In the summer of August, Golden Harvest and Shaw Brothers, the two old rivals, reconciled for the first time to jointly release a movie, Golden Harvest launched "Qimen Dunjia", and Shaw Brothers pushed "The Palm of the Gods"!

"The Palm of the Gods" is adapted from the popular serialized comics of Yulang International Company. Pen Fun Pavilion wWw. ｂiquge。 infoThe highest sales volume of this comic book exceeded 100,000, which can be called the leader of Hong Kong comics in the 80s. Therefore, of course, the adaptation of the movie will have the bonus of IP effect.

Golden Harvest's "Qimen Dunjia" is directed by Yuan Heping. Although, Yuan Heping is famous for his action direction in the Hong Kong film industry, but his directing ability should not be underestimated, Jackie Chan's famous works "Serpentine Trickster" and "Drunken Fist" before joining Golden Harvest are directed by Yuan Heping, both of which are invested by the film company of Wu Siyuan, a well-known Hong Kong filmmaker, it can be said that Wu Siyuan can be called a noble man who really promotes Yuan Heping and Jackie Chan. It's a pity that the pool of Siyuan Film Company is too small to raise a real dragon, so Golden Harvest waved a check, and Jackie Chan, Yuan Heping and others chose to join Golden Harvest.

Although the Golden Princess Company made efforts in the first half of 82 years and continued to launch a number of blockbuster movies, it is precisely because of this that the follow-up is now weak, and its company only has a small-budget movie "Night Terror" in its August schedule, of course, it is impossible to fight the joint offensive of Shaw Brothers and Golden Harvest.

In this way, "Happy Ghost" has become one of the movies that have benefited from the summer file, and Golden Princess Cinemas has decided to reduce the number of screenings of the movie "Night Terror" invested by itself and fully promote "Happy Ghost"!

The 21 cinemas under the entire Golden Princess Cinema Line screened "Happy Ghost" on all lines, and at the same time, there were about 100 theaters throughout the day, and seventy percent of the screenings were given priority to filming "Happy Ghost". Even Xinyicheng, his own son, did not receive such treatment.

"Boss Lei, is it worth it to invest so heavily in "Happy Ghost"?" Mai Jia, general manager of Xinyicheng Film Company, said a little jealously, "It is impossible for a new start-up film and television company to become a subsidiary of Golden Princess. Even if the films we work with can bring in short-term box office revenue, how much will it help us in the long run?"

The brilliance of Xinyicheng, in addition to its own vision and strength, is more important because of the support of Lei Juekun, the big boss. If there were no Golden Princess Cinemas and priority film scheduling, the film industry in New Arts City would not have repeatedly broken the box office records of Hong Kong films.

And now, "Night Terror" produced by Xinyicheng should have won 70% of the movie screenings, but it was compressed to 20%.

What's more, although this movie has been borrowed from Xinyicheng, it has nothing to do with the bald guy Mai Jia, but a work in which Huang Baiming participated.

Why did Mai Jia become the general manager of Xinyicheng? In addition to the fact that he contributed the most capital in the original Endeavor Film Company, after that, he converted the equity of Endeavor Film Company into nearly half of the equity of Golden Princess Film Company, and then controlled Xinyicheng through Golden Princess Film Company. However, at the beginning, he did not get a lot of equity, but Lei Juekun allowed Mai Jia and others to make money from the film, and then use the money to invest in the equity of Xinyicheng or Golden Princess Film Company.

And it is precisely because Mai Jia made a lot of money by relying on "Best Partner" that he continued to increase his stake in the Golden Princess Film Company, the parent company of Xinyicheng, and thus controlled Xinyicheng with the help of the spokesperson of the holding company.

Originally, the other founders didn't have the confidence to wrestle with Mai Jia, but if others, such as Huang Baiming's "Happy Ghost", were not popular, what if they were popular?

If "Happy Ghost" becomes popular, Boss Lei will definitely make a heavy bet in order to keep Huang Baiming and others, either with the equity of Princess Jin, or with the equity of Xinyicheng, so as to strengthen the binding of Huang Baiming.

With Lei Juekun's character, he will definitely not be stingy with heavy money to attract talents. The entire development process of the Golden Princess movie or the new art city is largely due to Lei Juekun's emphasis on professional talents. It not only gives equity incentives to the excellent management of New Art City, but also delegates power to the team governance of New Art City.

Even if the spoils were unevenly distributed in Xinyicheng later, the contradictions between the founders of the company became deeper and deeper, and many people chose to hang their crowns and leave.

For example, Tsui Hark was later dissatisfied with the interest distribution model of Xinyicheng, and the equity was occupied by the Big Three, and no matter how hard he worked, he was just working for the Big Three who occupied the equity. And Lei Juekun was very simple, giving Tsui Hark funds and resources to let Tsui Hark establish Tsui Hark Film Studio. In this way, Tsui Hark Film Studio, which is under the name of Xinyicheng, is no longer interfered with by Xinyicheng, but directly discusses issues with Lei Juekun.

"Mai Jia. Lei Juekun smiled, "You are still a little too small, Boss Lin's strength, we insist on wrestling with him, he can just take out the profits of a game, and you can hurt people with this! For such a big guy, we don't provoke him, don't let him move the idea of hurting people, it's already the biggest success...... Even if he has his eye on the film and television industry, it is unlikely that Hong Kong is such a small market. In this small city, there are hundreds of movie theaters, which are already crowded enough, and if you want to add another theater chain, I'm afraid everyone won't be able to make money. Not only did we give him a lot of screenings for "Happy Ghost", but it also took 40 days between releases!"

"What? Forty days?" Mai Jia was even more shocked.

Lei Juekun doesn't care how many film production companies there are in Hong Kong, anyway, the more film production companies there are, the more negotiating advantages the cinema companies can get. For example, most movies in Hong Kong are only released for a few days to more than 10 days. Among the movies that can be released for more than 20 days, it is considered a big hit, and the Golden Princess Cinema strongly supports its own movie, at most, it will give a theater show in the early part of a month.

Why? Because the box office climax of a movie is usually concentrated in the first two weeks of release, especially the first week of the highest attendance. The shorter the time for a movie to be released in theaters, and the best one week to paint, then the theater company will naturally benefit the most.

As for extending the release time of the movie, although the box office will continue to refresh, the attendance rate of the cinema has seriously declined.

Under normal circumstances, within two weeks, the movie has passed the peak box office, and under normal circumstances, only the big-selling movies with high attendance can continue to extend the number of screenings. But even "Best Partner", which broke the box office record of Hong Kong films, was only released for 33 days!

"If Boss Lin invests in the cinema himself, I'm afraid he will have to consider the attendance. Well, he estimates that it is unlikely that he will give his film 40 days to be released. Lei Juekun smiled and said, "In this case, why did he set up his own theater?"

Hong Kong's cinema chains are either film production companies that are set up for the distribution of their own films. For example, the cinema lines of Shaw Brothers and Golden Harvest are all for the benefit of film distribution.

There are also some companies, for example, Golden Princess Cinema did not have a production company at the beginning, but felt that the source of the film was controlled by others, and gradually began to invest in film production, and even invested in becoming a film production company.

Only film production companies feel that their distribution is not going well and they can't trust the traditional theater chain, so they decide to invest in movie theaters for distribution.

Lei Juekun clearly realized that it was more important than anything else to not stimulate Lin Qi to have the idea of investing in a movie theater chain!