In October 1982, Hong Kong TV media gradually entered the era of TVB and Xingchen TV. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Although, in terms of local ratings in Hong Kong at present, TVB occupies the vast majority of the advantage. But this advantage, with the broadcast of Xingchen TV's newly invested programs, gradually began to be leveled.

In particular, the comprehensive channel of Xingchen TV, the program content has been continuously optimized and adjusted, and it has gradually become one level after another with TVB.

I can't see it now, but after a few years, Hong Kong audiences complained that TVB was dirty and picky, except for the popular TV series that broadcast one or even two episodes a day, and the speed of broadcasting was relatively refreshing, there was no advantage in seeing any advantages.

And the Starlight TV comprehensive channel, the program has gradually carried out the era of high-quality products, whether it is the packaging of program content or the creativity of the program, it is far ahead of TVB for more than ten years.

The only drawback may be that many viewers are used to watching it every day, and as a result, the best programs on Starlight TV are broadcast at a speed of one episode a week, which makes the audience very anxious. However, if you are accustomed to this rhythm of playing, and the programs you like to watch are broadcast on the day of the week, it is also a good experience to watch TV at home on that day. Of course, it doesn't matter if you miss it, because, Starlight TV has a TV drama channel, a movie channel and an anime channel.

These three special channels,New dramas、Of course, the new episode is still broadcast at the rate of one episode a week。 However, for previous classic episodes and anime, it will even be broadcast continuously every day.

"Starlight TV Drama Channel "Weekend Release", classic drama series 6 episodes a day to watch in one breath to enjoy! Anime Channel, "Weekend Release" 26 episodes a day, watch an animation in one breath ......"

"Starlight Channel Movie Channel, 8 movies a day, 23 million box office classic comedy "Happy Ghost" to watch for free......"

Starlight Channel's series of offensives are based on the latest content of the comprehensive channel. Several other newly established sub-channels are pawns. Segment the audience market, so as to take the audience from TVB.

Most of the audience naturally likes to chase new dramas and new episodes, however, there are some high-quality new content of the audience that cannot satisfy their appetite, then, there are special sub-channels, and a large number of old works every day make it enjoyable.

……

"At present, in terms of ratings market share, we are still one to two compared with TVB, TVB accounts for two-thirds of the market share, and we account for one-third. Huang Xizhao took a survey report and said, "In the short term, there is inertia among the audience, for example, news, weather forecasts, etc., even if we are not fundamentally different from TVB, but the audience generally chooses to watch TVB's channels." Only exclusive high-quality content can be on par with TVB in a short period of time. If we count 24 hours a day, we have about 3 hours of ratings market share exceeding TVB, and the rest of the time period is TVB's absolute advantage. ”

Lin Qi smiled and said: "This is not something that can be reversed overnight, but a marathon run, and it is unimaginable to make small progress every month, and sooner or later it will improve." In addition, since the business policy of selling film and television and animation copyrights has been determined, the next step is to sell it in a big way. Some of the works of the original beautiful era, "Silkworm Transformation", "Huo Yuanjia", and "The Kindness of the Earth" should be vigorously promoted and sold. In particular, in the mainland market, I think we should plan ahead now. It is estimated that it is unrealistic to want to directly let the mainland watch our channel, maybe some viewers in Shenzhen can see our programs, but it is impossible to promote it on a large scale in the mainland. The second best thing to do is to sell TV dramas, animations and other programs to the mainland. ”

Among the TV dramas introduced in China in the 80s, the number of TV dramas in Hong Kong did not occupy a quantitative advantage. On the contrary, because of diplomatic relations, TV dramas and animations from Japan, the United States, the United Kingdom, France and other countries have been introduced to the domestic market on a large scale.

However, in terms of triggering a hit frenzy at the level of tens of thousands of empty alleys, Hong Kong TV dramas have a great advantage. Because, foreigners can't make works like "Wu Zetian", "Huo Yuanjia", and "Shanghai Tang" that can resonate in China. The current film and television producers in China have much higher rigor in their scripts and the seriousness of the crews than Hong Kong producers. But...... There is no packaging in China, and the funds for filming are even more scarce, so that even TV series with a good plot have also made a smell of turtles.

Hong Kong TV dramas, although a bit rushed and shoddy, but a large number of bad dramas will not be sold to the country, and those who choose to sell to the country are the best in the TV series. In this era, Hong Kong audiences watch more film and television dramas than domestic audiences, so the degree of pickiness naturally exceeds that of domestic audiences. Therefore, the repercussions of works that have become phenomenal in Hong Kong and broadcast in China even exceed those in Hong Kong.

"These classic TV series do have a need to be promoted. Huang Xizhao nodded.

"First to sell to local stations such as Guangdong and Shanghai, and then gradually establish cooperative relations with other provinces in China and CCTV. Lin Qi smiled and said, "Selling TV dramas is not the whole of cooperation, we can also co-produce and introduce some content produced in the mainland." ”

Lin Qi's suggestion is also a strategy for ATV's layout of the mainland market in history. There is nothing wrong with ATV's layout, but the problem is that ATV's capital strength is not strong, and it has not survived the harvest season when the mainland market is gradually developing. When ATV has the ability to make dramas, the mainland market, the largest export market, does not have much money to buy dramas, and it is good for a TV series to sell tens of thousands to more than 100,000 yuan in the mainland. When the mainland market developed, the price of a popular drama even rose to several million per episode, and some dramas had more than 10 million per episode, but at that time, ATV had no money to make dramas, and because there was no money to pay employees' salaries, it was completely bankrupt and liquidated.

Huang Xizhao didn't say "What TV dramas are worth introducing in the mainland", because many people in the Hong Kong film and television industry were originally mainlanders. More co-production with the mainland, just saving a lot of labor costs, is a huge temptation. In addition, the scenery that can be obtained from film and television dramas filmed in Hong Kong is too monotonous, and in the vast mainland, there are the Yangtze River, the Great Wall, the Yellow Mountain, and the Yellow River. There are grasslands, Gobi. A variety of different real-life scenes can make the scenes of film and television works no longer so petty at all.

Other film and television companies in Hong Kong will take into account the Taiwan market and dare not cooperate too deeply with the mainland. For example, some movies are taken from the Great Wall and the Forbidden City in the mainland, and the relevant departments in Taiwan see them and announce the ban. Therefore, practitioners in the Hong Kong film and television industry who co-produce film and television works with the mainland in this era need to have great courage and endurance.

Lin Qi was originally blocked by Taiwan, and he didn't care about Taiwan's market, so he could naturally cooperate with the mainland. Not only sells copyrights to the mainland, but also uses mainland directors and actors, and scenes such as the Great Wall, Mount Tai, the Yellow River, and the Forbidden City can be included in the film.