At the end of May 1983, at Hong Kong's Kai Tak Airport, a group of passengers from all over the world rushed to Hong Kong by plane.

"Jason, come on, not to mention winning the championship, at least get the quarterfinals, earn some bonuses, and spend money on the summer vacation!" said an eighteen- or nineteen-year-old yellow-haired ghost guy with a Coke to his companion.

"Of course!" Jason said, "My mini 4WD is not the mass-produced goods on the market, all the parts are made by me after reading the drawings and re-selecting better materials, and I am also looking for workers in my father's factory to ......process them with five-axis linkage precision machine tools."

In fact, the cars he used to compete in the races were worth a few hundred dollars at most. However, the production cost is as high as tens of thousands of dollars. And their goal, which is to run for the quarterfinals, can earn less than $20,000 in prize money for vacation fun.

Jason didn't feel a bit of a loser in doing this, but a little proud, after all, the factory and the machine belonged to his father, and not his. Looking for his father for pocket money, his father is going to die. It is for this reason that he uses the resources of his family's business to make private toys without being ashamed at all.

This year's competition attracted the largest number of overseas spectators, with nearly 10,000 people coming to Hong Kong. Hong Kong's tourism and hotel industry should really award a certificate of merit to Xindian Toys Company in recognition of its contribution to Hong Kong's tourism industry.

This group of passengers, in order to participate in the finals of the Xindian Cup players and teams, this group of about 100 people, by the new electric toy company to bear the cost of the current and hotel accommodation.

There are also some fans of mini 4x4s who come to cheer on their support team.

Of course, more people are watching the anime "4WD Heroes", so they are interested in the mini 4WD race, and they just have money and leisure, and they can rush to Hong Kong to watch the game, so they come to watch the fun.

"This competition, the competition is second, friendship is the first, you are representing the country in this international competition......" The passengers at the airport looked at some of the contestants wearing sportswear with solemn expressions in amazement, "In addition, you should pay attention to the impact when you go out, your words and deeds represent the image of the diplomatic country......"

This group of contestants, a little different from the other contestants, is a member of the mini four-wheel drive national team that was incorporated by the General Administration of Sports of China. Originally, the four-wheel drive competition was just an advertising sport, but it could not withstand any form of international activities that now attach importance to the presence of the country, so the mini four-wheel drive car competition was also incorporated by the state. Of course, the honor belongs to the state, and if you can win the award, the prize money still belongs to the individual. After all, these team members are only civilian mini four-wheel drive enthusiasts, not seedlings dug and cultivated by the system themselves.

Of course, only the Chinese team is so serious, a national team has been organized, and the mini four-wheel drive competition has been raised to the level of national honor. The vast majority of participants from other countries are individual enthusiasts, or groups sponsored by companies and businessmen.

However, the benefits of China's high-level attention to the event are also clear, and although the support is modest, it has cleared the way for mini 4WD vehicles to be sold and held across the country.

Although, limited to the price factor of mini four-wheel drive, the current monthly sales in China are only about 100,000 units, which is about the same as the sales in Hong Kong.

However, it is foreseeable that the domestic population base, coupled with the potential for economic growth, determines that the mini four-wheel drive will usher in a long period of sales growth before other entertainment activities are popularized on a large scale.

……

The finals of the New Electric Cup Mini 4WD Competition have been held for the third time. This year's edition is much bigger than ever, with qualifiers by country and continent held around the world, followed by the winning teams competing in the Grand Final.

The rules for participating in the team were also formulated for the third time. In the first two competitions, individual participants did not participate in the competition, which did not reflect the professionalism, and at the same time, the competition process was relatively monotonous.

However, now it is a team of 3 competitors per team, and when the race vehicle participates, the exterior of the mini 4x4 is painted with its own color and logo representing the group.

During the race, there will be a total of 6 mini 4x4 tracks. Each time two teams face off, the referee team counts the number of laps run by each Lost 4WD vehicle. The score is the sum of the laps in the team competition.

"Hello everyone, this is the Animation and Game Channel of Star TV, and the program currently airing for you is the program of the Hong Kong Finals of the New Electric Cup Mini 4WD Competition, which has been held for the third time this year. Sponsored by New Electric Toys, the finals include hotel accommodation and round-trip airfare for the contestants in Hong Kong. In addition, the prize money for the ranking tournament is paid by Xindian Toys Company, and in order to hold this prosperous world, the budget for the Hong Kong finals alone has risen to 30 million Hong Kong dollars this year. Of course, Mr. Liang Fei, CEO of Xindian Toys, said that as long as Xindian does not go bankrupt, it will continue to sponsor future competitions...... In the past few years, the mini four-wheel drive car has stood out from ordinary toys and developed into a competitive culture, and Mr. Liang has paid a lot of sweat. The following is a clip of the interview with Mr. Liang......"

"The opening ceremony of the competition began, and this year's opening ceremony was relatively grand, and it is reported that many artists were invited to perform......"

"Now, it's Team Toyota Japan, a team of wills sponsored by Toyota Motor Corporation...... The members of this team have participated in the first two editions, especially the second edition, and the Japanese players won the championship, and this year, they won the championship very loudly...... "The anchor of Xingchen TV said, "The opponent of the Japanese Toyota team is the Hong Kong car god team, this team is not as rumored to be the Toyota team, but it is composed of local 4x4 backbone players......"

Since the reorganization of Xingchen TV, it has opened up four major channels, comprehensive channel, English channel, film and video channel and animation and game channel.

Compared with the relatively independent programs of other channels, the anime channel comes out to broadcast cartoons, and also reports a lot of programs related to animation, games and even some programs like the mini 4x4 competition.

China and Britain are negotiating, and cartoons are broadcast on the animation channel.

Hong Kong's real estate stock market plummeted, but the animation channel still has nothing to do with me, and continues to broadcast cartoons.

All kinds of rumors are spreading in Hong Kong, people are panicking, and the animation channel has started to broadcast the mini four-wheel drive car race live.

If you look for a similar TV station, then probably only TV Tokyo and the TV El Anime Channel are similar.

Although, the ratings of the 4WD competition are far from those of world-class competitions, such as football and basketball. But after a few years of training, Hong Kong has cultivated a mini four-wheel drive culture. Therefore, the ratings are not too cold, and there are still more than 200,000 viewers watching the show.

In the week of the competition, there were already some teams that accepted corporate sponsorship and added the names of some sponsors to the names of the teams.

The Japanese team can be said to have a lot of money, because Toyota has sponsored it with 20 million yen, and if it wins the championship, it can also add 30 million yen. Toyota's clever, mini four-wheel drive hobby can also be seen here, which may lead these fans to consume cars. The money for sponsorship may seem like a lot, but in fact, as long as you can attract 100 people to buy a Toyota car, you can earn it back with interest. This kind of small sponsorship is equivalent to a needle, and such sponsorship does not account for a dime in the advertising budget for a world-class car company like Toyota. Moreover, even if there is no effect, Toyota will not feel distressed, after all, the scale of investment is too small. In fact, a year-long promotion of a 4S store may have a higher investment than this sponsorship fee.

Knowing that a company like Toyota also sponsors the mini four-wheel drive competition, Lin Qi reacted really quickly in addition to secretly scolding Little Japan. Though. It's not good that Toyota is hot, but it doesn't stop it. After all, there is real sponsorship from car companies, and in essence, it will also raise the specifications and grades of the mini four-wheel drive competition.

Of course, Toyota's popularity also gave Lin Qi some ideas - in-depth cooperation with real cars. Japanese car companies have sponsored mini four-wheel drive activities, so should German and American car companies keep up?

In addition to sponsoring the team, is it possible to sponsor the naming rights of the live broadcast of the race program? As long as money is given, the name of the new electric cup will be replaced by the Toyota Cup, the General Cup, and the Volkswagen Cup. [.]