"I Am a Passerby" had a box office of 12 million on the premiere day.

In a conference room in the building where Oriental DreamWorks is located, smoke fills the air, and Liu Xinsheng and Zheng Wen sit there smoking cigarettes with grim expressions.

Although at yesterday's premiere ceremony, most of the guests who came to attend gave high praise to this unique small-budget film, but at 12 o'clock in the evening, when Zheng Wen got the first-day box office data of "I Am a Passerby", the whole person was like a slap in the face, and he suddenly fell into great disappointment.

Could it be that this time, he still failed?

Or is his idea really out of touch with the mainstream trend of cinema?

Liu Xinsheng saw Zheng Wen's haggard appearance, and knew that the other party hadn't slept well all night, so it was estimated that he might not have slept.

Although the production cost of "I Am Passerby A" is only about 10 million Chinese yuan, with the publicity expenses, it is almost close to 50 million Chinese yuan, which can be regarded as a medium-sized investment film production in the past.

With Zheng Wen's fame, the box office data of only 12 million yuan on the premiere day of this movie is indeed a bit shabby, or it is a fiasco.

Maybe this movie can get a box office figure of 12 million in the eyes of outsiders, which is not bad, and it should be no problem to recover the production cost through the box office, and through the sale of various other copyrights, it can even make a small profit.

For some directors, this is simply a dream result.

But whether it is for Zheng Wen or for Oriental DreamWorks, this result is a very failure.

"Lao Zheng, don't think about it so much, yesterday was the first day, and our follow-up publicity plan has begun, I believe that the box office in these two days will rush up. ”

After a while, Liu Xinsheng thought of something, and opened his mouth to comfort Zheng Wen, although he was also a little disappointed in his heart at the box office on the premiere day of "I Am a Passerby", it was not too big, after all, for a film company, it is almost impossible to sell every movie, maybe he may have a little extravagance.

Besides, "I Am Passerby A" is originally a small-budget movie, how can it be expected to win the box office like a blockbuster?

It's just that there is one point, Liu Xinsheng has never understood why Yang Ming insists on spending so much publicity money and public relations resources on this movie.

The production cost is 10 million Chinese dollars, the publicity budget is 30 million Chinese dollars, and according to the current trend, the final publicity cost will exceed 40 million Chinese dollars.

The release of a movie in such a bizarre mode made Liu Xinsheng feel extremely puzzled.

"It's okay, Mr. Liu, you don't have to worry. Zheng Wen spit out a puff of cigarette, looked at the smoke in the air, and suddenly smiled freely: "It seems that there should be no problem with recovering the cost of this movie now, maybe I think too much, don't worry, I'm not so fragile, I used to come over during the period when I couldn't find investors for five years, and now it's really nothing." ”

To be honest, although Zheng Wen was extremely disappointed with the box office of "I Am a Passerby", or there was too much gap with his previous expectations.

But after a night of deep thought.

The box office of "I Am Passerby A" can have 12 million yuan on the first day, which is already a commendable achievement compared to the shooting cost of this movie, and he should not ask for this movie by the standard of a big production at all.

When Liu Xinsheng heard Zheng Wen's words, he knew that the other party had a very depressed life before he came to Oriental DreamWorks, and since Zheng Wen could see it so thoroughly, he didn't say much.

He suddenly thought of something, smiled mysteriously, and said, "Lao Zheng, I'm really not talking about it casually, maybe things may really turn around!"

"Oh?" Zheng Wen looked shocked and looked up at Liu Xinsheng in surprise.

The cast and production cost of "I Am a Passerby" are the flaws of this movie, no matter how good the publicity is, as long as fans know the information of this movie, under normal circumstances, they will not choose to watch this movie for the first time.

"Our tens of millions of publicity dollars are not in vain. Liu Xinsheng shrugged his shoulders and said.

When Zheng Wen heard this, the corners of his mouth couldn't help twitching.

He still feels very incomprehensible that Yang Ming decided to spend several times the cost of filming "I Am a Passerby" for publicity.

Even, the reason why he has so much pressure in his heart now is also because the company has spent so much money on this movie to promote it.

In his opinion, spending about 10 million yuan on publicity is about the same, or even 5 million Chinese yuan.

"Is there any other way for you?" Zheng Wen couldn't help but ask curiously.

Liu Xinsheng thought for a while, looked at Zheng Wen and said slowly: "Word-of-mouth effect!"

Subsequently, he didn't know how to explain it, so he took a few entertainment newspapers ordered by the company to Zheng Wen and asked him to read them for himself.

"In my eyes, the most difficult thing to play in a movie is blandness, but Zheng Wen used a group of extras without any acting experience to shoot a movie that reflects ordinary people's pursuit of dreams. ”

"There are no dreams here, only pain here! Young people who want to become famous overnight should wake up!"

"Classic, sincere, realistic, "I am a passerby", in fact, we are all passers-by. ”.

Zheng Wen flipped through several newspapers one after another, and the comments on "I Am a Passerby" were all one-sided praises, which made him feel a lot better in his heart.

Fame and fortune, fame and fortune, for a director, if there is no profit, it is also a very happy thing to be famous.

At least not fame and fortune.

But he still didn't understand what Liu Xinsheng meant, pointed to the newspaper in front of him and asked, "Is this the word-of-mouth effect?"

"I don't know the specific effect, anyway, the people under the company are responsible for the operation, and we will know the effect tomorrow. Liu Xinsheng thought for a while and said.

Word-of-mouth publicity, he can't tell for a while, and it is estimated that he will be able to wait until tomorrow to see what the effect will be.

The premiere of "I Am a Passerby" attracted the attention of many film companies.

No way, since the establishment of Oriental DreamWorks, basically every movie has been a big hit, especially the movie directed by Yang Ming, which is no longer in the category of big hits, but a hurricane, and anyone who is in the same schedule as the movie directed by Yang Ming will basically be caught in the hurricane and be crushed.

All the movies that meet director Yang Ming in the schedule and can get good box office results are basically not the same type as the movies directed by Yang Ming.

Therefore, every movie released by Oriental DreamWorks will become the object of attention of other film companies, and once it shows the trend of crazy sales, other film companies are likely to temporarily adjust the release schedule of their own films.

There was no way, they were scared by Yang Ming.

In particular, the screenwriter of "I Am a Passerby" still has Yang Ming's name, which naturally makes other film companies very careful.

Now when other film companies learn that the attendance rate of the premiere of "I Am a Passerby" is only more than half, and the box office data of the premiere is only about 12 million, they can't help but breathe a sigh of relief.

Fortunately, they didn't need to take this movie to heart.

It's just that no one knows that after the premiere of "I Am Passerby A" yesterday, most of the domestic media today have given this movie a high evaluation.

Of course, the film does qualify for so many praises.

Although all the actors in the movie are the biggest problem of this movie, Zheng Wen uses his excellent directing skills to make up for the lack of actors in acting, and even makes people feel that this movie is real and bland, as if it is happening around him.

Movies with artistic themes are originally a plus in the eyes of filmmakers, and movies like "I Am Passerby A", which are purely supported by the director's ability to tell stories, are favored by many predecessors in the film industry, and they have given this movie high praise in newspapers, media, and the Internet.

The unanimous praise of the media has given countless fans and audiences an impression that this movie is not a bad movie, but also a classic, although I heard that it is that kind of art movie, but it can still be understood.

Therefore, many fans and audiences who plan to watch the movie, after seeing the praise of "I am a passerby" in the media, unconsciously have an extra choice in their hearts, and the movie tickets for "I am a passerby" should be worth buying.

This is true in newspapers and media, and the Internet is no exception.

The entertainment sections of several major portals have also given unanimous praise to "I am a passerby", and spoke highly of "I am a passerby" from all aspects.

Online mediaDifferent newspaper media, with the cooperation of Oriental DreamWorks, they exposed a lot of photos from the filming of this movie at that time, which also attracted the attention of many netizens as tidbits.

Hype, hype, what is hype, that's hype.

With the cast and production cost of "I Am a Passerby", it is simply not enough to attract the attention of such a media, even if Zheng Wen is the director and Yang Ming is the screenwriter, it is impossible to get the unanimous favor of so many media.

However, under the public relations of Oriental DreamWorks, as long as it is a domestic heavyweight entertainment media, they all give a large page to "I am a passerby" for news reports.

To some extent, this made the movie "I Am a Passerby" a hot topic in a short period of time.

If that's all there is to it, it's not enough for fans to be eager to see the movie.

At this time, WeChat and Time.com made a force.

More than half a year ago, after the launch of WeChat, it has become the most popular application among young people among smartphone social interaction software, and it has swept the world.

Just today, WeChat suddenly updated with a WeChat payment function.

Countless users didn't pay much attention to this, and they found that the WeChat payment function was cumbersome, requiring not only various verifications, but also binding bank cards.

After this feature is updated today, there are basically not many users bound to the payment function.

It's just that after 12 noon, all smartphone users with WeChat will receive a system notification: "New users of WeChat Pay enjoy the huge benefits of 9 yuan 9 movie watching!"

'New users who bind WeChat Pay for the first time can enjoy the discount of purchasing "I am a passerby" online for 9 yuan 9, and each new user is limited to two tickets!'

When this system notification was seen by WeChat users, countless users were immediately moved.

9 movie tickets for 9 pieces.

In other words, as long as you spend 10 yuan, you can watch a movie, and two people are only 20 yuan.

It's simply too cheap.

Many WeChat users click on the title of this event, and the mobile phone page that appears is the online ticket purchase page of Maoyan Movie.

After reading the detailed introduction of the event page, everyone suddenly realized that this was an activity jointly organized by Maoyan Movie and WeChat Pay.

As a result, after countless WeChat users were moved, they took action and immediately prepared to bind their bank accounts.

20 dollars for two movie tickets is too worthwhile.

Originally, at the beginning of Maoyan Movie, there were also new users who enjoyed the 9 block 9 activity, but there has been basically no such activity in the past year, which makes many users feel extremely disappointed.

But now that I suddenly saw this activity again, many users of both WeChat and Maoyan Movies, without saying a word, immediately began to bind WeChat payment and began to buy movie tickets for "I Am a Passerby".

WeChat currently has more than 50 million users worldwide, and East Asia and Greater China account for more than 30 million, after all, this is a Chinese company.

More than 30 million users will be moved when they see the activities of WeChat Pay.

At the same time, a lot of posts and comments about "I am a passerby" on the Internet suddenly appeared in major forums and post bars.

Among them, Time.com quietly appeared a lot of very high-quality movie reviews, and then they were slowly pushed up.

"There is no model of overnight success here, there are only countless dreams of one step to the sky.

There isn't a single acting class here, just a myriad of crews that turn on and off.

There is no spotless comfort here, only countless people come and go. ”

"Back then we had dreams, about literature, about love, about traveling through the world. Now we drink late at night, and the glasses touch together, and it is the sound of broken dreams. ”

"The evaluation I saw and heard about this film was "chicken soup". My perspective may be a little different from everyone else's, a bowl of steaming chicken soup in your eyes is a cup of herbal tea in my eyes. It doesn't have too much softness, warmth, and positive energy for me, on the contrary, everything shown in the film is so ****, cold and bitter. However, it is not a bitter medicine that is hard to swallow, but it plays a role in refreshing the mind, clearing away heat and fire - so that you can face the beauty and cruelty of the word dream soberly. ”……

It is human nature that rodish greens have their own love.

The same is true of a movie, some people say it's bad, and some people definitely say it's good.

However, Time.com is Yang Ming's industry, and for his own movies, invisibly, he naturally occupies the advantage of the home field.

Although Yang Ming did not arrange for someone to internally operate the score of "I Am a Passerby", he can still deliberately adjust the top of the post.

Of course, these film review posts that are pinned to the top will definitely not be so deliberately touted and promoted "I Am a Passerby", at least in terms of the quality of film reviews, they are still passable.

Therefore, unconsciously, the posts in the front of "I Am Passerby A" in the film review area of Time Online are basically positive film reviews, in short, there is one meaning, this movie is worthy of the ticket price, and everyone will definitely not suffer if you watch it.

In addition to Time.com, Oriental DreamWorks did not give up in other aspects, and spent a little money to hire a lot of water armies in major online forums and post bars to support "I Am a Passerby".

And the scarf side did not give up.

To be honest, in the previous life, although "I Am a Passerby" had a good reputation, it failed unusually miserably at the box office, which in Yang Ming's view, was definitely the result of the lack of publicity.

With publicity costs four times higher than the cost of filming, he doesn't believe that the film will not achieve satisfactory box office figures.