(PS: I fell asleep in front of the computer last night.) I wrote 2,000 words, but I was not satisfied with it today, and I deleted it all! There will be a chapter on today's guarantee later!)

This looks more like a tactic of injuring the enemy and injuring 800 to itself, and it seems to be aimed at sabotaging the VCD industry that has not yet gained a stable foothold. And this will inevitably make people wonder if the video recorder manufacturer is behind the ghost!

In this batch of pirated VCDs, in addition to several recent popular Hong Kong movies, there are also many Hollywood blockbusters that have just been released. Not long after the Japanese police cracked the case of pirated VCD, the American media on the other side of the Pacific suddenly noticed the case in Japan.

If this is not a person with a heart to push behind his back, he doesn't believe that Norio Ohga is killed. And there are only a handful of people in Asia who can afford to do large-scale public relations with the American media. Among them, who have direct interests related to this incident, Norio Ohga first thought of Li Xuan.

The proliferation of pirated VCDs may not be a good thing for the film industry, but it is good news for the promotion of DVD players. It is undoubtedly the most cost-saving way to use piracy to make up for the lack of content resources in the early stage of VCD player promotion.

But although the Eastern Group saved its own expenses, it actually passed on the losses to the film companies. It is important to know that since the advent of the video recorder, the proportion of video copyright income in the total revenue of a film has become larger and larger.

Especially in North America, the box office of movies throughout the 80s has been hit by the popularity of video recorders. Renting video tapes on weekends became a part of American family life. So much so that American audiences' interest in going to the cinema to watch movies has greatly decreased.

While the advent of video recorders has temporarily underestimated the Hollywood film industry, many niche genre films have benefited greatly as a result. For example, horror films, pornography and other films that cannot be screened on a large scale due to the restrictions of the classification system rely on the videotape market to survive very well.

But if pirated VCD discs are rampant. That will inevitably affect the sales of genuine discs. Once the DVD distribution company can't make money, the price of buying the film and video rights will naturally continue to fall.

Therefore, the emergence of pirated CDs will definitely make film companies resistant to the nascent VCD, making it more difficult to promote and popularize it. Because once VCD players do replace VCRs, pirated CDs are likely to cause the entire film industry to lose a lot.

Video recorder manufacturers are the biggest beneficiaries of this VCD piracy incident, which is also the analysis of many American tabloids. They tried their best to smug the Japanese VCR manufacturers as evil companies that could do whatever it took for their own benefit.

But Norio Ohga doesn't think so. A series of actions by the Oriental Group are obviously to choose the Asian market for the first battle of VCD listing. The Asian market is the home of Hong Kong films, and Oriental Commercial has already reached copyright agreements with Hong Kong film giants such as Asia Pictures, New Arts City, and Golden Harvest.

So even pirated VCDs are rampant. In the short term, it was also the Oriental Commercial Company that suffered losses. By the time Oriental's copyright exclusivity period ends and Hong Kong's film companies really feel the loss of profits, VCDs should have gained a firm foothold in the Asian market.

And Norio Ohga doesn't believe that the Eastern Bloc will really let its profits suffer. Because according to the intelligence collected by Sony, Asia Entertainment, a subsidiary of the Oriental Group. In recent years, it has been actively deploying in the entire Asian market. A series of actions such as co-producing movies and acquiring theaters. It has built a strong ecosystem in the entertainment industry throughout Asia.

As long as the company operates properly, it is fully capable of compressing the living space of pirated VCDs to a minimum. In fact, it was the movies from Hollywood that really hit me. Because their channel construction in the Asian market is far less complete than that of Asia Entertainment Holdings, they are naturally more than willing to do piracy.

In the European and American markets, where Hollywood has a strong influence, Norio Ohga believes that the Eastern Bloc will not be stupid enough to touch piracy. If VCD wants to be promoted in these regions, it will have to spend a lot of money to buy a lot of copyrights. Therefore, the Eastern Bloc is not at all in a hurry to let VCDs enter the European and American markets.

Even in the Asian market, the Eastern Bloc is reluctant to take responsibility for supporting piracy. So Li Xuan simply struck first. Use a trick to guide public opinion and pour dirty water on competitors. When more pirated discs appear in the future, the Eastern Bloc will be able to pass the blame away!

Thinking of this, he immediately grabbed the phone and dialed a number: "Aota-kun, the plan you proposed before is feasible. At the same time, it can also be pointed out that this piracy incident is a bitter ploy directed and staged by the Oriental bloc. They want to muddy the waters, so that they can use a large number of cheap pirated discs to induce consumers to choose VCD players!"

In fact, the most affected by VCD players should actually be JVC, and Sony can sit on the side and watch the tiger fight. But Norio Oga was clearly not prepared to do so, because the Eastern Bloc was by no means an easy enemy to deal with.

He can guess that VCD is not in a hurry to enter larger markets such as Europe, America and Japan for the time being, in addition to the consideration of content copyright, and more importantly, because the current stage of VCD disc players cannot technically eliminate the existing video recorders. On the contrary, the huge number of VCRs in these markets will in turn have a huge exclusion effect on the entry of VCDs.

And with the continuous advancement of DVD player technology, when it can completely shake off the VCR in key indicators such as clarity, Ohga Norio believes that at that time, the Eastern Group will completely show its bloodthirsty fangs.

Sony was a failure in the VCR era, but Norio Oga didn't want his company to fail in the next era of DVD players. The advent of VCD has opened the prelude to a new round of industrial competition, and he found that he needed to urge the relevant project teams within the company to speed up the progress of research and development.

Sony is an alternative among Japanese electronics companies, and the early development of most Japanese companies actually follows the development path of first imitation, then gradually accumulating technical experience, and finally catching up. However, Sony is one of the few companies in Japan that has taken technological innovation as the core of its development from the very beginning and has successfully fought its way out.

Back in the early fifties, Sony's main product at that time was the radio. It was the first to develop the world's first transistor radio, which opened up the market in one fell swoop. Subsequently, Sony developed Trilon technology, which dominated the global high-end color TV market.

With the next Walkman, CD player and other products, Sony has led the technological trend again and again. Sony has never been stingy in its investment in research and development. As early as a few years ago, Sony actually began the preliminary research and development of digital video playback equipment.

It's just that Sony doesn't have a rebirth halo like Li Xuan, so even if it is the world's earliest CD player manufacturer, it has never thought of adding a video decoding circuit to the CD player and upgrading it to a device that can play images.

But now that the Dongfang Group has pointed out the direction of research and development, with Sony's technological background, Norio Ohga believes that it will not be a very difficult thing to catch up! And since Dongfang Electronics is now one step ahead, it naturally hopes very much to create more trouble for the other side, so as to delay the development speed of the other side.

"Your Excellency, after careful consideration, I think that the plan you proposed earlier to acquire Columbia Pictures is very necessary! And our action should start as soon as possible!" After giving instructions to his subordinates, Norio Ohga did not put down the microphone, but dialed another transatlantic phone.

Akio Morita, the chairman of Sony Corporation, spends most of his time in the United States. Before the other party proposed the idea of buying Columbia Pictures, Norio Oga has been hesitant.

Columbia Pictures is not a small company, and Sony needs to prepare four or five billion dollars to complete the acquisition, which is definitely not a small amount. So at the beginning, Norio Ohga did not immediately agree, but said that he needed to think about it in detail.

But this time the actions of the Eastern Bloc obviously stimulated Norio Ohga. He believes that the threat of the Eastern Bloc is far higher than that of old competitors such as JVC and Panasonic. The Oriental Group's model of monopolizing copyright content to promote the sales of video players is actually the direction of Sony's next business strategy transformation recently proposed by Akio Morita.

The failure in the previous competition for video recorder formats made Akio Morita realize the importance of "combining software and hardware". Through the combination of electronic hardware and content software, the sales effect of one plus one is greater than two. Originally, Norio Ohga was still skeptical of this strategy, but the Eastern Bloc clearly set a good example for him.

Although the VCD has only been on the market for a short time, according to Sony's internal analysis, under the attack of the Eastern Group, the sales share of VCD players in the Asian market has grown very fast, and there are already signs of unstoppable momentum.

Therefore, Norio Oga feels that Sony must also act as soon as possible. The acquisition of Colum Graduation Pictures can give your company a huge content advantage in the future era of digital DVD players!

If Li Xuan knew Ohga Norio's thoughts, he would definitely laugh. You must know that Akio Morita's so-called "combination of soft and hard" strategy has not brought significant growth to Sony's electronic product sales. In another time and space, the person who really plays the combination of soft and hard to the extreme is actually an admirer of Akio Morita - Jobs. (To be continued.) )