Steve Jobs was, without a doubt, an extremely great product manager. Although, in the American drama, Steve Jobs can't even write code, but a great product manager doesn't necessarily need to know how to implement it technically, but only needs to tell the R&D team that I want this kind of product, function, experience, and appearance...... Use your advanced aesthetics and imagination to guide the transformation of the consumer market.

Essentially, consumers don't necessarily know they need a disruptive product until it's available. After the real experience, many consumers have no choice but to say that they can't do without some new products.

Computers, the Internet, smartphones, one product after another, were initially "not needed" by consumers. Traditional manufacturers, thinking that they are too experienced, can always be effective. It turns out that innovation is always a source of profiteering!

Come up with a product that has never been seen before on the market, and have the ability to bring it to market. Then, it is bound to be more profitable than manufacturing traditional products.

The success of later generations of Apple basically depends on the launch of disruptive products. However, Apple's decline, and the opportunity it gave its rivals, was mainly due to its failure to lead and monopolize the market for all consumer groups.

For example, the reason why the Apple mobile phone of later generations gave the Android camp an opportunity. The main reason is that in the early days of Apple's launch, it was not able to cover all consumer groups, but for each machine to have a good hardware profit to earn, resulting in a price that not all consumers are willing to accept.

And the Android camp,Mainly the low-end began to attack,After the entire Android camp occupies 85% of the market,Profits are actually a very small number of manufacturers,The vast majority of Android manufacturers,Selling mobile phones can not generate the slightest profit。

Later, a large number of manufacturers in the Android camp went bankrupt, and some large-scale manufacturers also realized that hardware must have a certain profit in order to be sustainable. In order to allow consumers to buy a card, the Android camp has also continued to evolve, mobile phones with strong shooting performance, mobile phones with strong gaming performance, or high appearance, or some kind of unique design.

Basically, although the core technology of the Android camp is monopolized in the hands of giants such as Google, ARM, Qualcomm, etc., there is no doubt that the Android camp is promoted to occupy the mainstream of the market, and more importantly, the number of participating manufacturers is too large, so that there are more and more innovations.

Apple failed to become a market monopolist in the early days, mainly because the pricing and capacity strategies were not perfect. In the later period, the market share could not grow, but became a niche system, in addition to the initial pricing problems, the main reason is that Jobs later hung up, and Cook and other new generation teams could not continue to make disruptive innovations like Jobs. So much so that I can only look at the Android camp, which has gradually become the general trend.

APPLE HAS TO STRUGGLE TO KEEP THE IOS USER BASE FROM FALLING BELOW 10%, BECAUSE ONCE IT FALLS BELOW 10%, A LARGE NUMBER OF DEVELOPERS WILL FURTHER ABANDON APPLE.

And Lin Qi was in front of Jobs, pretending to be forced to guide him.

Jobs did not accept the bar at all, but nodded again and again, excitedly saying that he would make efforts in TV in the future. Gradually break the difference between computers and TVs!

Of course, the screen of the TV is on the large side, so it is definitely not possible to work in the office. Therefore, under Lin Qi's suggestion, Jobs did not engage in office applications, but mainly focused on film and television entertainment platforms, supplemented by some lightweight games.

The conversation between the two lasted until the sun was about to set, and Lin Qi still didn't react in the jet lag and had to end.

After reporting safety to Meng Xin, Lin Qi took a look of cuteness and walked around at random, and saw the figure of NTV in many stores, so businesses can develop a good means of publicity, the banners of the past have been replaced, a TV, not only can bring an intuitive picture, but also attract customers around.

"When this month's salary is paid, I will also buy one, and the old machine at home is completely out of order. ”

"I've bought it, it's so good, it's not great, it's like you're in the theater, what are you waiting for, my credit card is going to run out. ”

"Yes, I heard that there seems to be a discount for these two days, which can be a lot cheaper. ”

"Really, let's go quickly, or we'll have to spend more money when it's late. ”

"Aren't you going to talk to your husband about it first?"

"What to discuss, the family has always been the old lady's decision!"

……

Less than was shocked by the performance of passers-by A, B and C who suddenly passed.

"Is this how Americans consume, this is too exaggerated, don't you make the rest of the plans and make plans?" looked at Lin Qi, waiting for the popularization of the Lin-style encyclopedia.

"The concept of consumption is different, in the early years, the United States was also known for its high savings, but with the deliberate guidance of financial capital, the penetration rate of credit cards in the United States is getting higher and higher, and for personal lending, it is almost from the campus to the grave. Lin Qi said with a smile, "The vast majority of people can't afford to delay their wages for a few days." The reason why they jumped off a building after a few months of being laid off is also because their consumption is too advanced, and they have to repay student loans, housing loans, and credit card interest every month! Just like ordinary Americans who go to college, they basically go into debt, and after graduation, they have an average debt of more than $50,000 per capita, and most of them need to repay student debts ranging from $10~200,000 to work through work. This kind of overdraft, which is completely dependent on debt, is already a part of American life, and assuming that if this overdraft consumption is abolished, the US GDP will shrink by at least half!"

"Such an exaggeration!" is less than shock.

The consumption concept of the two countries, or the market operation mechanism, is different. The social mechanism of the United States is to stimulate current consumption and the economy by spending future money first. Under this model, there is a limit to the overdraft of American consumers. Sooner or later, because it can't keep up with the expansion of capital, it will be difficult to maintain its brilliance no matter how overdrafted it is, and it will not be able to squeeze its potential internally. As a result, some radical presidents may begin to play hooligans and try to make up for the deficit of the United States by robbing from outside and cutting other people's flesh. After cutting the easy-to-cut lambs like Japan, it is inevitable that they will choose to cut other independent powers that are more difficult to deal with, such as China!

The trade war between China and the United States in later generations was purely a matter of the United States turning its face and denying the free trade rules formulated by itself, and trying to comply with the rules that are beneficial to itself.

The reason why it did not turn into a world war, or a large-scale military conflict. It is also mainly a question of China's strength, economic wars and trade wars, or the scope that the United States can bear.

In other words, if it is a small country in the region with insufficient strength, the United States will not use the economy and trade to confront each other, and it will be a war. In essence, if a country is weak, then the adversary may choose the most direct means of warfare. For example, after World War II, the United States was the country that launched the most major wars, such as the Korean War, the Vietnam War, the Gulf War, and the Afghanistan War...... In fact, after World War II, the United States launched wars of varying scales against dozens of countries, from Asia to Africa to South America, and the number of wars that the United States directly ended in can be called the champion. After World War II, basically, the other major powers were not involved in more wars than the United States waged as many wars combined.

Even, when the interests were divided after World War II, Roosevelt of the United States directly threatened Churchill and others, telling the allies that if they did not agree to the dollar becoming the world currency, they would not hesitate to start the next world war, and the United States directly beat the allies who did not agree with the dollar becoming the world currency. It was only after the naked military threat that Britain dismissed the idea of a separate world currency, recognizing the dollar as the world currency.

It is conceivable that the logic of the United States is not to refrain from the use of force, but to encounter problems that can be solved by force, and if the cost is not unbearable, most of them will choose to solve the problem by force.

After a round trip, the two found that the new Apple was now in full swing, while the old Apple Computer Company was ridiculed.

At the beginning, Jobs was kicked out, and now at this point, Apple Computer can be said to be to blame.