In July 90, the new venture Phoenix Games Company launched the arcade "Three Kingdoms War", which is a side-scrolling arcade game.

It is worth mentioning that the arcade market at this time is no longer the golden age of the 70s ~ 80s, with the gradual popularity of console games and computer games, the arcade market has fallen into stagnation, and even, there have been signs of prosperity and decline, and the market has gradually declined from the peak.

Currently, the global market for arcade consoles and game shipments is $3 billion a year. Among them, the arcade business revenue of Phoenix Games alone exceeded 1.8 billion US dollars, which means that the market has long entered the monopoly of Phoenix Games. Even so, Phoenix Games is not low in profits, but it also feels that its growth has been sluggish in recent years.

Despite this, the arcade business should be the main business of Phoenix Games, and for the time being, this business still generates cash flow and profits, so it is natural that it cannot be easily left out.

In the arcade market growth is basically stagnant, can only start to do some stock market. The new generation of players is no longer dominated by arcade games, and the popularity of arcade games cannot be compared to computer games.

But once "War of the Three Kingdoms" was released, it was still popular with the majority of game fans, with excellent picture quality and cool fighting action, which made fans addicted.

Historically, "War of the Three Kingdoms" was adapted by Taiwan's Xiangxiang Electronics Company, which is an action-oriented ACT stand-alone game released in 1999. Although, this game is well-made, and once it was launched, it quickly became a hit. However, it's a pity that the era when this game became a hit was already the era of the declining arcade market, all, this game was not a blockbuster in the international market in history, mainly in the domestic market, and the contact with arcade machines was relatively late, so from the late 90s to the beginning of the 21st century, you can still eat the last bit of leftovers.

However, now that "The War of the Three Kingdoms" was launched nine years ahead of schedule, although the international market is going downhill, the market capacity is still much larger than nine years later. Therefore, the "War of the Three Kingdoms" launched by Phoenix Games is not only sold in the domestic market, but also sold in developed markets such as Japan, Europe and the United States.

The Japanese market, in particular, has long been the number one market for arcades. Therefore, the focus of the release of "War of the Three Kingdoms" is also mainly on the Japanese market.

The historical "War of the Three Kingdoms" is more cartoonish because of technical reasons, whether it is the domineering of male heroes or the softness of women, the picture is greatly discounted.

This technical problem does not exist for the newly started team, the male heroes have their own strengths and weaknesses, and the women show their beauty to the fullest.

In terms of other level settings of the game, it is similar to the original "Three Kingdoms War", but the hardware level and the art level of the game are a notch higher than the original "Three Kingdoms War".

The original "War of the Three Kingdoms", although it is known for its playability, many people feel addicted when they play it, and in the era when online games were not popular, four people playing "War of the Three Kingdoms" together is also a very cool game experience.

And now, the platform of the "Three Kingdoms Wars" game, the platform of Phoenix Arcade, is even more powerful than the arcade platform of the late 90s.

Because, in fact, the arcade hardware in history has been at the hardware level of the early 80s for a long time, and it has not been upgraded for a long time, so that the original arcade machine should have been ahead of the desktop computer. However, in the later period, the hardware level of arcade machines was far inferior to that of computers, and in this case, it was naturally a further decline.

At present, the hardware platform of Phoenix Arcade has been more than 3 years ahead of Pangu, so that the arcade can have high-end configuration and be temporarily irreplaceable.

Because players in the Japanese market are second only to the Chinese in their understanding of Chinese history. In particular, the allusions in "Three Kingdoms" are almost well known. It is precisely for this reason that after the release of "War of the Three Kingdoms" in July 90, it quickly began to become popular in Japan.

"What a conscience, Diao Chan's design is impeccable, and she is completely the goddess of my dreams!"

"Hey, hey, I think Diao Chan is still a little lacking, look at my Xiaoji Xiangxiang, the absolute realm simply drives me crazy. ”

"I heard that peripheral products will be released soon, and it seems that there will be figures and human model toy models, do you want to buy them together when the time comes?"

"Then don't you need to say, it's hard to tolerate if you don't buy it!"

In the first month of its release, the sales volume of "War of the Three Kingdoms" exceeded 50,000 sets on the global Phoenix arcade platform. Due to the Phoenix arcade platform, most of the hardware does not need to be replaced, and only the game software installed on the hard disk needs to be purchased. Each box of software costs $2,000, and 50,000 copies are sold, which is also a big sale of 100 million dollars!

This is already a very rare big hit in recent years, when arcade games have been shrinking! Not to mention that the sales of 100 million US dollars have just begun, and it is conservatively estimated that the follow-up sales will increase several times!

……

The reason why "War of the Three Kingdoms" can be a big hit, in addition to the awesomeness of the game itself, is that the "Romance of the Three Kingdoms" TV series invested by the new venture film and television was also launched during the same period.

At the beginning of July, Wang Fulin began to lead the team and successively carried out on-site publicity on CCTV, Hong Kong Star Channel, and other places. The epic TV series with a huge investment of 100 million yuan has attracted major media reports.

After the success of the momentum, "Romance of the Three Kingdoms" on the 15th began to be broadcast on CCTV at 8 p.m. in prime time.

As soon as it was released, "Romance of the Three Kingdoms" quickly became the most popular topic in China.

The excellent quality, the grand scenes, the subtle character portrayal, from the picture to the music, all won a lot of praise.

The rolling Yangtze River is passing away, and the waves are sweeping away the heroes.

Success or failure turns empty, the green mountains are still there, and the sunset is red several times.

On the white-haired fisherman river, accustomed to watching the autumn moon and spring breeze.

A pot of turbid wine is happy to meet, and many things in ancient and modern times are laughing and talking.

Every night at eight o'clock, as long as you pass by the street, you can almost hear Yang Hongji's rich voice, and the theme song is popular all over China and Hong Kong in just a few days.

"Conscience, three years of sharpening a sword, it is really different. ”

"Originally, I have always liked Hong Kong dramas, the level of the mainland is indeed average, "Journey to the West" and "Red Mansion" are the best shots, but the real cultural background is still in the mainland. ”

"This is just one of the aspects, you don't see how much money was smashed into it, the war drama, how many big scenes in it, all of them are going to burn money, not to mention anything else, the front burned Bowangpo, and those props were all burned!"

"I heard that there will be six out of Qishan and seven captures of Meng Shu, and the scene will be even bigger. ”

"Go to the official website of "Romance of the Three Kingdoms", all the trailers have come out, I have to say, watching the trailers makes people's blood boil, among which even Zhuge Lian crossbow and wooden cow flowing horse have appeared!"

At the same time, TV dramas have also begun to be broadcast overseas, and have been broadcast on websites in Europe and the United States, and broadcast on major Japanese TV stations.

"The strongest drama in the universe, hot is coming!"

"The blood soul of the empire is rekindled, the country is dominant, and the storm is set off again!"

"The truly original Romance of the Three Kingdoms is comparable to the masterpiece of the Peerless Three Kingdoms. ”

The soul of Japan's secondary two has awakened again, and the hosts of major TV stations are all volcanic eruption-like lines, and various secondary two posters have also appeared on billboards.

Because of Japan's obsession with the culture of the Three Kingdoms, even in the absence of Chinese dubbing, the majority of Three Kingdoms fans are also watching with relish, which is naturally indispensable to the players of "Three Kingdoms War".

After more than ten episodes of "Romance of the Three Kingdoms" were broadcast, the sales of "War of the Three Kingdoms" climbed to a new level.

Of course, with the operation of the international market, the copyright of TV series has begun to be sold in Japan, South Korea, Southeast Asia, Europe and the United States and other regions. The price is no longer the price of cabbage, but a more reliable price, and it is estimated that the world's copyright sales will exceed 100 million US dollars. This is not counting the follow-up VCD, DVD and other products, which can continue to sell profitably. In addition, the "Romance of the Three Kingdoms" TV series stimulated the sales of the game "War of the Three Kingdoms" and other factors.

"Director Wang is worthy of his reputation, and I didn't expect such an achievement, so I congratulate Director Wang here. ”

For this big drama, Lin Qi personally likes it very much, and he personally called Wang Fulin to congratulate him.

"It's also because of the strong support from new start-ups. Wang Fulin said with emotion, "Without Mr. Lin's financial support, it would be difficult for domestic TV series to make such a masterpiece!"

"Ashamed, ashamed!" Lin Qi knew that even if he didn't invest by himself, he would postpone it for a few years at most, but Wang Fulin would definitely be able to make "Three Kingdoms" that was no worse than now.