In June 1983, the number of participants and spectators in the New Electric Cup Mini 4WD Race reached a record high.

At the same time, the media in many countries around the world also reported the mini 4x4 race as a news newsletter.

Various factors have stimulated the sales of mini four-wheel drive vehicles to climb steadily. During the four-wheel drive competition, more than 300,000 new sales of local mini four-wheel drive vehicles in Hong Kong were added. At the same time, orders around the world are also starting to surge, with shipments expected to exceed 3 million units in May and are likely to continue to grow in June......

Such an achievement can be called a miracle in the toy industry.

At present, apart from Disney, Lego and Hasbro, there are few toy companies in the world that can compete with the mini 4x4 of Xindian.

Of course, in history, the mini four-wheel drive car was originally a product of the Tiangong model company, and now, the Tiangong model only feels regretful, such a good idea, so it was occupied by a company in Hong Kong? Therefore, the Tiangong model company did not work the mini four-wheel drive, but was ready to make all kinds of robots and imitation guns and other toys, and continued to love and kill each other with another Japanese toy giant, Bandai.

Historically, in the 80s, Bandai also relied on "large-scale commercials" to promote the Gundam series of robot toys. Of course, Gundam has been facing Hasbro's Changing Heart for a long time, so it has not swept the world like a mini 4WD, and the sales market for its figures is mainly in the Japanese market.

And Japan's toy manufacturers,Once were dominated by robot toys,Major manufacturers have launched "large-scale advertising films",So,The type of robot in the animation period was killed,For a long time,The audience skipped as soon as they saw the animation of the robot type,Because,Everyone vomited......

Just like the domestic market, martial arts once became a "taboo", because, from the 60s ~ 90s, a bunch of martial arts were created across the Taiwan Strait, and a large number of works by famous artists were enough for readers to see, and readers are estimated not to finish reading all the works of martial arts masters, and they will be aesthetically tired of the entire martial arts theme.

After a lot of less, after fantasy and Xianxia became more and more routine, martial arts showed signs of recovery, but it was not comparable with the grand occasion of the year.

The peak of robot-themed works was various Gundam animations from the 80s ~ 90s, and after that, it went downhill.

From the perspective of the overall toy market, robot-type toys are naturally the biggest piece of fat. However, the new electric toy company has not entered the robot toy market at present, which is obviously a wise move, and a bunch of toy giants in the United States and Japan are fighting in this most popular type of market, and it is really difficult to stand out.

Don't look at "Transformers" to stand out from the crowd and think it's easy to make money, however, similar to Transformers toys, and the marketing strategy is also similar to the type of toys, there are countless of them. Most of them have not been able to achieve the same results as Transformers, and to some extent, the success of Transformers can be called extremely lucky.

……

At present, the animation of "4WD Heroes" is broadcast through TV stations in more than 30 countries and regions. In addition, the influence of the new electric cup mini four-wheel drive competition has also been amplified with the broadcast of the anime. Liang Fei said excitedly, "After this round of promotion, the average monthly sales of four-wheel drive vehicles from 100,000 units before the animation was broadcast last year to more than 3 million units in May. This year's mini 4WD competition has more than 100,000 registrations worldwide. The competition in various countries and regions has gradually become fierce. It's like a regular competition......"

"In the future, Xindian Toy Company will continue to promote the animation of "4WD Heroes" to more regions. At the same time, we plan to continue to produce "4WD Heroes 2", although the comic version of the plot has ended and there is nothing to refer to, but we are confident that we will produce a sequel with stable and improved quality according to the style of the first part...... After the first part of "4WD Heroes" ends in various countries, the second part will relay and continue to maintain the popularity...... Of course, now that VCD has appeared, it has also made animation have more distribution channels, and through the distribution of VCD discs, it can expand its influence to areas that cannot be covered by TV stations. ”

"Four-wheel drive heroes" should be the first anime to be made into VCD sales, in fact, whether VCD makes money or not is secondary, the key is to sell more VCD, which is equivalent to advertising mini four-wheel drive.

The 80s was the era of "large-scale commercials", and animation companies that didn't do toys were not good advertisers.

The entire animation industry has been a puppet of toy companies during this time. It wasn't until this model gradually became unprofitable and a large number of gold diggers withdrew that the animation industry got rid of the rampant state of commercials, and every animation was for the promotion of toys.

Of course, even if this atmosphere has ebbed, the impact is still far-reaching, at least, so that the business operation concept of the animation industry is no longer limited to making cartoons and relying on copyright to make money.

Lin Qi nodded and said, "Have you considered movie promotion?"

"Movie?" Liang Fei was a little surprised, "The success of animation is because toys are sold to teenagers. The audience of the movie and the players of the 4WD car don't overlap much, right?"

"You can't look at the problem like this!" Lin Qi said with a smile, "The adaptation of "Four-wheel Drive Heroes" is a live-action movie, and it is possible for the whole family to watch it together, which not only consolidates the core fans, but also gives them a sense of accomplishment and identity. At the same time, let some adult audiences who don't know about mini four-wheel drive cars also understand through movies, perhaps, these adult parents, because they watched live-action movies, a small part of them will be converted into mini four-wheel drive fans, and in addition, some may buy mini four-wheel drive toys to send a child. ”

"Sounds really feasible!" Liang Fei said excitedly.

In this way, as an investor in large-scale advertising films, the new electronic toy company has extended its evil tentacles to the film and television industry after harming the animation industry.

Later, many "large advertising companies" followed suit, and when producing such "large-scale advertising series" and "large-scale advertising films", Xindian Company had already come ashore and gradually developed into a company mainly engaged in the production of high-quality cultural products. Although it is still far away from its predecessors like Disney, its pattern is far more than that of later imitators, who only hope to make films and sell toys to make a quick buck. But the new electric toys already have enough capital to start playing culture.

If you really want to make money through "advertising films" for a long time, rough investment and broadcasting, it is definitely not possible. Instead, it is necessary to make the work a culture, so that even if the audience knows that it has a pair of peripheral products, they will not be disgusted with it as an "advertising film".

Animation is undoubtedly the theme with the highest degree of overlap with consumers around toys, but it does not mean that film and television cannot play a promotional role.

In addition, in terms of animation production, it is difficult to produce high-level animation on a large scale in the short term due to the limited number and level of animation production talents in China and Hong Kong at this time.

But film is different, in the 80s there were 20,000 people in Hong Kong who were engaged in the film industry. Some film investors, even by shouting in the neighborhood with a bill, can get together the people they need to make a movie from their neighborhood.

Making movies in Hong Kong is obviously a kind of investment with a very low threshold, and it can even be said that it is much easier for Hong Kong to invest in making movies at this time than in Hengdian later.

In addition, Hong Kong's two largest film companies, Golden Harvest and New Arts City, are in partnership with the Department of New Entrepreneurship. Customizing a movie above the standard, as long as you give enough money, is not a problem. [.]