Extra: The big water chapter is here!

The title of this chapter should also be at least three chapters on the water ~hehe~

Whether before or after, the chapters written by this author Jun are related to the plot of the adjacent chapters before and after.

The scope of the chapter includes the plot extraordinary, personal psychology, knowledge popularization, in-depth revelation and so on.

The chapter is only a single chapter, not the text, but it's also a V chapter, and it also has to be charged, who called it on the shelf?

In the previous chapter, I wrote about the income and share of the debut month of Girls' Generation, earning 8000 a month, is it more or less?

The answer given by this author is: a lot.

Maybe some viewers (Korean entertainment whites) who have finished reading the previous chapter will have doubts, so in this chapter, Benjun will analyze these two keywords in detail-

*-

Take South Korea's S.M Entertainment Economic Company as an example.

Let's start with the sharing mechanism.

Local activities and album income - 90% for companies and 10% for artists;

Music programs, other entertainment programs - in the case of non-fixed performances, 100% of the company, 0 artists;

Advertising endorsements, commercial activities - 40% for companies, 60% for artists;

TV dramas, radio DJs, variety shows, musicals, etc. - 40% for companies and 60% for artists;

Overseas activities and album income - 30% for companies and 70% for artists.

This is the sharing mechanism between S.M and its artists.

First of all, let's talk about the advertising endorsement part in detail, which is also the most desirable part of the artist.

Regarding advertising, it is not based on the artist's endorsement cycle as the standard for measuring endorsement income, as long as a product is endorsed, then half a year is the endorsement price, and two years is also the endorsement price.

It is not based on the number of endorsements, but on the status of the manufacturer and the grade of the product.

In an advertising endorsement agreement (contract), in the later promotion of the endorsed product, the artist needs to invest in this follow-up link.

It's not that the artist only needs to help endorse and then get the money, in the later stage of product promotion, the company to which the artist belongs should also make some investment in the manufacturer's products, and these investments certainly have costs.

Take, for example, a fried chicken ad and an electronics ad.

In the case of fried chicken advertising, the value of its advertising endorsement is relatively low, and the investment cost of the artist in the later stage is relatively small, so to speak, after the first phase of the advertisement is filmed, after the advertisement is broadcast, if there is no advertising output of the second phase, then this endorsement income will unconditionally enter the artist's purse.

After the advertising of electronic products is filmed, it is necessary to carry out some follow-up disguised publicity according to the attributes of this product, such as singing and dancing for this product and shooting posters. And in a certain way, the company to which the artist belongs should also invest in these disguised publicity.

As far as advertising revenue is concerned, not to mention other companies, at least S.M's artists can get the lion's share, deducting taxes and other necessary expenses, under normal circumstances, it is 6:4, 6 artists, and 4 companies.

The second is variety shows.

There are two kinds of variety shows in South Korea, one is a non-income variety show that is only for publicity, and the other is a non-publicity income variety show that is fixed or special.

When the artist (singer) is in the activity period (singing period), such appearances are usually unpaid in well-known variety shows on the three major Korean TV stations, and the costume and makeup artists sometimes need to be configured by the artists themselves.

This is also based on the ratings in the later stage, not that the end of the performance is over, if the ratings and the audience's reputation are very good, the TV station will respond to the economic company to which the artist belongs, and the TV station will negotiate with the company to agree on the recording plan of the next program.

When the two parties agreed on the recording plan, this variety show was an income variety show for the artist. Especially at this time, the company can use this to raise the standard of the artist's performance fee with the TV station, but this is also limited, mainly a time limit. The two sides can't argue for too long, otherwise the recording plan of the show will be delayed, and the audience will be the one who will be guilty.

Within a week at most, the two sides will complete the negotiation.

Then there are non-promotional and income-generating variety shows that are fixed or special.

This kind of variety show is very common in South Korea, like the MC of many fixed programs have a fixed income, and they can also pay dividends according to the ratings of the current period, but this kind of dividend is usually not implemented until the end of the year.

In terms of artists (singers), it is generally in the form of specials, or the company finds a TV station in order to expand the artist's popularity (spending money to buy acting opportunities), or the TV station decides which and which group of artists to choose in the current period according to the reaction of the Internet or fans.

However, the performance fees of many little-known variety show artists and guests are very small, and part of the cost has to be borne by the artists themselves, so the income of this piece is really small, and the little is almost negligible.

Also, let's talk about the concert (platter concert).

The Korean music industry is very good at platter concerts, and this kind of concert has advantages and disadvantages.

The advantage is that those big-name singers will ask for all kinds of sky-high prices, and some unknown or less famous small groups or solo singers can only let others lower the price, and at this time, it depends on whether the companies (agents) of those small artists are not strong.

Platter concerts in South Korea are less meaningful, and most of the concerts are organized by the mainstream media in South Korea, and there are few private manufacturers or sponsors.

The commercial meaning is not strong, which directly leads to the appearance fee of the singer of the Korean platter concert is not as high as that of the singer of the Tianchao platter concert.

Moreover, Korean platter concerts generally have a feeling of marquee, which also causes artist groups or individuals who are not famous or not well-known to only rely on this kind of platter to show their faces, because it is too short and too hurried, so it is difficult for people to remember and impress.

Even many non-well-known singers don't even have a decent standby room (break room).

It's normal for many new singers or groups to have dozens of people sharing a waiting room backstage, or simply standing in the hallway, and that's what happens in the Korean entertainment industry.

But like those well-known groups or individuals, such as S.M, such as Girls' Generation, SuperJunior, TVXQ, Bo'er and later EXO, etc., the organizers of their concerts must please them, after all, the vast majority of fans of this kind of platter concerts are coming for them. And in some cases, the way the organizers treat their customers also affects the mood of these big names.

Regular platter concerts, artists like S.M will not have less income, one is that their fame and status are there, and the other is that S.M's means are high, after all, it is a Korean entertainment aircraft carrier, and people are not bears.

Therefore, when the organizer of the platter concert finds S.M, the latter has absolute dominance, and will directly or indirectly help its artists and the organizer to ask for a high appearance fee, which is also the main factor that S.M can get a high percentage of the artist's appearance fee.

…… (To be continued.) )