Maoyan Film has been nearly three years since its inception.

At present, it is the world's largest one-stop film Internet platform integrating media content, online ticket purchase, user interactive social networking, film derivatives sales and other services.

All cinema chains in China alone have basically been covered, and East Asia accounts for at least 80% of the cinema market.

According to the latest statistics, Maoyan Movies occupies 80% of the market share of Huaxia online ticket purchases, occupying an unshakable leading position, that is to say, for every two movie tickets, one is from Maoyan Movies, which shows that Maoyan Movies has invested frantically regardless of cost in the past three years, and its advantages have been expanded to the extreme.

Even if there is an Internet ticketing platform that follows the trend to learn from Maoyan movies, you can only eat the leftovers of Maoyan movies.

However, the timely movie is menacing, and almost two months ago, it was announced that it would be formed in the United States.

The Huaxia branch is jointly undertaken by two major film giants and a local consortium, and the Xiao consortium uses a domineering and unrivaled style to poach many operation team members from Maoyan Films.

The wealthy wealth of the Xiao consortium, the rich network resources of Zhonghuang Entertainment and Shengli Pictures in the film industry, and the strong combination, in just two months, although the timely film can not pose a threat to Maoyan Film, its menacing momentum has to attract Yang Ming's attention.

Therefore, he felt that it was necessary to meet with several shareholders to ventilate, and when he transferred the shares to a few of them, in addition to giving them a certain right to speak, Yang Ming wanted to pull them together to resist risks and prevent the emergence of strong competitors.

Now in time for the movie to appear.

Hearing what Yang Ming said, the atmosphere in the room condensed slightly, and Shangguan Tian, Wen Jingtao, and Cao Mengsheng also showed solemn expressions.

None of them are easy to match, as the bosses of various giants, who is not an old fox who has been baptized by a torrential rain in the business world, Yang Ming's intentions, they know very well.

"Xiao Yang, do you have any ideas?" Wen Jingtao asked softly, since accepting the Baoli Company, he abandoned the Li family and rebuilt the relationship with Yang Ming, he saw people very accurately, in his guess, the young man in front of him must have a safe way to solve this matter.

Shangguan Tian's eyebrows were the same, he put down the teacup in his hand, his face was indifferent, and said: "Maoyan movies have such a big advantage, it's not that they can catch up if they want to, an industry has its own certain rules, if it is really so easy to break the barriers, then this money is too easy to make." ”

Regarding Yang Ming's worries, Shangguan Tian was a little unimpressed.

Cao Mengsheng couldn't help but nod his head when he heard this, and agreed, the reason why they spent so much money to get the shares of Maoyan Films, in addition to gaining a right to speak, didn't they also take a fancy to Maoyan Films' unshakable dominance in the entire Internet movie ticketing market?

The expressions of the three of Shangguan Tian, Yang Ming saw it in his eyes, and knew that the three of them did not take timely movies in their hearts.

Thinking of this, he couldn't help but sigh leisurely.

It's no wonder that the three of them, after all, the other party is not like his experience of experiencing the baptism of the Internet tide in his previous life, and the process of scrambling for users between movie ticketing Internet platforms in his previous life, Yang Ming has witnessed it with his own eyes, and it can be said that several companies are simply crazy to burn money in order to compete for market share, and it is like raining money.

If it's just about throwing money at it, Yang Ming is not too worried, he now has an unusually abundant cash flow in his hands, and several other partners are also rich owners.

"I'm not afraid of anything else. Yang Ming coughed lightly and said slowly, "But I'm afraid that the Xiao clan will not play cards according to common sense, some things the other party has done out of line, knowing that the other party is playing a side game, but we have nothing to do." ”

Strictly speaking, if Maoyan Movies were in the hands of another veteran Huaxia consortium, Xiao would definitely not be as blatant and malicious poaching as before.

Obviously, Yang Ming's name can't stop people.

The other party didn't care about Yang Ming's thoughts, and as soon as he made a move, he was directly hard.

Hearing Yang Ming's words, Shangguan Tian and the three of them looked stunned for a moment, and then they all reacted, and their eyes showed clarity.

"The Xiao family has been domineering for a long time, and it is really not authentic to poach people from Maoyan movies, but those of us who make movies have no direct business contact with others. Why don't we join forces to say hello to the theater company and block the movie in time?" Cao Mengsheng said with a little unhappiness on his face.

Now he is a shareholder of Maoyan Films. is naturally dissatisfied with the Xiao family's high salary poaching from Maoyan Movies.

However, the film giants in the entertainment industry and the Xiao family, who have always been calling for wind and rain in the financial industry, are basically incompatible in business, and with the strong capital strength of the Xiao family, they may not necessarily take the giants of the film industry in their eyes.

Shangguan Tian saw the indignation on Cao Mengsheng's face, and his heart was also a little uncomfortable, and a trace of coldness flashed in his eyes, the Xiao family was domineering and poached people from the cat's eye movie, and did not put Yang Ming in his eyes, and from another aspect, he obviously did not take Huaxia Brothers Media in his eyes.

Huaxia Brothers Media is also a shareholder of Maoyan Films.

"Lao Cao, things can't be done like this. Shangguan Tian shook his head after a little contemplation, rejecting Cao Mengsheng's proposal.

"Why?" Cao Mengsheng asked with wide eyes, "With the influence of a few of us in the film industry, we can definitely make those theater companies succumb." ”

The three old giants of Huaxia Brothers Media, Baoli Company, and Royal Entertainment, plus Oriental DreamWorks, a new giant with Yang Ming, a demonic existence, are enough to influence the decisions of all theater companies.

If the four of them really put pressure together, all cinema companies will definitely pay attention to their opinions.

Yang Ming's expression was flat, playing with the car key in his hand, and his heart was extremely calm.

His eyes touched Wen Jingtao's, and both of them seemed to understand the meaning in each other's eyes, and nodded with a smile.

Wen Jingtao turned his head and Cao Mengsheng said with a smile: "Lao Cao, don't think about things so simply, although we can influence the cinema company by joining forces, but Bai Chongshi and He Xinghan are just eating dry food? Moreover, the Xiao family consortium has a more or less certain relationship with some cinema companies, so your method is useless, if you really want to use it, it will hurt others and yourself." ”

Cao Mengsheng is not a stupid person, he has a straightforward personality, but he can't stand the domineering of the Xiao family, and now when he hears Wen Jingtao's explanation, he also understands that his idea just now is a little too taken for granted.

At this time, Shangguan Tian said to Yang Ming: "Mr. Yang, you called us over today, you must have some ideas in your heart, just say it directly." ”

Hearing Shangguan Tian's words, Cao Mengsheng and Wen Jingtao couldn't help but turn their heads to stare at Yang Ming.

Feeling everyone's eyes, Yang Ming nodded, put down the car key in his hand, and then said directly: "Now I have two ideas here, everyone listen to them." ”

"First, you are all old-timers in the film industry, and you must have a certain amount of media resources in your hands, and I hope you can use these resources to expand the impact of Xiao's malicious poaching, as well as the negative news that Xiao's has always been quite unscrupulous in commercial competition. ”

As soon as the words fell, Cao Mengsheng called out: "I didn't expect you kid to be really yin, it's a pity not to mix with the business world, but to make a movie." ”

Yang Ming couldn't help but roll his eyes when he heard this, feeling speechless, and sat there, calmly waiting for Shangguan Tian and Wen Jingtao's reaction.

Shangguan Tian listened to the first proposal that Yang Ming had just said, his mind quickly turned to think about all kinds of gains and losses, his eyes flashed with a shrewd gaze, and after a while, he showed a slight smile and said: "There is no problem with this, the other party slapped us, can't we fight back?" And this is also a convenient thing for us." ”

Wen Jingtao was on the side, thought for a while, and nodded in agreement with Yang Ming and Shangguan Tian's words.

For the entertainment industry, entertainment will always be one.

Which entertainment giant does not have a certain cooperative relationship with the media, and as a big man, he controls several media that speak for themselves, either overtly or secretly.

Using media resources to release some negative news about the Xiao family, and then hyping up the Xiao family's long-standing domineering style, this is simply a piece of cake for the entertainment giants who have always manipulated the media to create stars.

The most important thing is that this method belongs to their business scope.

"Malabazi, when I go back, I'll find someone to start stirring up the negative news about Xiao. Cao Mengsheng said with a big grin, with an excited smile on his face, as if he had found a way to vent.

"Don't, Mr. Cao, don't be so obvious. Yang Ming hurriedly opened his mouth to stop him.

Wen Jingtao was on the side, pulled Cao Mengsheng's arm, and said with a smile: "Old Cao, do you want to make this matter all over the city, and let people know that we arranged for people to release these negative news?"

The most important purpose of Yang Ming's proposal is mainly to make Xiao's negative news haunted, attract the focus of public opinion, and have scruples, so don't make any more moths in the future.

Otherwise, with the other party's past style of acting, it is possible to do more out-of-the-ordinary things.

Although they are not good at stubble, it is naturally much better to hide behind their backs and put cold guns than to tear their faces and charge.

"At this point, Yang Ming, you can rest assured, we will definitely do it with our hearts, after all, we are also shareholders of Maoyan Film. Shangguan Tian nodded seriously and said.

"That's good!" Yang Ming heard Shangguan Tian say this, and his heart suddenly relaxed.

He and Oriental DreamWorks have a shallow background in the entertainment industry, not as good as the three here, they have been stumbling in the entertainment industry for decades, and have experienced countless ups and downs, there must be some unknown media channels in their hands, quietly releasing all kinds of news to the outside world, as long as the negative news of the Xiao family is stirred, it will not only make the other party have scruples, but also disgust the other party.

Entertainment is not separated.

Recently, there have been more and more actions on the side of the movie in time, otherwise Yang Ming would not have come up with this kind of trick.

"Second, the other party is now playing 9 yuan to watch the movie, and we have to keep up, but I want to change!" Yang Ming said.

Today, the Chinese currency is the world's largest circulating currency, and the Chinese dollar is also the main currency for international settlement, so the Chinese dollar is extremely valuable.

For domestic movie tickets, if you buy them through the window, they cost about 30-35 yuan each.

However, it is about 15-20 yuan a piece purchased through Meituan group buying.

If it's 20 yuan, it's basically a movie ticket purchased through Maoyan Movie online seat selection.

The reason why the theater chain will give so many prices to the Internet group buying platform is mainly through the movie ticket group purchase, which has greatly improved their attendance rate.

And it is precisely through the Internet platform that the consumption of movies has been promoted.

The two sides are completely mutually beneficial.

But now the timely movie directly throws out the activity of '9 yuan movie', which is completely a loss of money and making money, and every time a ticket is sold, at least a part of the money must be subsidized from their own pockets.

But the Xiao family has a lot of money, and they don't care about these at all, what they want now is market share.

If Maoyan Movie doesn't react again, no matter how big the advantages established before, it will be slowly erased by timely movies.

In the past, when Maoyan Movies was just established, in order to attract users and cultivate users' habits of buying tickets online, this kind of activity was also done, but at that time, Maoyan Movies was dominant, and this activity did not last long.

Therefore, the other party is now engaged in this kind of activity, and Maoyan Movies must keep up.

"Oh, how did it change?" Wen Jingtao asked with interest, looking at the confident Yang Ming.

Yang Ming's eyes narrowed, word by word, and said slowly: "The other party has a 9 yuan promotion, then we will engage in a 1 yuan movie viewing activity for new users." ”

"1 yuan?" Cao Mengsheng looked at Yang Ming with wide eyes, "Then we won't lose money, why don't we just let everyone watch the movie for free?"

However, before Yang Ming could speak, Shangguan Tian said: "Lao Cao, you let Yang Ming finish speaking, he is talking about new users." ”

Hearing Yang Ming's words, Shangguan Tian and Wen Jingtao couldn't help but show curious eyes in the depths of their eyes.

Yang Ming smiled confidently when he heard this, and then carefully said the marketing method of the previous new user 1 yuan to watch the movie.

In fact, watching a movie for 1 yuan is no different from free.

But there is still a big difference.

First of all, you must be a new user of Maoyan Movies and Meituan.

Today's Huaxia is very strict with the management of mobile phone numbers, and they are all real-name registration, so under normal circumstances, mobile phone numbers are equivalent to ID numbers, and they will not be replaced without special circumstances.

The registration of Maoyan Movie and Meituan users must be bound to a mobile phone number.

In this case, if you want to buy a 1 yuan movie ticket without stopping the new number, it is impossible to set a large area.

The other is that not all movies can enjoy this 1 yuan movie-watching activity.

Rather, it refers to some of the films.

This will require a little sacrifice from the four film companies.

Or it can't be said to be a sacrifice, but it can also be a good thing.

In the previous life, many movies that were not popular and did not have the funds to promote them, and they often engaged in this kind of 1 yuan movie viewing activity for new users with Internet platforms.

It can not only increase popularity, but also have the potential to make the film bottom out at the box office.

Hearing Yang Ming's detailed plan introduction, the more Shangguan Tian, Wen Jingtao, and Cao Mengsheng listened, the more surprised their faces became, and after he finished speaking, Wen Jingtao said with a little excitement: "Yang Ming, Baoli Company will definitely participate in this event, and ensure that Maoyan Film will not lack this kind of film to participate in the event." ”

He finally understood the twists and turns in this now.