In his previous life, Yang Ming once spared no expense for the Internet e-commerce platform to pay for watching movies, and it was difficult to understand why these Internet companies were like crazy people, treating money as money, knowing that it was a loss, and still being so persistent in engaging in this kind of activity.

He clearly remembers that every time the film market is hot, e-commerce brings more low-cost tickets with greater discounts.

Some e-commerce companies have launched 19. A low-priced ticket of $9, another one immediately for $9. The lower price of 9 yuan fought back and won attention.

It only takes 3 to watch the movie on Women's Day. 8 yuan, the two of them meet to watch a movie on Valentine's Day for only 7 yuan and 1 cent, and activities like this ultra-low-cost movie tickets abound in the e-commerce war in the previous life.

Could it be that these e-commerce companies and movie producers are fools, and they have to post money if they don't make money.

Apparently not.

What e-commerce is looking for is very simple and obvious, that is, the share of users.

For example, Yang Ming is now letting Maoyan Movies use the activity of 1 yuan for new users to watch movies, and the ultimate goal is mainly to compete with timely movies for new users.

As long as Maoyan Film can continue to maintain its dominant market position, the company's influence and market value will not decline, but will rise further, which is the impact of capital.

Yang Ming may not care about how much benefit Maoyan Movies brings to him in the capital market, but he definitely doesn't want to see timely movies grow slowly, and then one day it will threaten Maoyan Films, so he will use similar lose-lose methods as soon as he comes up, and he will also curb the development of timely films.

However, such an event is not for nothing, and it is still very beneficial for the filmmaker.

Low ticket prices drive the schedule to be hot and the box office is hot, which is expected, so the influence of the released movies will also increase.

The value of star artists who participate in the filming of movies will also rise, and their popularity will increase significantly.

In the previous life, many big-name stars did not pay less out of their pockets to subsidize e-commerce, even if they spent money, they had to do the data of the movie box office.

Why?

What you want is an influence.

Once the box office of the movie reaches a certain data, the status and value of big-name stars in the entertainment industry will be consolidated and improved, and at the same time, the influence will also spread, and the money subsidized will soon be recovered when the time comes to take on a few advertisements.

It can be said that in the entertainment industry in the previous life, in the future, if you want to be a star, especially a big star, it will cost you a price.

Without a professional operation team to help celebrities hype up various news and increase popularity, the attention of celebrities will not increase; without the performance data of film and television works after release, the market value of celebrities will not rise;

Fame and fortune, why the outside world always says that the essence of the entertainment industry is actually a circle of fame and fortune, the reason is here.

If you want to be a big star, you must not only be famous, but also beneficial.

Otherwise, it is not enough to support the name of a star.

In addition, for the movie ticket subsidy, it comes from the joint financing of the film company and e-commerce, and after the film is released, the film company can also recover part of the subsidy investment from the box office share. What's more, after reaping the box office and word of mouth, the film company can also sell to online video sites to make some money, and the audience will also be full of expectations for the filmmaker's next work.

Therefore, in general, the campaign with ultra-low ticket prices to hype up the box office data and influence of a movie will not have much impact on the entire film market, at least in the short term.

You can even get what you need from it in any way.

Maybe the ultra-low ticket price will bring hidden dangers and crises to the film industry in the future, but Yang Ming did not break out in his previous life, and the film market even became extremely prosperous because of this, so he can't care so much now.

In time, the movie has used this trick in accordance with the strong inertia of competition between e-commerce, just like in the previous life, so he must also keep up.

Yang Ming told Shangguan Tian and the three of them in detail about the planned ultra-low fare plan.

Everyone is not only a shareholder of an e-commerce platform, but also a film producer, and it is very convenient to communicate, at least much more convenient than the chaotic relationship in the previous life.

Seeing that the three of them almost understood this, Yang Ming immediately threw out the main purpose of the three of them coming today: "I will continue to release a part of the shares of Maoyan Films, which will be controlled by WeChat, and then WeChat will integrate Maoyan Movies into its functions." ”

Maoyan Films, WeChat Company?

Hearing Yang Ming's words, Shangguan Tian, Cao Mengsheng, and Wen Jingtao couldn't help but be stunned, and looked at Yang Ming suspiciously, a little unclear in a short period of time what Yang Ming wanted to do?

After a while, Shangguan Tian was the first to react, and he had already remembered what kind of company the so-called WeChat company was.

Thinking of this, his eyes flashed with a hint of brightness, shining, and he looked at the young man in front of him who was much younger than himself with emotion, he had always been quite conceited about his intelligence, but now he didn't know why, looking at Yang Ming's young and handsome face, he couldn't help but feel old in his heart.

WeChat is also Yang Ming's industry.

Moreover, it is also the most powerful enterprise in the Internet at present, and it is also the Internet company that many venture capital fund companies chase and want to take a share of the pie.

This shows the bright future of this company.

However, this is not what Shangguan Tian attaches the most importance to.

What he values is the huge user base that WeChat has.

When WeChat and Maoyan movies are bundled together, just a convenience is enough to resist the advantages of too many movies in time, and once the user's behavior habits are formed, it is simply difficult to change.

Shangguan naïve didn't expect that Yang Ming still had this kind of killer feature, even if he was not an Internet e-commerce person, but as a movie giant, he understood the importance of channels better than anyone else.

Therefore, when he heard Yang Ming's words now, he still had the worries in his heart because of the Xiao consortium, but now he is gone.

At this time, Wen Jingtao also reacted, he quickly realized the meaning of Yang Ming's words, and he didn't know why, he suddenly felt a chill in his heart.

Looking at Yang Ming, who was calm and composed, Wen Jingtao didn't know whether the other party's plan had been prepared a long time ago, or if it was a coincidence that he had thought of it, if it was really prepared, then the other party's mind was too deep.

Maoyan Movie is tied to WeChat, so no matter what, Maoyan Movie will be invincible.

The meeting between the four ended quickly, and as for Yang Ming later saying that he would transfer part of the shares of Maoyan Film to WeChat, Shangguan Tian and the three of them did not take it to heart.

Maybe this is for Yang Ming to better manage his industry, and all the industries are financially independent, but for Shangguan Tian, Yang Ming's approach is no different from putting the money in the left pocket and putting it in the right pocket.

After the meeting ended, Cao Mengsheng, Wen Jingtao, and Shangguan Tian soon made moves.

Quietly, some negative news about the Xiao Consortium began to appear in some entertainment media, some said that the Shaw Consortium had a hegemonic style and always played a game with the law; some said that the Shaw Consortium suppressed competitors and often used some immoral competitive means; and some said that the Shaw Consortium had no bottom line in doing things and would always take unknown measures in order to achieve a certain goal.

The media that took the lead in reporting on the Shaw consortium may be small entertainment media, which cannot be compared with those well-known media in the country.

However, these tabloids hype up one thing together, and the combined influence cannot be ignored, plus there are some media with relatively large influence, if there is no such thing, they also report similar news.

The negative news about the Xiao consortium broke out all at once.

The media in China today are originally a character who is not afraid of heaven and earth, and if they say that the target of their reports is the disadvantaged groups, they may still have some scruples in their hearts.

The 'Cheng Xue Act' in the media industry, even to this day, is still fresh in the memory of all media people.

But if the targets of exposure are the shady scenes of big corporations, big conglomerates, and even the government itself, then for the media, it is like a cat seeing a fishy thing, even if the inside story is hidden deeply, they will desperately dig it out.

Punish the strong and help the weak!

This is the most striking feature of Chinese law in today's world.

Whether it is in the judgment of the law, or in the news reports of the media, or in the public opinion of the society, the powerful party with huge financial resources will always be held with a magnifying glass, wearing colored glasses, and carefully scrutinizing every behavior of the strong.

And this time, the Xiao consortium suddenly became the focus of countless media public opinion, and many media began to dig up negative news about the Xiao consortium.

To be honest, as a family consortium, it has been able to develop steadily for decades, and it is still calling for wind and rain, so there is no doubt about its strength, but in the development process of these years, the Xiao consortium will definitely have unknown and online behaviors.

Isn't there a good saying, since the day capital was born, it has come to this world in blood.

The Xiao family consortium is no exception, in fact, other consortiums are no exception.

If you want to survive in the cruel financial market, which consortium has not done anything out of the ordinary.

It's just that as long as these outrageous things are not discovered, there will be no sequelae, and they will always be secret and unknown.

But the Xiao consortium doesn't know what's going on, and has become the interest of some tabloid media in recent times, constantly reporting negative news about the Xiao consortium, and the Xiao consortium has not taken it to heart.

Who knows, the situation changed suddenly in a short period of time, as if overnight, many domestic media suddenly became interested in the Xiao Consortium, staring at the Xiao Consortium to dig out all useful things.

This caught the Xiao consortium a little off guard.

The key is that the news events that have been widely reported in the media are indeed real things for the Xiao consortium.

Flies do not bite seamless eggs.

If you walk a lot at night, you will inevitably encounter ghosts.

A few years ago, in order to suppress a competitor, the Xiao consortium used a lot of outrageous means, and finally succeeded in bankrupting the other party and acquiring the assets of the other party.

It may be that I have been living in peace for too long, and I didn't pay attention to it when I heard some tabloids report on it.

But who would have thought that it was because this incident suddenly attracted a lot of media attention, which dug up a lot of negative news about the Xiao consortium.

In a short period of time, the Xiao consortium was very passive.

Maybe the Xiao consortium will not close down because of this, but it may be severely punished by the law, and it will not be bloodletting, which is estimated to be impossible.

The scorching summer and the scorching sun of September are enough to roast people.

In this month, no matter how hot the weather is, the media is as happy as the New Year.

Asian Cup, "The Love of People and Ghosts", Xiao's Consortium.

Three focus topics, so that countless media outlets have been able to report any inside information on these three topics.

It's just that no one thought that the more they went to the back, the more topics about "People and Ghosts Are Not Over", and the greater the influence, which made many reporters look at each other and feel incredible.

Even if the national team defended the Asian Cup held in this year's local area, after the championship ceremony, the influence declined rapidly, and "Ghost Love" not only did not have the passage of time, but slowly disappeared in front of the public, but the longer it was released, the more influential it caused.

Even in the second half of September, the negative news about the Xiao family consortium has become the focus of most domestic media reports and discussions, and it still can't change the sensation caused by "People and Ghosts" in society.

This film did not attract enough attention from the media, either before filming or at the beginning of its release.

Or, if it weren't for Yang Ming, this movie was directed and acted by Yang Ming, and this movie, which cost only 30 million Chinese yuan, would not get any media attention at all.

But no one thought that a small-budget love movie that was not taken to heart at all would cause such a big sensation after its release.

And as time goes by, more and more people are paying attention to this movie.

This is true at home, and the same is true abroad.

The reason for this situation is entirely because of the box office results of "People and Ghosts", which is really weird.

Since its release for more than a month, the cumulative local box office of "Ghost Love" has reached 4.2 billion Chinese yuan, and the cumulative box office of the United States film market is 5. 600 million meters, shocking the eyeballs of all film companies at home and abroad.

A small-budget romance movie with a production cost of only about 30 million Chinese yuan at best, can have such a box office result with such an unnatural rate of return, even if it is the focus of news attention, it is estimated that it will not be too long, the most critical situation, even now, "Ghost Love" still occupies a place in the weekly box office list at home and abroad.

You must know that it has been more than a month since the release of "Ghost Love", almost five weeks.

If it is other ordinary movies, the box office potential of the movie at this time has already been almost tapped, and it has even been taken offline.

And the box office of "Ghost Love" in the fifth week of release was:

Chinese local weekly box office: 2. 800 million Chinese dollars.

Rice country weekly box office: 55 million rice yuan.

Compared with the box office results in the first two weeks of release, the box office of "Ghost Love" has declined sharply at this time, and the key is that even so, "Ghost Love" still has become the top 8 in the weekly box office list of the Chinese and United States film markets.

This makes many film companies feel embarrassed!