"You say that the domestic color tube market will soon usher in an oversupply situation?" Secretary General Lu asked with some surprise. He had just drunk a cup of sobering tea and eaten a small bowl of fish porridge to fill his stomach, and the previous drunkenness finally faded away.

Li Huolin and the other six people were negotiating with Oriental Commercial Company in the morning to arrange the supply of color tubes for the rest of this year, and the beautiful manager of Oriental Commercial surnamed Cai took the initiative to reveal a news. The domestic production of color picture tubes will usher in explosive growth during the year, and there will soon be an oversupply situation.

The scale of investment in building a factory with an annual output of hundreds of thousands or even millions of color picture tubes is not a small number, and it can definitely be regarded as an important political achievement in attracting investment for local governments. Therefore, in fact, when the construction of each color tube project starts, local newspapers will report it in a prominent page.

With a little attention, this information can be easily gathered. But for Chinese companies in 1990, there was no concept of "intelligence gathering" at all. Therefore, although one large color tube factory after another has been launched in China in the past two years, most of the practitioners in the domestic color TV industry are not aware of the changes in the market environment at all.

It was not until the morning, when the Oriental Commercial Company listed in detail the various color tube factories in China that were about to be put into operation, that the cadres, including Li Huolin, exclaimed one after another! And Li Huolin now relayed the news to Secretary General Lu, and the other party was also very surprised.

"That's right, if I hadn't seen the statistics provided by Oriental Commerce with my own eyes, I wouldn't have believed that the domestic production of color tubes would increase by 10 million by the end of this year. You must know that last year, China's total demand for color tubes was only 9 million, of which 7 million were produced domestically and 2 million were imported.

And this year's color tube production capacity soared to 17 million in one breath, but the sales of color TVs did not improve much. Therefore, there is no way to digest these extra color tube production capacity in the short term, and the oversupply situation is almost a foregone conclusion!" Li Huolin explained with a serious face.

At that time in '85, all parts of the country rushed to the top and rushed to introduce production lines for televisions, refrigerators, washing machines, and other household appliances, and as a result, there was a serious lesson in the production of televisions, refrigerators, washing machines, and other household appliances! Four or five years have passed, and it seems that the lessons that should have been learned at the beginning have not been taken seriously at all!" Secretary General Lu said with a frown.

As the most core component of color TV, the supply and demand relationship of color picture tube directly affects the development of the entire domestic color TV industry. In order to cooperate with the large-scale investment of the Oriental Group, as early as the early 80s, the government of the Shenhai Special Administrative Region has regarded the color TV and color picture tube industry as the core industries that the city will focus on supporting and giving priority to development.

In 88 years, that is, the year before last,Domestic color TV sales ushered in a round of peak,There is a hot situation in short supply all over the country。 At that time, in order to support the development of various color TV enterprises in the city, a special leading group was also set up to coordinate all aspects of production work, and Secretary General Lu was the leader of this coordination group.

At that time, the Oriental Commercial Company, which had a domestic sales quota of millions of color tubes, was undoubtedly a serious sweet bun among hundreds of color TV manufacturers across the country. In order to give priority to the production needs of local enterprises in the Deep Sea Special Economic Zone, Secretary General Lu has done a lot of work for the Oriental Group. At that time, even the deep-sea ******** specially called Li Xuan to communicate with Li Xuan on this issue.

And Huaqiang, Huafa, Kangjia, Sunda, SEG, the five color TV companies settled in the Shenhai Special Economic Zone, it was from that time that they received the priority supply of color tubes from Oriental Commercial Company. But in addition to these five companies, there is an exception that is Ni Hongzhi's Changhong Company.

In the memory of Li Xuan's previous life, Changhong's slogan of "serving the country by industry" is known as the strongest voice of Chinese enterprises in an era, which is really impressive. And Ni Hongzhi is relying on the bloody wind and rain of the price war,While building Changhong into the largest color TV manufacturer in the country,At the same time, he also successfully forced the foreign brands that had occupied most of the Chinese color TV market at the end of the nineties,Forced back into the corner。

Not to mention the various entanglements that Ni Hongzhi had with Changhong Company later, it is worth Li Xuan to look at him differently because he made the color TV industry the first domestic enterprise to occupy the dominant position in China's entire home appliance industry.

In fact, before this round of color tube factories were put into collective production this year, color tubes were extremely scarce materials in China throughout the eighties. RCA, a subsidiary of the Oriental Bloc, has received many preferential policies from the relevant state departments due to its large-scale investment in the deep-sea special zone. For example, among all the color picture tubes produced by RCA company in China, one can be sold directly in China!

Before RCA was acquired by the Eastern Group, as one of the largest TV manufacturers in the United States, its technical level and quality control were naturally far better than that of Chinese companies in this era. In fact, throughout the eighties and nineties, there was indeed a certain gap between the quality of domestic products and imported goods. Due to the excellent quality of imported goods, they are still popular with the common people even if they are expensive.

However, due to the shortage of foreign exchange in the country, the number of imported products that can be produced domestically will be strictly restricted. For example, the color TVs imported from abroad every year are actually only tens of thousands of units, and the share of the total sales of color TVs in the country is very small. Therefore, it has become the second best choice for ordinary people to use TVs with imported color tubes from abroad.

However, for most color TV manufacturers, imported color picture tubes also require a large amount of foreign exchange. And raising foreign exchange for most color plants, it is definitely a big problem. In this case, the part of the quota for domestic sales that can be purchased directly with RMB in the hands of the Oriental Commercial Company has naturally become a fragrant bun that everyone is vying for.

However, due to the fact that Oriental Commercial gave priority to the six companies of Huaqiang, Kangjia, SEG, Sanda, Huafa and Changhong. The total annual demand for color tubes of these six companies has reached 1.6 million, and other companies can only eat their leftover cold rice.

But no one thought that in less than two years, the domestic color picture tube industry has begun to face the transformation from a seller's market to a buyer's market. Not long ago, Oriental Commercial Company obtained an additional 1 million color tubes from the Ministry of Foreign Trade and Economic Cooperation and the domestic sales quota, so that the company can directly sell the total number of color tubes in the domestic market this year to 3 million.

On the one hand, its own quota has increased, and on the other hand, the competition in the external market has become more intense. From the original tough and cold attitude when selling, it has become more flexible and down-to-earth to cope with the new fierce market competition.

"Oriental Commercial has decided to cancel the original advance payment system from the second half of this year and change it to spot settlement. At the same time, the purchaser has changed from the original quarterly submission of the procurement plan to the monthly consultation!

According to the original policy, at the end of the previous quarter, we needed to transfer all the purchase money for the next quarter to the account of the Oriental Company! I remember that time the funds in our company's account were temporarily withdrawn by the head office, and I was so anxious that I was about to jump off the building, thanks to Secretary General Lu who helped me get a batch of loans from the bank for emergency!

I won't say more if I thank you, I will toast you first, and I will toast to you at will!" This time it was Cai Zhihua, the boss of SEG Electronics, who opened his neck and drank a glass of foreign wine. Hong Kong has been colonized by the British for many years, and everyone usually drinks brandy, dry red and other foreign wines, while few people drink the common white wine and rice wine in China.

"The news that Lao Li said today is very important, and it is necessary for me to mention it to Secretary Li after I return to the deep sea tomorrow! The color television industry is the core of the entire industrial planning of the Special Economic Zone, and the color tube is the most core component of the color television. Although our entire color TV industry is mainly export-oriented under the guidance of the Eastern Group, the domestic market cannot be ignored either!

Changes in the overall environment of the industry are bound to have a considerable impact on the entire color television industry in the Special Economic Zone! If it had not been for the Dongfang Company revealing the news to us, none of us would have realized the seriousness of the problem at all! This has also exposed that while we have made certain achievements, our vision and mind are not big enough, unlike the Dongfang Group, which can take one step at a time and look at three steps, and make a decision before making a move!" Secretary General Lu sighed.

When it comes to understanding the Eastern Bloc, Li Huolin is definitely the most vocal among several people. From the beginning of the joint venture between Huaqiang Company and RCA to produce TVs, Li Huolin began to study Li Xuan and the Oriental Group. The rise of the Eastern Bloc can be described as a "miracle", but behind the miracle is the most thought-provoking trait of success. For example, the strict pursuit of product quality and the unremitting efforts of the Oriental Group in technological innovation are all things that cannot be caught up by the current domestic enterprises.

It only took three or four years for someone to go from a self-made student to the throne of the richest man in the world. As one of the most well-known multinational groups in the world, the Eastern Group does have a lot to learn from slowly!"

Li Huolin paused and continued, "But the problem of overcapacity of color tubes this time is not necessarily a bad thing! In the law of supply and demand, oversupply is bound to intensify market competition, which will lead to a drop in prices!"

Color tubes occupy a large part of the cost of the entire television set, and if its price can be lowered a little, it will undoubtedly allow us TV manufacturers to take a breath of relief! You must know that in the past two years, the prices of all raw materials have risen very sharply, and the ex-factory price of color televisions has been restricted by the state to death. Although the price bureau has also adjusted the ex-factory price of color TVs many times, we are still under increasing pressure to make profits!"

"Lao Li, even you are embarrassed to cry bitter! Among our factories, you Huaqiang live the most nourishing life! Not to mention that more than half of your Huaqiang's color TV production capacity is used to earn foreign exchange for export, even if you stay in the domestic sales quota, they are all large-size color TVs with the highest profits, and one is worth two or three of us!" As soon as Li Huolin's words fell, Zou Weimin, the boss of Huafa Electronics, who was sitting next to him, immediately laughed and scolded.

In the era of the planned economy, when the price department set the guide price of products, in order to balance the interests of various state-owned enterprises, it often used the "cost plus" of the poorer performing part of the industry as the pricing standard.

That is to say, you only need to be at the bottom of the industry in terms of cost control, and the company will not incur losses. Of course, if the quality of the products produced by the factory is really not passable, resulting in a large backlog, then it is entirely possible to get into trouble!

When Huaqiang Company built a joint venture with RCA Company, in order to obtain OEM orders from the other party, it followed the strict quality inspection standards of the Oriental Group from the beginning. In addition, although the Oriental Group is not very involved in the personnel management of the joint venture, it has spared no effort to improve the production efficiency of the enterprise.

Because of this, Huaqiang's production efficiency and management level are higher than most of its domestic counterparts. So even in the bad environment last year,Most of the enterprises in the entire domestic color TV industry,When they fell into the dilemma of losing money,Huaqiang still maintained a good level of profitability。

Another purpose of coming to Hong Kong this time is to let the Oriental Group assist Changhong Company to build a color tube production line! As a result, the Oriental Company suddenly revealed the news that the domestic color tube market will soon be oversupplied, which suddenly disrupted Changhong's layout!

Changhong's original purpose was to get rid of the dilemma of being choked by Oriental Commerce because of the tight quota of color tubes. But if the supply of color tubes is sufficient, then it may not be a wise choice to continue to spend a lot of money to build a color tube production line!" another person at the dinner table, Zou Weimin, the boss of Huafa Electronics, also said with a smile.

Huaqiang, SEG, Huafa, Sangda, Kangjia, Changhong, these six color TV manufacturers, can be regarded as the first batch of enterprises in China to actively integrate into the industrial chain of the Oriental Group. However, unlike the other five companies settled in the deep-sea special zone and backed by the TV industry base of the Nanhu Electronic Development Zone, Changhong Company, which is located in the southwest mountainous area, took the initiative to integrate into the industrial chain of the Oriental Group in a timely manner, and its disadvantages in logistics are also very obvious.

Therefore, Ni Hongzhi and his Changhong company have more urgent requirements for achieving self-sufficiency in key components. Only by further integrating upstream and downstream production links to reduce the overall production cost, Changhong can gain greater advantages in the next fierce industrial competition. (To be continued.) )