The "Electronic Penguin" project of the development game machine is purely a whimsical idea of Lin Qi.

However, the execution efficiency of the palm entertainment game company is indeed surprisingly high.

Other companies may still be in the negotiation for a week, whether to do the project or not. The new entrepreneurship department is enough to get things done.

Hundreds of skilled workers of Xinai Industrial Group carried out initial trial production, and 5,000 samples were made in a week.

Then, it was shipped to Hong Kong overnight and went on sale the next day. This game aimed at women is as cute and small as possible, far more compact and delicate than the game consoles of palm entertainment, and can almost be held in the palm of the palm of your hand.

If you put it in a few decades, many people will think that this thing is exactly the same as the icon of the rich goose. Take the appearance of a rich goose to cheat Krypton, this is okay?!

But in this day and age, it really can!

The cartoon shape of the rich goose is itself cute. If you haven't received the cultural edification of a bunch of waste and cuteness later, people in this era will be even more resistant.

"What is this? It looks quite small, how much does it cost?" Because the "electronic penguin" shape is cute, it attracts the attention of girls, and as soon as it is put on the shelf, it is caught by a girl.

The size of the electronic penguin is only slightly larger than the electronic watches on the market, but it can still be held in the palm of the hand.

After all, although the electronic components inside it are outdated, due to the progress of domestic production technology in recent years, the 8-bit processor chip has been able to make it as small as the circuit board in the electronic watch.

Electronic components are getting smaller and smaller, and it is natural to make products smaller and more exquisite.

"It's not expensive, two hundred dollars. The sales boss said proudly.

You must know that the new products of new start-up electronics companies are always in short supply in the early stage of listing, and few dealers are worried that these new products will be unsalable.

"A small plastic toy sells for 200 yuan, and you want to go crazy for money. This girl is not easy to mess with at first glance, and her loud voice attracts customers who are choosing other products, which makes the boss very embarrassed, and his face is red and white.

"It's not a plastic toy, it's a game console. ”

"Is it possible? Can the parts of a game console fit in such a small thing?"

"Don't believe me, I'll show you!"

In order not to be misunderstood, the boss took apart a sample on the spot, and when it was opened, a small penguin egg appeared in the center of the screen, accompanied by the sound of cheerful music.

After the boss's explanation, the surrounding customers understood what this thing was for, and they immediately didn't think that the price of two hundred yuan was too expensive.

"In that case, I'll buy one, it looks like it's interesting. The female customer was also a little embarrassed, so she took out two hundred yuan from her pocket, and then took a pink game console.

Later, other customers also began to rush to buy......

Out of stock!

It's definitely going to be out of stock!

The owner of an electronics store, while letting the staff entertain customers. On the one hand, he had already taken the cash himself and drove to the warehouse pick-up point of the New Venture Electronics Group.

Because, he is afraid that if it is too late, he will not be able to grab the goods!

……

"Mr. Lin, you are really wise, on the first day of listing, 5,000 units were sold out, it seems that this kind of small thing is quite marketable. The sales manager of Zhangyu Game Company said to Lin Qi with some excitement, to be honest, he never thought that such an expensive small toy would become popular again.

And the profit can be called a huge profit, 30 yuan hardware cost, deducting R&D and channel expenses. In the end, the net profit that can be earned is not less than 100 yuan per unit.

This is a breakthrough profiteering for the new entrepreneurship department. You must know that in the past, the new venture electronics group took the route of small profits and quick turnover, and the gross profit margin of the products did not exceed 10%. Low gross profit in exchange for product sales. Occupy more users with sales, and then first platformize and ecologicalize.

But now this kind of gadget doesn't need to consider so long-term interests, so squeezing huge profits is the first choice!

"Then let's produce a limited edition of 1 million units!" Lin Qi was rare this time without radicalism, originally this game console was a test of his waters, he wanted to see how big the proportion of the female market was, it turns out that women actually like to play games just as much as men, of course, they are good at different directions and types.

Men are mostly veteran gamers and die-hard game fans, who like heavy games, brain-burning games, or all kinds of innovative games. But women only need this kind of cute type of game that is mild and not brain-burning.

"1 million units, too little, right?" the executives of the entertainment company felt a little unable to do it.

You must know that the sales volume of the handheld platform of Palm Entertainment Game Company is more than 100 million units or tens of millions of units. Millions of units sold, people who don't know the truth in the outside world analyze it, and think that the company's new products have suffered Waterloo.

"1 million units is very suitable, limited sales, no worries about inventory. Lin Qi smiled and said, "However, this is only the beginning, and after that, we can consider launching a new generation of products every six months." It doesn't have to be a penguin, it can be a panda, a lion or simply a zodiac sign. Each generation of the product is limited to 1 million, and when the time comes, 1 million units will not be sold. This series of products will be stopped production and research and development!"

"Okay, boss!" Although the company is independent, 90% of the equity is still controlled by the new venture electronics group company. The remaining 10% of the equity is mainly held by employees and management of the subsidiary.

Therefore, Lin Qi is still true to this subsidiary. However, more power is given to the management of the subsidiary on a day-to-day basis to operate independently.

……

The success of the electronic penguin is mainly due to its focus on the female market. The high price also makes many men feel uninterested, and female consumers who are not sensitive to cost performance naturally occupy the vast majority.

The consumer market for women is far larger than that for men. For example, cosmetics, clothing and other markets are mainly supported by women. For men, cosmetics are rarely used, and clothes can be worn for a long time. For example, Warren Buffett gave the example that his suit in his youth could be worn for decades, and the formal dress of the upper class did not change much. However, whether it is an upper class or a middle or low level, popular clothing and cosmetics are changing rapidly, and even the trend of fashion in each quarter will be very different.

There is also cosmetics, which are basically similar to toothpaste, and the basic raw materials have not changed much for decades or hundreds of years. It can be said that the main ingredient of most skin care products is petroleum jelly, which is an old thing that has been on the market since 1859, and there is no technical threshold. The world's major industrial countries are able to make cosmetics independently.

Even if some of the new cosmetics formulations are different, they still can't shake the position of Vaseline in the cosmetics market. More than 90% of cosmetics can be said to be Vaseline plus advertising. It can be said that Vaseline is a benign skin care product that is neutral and non-harmful, and even plays a protective role. And the female market has more beauty products, even at the cost of harming health and skin in exchange for short-term beauty results.

Many women have even become slaves to cosmetics and will die without cosmetics for a day.

Including highly intelligent women like Meng Xin, who are also captives of cosmetics.

Even in the 80s in a parallel world, Meng Xin asked Lin Qi to help her return to the 21st century every few months. And every time she returns to the 21st century, she has to go to the mall to scan cosmetics. Because, in this era, Meng Xin thinks that the grade is too low, and she is not too accustomed to using it.

In this regard, Lin Qi has objections, whether to use cosmetics or not, or what cosmetics to use, in Lin Qi's opinion, are almost the same. With Vaseline with the lowest side effects, this is actually the best option.

Later, all kinds of chemistry and biotechnology made fairy water, in essence, can be regarded as drinking doves to quench thirst. It does have a cosmetic effect in the short term, but it can damage the health of the skin in the long term.

Seeing that a smart woman like Meng Xin was also fooled by cosmetics, Lin Qi not only wanted to make cosmetics, but also cosmetics in China! At least he wanted to change the situation that there were no high-end cosmetics brands in China in the future, and he couldn't let China's losers give money to foreign brands in a steady stream.

"Hahaha, are you kidding me? With our current financial resources, we really want to make cosmetics, of course, no problem, the problem is, the core competitiveness of cosmetics is brand. China's cosmetics have developed relatively late, and the international mid-to-high-end market has been carved up by manufacturers in Europe, America, Japan and South Korea. Making low-end cosmetics and taking the cost-effective route will not work at all in this market!" Meng Xin couldn't help but smile after listening to Lin Qi's thoughts.

Technology products may be able to rely on experience, technical strength and cost performance to forcibly open the market.

But cosmetics is a metaphysics......

Just like fairy water, in fact, this kind of cosmetics is to damage the skin, acidic substances corrode the stratum corneum of the skin, and grind the skin thinner, in exchange for a crystal clear effect, it stands to reason that many people can understand. However, even if they know the price of damaging their skin in exchange for beauty, many people are moths to the fire, and even if there is a problem with their skin in the future, they must exchange it for their current beauty.

At the same time, fairy water is not irreplaceable, and part of its substances belong to the extracted substances in biological fermentation. These active ingredients are also similar to other fermented products, such as soy sauce, wine, and vinegar.

From the point of view of practicality, the use of soy sauce, beer, vinegar and other facial dressings can also have a whitening effect such as removing the stratum corneum of the skin and removing blackheads, but the concentration of the active ingredients is insufficient, and the results cannot be seen immediately like fairy water.

Many women save money and maintain an unhealthy lifestyle for a long time in exchange for cosmetics, which makes people feel speechless.

But it can't be helped, the nature of women who love beauty.

With the rise of the economy, this market will become bigger and bigger, and if you don't occupy it, it will inevitably be occupied by foreign brands. Therefore, Lin Qi is more serious, and he has to make a high-end cosmetics brand in China!