Chapter 047: Giving in one after another

"I see!" Cousins quickly figured out why, "sign now?"

Now that the decision has been made, Cousins wants to sign the contract as soon as possible, so as not to have too many nights, after all, David Rosen, the poisonous snake, is still hiding in the dark.

"Of course, I think they will be surprised by Mr. Davis later!" Li Xuan had a playful smile on his face.

The exhibition organizer specially opened a negotiation area for various exhibitors, and Dongfang Electronics rented a large conference room. Before he reached the door, Li Xuan heard a fierce argument inside.

"Haha, as long as we refuse, no matter how fun your game console is, it can only be piled up in the warehouse and turned into a pile of scrap metal! My patience is limited, where is Li going? You are not qualified enough, I want to talk to him personally!"

Li Xuan pushed open the door, and the first thing he heard in his ears was an arrogant voice.

"Mr. Davis, please wait a few minutes before I sign the contract with Tony, and then come and talk to you!"

The person who roared loudly just now was the big-bellied Davis in Cousins' mouth, and he was very fat with a fat belly.

Cousins followed Li Xuan into the meeting room, and suddenly all the other dealers' eyes were focused on him. In addition to confusion, there was more shock in those eyes, didn't they agree to advance and retreat together?

Li Xuan whispered a few words in Liang Ning's ear, and Liang Ning quickly got up and took the agreement in duplicate, and filled in the relevant terms according to the conditions agreed between Li Xuan and Cousins before.

Li Xuan took the lead in signing his name, and then handed the agreement to Cousins, he quickly skimmed it, felt that it was no problem, and also signed his name. This is only an initialed agency agreement, and the formal contract will not be signed until the next day, when both parties bring their respective lawyers and carefully review the terms of the contract one by one to make sure that there are no hidden pitfalls.

"Shit, you Idaho bug!" Davis, who was hot-tempered, immediately pointed at Cousins, who had not had time to leave the conference room, and scolded loudly when he saw that Cousins had turned his back on the offensive and defensive alliance agreed upon by several people.

"You stupid fat pig!" Cousins replied dismissively.

"Alright, guys! Mr. Cousins has taken the lead in making a wise choice. Li Xuan clapped his hands and said, "Last night, the president of Sega Company, President Zhongshan, came to me to talk to me about the exclusive agent of the two games, and he offered more favorable conditions than everyone here.

But I'd love to work with you more than Sega, because I believe we have more common interests, so I hope you'll think about it and make the right choice like Mr. Cousins!"

Li Xuan never thought of cooperating with Sega in the past, because Sega would be the biggest obstacle for Dongfang Electronics to enter the U.S. market. The birth of a new powerhouse is destined to step on the corpses of other competitors to ascend to the top.

If Li Xuan wants to open up the arcade market, he will definitely take away a part of the market share that originally belonged to Sega. There is an irreconcilable contradiction between the two. Previously, Li Xuan would rather persuade Epson, which produces printers, to cooperate in the production of arcade versions, than go to Sega's factory to OEM, in order not to startle the snake.

The sudden appearance of Dongfang Electronics this time can be said to have caught Sega off guard. But David Rosen, the old fox, was still able to easily incite several major agents in North America to unite to put pressure on Dongfang Electronics in just over a day.

However, he himself asked Hayato Nakayama to come to the door secretly last night, and secretly gave Dongfang Electronics better agency conditions, wanting to win the North American agency rights of two arcade machines in one fell swoop.

Unfortunately, David Rosen's time constraints were not perfect. The well-established distribution channels established by big game companies such as Sega and Taidong in the North American market can completely kick out the first-tier distributors like Cousins and directly contact the second-tier distributors below, so that there is no need for one more person to come in and dilute the profits.

Therefore, there is also a sharp conflict of interest between big arcade agents like Sega and Cousins. As long as Li Xuan made it clear that Sega was going to compete for agency, a frightened bird like Cousins quickly bowed his head and gave in, but helped Li Xuan speed up the negotiation process in disguise.

Hearing that Sega was also preparing to participate in the competition for agency rights, several other big agents present immediately couldn't sit still. No one is stupid, and they understand what David Rosen is up to in a flash. On the one hand, the other party encouraged them to lower the price of Dongfang Electronics, and on the other hand, they secretly attacked, which made them extremely angry.

With Cousins as an example, others quickly bowed their heads. According to the agreement signed between Li Xuan and Cousins as a template, the ex-factory price of Dongfang Electronics' arcade machines exported to the North American market is $1,800 per tank battle, while the Hong Kong cube is $1,200 per unit.

The reason why the arcade prices of Hong Kong Blocks are so much higher than those of Tank Battles is not that the game is bad. It's because it's a slow-paced game, and the speed of eating coins is far better than tank battles with a two-player mode. If the speed of eating coins is slow, the profit of creating zĂ o for the arcade boss will be less, and the pricing will naturally be lower.

Davis, like Cousins, has his own arcade assembly factory, and he did not sign a complete machine purchase agreement with Li Xuan, but was ready to directly purchase the arcade board and assemble it himself. The motherboard of Tank Battle is $1,500 each, and the motherboard of Hong Kong Square is $1,000.

In fact, the price of the arcade board of the Oriental Company is significantly higher than the price of the arcade machine, and after Davis purchased the arcade version, the actual factory cost is not cheaper than the direct purchase from the Oriental Electronics Company, including the machine frame, display screen and labor costs.

However, Dongfang Electronics' arcade production workshop is limited, and according to Li Xuan's previous estimates, the factory's monthly arcade production is about 4,000 units. Although Hong Kong has begun to recruit again, the explosion of production capacity will not be a matter of a few months.

In just two hours after signing the contract with Cousins, Li Xuan had already signed agreement orders with other agents, totaling more than 30,000 units. Davis saw this situation and decisively chose to buy arcade boards and produce them himself.

This also shows how good the two arcade machines are in Hong Kong Block and Tank War. These businessmen who are agents and distributors of game consoles handle dozens or hundreds of new games every year, which is not a pair of keen eyes.

It is precisely because they are optimistic about the hot prospects of these two games that they dare to place large orders. You must know that the sales of an arcade machine can exceed 10,000 units, which is already good, and if it exceeds 50,000 units, it can be called a popular game. The first orders for Tank Battle and Hong Kong Cube reached 20,000 and 10,000 units respectively.

This is the judgment made by the agents themselves when the two games have not yet been tested by the market. Once the first batch of game consoles hit the market, the subsequent orders will come to Dongfang Electronics like snowflakes.

ps: Let's talk about the update during the holiday first, there is no Internet in Sky's hometown, and he hasn't been home for more than half a year, so there must be a lot of gatherings to visit relatives and friends, and the update may be unstable. If you can't guarantee two changes a day, please forgive me, I will make up for it after the holiday!