In the next two days, Lin Qi and Xiao Xiao finally got out of the shadow of jet lag.

The next step is to take a look at the current situation of Chuck Cheese. You must know that Lin Qi has invested in two relatively large projects in North America, both of which have a certain relationship with Jobs.

For example, investing in Jobs, allowing Jobs to start a second business, and establishing a new Apple company, led Jobs's development route to smart TV, which can be regarded as a relatively successful investment by Lin Qi, at least in terms of financial returns. Moreover, although NTV cannot be completely controlled by the development direction of the new venture electronics group, at least the plasma TV panels, CD drives, CPUs and other core components purchased by NTV are purchased from the subsidiaries of the new venture electronics group. In addition, it is still the Xinai Industrial Group under the New Venture Electronics Group that provides OEM and after-sales maintenance for NTV.

Xinai Industrial Group is basically similar to the Foxconn of later generations. It's just that the development is earlier than Foxconn, and at the same time, more attention is paid to talent training and technology accumulation. Therefore, Xinai Industrial Group can not only be understood as an assembly plant, in fact, it is produced through cheap and high-quality industrial workers, and at the same time, a large number of technicians and engineers practice in various production lines, constantly improve the production process and discover and invent new technologies. In essence, relying on massive production experience and continuous research and development to improve production efficiency, only R&D personnel have at least 15%, which is several levels higher than the pursuit and pattern of Foxconn in later generations.

In addition, Chuck Cheese is also Lin Qi's proud investment. Not only because Chuck Cheese has been relatively successful in history, but more importantly, because the founder of Chuck Cheese is the former boss of Jobs, and he also belongs to Bushnell, a well-known entrepreneurial genius in Silicon Valley, even decades later, the technology industry is still reflecting on the rise and fall of Atari in the 70s.

Historically, after Bushnell left Atari, Atari began to turn from prosperity to decline. Bushnell, on the other hand, is not allowed to engage in the gaming industry until the non-compete clause expires. As a result, after Bushnell left, he could only watch Atari die, but could do nothing. All that can be done is create a chain of Chuck cheese fast food restaurants, which references a lot of electronic entertainment equipment, as well as the latest console games, more recently, arcade machines, and other equipment. This strategy allows Chuck Cheese to not only come to eat, but also to have fun.

It is precisely because it is different from the traditional fast food chain that Chuck Cheese can continue to develop and expand in the context of the monopoly of the market by giants such as McDonald's and KFC.

"Mr. Lin, how do we start, the restaurant business is a traditional industry, wouldn't it be better to ask for their report directly. ”

Less than a little clueless, because Lin Qi said that he didn't plan to go directly to Nolan Bushnell.

"Less, what do you value most when you go to a restaurant to eat?"

Lin Qi went out with Xiaoxiao, he was actually very optimistic about Xiaoxiao, he was young and easy to learn, and many things were thorough, but he hadn't faced the mall in person, and he hadn't really been in charge, so he naturally had a little less courage. Most of the leaders, the leaders of the middle-level subsidiaries, like to use the people around them. On the one hand, the people around you can communicate better with each other for a long time. In addition, he also relied on his own parachute into some departments without factions to avoid being fooled too much by some subsidiaries.

So in many ways, he will lead less.

For SoftBank's opinion, it has already gained a bit of essence, which is not necessarily seen by many old rivers and lakes.

"It's definitely a dining experience. "Less than without thinking.

"What kind of dining experience is that?" Lin Qi asked.

Xiao Xiao thought for a while and said: "The first is the quality of the food, the second is the quality of the service, if the food is only good, the quality of the service is not in place, I am afraid I will only choose to go once or twice, the third is to look at the personal experience, if the restaurant can add some simple performances, or music, etc., it will be more perfect." ”

"Very well, then you should be surprised later. Lin Qi said with a smile.

After nearly a decade of development, the fast-food chain Chuck Cheese, invested by the new North American branch, is valued at $2 billion and has 1,000 chain stores throughout the United States, and is regarded as a major fast-food giant after McDonald's and KFC. Chuck Cheese was listed on the New York Stock Exchange in the United States, with a total share capital of 200 million shares before listing, and the new venture department owned 80 million original shares. After listing, 50 million new shares will be issued at an issue price of $10 per share.

With a share capital of 250 million and an IPO market capitalization of $2.5 billion, the market capitalization skyrocketed to $6 billion after Chuck Cheese went public, and then gradually fell back to $3 billion.

Now everyone knows, no one knows, Lin Qi and Xiao are walking around, just on the edge of Silicon Valley, there are three chain stores, and the front of the store has adopted a unified style and added some lively elements.

The game consoles that were originally placed on both sides have been changed accordingly, adding glass rooms to have better sound insulation, and are divided into single, double and multi-person layouts, which are suitable for all kinds of family entertainment.

"That's interesting!" Xiao showed a little surprise, Chuck Cheese's store covers a large area, and it is obvious that a lot of thought has been put into the decoration of the store.

With years of development, Bushnell has clearly realized the true meaning, and it has to be said that this genius's innovation is innate.

From the original entertainment restaurant opening, to now, it has begun to focus on family entertainment dining, and the focus is biased towards children.

After walking into the store and feeling it, Lin Qi felt very novel, and it could be seen that today's Chuck cheese has become a large-scale chain family entertainment center with various video games as the theme, integrating American fast food, games and entertainment, and almost all of them come to eat with their families.

On the wall next to it, the business philosophy is written in colorful cartoon text, and the family has a meal together, plays games, wins prizes, and enjoys fun!

Robots, life-size cartoon characters, arcade games, video games, rides and other activities are also available inside the restaurant, with music at the bar in front.

At the ordering table, Lin Qi saw the menu, which featured pizzas, sandwiches, fried chicken, salads and desserts in a variety of flavors. Soft drinks, coffee and tea are also available.

When the first Chuck Cheese was founded, it started as a small pizza restaurant. In 1986, it was readjusted, and due to the improvement of the company's internal management system, the improvement of catering quality and the emphasis on market demand, it developed rapidly. Subsequently, Bushnell boldly integrated the business philosophy of games and entertainment into the restaurant industry, and created the "Food and Entertainment" family entertainment center named after Chuck E. Cheese's, which allows people to enjoy the double joy of food and games in a strong family atmosphere, which has been unanimously recognized by consumers.

Lin Qi's investment greatly advanced this process, and after the development of Chuck Cheese in history, it soon became one of the leading companies in the family entertainment center in the United States. In the 21st century, 562 stores were opened in 48 U.S. states and eight remaining countries, employing more than 17,000 people. In addition, overseas branches are also constantly opened, replicating the success of the Chuck cheese chain in the United States.

And Chuck Cheese's service concept is what really attracts children, experiencing the fun of childhood, and adults also enjoy it. At Chuck Cheese, children are the true gods, and there are only two commandments that must be followed: young children must be accompanied by an adult, and adults must be accompanied by children. Families who come to Chuck Cheese are required to go to the "Kid Check" section to get a stamp before entering, and the parents and children have the same stamp number, and when the guests leave the park, there is a commissioner to check that no one will steal other children.

At this time, it has been well integrated, after ordering, Lin Qi and Xiao looked at it again, in addition to children's entertainment equipment, there is also a comfortable parent rest area, parents can relax, twist a cup of hot coffee to enjoy a rare leisurely afternoon.

At a small booth in front of the store, there is also a small activity of kneading clay pottery, creating a very warm atmosphere.

"Chuck Chuck!"

The child shouted milkily, waving his little hands and rushing to the various entertainment devices, surrounded by the harmonious laughter of adults, and there was a commotion on the side of the game console.

These should be chaotic scenes, but here they seem to be extremely harmonious, and the waiters serve the food in an orderly manner, always smiling.

"Mr. Lin, it's really nice here, although I haven't started a family yet, but I feel good. Less than heartily admired.