The software ecosystem of Apple's mobile phones in later generations not only made Apple's users extremely sticky, but also contributed huge profits to Apple in addition to hardware sales. It's just that the "software" of Apple's mobile phone is obviously not the same thing as Sony's "software".

Apple has never controlled upstream content rights, and Li Xuan's Eastern Group obviously won't do that. This time, the promotion of VCD by controlling the copyright of the film can only be said to be a timely meeting. Because Hong Kong movies happen to be popular all over Asia, and Li Xuan and the Oriental Group happen to have enough influence in Hong Kong.

As for spending four or five billion dollars to acquire an entertainment company like Sony, it is not a very wise thing in Li Xuan's view. After all, there is a specialization in the art industry, and the Eastern Group prefers to spend the same amount of money to acquire other IT companies.

In another time and space, Sony has successfully transformed from a simple electronic hardware manufacturer to a non-supplier of audiovisual entertainment services in 20 years, starting with the acquisition of Columbia Pictures. Before Li Xuan's rebirth, Sony Pictures was already one of the most high-quality assets in the entire Sony company.

But when Sony first acquired Columbia Pictures, it was in a huge quagmire. Columbia Pictures was in the red for a long time after being acquired by Sony, and it took Sony nearly a decade to straighten out the new company, which was renamed Sony Pictures.

※※※※※※※※※※※※※※※※

There is no impermeable wall in the world, Sony took action to guide public opinion to counterattack Dongfang Electronics, and Li Xuan soon received a specific report. But he didn't care. Because even if Norio Ohga sees through his purpose, it won't hurt. The water has been muddyed, and the next thing is to say that the public is reasonable, and the mother says that the mother is reasonable. As long as you don't get caught, everyone is an ordinary black crow.

However, Sony's response to the battle,Still made Li Xuan feel a little unexpected,After all, Sony, which has just announced that it has given up its own BETA format support,The interests in the video recorder market have been greatly compressed,At this time, it has no reason to bear the pressure on competitors such as JVC and Panasonic。

However, Li Xuan did not dare to underestimate Sony at all, and Sony before Li Xuan's rebirth had already shown its decline. But Sony in the eighties and nineties was in its most glorious moment. Although JVC is the king of the VCR era, in the next DVD era, if nothing else. The main competitors of the Eastern Bloc will still be Sony and Toshiba.

"Li Sheng, I heard that Sony is buying Columbia Pictures, it seems that they are also playing a big game of chess!" Ke Lilun did beside Li Xuan, while playing games with him. While chatting casually about the topic.

Li Xuan was invited by George H.W. Bush. I made a point of going to the United States to meet with him. This year is an election year in the United States, but the elder Bush is far ahead in the election campaign, and a number of polls in the United States show that his recent approval rating has been a large margin ahead of the Democratic presidential candidate Michael Dakax.

When Mr. Massachusetts Governor was first nominated by the Democratic Party as the presidential candidate, he was actually quite popular. But under the constant attacks and smears of the Bush campaign, Dakaks' approval rating has rapidly declined.

The U.S. presidential election is a money-throwing game, and George H.W. Bush has raised much more campaign money than his rivals, so he can recruit a larger campaign team. You can start a nationwide campaign earlier than your opponents, and you can buy national TV commercials one after another to attack your competitors!

For example, NBC TV evening primetime. Recently, there was a political ad attacking Dakax for not being environmentally friendly. The ad said that the Port of Boston, in Massachusetts, where Dakax was in power, was the dirtiest port in the country.

Not only is he not prepared to improve his policies, but he even recently proposed dumping Massachusetts sewer waste on the New Jersey Coast, just 106 miles from New York.

NBC TV is one of the most watched television stations in the United States, and the prime-time broadcast of this kind of commercial is a huge blow to the image of Dakax. At least environmentalists across the United States, as well as residents of New Jersey and New York on the West Coast, will certainly not vote for Dakax after seeing this ad.

It is interesting to see how authentic this kind of TV commercial, which attacks the opponents. On the one hand, the Bush Sr.'s campaign team is not short of money and is willing to pay high advertising fees, and on the other hand, Li Xuan, the largest controlling shareholder of NBC Broadcasting Company, exerts influence behind the scenes.

Li Xuan is naturally the staunchest supporter of Bush Sr., and on the surface, as a foreigner, he cannot participate in the political election in the United States. However, there are quite a few companies under the Eastern Bloc registered in the United States, and all of these companies support Bush Sr.

The funds invested by these companies in setting up various campaign committees for George H.W. Bush alone, as well as the private political donations of the company's employees and management, totaled more than $2 million. What's more, Li Xuan secretly sent Bush a check with a face value of $10 million.

It can be said that Li Xuan is definitely one of the biggest financiers behind Bush Sr., and once Bush Sr. is elected, the returns he can bring to Li Xuan and the Oriental Group will definitely be huge. Therefore, he is very willing to communicate with Bush Sr. now, because once the other party enters the White House, the relationship between the two sides will definitely produce some subtle changes. When the time comes, Li Xuan will beg the other party more than the other party begging himself!

As for Curillen, he is preparing to investigate the South American market, the situation in South America is similar to Asia, and the penetration rate of video recorders is not high, which is conducive to the promotion of VCD. He took the boss's special plane to Los Angeles, and then went south from Los Angeles to Mexico, Brazil, Argentina and other countries to investigate.

"Sony's Akio Morita is becoming more and more a single husband, and the acquisition of Columbia Pictures, a major deal involving billions of dollars, did not set up a special team, but only entrusted two or three people to be responsible, and the Japanese staged a fantasy for us!"

Li Xuan continued the topic of Ke Lilun just now and said with a smile. M&A should be a very complex task, covering price negotiation, strategic alignment, organizational design, organizational restructuring, personnel reduction, etc., which requires a strong and comprehensive work team.

When Oriental Group acquired RCA, it had already started the preliminary data collection work more than a year in advance, and the total fees paid to external public relations firms, consulting firms, accounting firms, and law firms alone amounted to tens of millions of dollars.

However, there are only three people in charge of Sony's merger and acquisition this time, they are Mickey Schulhoff, president of Sony America, Peter Peterson, an old friend of Morita and financial adviser of the merger, and Peter Guber, the future president of Columbia...... Sony did not send its own negotiation team or conduct an independent third-party evaluation, but instead left the three Americans solely responsible for the operation of the merger. Li Xuan couldn't believe it when he heard the news, where did Akio Morita get his confidence, who else would be deceived if a person like him was not deceived.

But Sony's acquisition is really good, and Columbia Pictures' stock price has begun to skyrocket, from $12 a share to $18 a share. Columbia Pictures' shareholders have made a lot of money, but the stupid Sony and Akio Morita himself still don't realize anything wrong.

"The logo of Columbia Pictures is the Statue of Liberty, and if it is changed to a Japanese geisha in the future, I wonder how American audiences will feel!" said Curillan.

"That's a good idea, since Sony is not ready to be friends with us, let's add a little blockage to it! American society now has an extremely bad impression of buying Japan everywhere!" Li Xuan also nodded.

He remembers Sony's acquisition of Columbia Pictures and Mitsubishi's purchase of Rockefeller Center, which caused such an uproar in the United States that it ignited the anti-Japanese sentiment throughout the country. (To be continued.) )