Just when Li Huolin and others were having supper with Secretary General Lu of the SAR Municipal Party Committee, Ni Hongzhi, who they were talking about, was not idle and was eating supper in another place.

"Mr. Ni, eating hot pot here in Hong Kong is also called beating the side stove, which originates from eating around the stove in the cold winter in the past. However, now that the dining environment has improved, most restaurants have air conditioning, so you won't sweat profusely even if you go to eat hot pot in summer.

Chongqing's spicy hot pot is famous all over the country, and today we will let you try the authentic Hong Kong-style hot pot. The four of you Sichuan people eat hot pot and love to eat shabu shabu and blood belly. And Hong Kong is close to the sea, and the hot pot is full of seafood! Shrimp slippery, cuttlefish slippery, fish skin dumplings, frozen flower crab, these things are used to shabu shabu, you must have never tasted them before!" Liu Chang quickly checked the menu and introduced to Ni Hongzhi.

"Haha, Mr. Liu, you guessed wrong, I'm from Shandong-Dong, not from Si-Chuan. I've been in Mianyang for so many years, and I've learned to eat a little spicy, but my favorite is the Shandong green onion burrito!" Ni Hongzhi said with a smile and a wave of his hand.

"In the ancient poem, it is said that the hometown sound has not changed and the sideburns have declined, and I don't think what can be changed is not only the hometown sound, but also the hometown stomach!" Liu Chang sighed.

"By the way, why didn't your lover Director Han come?" asked Ni Hongzhi.

"Han Ying originally planned to come with me, but she had a serious morning sickness reaction tonight and couldn't smell the smell of oily smoke, so I advised her to stay at home with peace of mind!" Liu Chang explained.

He and his wife, Han Ying, were among the first batch of fresh college students in the mainland to be recruited by the Oriental Group, when Liu Chang was assigned to the Oriental Commercial Company and Han Ying entered Jiahua Bank. It stands to reason that Ni Hongzhi should deal with the Oriental Commercial Company the most, but he met Liu Chang's wife Han Ying first.

Because Liu Chang is a restless person, after working in Oriental Commercial for two years, he chose to leave his job without pay to start a business, and opened a Chaojiang Spring Restaurant in Xinnan Town, next to Nanhu Electronics Park. Later, after the restaurant business began to stabilize, he chose to return to work at Oriental Group, but instead of returning to the original Oriental Commercial, he chose to transfer to Oriental Venture Capital!

So by the time Ni Hongzhi began to deepen cooperation with Oriental Commercial, Liu Chang was no longer working at Oriental Commercial, and the two naturally missed the opportunity to get to know each other. In fact, Liu Chang's excellence is beyond doubt.

The internal rank of Oriental Venture Capital is similar to that of investment banking, and the lowest level is analyst, and rookies who have just joined the company start from this position. After two or three years, you can be promoted to Associate, and if you have outstanding ability, you can be promoted to Vice President (Associate), and if you have outstanding ability, you can be promoted to Vice President.

It took only three years for Liu Chang to join Oriental Ventures and he was successfully promoted to a VP. Don't look at VP translated into Chinese as "vice president", it seems to be very intimidating, even Ni Hongzhi warmly called Liu Chang "President Liu". But he, the so-called "vice president", actually has only one AS, three analysts, and a total of four soldiers, which is not comparable to the real president of a large enterprise like Ni Hongzhi who manages thousands of people.

Han Ying is much calmer than her husband, she has been working in Jiahua Bank Shenhai Branch since she joined the company in 84 years, and has now been promoted to the director of the credit management department of Shenhai Branch. You must know that Jiahua Bank has vigorously expanded its business in the mainland in recent years, and has opened 4 sub-branches in the Shenhai Special Economic Zone.

Because Jiahua is a foreign-funded bank, it is unable to carry out RMB retail business and absorb deposits in China. Therefore, Jiahua Bank's main business in China is to provide Hong Kong dollar loans and foreign exchange settlement services for domestic enterprises and joint ventures by virtue of its sufficient capital advantages.

With the rapid development of the domestic economy, local governments and enterprises are very eager for capital, especially foreign exchange capital. The Credit Management Department, led by Han Ying, is one of the most important and busiest departments of Jiahua (Shenhai) Branch.

The reason why Ni Hongzhi got acquainted with Han Ying was precisely because Changhong Company urgently needed a foreign exchange to purchase some equipment from abroad a few years ago. And this loan was handled by Han Ying, and finally loaned out from Jiahua Bank Shenhai Branch.

"It seems that I am a villain this time, and I will call you out of the house at night!" Ni Hongzhi said embarrassedly when he heard that Han Ying was pregnant.

"It's okay, my mother-in-law is with her at home! You don't know that in order to take care of her appetite at home these days, I almost don't even put oil in the stir-frying! Fortunately, you called today, so that I have a bright excuse to come out and improve the food! You don't know how capricious the expectant mother during pregnancy is, she can't eat by herself, so you have to let me accompany her to starve together, otherwise I won't love her enough!" Liu Chang kept complaining about his wife's various wrongs.

Ni Hongzhi smiled and just listened quietly. He doesn't think that there is really a problem with other husbands and wives, the happy smile on Liu Chang's face that cannot be concealed as a father shows that this is actually the other party showing affection in disguise!

"Hehe, I didn't expect me to become a chatter today, I must have been suppressed at home for too long, but I forced you to listen to so much nonsense, Mr. Ni!" Liu Chang didn't know how long he had been talking, but he finally came back to the point and found that he had deviated from the topic, and the other party had a serious matter about himself, "Let's get down to business, the news that you asked Han Ying to inquire about before has already been taken!"

In view of the fact that the domestic color picture tube market will be in a state of overcapacity in the next two or three years, the credit department believes that the risk of continuing to build a new color tube production line project is too high! Therefore, even if Changhong Company can provide valuable asset collateral, your credit application will be denied, unless you can obtain a guarantee from the relevant provincial departments!

When Ni Hongzhi heard this answer, his face couldn't help but be a little gloomy, although he had actually guessed this result before. Changhong Company wants to build its own picture tube factory, in addition to the technical support of Oriental Group, it is also inseparable from the support of Jiahua Bank.

Since the political turmoil in China last year, foreign banks have tightened their credit to China, and Jiahua Bank is no exception. However, unlike other banks whose funds are still waiting or completely turning away, Jiahua Bank has resumed all its business in the mainland since the end of last year after avoiding the turbulent period of the tightest months in the limelight.

If you want a foreign exchange loan, you can find Jiahua Bank, which is already the consensus of many enterprises in the past. Of course, Jiahua's trust naturally has various audit thresholds, but an enterprise like Changhong, which has many business intersections with the Oriental Group, is many times easier than other domestic enterprises that want to pass the review of Jiahua's credit department.

"Mr. Ni, I don't know what you think about the future development prospects of the domestic color TV industry?" Liu Chang suddenly asked with a smile.

Ni Hongzhi didn't think that the other party's question was asked on a whim, he frowned and didn't answer immediately, but thought for dozens of seconds before he said in a deep voice: "Last year, the sales of color TVs across the country plummeted, and today's first quarter still looks very unoptimistic!"

On the one hand, this is due to the impact of the previous social turmoil, and everyone has saved money and is reluctant to spend. On the other hand, because the state controls inflation in order to curb excessive consumer demand, it has specially introduced a localization fund and a special consumption tax for the color TV industry!

And no one thought that,These two reasons happened to be superimposed,As a result, the domestic color TV industry fell from the peak to the trough all of a sudden。 The relevant departments of the state have also realized the seriousness of the problem and have decided to abolish the collection of the Localization Fund, and I believe that the special consumption tax will be abolished soon!

In this way, the retail price of color TV can drop by a cut, and it is bound to greatly stimulate the people's desire to buy again. After all, with the improvement of everyone's living standards, television sets have become more and more indispensable items in every family! In the 80s, the sales of color televisions in China continued to rise, and a large part of the reason was that the income of urban families in China had reached a certain level.

In contrast, rural households, which account for the majority of the country's population, have lagged behind in raising their overall income levels compared with urban areas. I believe that the vast rural family market will soon usher in an explosive period, which is bound to support a new round of growth in domestic color TV sales!"

Liu Chang listened to the other party's analysis and couldn't help but nodded. There is really no vanity under the so-called fame, and this "Ni Chaolai" still has some real skills. In August last year, Ni Hongzhi in view of the sluggish sales of Changhong Company's color TVs, high inventory, and even the salary was about to be released, so he took a risk, took the lead in breaking the deadlock, and without the approval of the relevant government departments, he lowered the ex-factory price of his own color TV by 350 yuan in one go, thus opening up the sales situation in one fell swoop.

And Changhong's violation of the rules of the game naturally attracted great hostility from his peers. Many people even sent letters of complaint to ******, demanding that Ni Hongzhi, general manager of Changhong Company, who violated national policies, be severely punished. It's just that the relevant state departments in view of the fact that the domestic color TV sales situation at that time was indeed to a precarious point,So they turned a blind eye to Changhong's price reduction moves,And did not delve into it。

Because many people mentioned that Ni Hongzhi was messing around and ruining the situation of a game of chess in the country when they sued Changhong Company, some people simply gave Ni Hongzhi a nickname called "Ni Messang". As soon as this nickname came out, it quickly resounded throughout the entire domestic electronics industry. The main investment area of Liu Chang's Oriental Venture Capital (China) Co., Ltd. is the domestic electronics industry, so he has naturally heard of this kind of gossip in the industry.

"Mr. Ni, I don't know if you have heard of the Hong Kong Economic Research Institute?" Liu Chang saw that the other party shook his head, and explained seriously, "The Oriental Economic Research Institute is not the Oriental Research Institute, the latter is one of the core assets of the Oriental Group, and the former is a think tank that provides decision-making reference for the Oriental Group!"

Since '88, the Institute of Oriental Economics has published a monthly Oriental Outlook Weekly, which contains articles on political and economic issues in Hong Kong, the mainland, Asia, and the world. Oriental Outlook Weekly is an academic journal recognized by the Hong Kong business community as a reference journal!

In the latest issue of "Oriental Outlook Weekly," which was just released today, there is an article on the forward-looking analysis of the domestic television industry! The forecast of this article is very optimistic, and it is believed that by the end of the 20 th century, China's annual sales of color televisions will exceed 30 million units! And one point of view in the article is exactly the same as the analysis you just made, that is, the vast rural market in China has not really exploded its potential!

Therefore, the predicament of the domestic color TV industry should be temporary, as long as we survive the most difficult time now, the future prospects can be expected! I guess Ni always wants Changhong Company to build its own color tube production line, which should be based on the cultivation of internal strength, and the improvement of the overall competitiveness of the enterprise.

However, due to the fact that the domestic color TV sales have not yet come out of the trough,And the output of color picture tubes will usher in an explosion,So your plan seems to be immature for the time being,It's better to start from other aspects!

Personally, I admire Mr. Ni very much, you were able to withstand the huge pressure last year, so that Changhong Company dared to be the first in the world, and first started the price reduction action! But although Changhong got rid of the burden of high inventory by reducing prices, this was at the expense of a large number of profits of the enterprise! Therefore, the price war is always a double-edged sword, which can hurt others and oneself!

Changhong's price reduction action last year forced other domestic TV manufacturers to follow suit. Those big enterprises can still grit their teeth and persevere,And those who saw that the color TV industry was booming in production and sales in the past few years,Those local small factories that followed the trend could not support it in this price war,Can only close their doors and withdraw!

"The price war is hated by people, I have been out for meetings for more than half a year, but I have not been looked down upon! But I really can't help it, Changhong is a military enterprise, and the support of the local government has always been given priority to those large state-owned enterprises in the region.

There are thousands of people in the factory waiting for their salaries, and I was forced to take a desperate risk! Don't you know, when I decided to reduce the price, I smoked a cigarette in the office all night, and even wrote my resignation letter and review letter in advance and put it in a drawer!" Ni Hongzhi said with a wry smile.

"As a mature commercial company, it is always aimed at pursuing profits! You played a price war today and emptied your inventory. Other companies may also have the same tomorrow, and there will be another price war, whether you follow or not at this time?

Therefore, the price war is very likely to be a Pandora's box, and once it is opened, it is very likely that it will never be closed again! And excessive price war will only lead to the dilution of the profits of the entire industry, and in the worst case, the dilemma of the entire industry may even be lost! Therefore, the Eastern Bloc has never been keen on engaging in a price war, but has chosen another road, through technological innovation, holding the opponent's bull's nose and letting the other party follow behind and be exhausted!

For example, when a large number of ABC computer compatible machines appeared on the market for the first time, Aikang decisively withdrew from the ABC-1 and ABC-2 markets and focused on the high-end ABC-3 at that time.

Subsequently, when the ABC-3 compatible machine gradually began to emerge, the business focus of Aikang has shifted from ABC-3 to the new ABC-5 computer! Innovation is the source of a company's long-term prosperity!

Now the mainstream of domestic color TV is14Inch small screen TV,Many companies still use right-angle plane picture tubes。 But with the increase of everyone's income, the demand for medium and large-size TVs will be greater and greater, Changhong company is not ready to take precautions, and began to adjust its product structure and production line!

In addition to right-angle planes, pure flat and ultra-flat color TVs have begun to be listed abroad. Although analog TV is still popular,But digital TV is the future development direction,European and Japanese color TV companies have begun to use video and audio digital technology on their own new products!

Therefore, in my opinion, it is not necessarily a bad thing for Changhong Company not to invest in the color tube project for the time being, and it can concentrate on product technology innovation! You must know that the homogenization phenomenon of the domestic electronics industry is too serious, and the production lines of many enterprises are purchased from the same foreign enterprise, and the products produced are exactly the same except for the different trademarks. ”

For example, Sunda Company is an enterprise established by the Ministry of Electronic Industry in the Shenhai Special Economic Zone Office, and the rights go directly to Tianting. The jurisdiction of Kangjia also belongs to the Department of Electronic Industry of Guangdong Province, which is a key backbone electronic enterprise in the province. (To be continued.) )