On October 16, 1982, Li's TV stopped broadcasting at 1 o'clock in the morning, and planned to upgrade the TV station within 20 hours. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Historically, the technical upgrade of Li's TV has been suspended for a month, which has caused a large-scale loss of users, and Lin Qi will never make this mistake.

The original technical upgrade was that the equipment of the whole station was changed from cable TV to wireless TV, and the technology was comprehensively updated, which caused the suspension of broadcasting for a month. Now, of course, there is no need for this, and Li's TV itself already has cable TV and wireless TV broadcast equipment that is not too backward. There are not a lot of things that need to be upgraded and transformed,First of all,It's just that the station logo of the existing channel has been replaced from the RTV logo of the past Li's TV to the new station logo of Xingchen TV。

Li's originally had two channels, one was an English channel and the other was a Chinese channel. The audience of the English channel is relatively small, and the programs are mostly second-hand programs purchased from the United Kingdom and the United States, and the self-made programs are negligible. However, Lin Qi is not ready to do this, this original English channel is also ready to broadcast self-made content, with British and American users in Hong Kong as a touchstone, and is popular with hundreds of thousands of English program viewers in Hong Kong, so the probability of success in marketing to overseas markets is higher.

In addition, the Chinese channel with the highest TV ratings will also undergo a series of adjustments. To put it simply, it's about making the show more interesting and not making it too serious. Li's TV was serious in style at the beginning, and even made a flower arrangement program back then, and there was even no sound in a program, and the whole process was half an hour, and in the absence of sound, the audience was taught the art of flower arrangement. Then, TVB took advantage of the situation and launched a humorous and cheerful variety show Happy Tonight, which made Li's defeat a failure.

"The programs of Xingchen TV should be different from the era of beauty in the past. The show should be focused and creative. After Huang Xizhao returned, he put forward a new slogan, "Every program is not only for salary, but more importantly, to express yourself! Do your program well, then, not only the TV station profits, but also the key is to enhance your personal brand value!"

In order to optimize channel resources, Xingchen TV 1 (XCTV1), which is not only the original Chinese channel, has also made drastic changes to major programs. In addition to the daily weather forecast and news programs, the other major programs have been adjusted.

For example, the broadcast of TV dramas is no longer 1 episode per day, but gradually becomes 1 episode per week. Animated shows, too. This kind of adjustment will be that Xingchen TV is no longer based on short-term ratings, but really based on program quality. Create high-quality films, TV and anime shows that can be sold around the world.

In addition, variety shows, interviews and other programs are all based on comedy and cheerful atmosphere, serious programs, without humor cells, unless it is a professional program that must be done, such as documentaries, otherwise, other non-serious programs advocate more entertainment and humor.

……

Oct. 16, 9 p.m.

Because of Li's suspension and escalation, Hong Kong audiences pay more attention to Li's TV.

"There's a signal, there's a signal!" a young man shouted excitedly.

"Huh?" said another middle-aged man, "what is this?"

"Xingchen TV 1!" the young man gave his father popular science, "After Li's acquisition, of course the new boss will have to change the name." On the one hand, Li's own luck has declined, and the name change may have a better atmosphere, and in addition, it is a change of dynasty, and it is not willing to use the title of the previous dynasty. ”

"Huh?" The middle-aged man was surprised and said, "What kind of show is this?"

"Saturday Millionaire?" the young man was also surprised.

……

"Hello to the viewers in front of the TV. I'm Michelle, and the pretty boy next to me is Stephen Chow, and from today onwards, we will be the host of the show every Saturday. Mi Xue introduced, "Ah Xing, what's going on with this show? I don't seem to understand, and I was inexplicably pushed to the front desk as the host." You know what?"

The first batch of TV station recruitment was more than 500 people. So much so that the number of applicants exceeds 3,000, but one out of every five will be hired, and the probability of hiring is not very low. Stephen Chow was already more experienced than others, and in addition, although he gave up the night class of the wireless training class before graduation, he learned a lot of things.

In this era, wireless training courses, although commonly known, have shortened a lot of time with the undergraduate film and television teaching in many countries. However, the trainees are definitely front-line film and television staff, and they are definitely not academics with less work practice and more theoretical research. In this way, the training effect of Hong Kong's artist training classes in this era is not inferior to that of four-year courses.

Although Stephen Chow has not yet graduated, he has learned all the basics of the study, and even if he doesn't learn, he can still study by himself while working. Anyway, there are a bunch of senior seniors around him, and their work experience is higher than that of teachers in film and television schools.

"This ......" Stephen Chow looked at the manuscript paper in his hand and said, "I am also the first time to be a host, and I know "Saturday Millionaire" later than Mi Xue's predecessors. However, fortunately, when I just went to the toilet, I didn't use this piece of paper. According to this piece of paper, this is a show that can win a million-dollar lucky prize. ”

"Oh, the show can actually win a million prizes, so why don't we host participate in it ourselves and divide the prize money?" Mi Xue laughed mischievously.

"That's not going to work, the audience won't say yes. Stephen Chow's nervousness gradually disappeared, and he played more and more normally, although he didn't give full play to the comedy talent of the later star master, but he was already decent, although he was still a novice, but it was not so annoying.

"No!"

"Of course not!"

"The prize money is ours!"

There weren't too many spectators, less than 200 people, most of whom were lucky enough to be drawn from those who were originally going to apply but weren't admitted.

"The host can't get the bonus?" Mi Xue said with a pretended regret, "So, how can you get a million yuan?"

"The rules are like this, the winners are determined according to the IQ of the participating audience, and those with high IQ get millions, and those with insufficient IQ...... For example, I can only be selected to be the host. Stephen Chow began to brush himself.

There was a burst of laughter.

Many viewers watching in front of the TV unconsciously chose to stay. Mainly because the show comes to decide the winner of the million-dollar prize, which is too fresh.

The desire for wealth, as well as curiosity, has led many people to choose to continue to understand the situation.

Next, the duo of Michelle and Stephen Chow began to introduce the rules of the show. The rules are simple, and 10 spectators will be selected as the lucky candidates.

After that, the host began to ask questions, and the lucky audience on the scene thought of the answer, and then, quickly pressed the button.

Each question will give 30 seconds to think about the answer. When the host announces the answers, he also reveals the lucky audience's answers on the spot, and if they answer correctly, they can get a bonus for accumulating correct answers and advance.

If you answer incorrectly, you will only get a bonus for answering the question correctly when you quit the competition. You can choose to withdraw from the competition in the middle of the competition, so that you can get the accumulated bonus that you have received for answering the questions before.

There will be a total of 20 questions in the whole competition. Among the 20 questions correctly, the person who chooses the fastest answer will receive 1 million.

For the rest of the contestants, a prize of 1,000 yuan will be added for each correct answer. After answering 10 questions correctly, 11~15 questions, you can get a cumulative bonus of 2,000 yuan for each more correct answer. As for the 16~20 questions, for each additional correct answer, a bonus of 5,000 yuan will be added.

It can be said that as long as you are selected, you will not lose the first question, and then you will not go home empty-handed.

"Okay, the introduction to the rules is complete, let's ask the first question. Michelle looked surprised and said, "The title seems to be very simple." The first question is what is the name of the ancient Chinese emperor Tang Taizong. A. Li Longji. B. Li Yuan. C, Li Bai D, Li Shimin...... This question is a history question that is randomly selected. It takes 60 seconds to press the button, and in front of the seats of the lucky spectators, there are four buttons of ABCD, which are specially customized systems sponsored by a new venture electronics company. Okay, let's get started, answer the questions!"

Since it was the first time to hold a show, the lucky audience of the "Saturday Millionaire" program answered the questions, and the best score only answered 16 questions correctly. That is, the millionaire candidates for the first installment fell short.

But the ratings of this episode of the show soared to 48%, and the cost was extremely cheap, but the effect was very good.

Through this kind of cheap program, which actually does not pay much money, the opportunity created is no less than a first-line variety show produced by a big production. Moreover, the topic of Hong Kong was even hotter than the beauty pageants of Miss Hong Kong and Miss Asia.

Although those beauty pageants are full of topics, they have little to do with the general audience. But a program like "Millionaire" is held once a week on Saturday, and the TV station announced the registration method, only by calling the hotline, the TV station counted the phone number of the registration hotline, and randomly selected the number of the lucky audience to invite them to participate in the live answer.

The topics are basically not very difficult, they are all very simple topics, but they often involve a wide range of knowledge, from astronomy and geography, to mathematics, physics and chemistry, historical knowledge, stock futures, and popular science encyclopedias...... Normal people will feel that most of the questions can be answered correctly, but since most people's knowledge cannot completely cover all the "common sense", it is precisely because of this that it is not only challenging, but also makes people feel that they are lucky enough to be able to answer all the questions correctly.

It is precisely because of this that a wave of "millionaire" craze has gradually started in Hong Kong, and many people are suddenly interested in encyclopedias, history and geography and other common sense books, so that ordinary encyclopedic books in bookstores are actually selling well!

As for the "Saturday Millionaire" program, it has also benefited a lot. Its programs adopt an advertiser sponsorship model, and gradually bonuses and prizes are provided by additional sponsors. At present, the net advertising fee for each episode of the program is only 300,000 yuan, and it is auctioned on schedule. As the follow-up programs continue to be popular, the sponsorship fees and advertisements for each episode continue to skyrocket.