The more important reason why China's daily chemical products lack influence is that in the early days of reform and opening up, the joint venture route was wrongly adopted. Many brands of daily chemicals have mistakenly adopted joint ventures, as well as sold to some overseas businessmen. However, foreign manufacturers are either preparing to eliminate competitors or use Chinese brands as a stepping stone to attack the Chinese market, and when the company's core products have opened up channels in the Chinese market, then there is no need for acquired brands.

Including many cosmetics and daily chemical companies, they have disappeared into the tide of history after being acquired. Many classic cosmetics brands, after a few decades, have completely disappeared from the domestic market.

Of course, there are also high-end cosmetics with high profits, even in the 80s, which were mainly imported cosmetics. For example, Liu Daqing is the master of non-imported high-end cosmetics. At least one-tenth of his personal income is spent on beauty and makeup.

Moreover, Liu Daqing insisted that cosmetics were not just personal consumption, but his personal image was closely related to the company's business, so he asked the company to reimburse him.

Of course, Xiao Chen is not stupid, if the insurance amount is in full, Liu Daqing can bed wool, keep buying expensive cosmetics, and sell them to others and even make money. Therefore, for this additional clause, Xiao Chen reimbursed Liu Daqing 50%, and it was limited to an annual consumption of no more than 100,000 yuan. If the cost of unreasonable cosmetics exceeds 100,000 yuan, the company will only reimburse 20%. The consumption amount of more than 300,000 yuan will not be reimbursed directly.

"Why is this Liu Daqing's personal expenses so big, and if you become a big star, you should be more restrained, you look at her consumption of cosmetics, it is the company's number one fresh meat An Junxian's monthly income is almost the same!" Liang Mei, who is responsible for managing the general finance of the new entertainment company, said dissatisfiedly, looking at the expense invoices that Liu Daqing's assistant kept sending over, her head was big, although Liu Daqing was the company's first sister. But although the popularity of An Junxian, the little fresh meat cultivated by the company, is not as popular as Liu Daqing, his fans are far more crazy than Liu Daqing's fans. In the future, An Junxian will have a few more long films, and the number of little fans will skyrocket, and maybe his popularity will surpass Liu Daqing.

And women repel each other, the opposite sex attracts each other, Liang Mei has also become An Junxian's little fan sister, Liang Mei is very unhappy to see Liu Daqing such a big name.

"Hey, what do you know about an old woman who doesn't even like to rub alabaster, Liu Daqing's beauty is for the company's business and development. If her image is poor, the company's loss is far greater than the cost of saving cosmetics. "Another financial manager is very bad with this Liang Mei, so she can make Liang Mei uncomfortable and make her uncomfortable.

"I think a box of Pechoin for a few cents is enough, isn't there a lot of people in China who use alabaster and Pechoin? Could it be that she Liu Daqing uses gold!" Liang Meicai didn't believe that woman's words, she still didn't believe it, there would be such expensive cosmetics? In her impression, Pechoin was already very good.

"You're too old-fashioned, you have time to check the Pangea Encyclopedia to see what high-end cosmetics are inside. Besides, don't you know that Pechoin is going to go out of business, they have recently started to sell out of stock, I advise you to hurry up and buy more, be careful that you won't be able to buy it when the time comes. The woman proudly closed the lid of her cosmetics imported from Japan and carefully put it in a drawer.

This thing is not cheap, it is the same as the cosmetics used by Liu Daqing recently. In fact, it wasn't she who bought it, but Liu Daqing used half of it and threw it away, she followed behind as if picking up a leak, nodded to Liu Daqing, and obtained Liu Daqing's permission to take away the cosmetics that people didn't want.

Liang Mei frowned, why can't Pechoin be good? Isn't it a very famous brand? Before liberation, it was an old brand in Shanghai, and it used to be in short supply in the shopping mall, and if you want to buy it, you need all kinds of tickets.

I remember that she has been using Pechoin since she was a child, and even from the last three generations, the women in the family use this, and she has known since she was a child that this is a well-known national brand, and seeing that it is about to go out of business, Liang Mei's heart is a little uncomfortable.

……

At the same time, Lin Qi also learned the news of Pechoin's poor management through reading the newspaper, according to the information he learned, Pechoin is an old brand that existed in 1930, founded in the Republic of China period cosmetics merchant Gu Zhimin. After the liberation, the Pechoin brand, like many daily chemical brands in Shanghai, was reorganized into a state-owned brand.

In the era of planned economy before the reform and opening up, Pechoin was quite marketable. However, in the 80s, some market economy routes were gradually adopted, and the mid-to-high-end cosmetics were imported from foreign countries, while the low-end cosmetics were maliciously reduced by domestic products. Basically, no one dares to raise prices, but production costs and labor wages continue to rise, resulting in serious losses for many old state-owned brands.

Pechoin in the early 80s is a state-owned Shanghai Daily Chemical Plant, due to the sluggish operation, later reorganized into Phoenix Daily Chemical, still has not changed its fate of continuous losses.

By the end of the 80s, Phoenix Daily Chemical Company had lost money and could not afford to pay the wages of its employees, so it was forced to attract investment and introduce some Hong Kong capital. But historically, a company in Hong Kong bought the Pechoin brand, but it was hidden for decades, until the 21st century, when the Shanghai government spent 5 million yuan to buy back the Pechoin brand and resume production.

Although the development of Pechoin in this time and space has changed somewhat, it is still reorganized into a private enterprise. Li Qiang, the capital that acquired Pechoin, is indeed a Hong Kong businessman. But in fact, he bought Pechoin for less than 2 million yuan. After that, he tried to recoup his capital by selling Pechoin's assets.

To put it simply, Li Qiang, the current boss after Pechoin's privatization, does not plan to inject funds to restore Pechoin's competitiveness. On the contrary, they continue to sell inventory. In addition, they obtained loans as collateral for assets such as factories, but only a small part of the loan proceeds were used to pay the wages of employees and pretend to be trying to restore production.

In fact, many assets have been quietly transferred overseas by him, and he is ready to run away at any time!

……

", what kind of broken thing did you buy, I have acne on my face after I ran out, the things you spent so much money on are useless, and you dare to claim that you are an expert in skin care products, hurry up, or I'll let the security guard bomb you." Lin Qi had just come to the Nova Entertainment Company to inspect, and the farce in front of him happened, only to see a thin and tall man pushed to the ground by Liu Daqing's assistant, and then he was kicked out of Liu Daqing's dressing room with a drag, and then the door was locked, and a big man sat on the ground sobbing and choking.

"What's going on?" Lin Qi asked the man to pick him up.

"I am Liu Daqing's skin care consultant, and recently I personally matched some skin care products for her, but because she stayed up late and ate irregularly, she had something on her face, but she blamed me for all this, alas. "The English name of the person who spoke is Kevin, because Liu Daqing dislikes the Chinese name, in order to highlight the force, it is best to take an English name for the person who mixes with her.

"Mix your own cosmetics, you know this?" Lin Qi seemed to suddenly remember something, and he also had a rough plan in his heart at this time.

"I understand, my house was originally in a daily chemical factory, and I don't need to buy cosmetics at home, and we have made them better than those on the market. But because I like Liu Daqing too much, I ...... "Speaking of this, Kevin was obviously a little embarrassed, and the scene just now must have been seen by the person in front of him, "Look at my hand, this face." I used my own cosmetics, and the effect I achieved was not only good, but also had no side effects. ”

Lin Qi didn't notice his embarrassment, but what made Lin Qi have goosebumps was that this thing actually spoke with orchid fingers, and his behavior was very feminine, his voice was thin, and those who didn't pay attention thought he was a woman.

But his skin is really good, white and tender, not at all from a man in the traditional sense, Lin Qi looked down at his hands, compared with Kevin, he is simply a pig's trotters.

It seems that most of the men who are talented in beauty are sissies, and it is even possible that they are gay......

"So, since you've been fired, I have a job here, which is also related to skin care products, I don't know if you want to do it. Lin Qi's idea just now is that Kevin naturally understands how to mix cosmetics by himself, which means that he also has a certain amount of research and development capabilities. If Lin Qi really acquired Pechoin, he really needs to have this kind of talent.

Assuming that Kevin can make the recipes of those cosmetics he uses, and there are really no side effects, then there should be a good market.