, which should refresh the lowest price in history. In addition, the Pangu 7 generation is ready to withdraw from the Pangu 7plus, which increases the memory module capacity and storage capacity!"

"The second generation of Kirin mobile phones has not yet been mass-produced, so for the time being, there are only two Double 11, but it will not be officially sold. However, the Kirin 1 generation mobile phone has added the Kirin 1 plus on the basis of the original standard version, and other aspects remain the same, however, the flash memory capacity will be increased to 200MB!"

The first generation of Kirin mobile phones, the hardware configuration is actually equivalent to the mobile phones of the same era, which is still okay. At least, it is equipped with 50MB of flash memory, and after deducting the Kirin OS and built-in software, it occupies 15MB of space, leaving 30MB of space, allowing users to browse the web and download some games and music. You can even use TT to chat, the mobile version of TT, by default, you can't send pictures and emojis, you can only chat with text. Therefore, the chat takes up much less data than the desktop version of TT.

But even so, the data of the user's TT chat still feels like it will explode the storage. Even if Kirin Cloud is provided, 1G cloud space is provided for free, allowing users to store data. But it still feels very inconvenient.

The storage is so small, even the early applications are extremely lean, and the footprint is ridiculous. Half of an application on the Kirin platform is only about a few hundred KB at most, and the relatively compact one is not even 100 KB.

Even today's programmers, forced by the hardware environment, have streamlined the program to the extreme. However, users of Kirin mobile phones are still forced to constantly store data on the computer or cloud space, and then empty the data in the mobile phone storage. Constant repetition actually affects the user experience.

So...... The Kirin 1 plus, which only increases the flash memory to 200MB, is already a great improvement in the user experience.

Of course, the hardware looks like a huge upgrade, but users will soon realize that it's not enough!

In the early days, more people just need to upgrade their phones and computers. Because, if you don't upgrade, you really can't use new programs and applications.

In 20 years, the average user's computer is actually overperformed.

After another 30, the hardware of the mobile phone is upgraded, and it gradually rises to squeeze toothpaste, unlike the early stage, once the machine is changed, the hardware performance is almost doubled or even several times improved.