The shipment of high-definition digital cameras of the light and shadow company is basically relatively stable, Lin Qi has set a target for this kind of equipment, and each generation of high-definition cameras of light and shadow can sell more than 50 units a year, and a total of 100 units can be sold, which is already a good sales achievement.

After all, this kind of device is not something that ordinary consumers can afford. Due to the relatively small market, the price of a single device is high, which is also the main way to maintain profits.

However, at this time, the value of Columbia Pictures, the Hollywood company that Lin Qi acquired, was reflected.

After Columbia Pictures was acquired, Albert Lee, an executive of the new entrepreneurship department, who has the qualifications of the new venture publishing group, the new venture film and television group and the new chess future holding company, etc., although he is neither a technical genius nor a master of film and television, but he is more able to take into account the overall situation, and also take care of the interests of the new entrepreneurship department, as well as the interests of Mr. Li.

Therefore, after the launch of the light and shadow high-definition digital camera, Albert Lee, who had just taken over as the CEO of Columbia Pictures, sent an unprecedented order to the light and shadow company - 20 light and shadow high-definition digital cameras and related supporting facilities.

This is an absolute big deal, with a sky-high price of $5 million per unit, and 20 units is $100 million.

To a certain extent, Sony's high-definition cameras, which are unique in the film and television industry, also started from the acquisition of Colombia. After Columbia adopted Sony's equipment in large numbers, it spread it to the entire Hollywood and even to the world film and television industry.

Lin Qi's layout in Colombia, in a sense, is also borrowed from Sony, in addition to financial returns, the key is to collaborate with other businesses of the group.

Of course, Albert Lee's argument is simple: "The light and shadow HD digital camera only costs $5 million, and now our Hollywood $5 million is just a low-budget movie." Our slightly higher-grade movies are all $50 million budgets. The same is true for TV dramas, $5 million is not even enough to shoot a season of TV dramas, and the market for 13 seasons of TV dramas is now $10 million! I think that it is better to invest in more of the most technical equipment and equipment, so that some directors and newcomer teams who have enthusiasm and creative ability and are not so well paid will try it. Remember, Hollywood is now getting a lower rate of return, but ...... Why is Disney's rate of return getting higher and higher? Because they can control costs, Mickey Mouse, Donald Duck, Tom Cat, and Jerry Mouse have made Disney profits for so many years, but they will not ask for a salary increase!"

This is also the reality of Hollywood, for example, a newcomer in the film and television industry. When the first season of the TV series was filmed, it earned $30,000 per episode, and about $400,000 in a season. However, if the first season is popular, then the salary for the second season may already be $3 million. The single lead actor in the third season may be $10 million, and the fourth season may have reached 15 million...... Many popular American dramas are not ordered to stop because their popularity is too bad, but because the actors' salaries have risen too fast, it is impossible to get returns...... It's unfinished, eunuchs!

Movies are almost the same, if a young man becomes an instant hit, no matter how low the salary is at the beginning, it sells hundreds of millions of dollars at the box office, hey, the next movie will mostly start at 5 million or even tens of millions of dollars. After a few movies, this young man's worth has been daunted by most of the film investment.

It is precisely for this reason that Albert Lee is ready to vigorously train newcomers, newcomers with low salaries, and match him with good scripts and mature teams. By casting a wide net, a new group of stars will be cultivated instead of those who will make the company lose money.

Of course, not everyone is sorry for the salary that has risen, which has made investors lose a lot. For example, among the works invested by Columbia now, there is actually "Terminator 2"!

That's right!

It's a work directed by Cameron and starring Schwarzenegger, but it's just ...... It was invested at about the same time as "Once Upon a Time", but "Once Upon a Time" was screened all over the world last year. And "Terminator 2" has not yet been completed.

Columbia Group, which decided to cut the film and television company, probably also felt that the movie "Terminator 2" was too risky. But in fact, the Columbia Group has seen that although this movie burns hundreds of millions of dollars, it will still be able to recover its capital and make a profit in the future.

Although the Cameron god burns money without blinking, he ...... In fact, he is also one of the few directors who burns money on technology, rather than blindly burning his budget on the salaries of a few superstars.

Later, China's film industry, investment in special effects and technology did not catch up with Hollywood, but in terms of the speed of actors' salaries, it has become more and more in line with Hollywood. In the whole of Asia, there is no actor in that region who can compare with Chinese actors. Similarly, the salary of a national-level actor in China can reach dozens of times and a hundred times the salary of a national-level actor in Japan!

As a result, stars in many parts of Asia have found that even if they participate in some unimportant crew roles in China, or go to the acupoints on TV shows, the remuneration they earn can be dozens of times more than the same commercial performances in markets such as Japan and South Korea.

Just gives people a salary increase, but people's strength improves, and only a handful of top stars have made a fortune. In fact, most of the bottom of the film and television industry have gradually become impetuous, so that they simply want to be popular, rather than wanting to create good works. Because, if you don't create good works, you don't have much income. Once it becomes popular, garbage works can also earn more than 10,000 times more than before. Everything is inferior, only the flow is high. Traffic means income, and it is no longer based on sincerity, quality and works. The salary of a movie is no longer based on the movie itself, but only the value of the big names, no matter whether the big names play well or not, they will also take away most of the benefits.

It is precisely for this reason that Lin Qi's new entrepreneurship department will never engage in this set, and blindly praising stars is an evil way. It is better to invest more in technology and purely burn money for special effects technology research and development, equipment research and development, which is definitely much more reliable than the backward feudal social handicraft concept with big stars as the core.

To tell the truth, like directors, cameramen, special effects, makeup, etc., these teams, Lin Qi thinks, should be more worthy of investment, because a stable and mature team, each environment is elite, just pull a monkey and a pig in, and you can also shoot a wonderful film and television drama.

The cultural industry, represented by film and television, is the progress of science and technology, the first element of promoting the progress of the industry, rather than the progress of people.

Just as since ancient times, the only factor that promotes the development of human society is science and technology and knowledge! It is actually nonsense to talk about the importance of talents without the progress of science and technology and knowledge.

If there is no technology and equipment for performing talents, then they can only go back to ancient times to perform stage plays, instead of using more and more advanced equipment to act in more and more technical films.

These technical contents are not brought by actors. It is brought about by scientific and technological progress and R&D investment, and it is precisely for this reason that the most critical core of investing in the film and television culture industry is technology, not the executor on the stage like actors.

It's not that Lin Qi looks down on actors, but because ...... The distribution model of the film and television industry is wrong! Therefore, he used strong capital power to correct it!

In the past, the incentive system was developed during the period when science and technology were not so developed. In the future, the incentive of the film and television industry is more critical to the team with high technical content, rather than the traffic star with low technical content.