Chapter 43 A three-pronged approach
"What do you think of the advertising planning on the Internet café management system?" asked Zhou Xuan.
To be honest, according to Zhou Xuan's idea, advertisements are placed on the Internet café management system, at most on the landing page, and advertisements are displayed when Internet users chat with the network administrator.
The rest of the time, if there are too many pop-up ads, it is very poor for the user experience, and maybe it is annoying for users.
Therefore, the value of placing advertisements on the Internet café management system is not great. Compared with the daily income of the entire system of the Huanyu chain Internet café, it can be said to be a mosquito leg.
Weilian had also considered this problem before, so he said directly: "Mr. Zhou, in fact, what I think is that this income is relatively small, although we can't look down on it, but we can give all this part of the advertising revenue to those Internet cafes that use our global Internet café management system."
In this way, it will play a great role in increasing the market share of the global Internet café management system. Use the product for free, and you can also make money, who doesn't want to use it.
When we advertise our products as agreed before, we can also save the advertising cost of 0.5 yuan/time/per computer to be given on the contract.
We can sign a contract with the owner of the Internet café, and the advertising revenue is paid monthly according to the number of clicks.
But in the future, we don't have to pay for advertising when we promote our products. After all, we gave all the advertising fees of advertisers to the owners of Internet cafes, and it is impossible to say that Huanyu still pays for advertising here.
And in this way, because we have to sign a contract, we need to make payments. Let's establish a contact mechanism with the owner of the Internet café who is now downloading the free Internet café management system on the Internet.
In this way, we will have a much stronger control over the Internet cafes that use our Internet café management system, and the influence of our global chain Internet cafes in the Internet café industry will also be increased to a higher level.
For example, it would be much more convenient for us to set up an Internet café alliance to standardize some things in the Huaxia Internet café industry. ”
Hearing this, Zhou Xuan's eyes lit up, and he smiled: "Do you want us to be the leader of the Martial Arts Alliance?" But this proposal is very good, if you can unite most of the Internet cafes in Huaxia to form an Internet café alliance, it will be very beneficial to the future plan." ”
Thinking of this, Zhou Xuan remembered the era of online games that would start the year after tomorrow, as well as the hot offline game point card sales.
You must know that the later period of online games directly created Shengda's status as the boss of the game industry and Chen Tianqiao's position as the richest man.
"Mr. Zhou, have you agreed to my proposal?" Wei Lian said with a smile.
Zhou Xuan nodded: "Such a good idea, I have no reason to oppose it." By the way, is there any special news about the development of the domestic Internet café industry now?"
Wei Lian said: "Nothing else, just with the development of the Internet. Nowadays, more and more people are engaged in the Internet café industry, and Internet cafes have sprung up all over the country.
Now our Internet cafes are not expanding as fast as before, and many good locations already have Internet cafes. And in addition to many individuals opening Internet cafes, a lot of capital has also begun to invest in the Internet café industry.
As far as I know, there are now several large chain Internet cafes along the coast, namely Super Time Chain Internet Cafes, E Network Love, Julong, Xingyu and so on. Among them, the general manager of the Dragon Internet café chain is still an old acquaintance of ours. ”
Zhou Xuan became interested and asked, "Oh, who is it?"
Weilian took a sip of tea, and then said: "It is the original Zhou Zhengqing's subordinate, Luo Zheng, the general manager of Zhengfei Technology." After Zhengfei Technology crossed, he took a group of people to set up a company, and then established the Dragon chain Internet café. He must have found a new investor and opened more than two dozen Internet cafes in just a few months. ”
Hearing that it was Luo Zheng, Zhou Xuan remembered the information he had obtained from Robert, a hacker of the American imperialists, and this Luo Zheng was a talent. However, he followed the wrong leader, and in the end he was dissatisfied with Zhou Zhengqing's style, and directly threw away a mess and left, but he didn't expect it to appear again now.
"They can't be compared to us, but if they do, they will weaken our influence. The plans of our Internet Café Alliance cannot be affected by this, so we still need to take some steps to increase the impact of our worldwide Internet café chain. ”
Zhou Xuan thought about it for a while, and then made a decision, "Then we will take a three-pronged approach to completely launch the brand of the Huanyu Internet café chain." ”
"First, we will start the advertising planning of the global Internet café management system and return the advertising fees to the Internet cafes that use our system. Increasing the market share of the global Internet café management system and occupying the market has the confidence to speak.
Second, launch the franchise plan of the Global Internet Cafe. One plan is that the merchant invests in its own operation, but the decoration, training, and maintenance must meet our requirements, and then hang the Huanyu brand; the other plan is that we are responsible for the store, and we are only responsible for recruiting store staff and management.
Third, my plan is to plan a nationwide e-sports tournament to raise the reputation of the global chain of Internet cafes. The prize money is a total of 5 million yuan, and I think so many bonuses can definitely detonate everyone's passion.
Choose one or two of the most popular stand-alone games for the preliminary round, regional round, and finals. The competition is divided into team competition and individual competition. The country is divided into several major regions, and then the ten groups of players who enter the finals go to Chengdu for the finals.
If the competition is done well, it can be expanded to the whole world and become a worldwide e-sports tournament in the future. ”
Wei Lian didn't expect Zhou Xuan to have two other plans, and he was suddenly surprised.
However, he thought about it carefully and felt that these two plans were very good, and they had a huge role in promoting the influence of the global chain of Internet cafes.
The franchise policy can make the scale of the Huanyu chain Internet café expand rapidly, and make the fame of the Huanyu chain Internet café resound in every small county. You must know that there are nearly 3,000 county-level administrative regions in China. With the financial resources of the world, it is impossible to cover all these places.
However, if the franchise scheme is adopted, Huanyu only needs to establish direct stores in more than 300 prefecture-level cities, and the rest of the places will adopt the form of franchise.
The establishment of a nationwide chain of Internet cafes was unthinkable in the former Guardian Federation. But this can be achieved by adopting a franchise, and the thought of this makes the Guardians more excited than ever.
As for the idea of e-sports competitions, it can increase the fame of Huanyu and increase everyone's trust in Huanyu Internet Cafe.
The five million bonus universe is easily taken out, so if you don't go to the universe online, will you go to other Internet cafes?
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